Data Engineer

Job Summary:

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities:

Solution Architecture & Design:

·      Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

·      Define best practices for campaign orchestration, segmentation, and personalization using Unica.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

·      Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy:

·      Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

·      Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

·      Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization:

·      Lead the installation, configuration, and maintenance of Unica applications.

·      Optimize system performance, troubleshoot issues, and ensure high availability.

·      Manage application upgrades, patches, and environment migrations for Unica platforms.

·      Maintain the overall Unica system and perform regular housekeeping in an automated way.

·      Ensure all the integrated surrounding systems are functioning as expected.

·      Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

·      Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support:

·      Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

·      Define audience segmentation models, personalization strategies, and A/B testing frameworks.

·      Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management:

·      Act as the subject matter expert (SME) and advisor for Unica implementations.

·      Mentor and train junior Unica developers and campaign specialists.

·      Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience:

·      8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

·      Deep understanding of campaign management, audience segmentation, and personalization.

·      Expertise in SQL, database design, and ETL processes for Unica.

·      Hands-on experience in Unica upgrades, migrations, and performance tuning.

·      Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

·      Experience in cloud deployments (AWS, Azure, GCP) for Unica.

·      Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

·      Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

·      Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

·      Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

·      Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

·      Proficiency in Linux operating systems, networking concepts, and server administration tasks.

·      Excellent problem-solving and analytical skills.

·      Strong communication and interpersonal skills.

·      Ability to work independently and as part of a team.

·      Detail-oriented with strong organizational skills.

About Elucidata

Headquartered in San Fransisco, USA, Elucidata is a leading deep-tech Company dedicated to accelerating Life Sciences R&D. Our mission is to power data-centric biological discovery through 3 key aspects of our technology.Data Harmonization, Data & AI Cloud, & AI Insights. Recognized as the Most Innovative Biotech Company 2024 , by Fast Company. Elucidata is Series A funded and expanding its marketing team in India. We are 150+ strong , multi- disciplinary team of experts based across the US & India.

About the role

Elucidata is seeking a seasoned B2B Demand Gen Specialist in India to drive the conceptualization and planning of our demand generation pipleline. This role is the center of a cross-functional stakeholder group across sales, inside sales, product marketing and brand marketing and will be developing solid working relationships across key stakeholders. She will be responsible for strategizing, developing, managing, tracking and optimizing marketing initiatives across all digital channels for Mid-market and large enterprises to generate demand for its Solutions. The ideal candidate is a proven orchestrator who will meet pipeline targets with targeted, persona-focused campaigns that deliver the right message to the right buyer at the right time and on the right channel.

Key Responsibilities

-Strategize, develop, manage, track and optimize multi-channel marketing campaigns for mid- market and large enterprises

-Own 20% of the company’s pipeline targets through Inbound & Outbound efforts.

-Build and execute strategies to drive intent and nurture form fills down the funnel.

-Work with SEO Experts, Product Marketing Manager, and Content Writers to design campaigns to create awareness and interest among our ideal customers through top of the funnel tactics.

-Manage and nurture a team of digital marketing/CRM specialists and SDR’s

-Run paid campaigns, hire and onboard vendors to scale up Elucidata’s marketing efforts

-Establish a structured feedback loop with sales and inside sales to ensure campaigns land successfully both internally and externally.

-Measure and report performance of all digital marketing campaigns via CRM (Pardot), and assess against goals (ROI and KPIs) and make data-driven decisions to build a cranking lead generation machinery for enterprise sales.

Requirements

-3-7+ years of marketing experience within B2B SaaS in a dynamic environment.

-Academic background in engineering, science, technology or a related field

-Experience of having sold/marketed a product in the North American market is a must.

-Highly motivated, dynamic and detail-oriented person with strong analytical skills. If you’re hungry and willing to take on more, this role is for you!

-Working knowledge of automation tools, email marketing, SEO, marketing database, webflow, CRM and paid channels (LinkedIn, PPC, Google AdWords etc), website fundamentals.

-Proven people manager and strong team player with the ability to coach, inspire and manage a team of marketing professionals to drive success against demand and lead generation KPIs.

-Strong business acumen and an ability to connect business objectives to marketing strategies and execution plans with clearly defined metrics and KPIs.

-Ability to work cross-functionally and build solid working relationships with adjacent commercial teams.

-Results & data driven mindset with strong presentation, problem-solving, and budget management skills

-Prior B2B SaaS selling experience in the North American market is a plus

Perks of working with us

✓ Hybrid working policy. Only one rule - get things done!

✓ Opportunity to work on creating India’s first life-sciences tech unicorn

We are proud to be an equal opportunity workplace and are an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability,

gender identity or Veteran status.

Roles & responsibilities

• Learn & understand our products/services, and our current/ prospective clients well.
• Understand client pain points, requirements and correlate our solutions and client requirements.
• Source new sales opportunities through outbound reach, cold emails, chats or phone calls, or anything to reach out to prospective customers.
• Respond, engage and qualify inbound leads and inquiries.
• Engage current users to expand awareness, educate, ask for referrals, identify new opportunities.
• Execute planned sales activities and develop a target list of high potential new customers.
• Resolve client complaints regarding sales and services.
• Achieve monthly & quarterly targets.
• Perform effective online demos to prospects.
• Effectively communicate and collaborate with the internal engineering team to provide the best product/ solution to the client.

Desired Candidate Profile: -

• Candidates should have 0- 2 years of sales experience, (solution sales approach) preferably in a high-tech environment and/ or Internet technology environment.
• Consistent track record of success in closing business, and creating and managing a pipeline of opportunities.
• Highly motivated and professional with excellent communication skills.
• Highly confident and goal-oriented.
• Ability to communicate with senior-level management
• Good leadership and team working skills.
• Must possess the highest level of ethics and integrity.

You will be building efficient, scalable & high performance microservices and applications which will power the network of thousands of retailers across the country and at the same time improve the efficiency and visibility of information flow in our supply chain systems.

Your core responsibilities:

• Create elegant, efficient and maintainable software to support and extend our current products.
• Solve complex architectural challenges when implementing new features.
• Integrate with databases, file systems, cloud services when delivering scalable solutions.
• Troubleshoot and fix reported customer issues, delivering software patches as needed.
• Assisting in making design decisions based on performance, scalability, security, and future expansion.
• Communicating and collaborating with management, product, QA teams.

What will help you thrive in this role?

• Degree in Computer Science, similar technical field of study or equivalent practical experience.
• 5+ years of experience as a Backend Engineer.
• Proficiency in web development using any of the languages: PHP, Python, Java, NodeJS or Golang.
• Should possess a solid grasp of object-oriented programming, system architecture & design, databases, development, and testing methodologies.
• Good in Design (HLD and LLD).
• Good in Database schema design.
• Good to have experience with AWS or Google Cloud or Azure and serverless architecture.
• Excellent verbal communication skills.
• Track record of delivering successful products as an engineer.
• Experience with large applications of some scale will be a plus.
• Ability to deep dive, understand & improve the legacy code.
• Domain knowledge of supply chain & retail industry is a plus.

Whom you will be sharing your work day with? 

• We are in the forefront of disrupting traditional retail & supply chain industry by building distributed systems
• We are hardcore open source lovers and believe in the strength of open source community.
• We believe technology can change the way information is consumed.
• We use a data driven approach to build new products and features.
• Build new tech solutions to improve business processes and enable our various departments to help service our teams better.
• We embrace and enable DevOps culture within the organisation.

And yes! We do have new furry friends coming to our office everyday.

Work Perks

• Hybrid work environment with flexibility to work from anywhere. 
• A great salary, commensurate with experience.
• Unlimited vacation policy which means Paid Vacations.
• A relaxed & flexible working atmosphere.
• Weekly parties (Unofficial).
• Paid outings to remote work locations and industry events/conferences.
• Paid Health Insurance for you and your loved ones.