Performance Marketing Manager

Performance Marketing Executive (Multi-Client & High Spend)

Role: Performance Marketing Executive

Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent

Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred

About the Role

We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.

In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).

Key Responsibilities

Paid Media Strategy & Execution

• Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
• Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
• YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
• LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
• Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.

Conversion Rate Optimization (CRO) & Funnels

• Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
• Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
• Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.

Analytics, Attribution & SEO Synergy

• Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
• Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
• Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.

Client & Cross-Functional Management

• Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
• Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.

Required Qualifications & Skills

• Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
• Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
• Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
• Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
• Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
• CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
• Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
• Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.

Key Performance Indicators (KPIs)

• Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
• Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
• Landing page conversion rate lift across active testing cycles.
• Budget utilization accuracy and pacing stability.
• Creative turnover velocity and reduction in creative fatigue rates.

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Performance Marketing Specialist

Experience: 1–2 Years

Qualification: Minimum Undergraduate Degree (UG)

Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)

Role Overview:

We are looking for a data-driven Performance Marketing Specialist to scale user

acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community

engagement. • FriendChat – A chatroom-based social app for discovering and connecting with

new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google

Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.

• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.

Job description:

Location: Chennai (on-site)

Experience: 6+ years

Industry: Apparel

Role Objective

We are hiring for a fast-growing apparel company seeking a Performance Marketing Lead to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.

Key Responsibilities

• D2C Growth: Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
• Marketplace Advertising: Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize “Always-on” campaigns.
• Agency Management: Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
• Analytics & Reporting: Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
• System Building: Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.

Skills & Qualifications

• 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
• Expertise in GA4, Meta Business Suite, and Google Ads Manager.
• Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
• Strong analytical ability to convert data into strategic insights and business actions.

Note:

The interested professional should be currently living in South India.

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations

Performance Marketing & Growth Manager

Brand + Growth ·Onsite · Full-time

Own growth and brand for our product — not just performance metrics. We need someone who can run high-performing paid campaigns and make sure that growth builds a real brand, not just short-term clicks.

What You'll Do

•  Run paid campaigns across Meta, Google, YouTube, TikTok — full funnel, awareness to retention

•  Optimize against ROAS, CAC, CTR, CVR, LTV; kill underperformers fast, scale what works

•  Own budget allocation across channels and hit hard growth targets

•  Shape brand positioning, voice, and creative consistency across every channel

•  Partner with product on growth loops, retention, and lifetime value

•  Brief creative teams with data-backed insights; report performance to leadership

What You Need

•  3–5 years in performance marketing, growth marketing, or a hybrid growth + brand role

•  Hands-on experience running paid campaigns on Meta and Google Ads (non-negotiable)

•  Startup, D2C, e-commerce, or consumer brand background preferred

•  Data-driven mindset — comfortable owning a budget and being accountable for targets

•  Genuine interest in brand-building, not just performance metrics

Nice to Have

•  Experience across multiple international markets

•  Experience building a brand from 0→1, not just scaling an established one

•  Basic design or copywriting sensibility

Why Join Us: Full ownership of both growth and brand — rare to get both in one seat. Direct access to founders, fast execution, real impact.

Senior Performance Marketer

Location: Remote

Job Type: Full Time

Experience: 3–6 Years

About SERP Forge

SERP Forge is a full-funnel SaaS marketing agency built around one commercial outcome: turning search demand, AI visibility, paid acquisition, and brand authority into measurable growth. We have worked with 100+ SaaS brands and report $47M+ in revenue driven for clients. Our work spans SaaS SEO, link building, AI SEO, GTM strategy, Google/Meta Ads, social media, content, and demand generation.

We operate as an extension of our clients’ growth teams. That means we care less about channel activity and more about qualified leads, CAC, pipeline velocity, revenue, and what should be scaled or killed next.

About the Role

We are looking for a deeply hands-on Performance Marketer who can turn paid media into a qualified B2B pipeline and revenue.

Google Ads and Meta Ads are mandatory, non-negotiable parts of this role. You must be able to independently build, troubleshoot, optimize, and scale both channels. You will also own LinkedIn Ads and help SERP Forge evaluate emerging paid channels such as ChatGPT Ads / OpenAI advertising when commercially available and relevant to our ICP.

This is not a “manage the agency” or dashboard-reporting role. You will be expected to understand the entire paid growth system: demand capture, demand creation, audience strategy, creative psychology, landing pages, tracking, attribution, CRM feedback loops, funnel economics, and revenue quality.

SERP Forge operates in competitive, high-CPC B2B categories such as SaaS SEO, link building, AI SEO, and growth services across Tier 1 markets including the US, UK, Australia, and Canada. We need someone who can make high-quality decisions with imperfect data, run disciplined experiments, and scale only what produces profitable growth.

What You’ll Own

1. Paid Acquisition Strategy & Execution

• Google Ads: independently plan, build, launch, optimize, and scale B2B lead-generation campaigns across Search, Performance Max where appropriate, Display, YouTube, and remarketing.
• Meta Ads: independently plan, build, launch, optimize, and scale prospecting, retargeting, demand-creation, lead-generation, and creative-testing campaigns. Meta Ads experience is mandatory.
• LinkedIn Ads: own audience strategy, ABM, lead-gen forms, retargeting, message/creative testing, and demand-generation campaigns for B2B audiences.
• Emerging channels: evaluate and test new paid inventory, including ChatGPT Ads / OpenAI advertising, when available and relevant.
• Build channel plans by ICP, market, buying stage, service line, intent, budget, marginal return, and revenue potential.
• Scale winning campaigns without sacrificing lead quality, downstream conversion, or payback.

2. Funnel, CRO & Experimentation

• Own the paid journey from impression and click through landing page, form conversion, qualification, SQL/opportunity, and closed-won revenue.
• Diagnose whether performance problems come from traffic quality, audience, intent, offer, positioning, creative, landing page, form friction, sales follow-up, or tracking.
• Build a structured experimentation roadmap across keywords, audiences, bids, creative, hooks, offers, landing pages, forms, follow-up, and funnel stages.
• Use CRO principles to improve conversion rate and, more importantly, the percentage of traffic that becomes qualified pipeline.
• Turn winning experiments into repeatable campaign playbooks.

3. Measurement, Attribution & Revenue Accountability

• Set up, validate, and troubleshoot conversion tracking across Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, CRM, forms, and landing-page systems.
• Build offline conversion and CRM feedback loops so platforms learn from qualified leads, SQLs, opportunities, and revenue rather than only form fills.
• Use UTMs, click IDs, lifecycle stages, enhanced conversions, conversion APIs, and CRM data appropriately.
• Reconcile discrepancies between ad platforms, GA4, CRM, and revenue reporting.
• Track performance beyond CPL and platform ROAS: MQLs, SQLs, opportunities, pipeline created, CAC, payback, win rate, closed-won revenue, and pipeline per dollar spent.
• Own budget pacing, forecasting, scenario planning, and spend reallocation.
• Build weekly/monthly performance reviews that explain what changed, why it changed, what was learned, and what action should happen next.

4. Creative, Psychology & Messaging

• Translate buyer pain points, objections, desired outcomes, search intent, competitive positioning, proof, and risk into ads that generate qualified demand.
• Build structured creative-testing systems for hooks, angles, formats, offers, CTAs, proof points, and stages of awareness.
• Write and iterate performance copy for Google, Meta, LinkedIn, and landing pages.
• Brief designers with clear hypotheses rather than generic “make more creatives” requests.
• Use performance data to determine what message should be made next and why.
• Use AI tools to accelerate research, variation generation, QA, analysis, and reporting without outsourcing judgment.

5. Market & Competitive Intelligence

• Monitor CPC trends, auction pressure, search demand, competitor messaging, creative patterns, audience shifts, and platform changes.
• Use tools such as Google Ads Keyword Planner, Google Trends, Ahrefs/SEMrush, Meta Ad Library, LinkedIn insights, CRM data, and competitor landing pages to inform strategy.
• Identify new paid acquisition opportunities from ICP behavior, SERP changes, competitor gaps, service launches, and emerging ad inventory.

Core Requirements (Must Have)

• 3–6 years of hands-on performance marketing experience with substantial ownership of B2B lead-generation campaigns.
• Deep hands-on Google Ads expertise. You must be able to build and optimize campaigns yourself.
• Deep hands-on Meta Ads expertise. Meta Ads is mandatory, not a nice-to-have.
• Hands-on LinkedIn Ads experience for B2B acquisition, ABM, lead generation, or retargeting.
• A strong track record of generating qualified B2B leads, SQLs, opportunities, pipeline, or revenue through paid acquisition; e-commerce-only experience is not sufficient.
• Experience targeting Tier 1 markets, especially the US, UK, Australia, and Canada.
• Strong understanding of search intent, audience architecture, bidding, budget allocation, remarketing, creative fatigue, campaign scaling, and marginal efficiency.
• Hands-on experience with GA4, Google Tag Manager, conversion tracking, UTM governance, and attribution.
• Experience connecting paid media to a CRM and using downstream lead-quality or revenue data to guide optimization.
• Strong landing-page and CRO fundamentals.
• Strong analytical capability: able to calculate funnel economics, isolate root causes, challenge misleading averages, and make budget decisions from business outcomes.
• Strong experimentation discipline: hypothesis, test design, guardrails, measurement, interpretation, and next action.
• Strong copywriting and messaging judgment for direct-response and B2B buying contexts.

Strongly Preferred

• Previous experience in B2B SaaS, digital services, SEO, martech, developer tools, cybersecurity, fintech, HR tech, or another complex B2B category.
• Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
• Experience with HubSpot, Pipedrive, Salesforce, or another CRM used for lead-to-revenue attribution.
• Experience with Looker Studio, spreadsheets, BI/reporting tools, or automated reporting workflows.
• Experience with lead scoring, lifecycle stages, offline conversions, enhanced conversions, server-side tracking, or conversion APIs.
• Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.
• Experience using AI and automation tools to improve campaign operations, analysis, creative iteration, reporting, or experimentation.

What Great Looks Like

• You do not stop at “the campaign generated leads.” You know which campaigns generated the right leads, which became SQLs and opportunities, which created pipeline, and which produced revenue.
• You are equally comfortable inside Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a spreadsheet, GA4/GTM, a landing page, and a CRM.
• You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
• You understand that a cheap lead can be expensive if it never becomes a pipeline.
• You are curious about new platforms but disciplined about proving incrementality before scaling spend.
• You communicate clearly, document learnings, and take full ownership of results.

KPIs & Success Metrics

• Qualified lead volume
• Cost per qualified lead
• Paid-sourced pipeline
• Customer acquisition cost (CAC)
• Revenue-to-spend / ROAS where attributable
• Landing-page conversion rate

What You’ll Have Done in Your First 90 Days

• Audit our paid accounts, tracking, landing pages, CRM attribution, audiences, creative systems, and reporting.
• Identify the highest-impact leaks and opportunities across Google, Meta, LinkedIn, and the paid funnel.
• Establish a clean measurement baseline from spend to qualified pipeline and revenue.
• Launch a prioritized experimentation roadmap across campaigns, creative, landing pages, offers, and tracking.
• Improve lead quality and conversion efficiency before aggressively scaling budgets.
• Build a documented channel strategy for Google Ads, Meta Ads, LinkedIn Ads, remarketing, and emerging paid channels.

Why Join SERP Forge

• Own paid growth for a company operating in competitive global B2B markets.
• Work directly with marketing, sales, SEO, content, RevOps, and leadership rather than operating in a silo.
• Have the freedom to test channels, creative angles, offers, landing pages, attribution systems, and automation.
• Be measured on real business impact, not clicks, impressions, or activity for activity’s sake.
• Help build SERP Forge’s paid acquisition engine into a modern multi-channel growth system.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

Location: Kolkata

About the Role

Work directly with the founders to build and scale Vaayu's online business (Pretline Brand). Own the complete D2C growth engine—from customer acquisition and website conversion to retention and profitable revenue growth.

Key Responsibilities

• Own Meta & Google Ads strategy, execution, and optimization.
• Drive profitable customer acquisition and scale online revenue.
• Improve website performance by working closely with the Shopify team on landing pages, product pages, and conversion optimization (CRO).
• Build customer retention and repeat purchase strategies through CRM and remarketing.
• Monitor and improve key business metrics including ROAS, CAC, MER, AOV, CVR, LTV, Repeat Purchase Rate, and Contribution Margin.
• Collaborate with creative, content, and influencer teams to improve campaign performance and brand growth.
• Identify growth opportunities through data analysis, testing, and experimentation.

What We're Looking For

• 5–8 years of hands-on core D2C performance marketing experience.
• Proven experience growing a fashion, lifestyle, beauty, or premium consumer D2C brand.
• Strong expertise in Meta Ads, Google Ads, Shopify, conversion optimization, and retention marketing.
• Deep understanding of the complete D2C growth funnel—from acquisition to repeat purchase.
• High ownership, commercial mindset, and ability to execute in a fast-paced founder-led environment.