Principal Product Manager - Customer Acquisition/Life-Cycle Value & CRM

● 1-4 years of experience, with strong demonstrated prior experience of helping clients

achieve success using enterprise solutions preferably digital marketing platforms.

● Proven track record of upselling/cross selling

● Experience in working with and influencing customers at multiple levels up to CXOs.

● Must have excellent communication skills.

● Willingness to travel, if required on short notice.

● BFSI experience is a plus

UPCRED powers AI-Recommendation on Social Content Creators, helping them discover content monetization and helping Brands/Businesses explore Influencer Marketing.

The company’s advert platform is powered by artificial intelligence, which is used by businesses for Influencer Discovery, Campaign Management, and Campaign Analytics through UPCRED Pixel Management.

Our technology visions to have one-third of the world's social consumers discover new things through recommendation feeds from their favourite social media creator and which connects advertisers to these audiences to grow their business.

UPCRED Social has long-term partnerships with a variety of digital content creators and has the vision to democratize the social earning for content creators in India.

UPCRED Advert wants to be an all-in-one influencer marketing platform designed to help businesses own their influencer relationships.

Proven work experience as an HR Recruiter or similar role.
Familiarity with Applicant Tracking Systems and resume databases.
Experience with sourcing techniques.
Understanding of referral programs.
Solid verbal and written communication skills.
Sound judgment.

HSV Digital is a B2B technology company with a 100% focus on enterprise technology firms, which includes technology providers, consultants, system integrators, managed service providers, telcos and all the other type of companies powering this ecosystem. We have worked with extensively with some of the world’s leading brands such as Microsoft, IBM, Redington, Eka Software, and Applied Information Science, helping them develop product and service messaging, build assets to communicate their stories across platforms, deliver digital campaigns, and activate channel go-to-market efforts.

As a member of the team, your major role would be to:

• 60-70% - Research, ideate and develop strategic marketing collaterals for high-profile B2B IT clients, including solution sheets, social media ads, offers, emails, infographics, landing pages and white papers.
• 10-20% - Work closely with different stakeholders to track and manage marketing programs across channels
• 10% - Research the client, their key buyer persona and customer journey & pain points.
• 10% - Attend client pitch meetings and develop custom proposals for them to support BD efforts.

Skill for BI Backend developer -

-SQL development (Snowflake preferred but any other version of SQL would work)

- ETL

- Stored Procedures

- Creating jobs and work flows in SQL

- some business knowledge

• In this role, you should be able to work independently with little supervision.
• You should have excellent organization and problem-solving skills.
• If you also have hands-on experience in software development and agile methodologies, we’d like to meet you.
• You will be responsible to develop high-quality software that is aligned with user needs and business goals.

• 5 to 10 years of end-to-end development using Java & UI technology (ReactJS)
• Good knowledge of any relational database).
• Experience in JavaScript along with an OOP language
• Well versed with testing concepts and methodologies
• Agile/Scrum development and full SDLC from development to production deployment.
• Analytical mind with problem-solving aptitude.
• Ability to work independently.
• Excellent written and oral communication skills.

• Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
• Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
• Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.

Deliver data-backed insights & periodic analysis reports

• Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
• Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
• Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.

Define measurement & success criteria for experiments, new features, and A/B tests.

• Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
• Help Product Managers define success criteria and measurement standards for new features and product offerings.
• Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.

Drive increased engagement & retention using Clevertap

• Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
• Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Manage, Mentor & lead Product Analytics

• Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
• Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
• Collaborate & hire analysts to improve the overall product analysis capabilities.
• Research and be updated with upcoming technologies and trends in digital product analytics.
  
  

Experience

• Bachelor’s Degree in Computer Science, Engineering or any other related field.
• 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.

Technical Skills

• In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
• Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
• Experience with data warehousing concepts and ETL development and tools
• Fetching and manipulating large data sets using SQL / Hive.
• Analyzing and visualizing large data sets: R / python.

Soft Skills

• Ability to prioritize and manage multiple milestones and projects efficiently.
• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
• Detail-oriented, advanced problem-solving skills with customer-centric approach.