
We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals. You will be a key part of the leadership team and will act as the bridge between the CEO and the growth team, ensuring that business goals are set appropriately, communicated clearly, and executed on aggressively. Working from the top of the funnel to the bottom, you will own the enrolment process and ensure that our marketing and sales efforts achieve our business goals, while providing a customer experience that exceeds expectations. You are an ideal fit for the role, if you are excited about working with Direct to Consumer fast growing unique health-tech company. You should be extremely competent to scale up digital channels like Facebook, Google, and Affiliate marketing as well as organic. Experienced in leading teams/companies and owned P&L in high growth companies from Series A to C or Series B to D.
Our Team has cracked PMF for our proprietary Diabetes Reversal program, you will be responsible to now scale up the strategy. We have crossed the journey of 0 to 1, and looking for someone to take us from 1 to 100.
Requirements
5+ years of experience in driving Performance Marketing for a D2C/ B2C startup
Strong creative & soft skills combined with an affinity for data.
Proven experience managing customer acquisition efforts in paid channels with quantifiable results.
Highly organised and autonomous, but also collaborative and able to work cross-functionally.
Ability to make decisions in a changing environment, anticipate future needs and drive
results.
High competency with FB/ Google Ads/Affiliate Marketing
Responsibilities
Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer’s journey.
Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
Identifying and testing new channels to continue to meet or exceed established critical metrics.
Compensation
Industry leading compensation with potential ESOPs

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- Strong customer service and support skills
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- Track record of achieving sales targets
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🔴 Location: Mumbai (Andheri).
🔴 5 days of working from office.
Skills Required:
🔷 Experience in providing support for ETL or data warehousing is preferred.
🔷 Good Understanding on Unix and Databases concepts.
🔷 Experience working with SQL and No-SQL databases and writing simple
queries to get data for debugging issues.
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implement them.
🔷 Experience working with REST APIs and debugging requests and
responses using tools like Postman.
🔷 Quick troubleshooting and diagnosing skills.
🔷 Knowledge of customer success processes.
🔷 Experience in document creation.
🔷 High availability for fast response to customers.
🔷 Language knowledge required in one of NodeJs, Python, Java.
🔷 Background in AWS, Docker, Kubernetes, Networking - an advantage.
🔷 Experience in SAAS B2B software companies - an advantage.
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spot patterns.
Key Responsibilities:
- Lead Generation through platforms like LinkedIn, Upwork, Freelancer, Email Marketing, and Cold Outreach
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- Develop and execute strategies for new business development through direct sales, partnerships, and marketing initiatives
- Write compelling proposals and pitch decks for client presentations
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- Maintain CRM tools and track leads, follow-ups, and deal status
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Required Skills & Qualifications:
- 3–5 years of BDM or Sr. BDE experience in an IT services company
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- Bachelor’s or Master’s degree in Business, Marketing, IT, or related field
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Developing engaging social media strategies.
Managing social media platforms of the organization.
Scheduling social media posts.
Engaging followers with regular company updates.
Creating brand awareness to gain audience attention.
Overseeing Social Media teamwork.
Responding to the comments on social media on time.
Creating paid social media campaigns for advertising.
Monitoring social media metrics and ROI.
Analyzing social media trends.
Assisting the HR department with hiring and training new employees.
Preparing social media engagement and activities reports.
Optimizing social media content effectively.
Coordinating with Graphic Designer and other team members.
Staying up to date with the latest social media advertising efforts and goals.
Requirements:
Prover work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position.
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Strong oral and written communication skills.
Ability to work for long periods of time as and when required.
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Responsibilities:
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Requirements:
- A total of 2-4 years of professional experience in developing applications/platforms using Python programming
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- Strong understanding of cloud computing concepts, infrastructure, and architectural best practices.
- Experience in using source control systems, such as Git.
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- Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent work experience.
Nice to have:
- AWS Certified Developer – Associate or other relevant AWS certifications.
- Experience with the AWS Boto3 SDK for Python.
- Experience with other cloud platforms (Azure, GCP, etc.).
- Familiarity with containerization and orchestration technologies, such as Docker and Kubernetes.
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• Develop, record and maintain cutting edge web-based PHP applications on portal plus premium service platforms
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• Utilize backend data services and contribute to increase existing data services API
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Strong background in Core Java and good knowledge of collection Framework.
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- Involved in campaign management, including planning of product promotion, product launches, product listing, campaign follow up etc.
- Assist to develop and implement demand generation plans to grow site revenue.
- Liaise with Designer Team on artwork requirements and monitor deadlines for completion
- Responsible for stock inventory accuracy and to address any discrepancy.
- Assist Customer Relations department on product knowledge.
- Logistic coordination when required.
- Prepare and generate purchase orders, invoices and coordinate logistics for B2B operations.
- Involved in product listing, updating pricing & promotion on company’s website.
- Monitor Orders from initiation to completion and raise flags whenever required
- Monitor Service vehicles route plan and report deviations.
- Generate analysis and sales reports on regular basis.
- Overseeing the day-to-day marketplace eCommerce operations, customer service, updates, post listings, promotions, merchandising, maintenance and performance.
- Building on the existing business by adding new categories and product portfolio listings on the marketplaces.
- Product Portfolio management – Assisting the team with product sales and category and performance inputs to optimize the product portfolio from time to time.
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- Supporting the eCommerce Head on campaigns and programs.
- Supporting integrations of eCommerce platform with main website as well as backend systems and applications.
- Guiding internal teams and vendor teams on development implementation issues.
- Coordinating with Marketing, Sales, Supply Chain, and Operations on Day-to-day management of the eCommerce platform.
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- Experience handling ecommerce platforms, online sales and website content management
- Excellent communication, Excel and organizational skills in addition to project management experience
- Financial acumen- ability to reconcile accounts receivables with payments received from sales partners
- Ability to manage tasks simultaneously and efficient co-ordination with the other suppliers and vendors
- Experience working on Google and web analytics
- Support evaluating and executing SEO strategies
- Ability to forecast and determine productivity requirements to produce during the day to meet the overall building objectives
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