Performance Marketing Manager

• Understand the business and the potential to promote the business and brand.
• Analyzing market and sales information
• Identification of prospective clients.
• Preparing a go-to-market strategy on digital, social media and print media
• Set up a Brand identification strategy and execution plan
• Research competitive products by identifying and evaluating product characteristics, market share, and pricing, and maintaining research databases.
• Tracks product line sales and costs by analyzing data and reviewing the competitor's reach
• Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts, account analysis, and new product information; relaying customer services requests
• Follow up with Clients through the CEO's contacts
• Website maintenance and press releases
• Marketing collateral – creation and maintenance and presentations
• E – campaign coordination
• Setting up tracking systems for marketing campaigns and online activities
• Reporting to management on marketing and sales activities

• Daily planning, creating, monitoring and analysis of all advertising campaigns
• Monitoring and reporting performance of new and existing products
• Analyzing revenue, campaign performance, ACOS, daily ad spends, etc.

What you need to have:

• 2 years’ experience with marketplaces is a must
• Skilled at PPC optimization techniques
• Direct, hands-on experience in managing large scale, complex paid search and shopping feed campaigns
• Strong analytical skills
• Experience in data analysis, performance trends etc    

Key Skill Set 

• 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
• Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
• Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
• Understanding of data analysis, trend spotting and technology in Digital space.
• Strong written & verbal communication skills.
• Skilled in problem solving, planning, as well as being able to adapt to new environments.

Key Responsibility Areas:

• Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
• Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
• Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
• Awareness about various content marketing platforms of the Market Research Industry.
• Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
• Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
• Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.

• To appoint Block Sales Manager in their respective Districts.
• To manage sales operations in assigned district to achieve revenue goals.
• To supervise sales team members on daily basis and provide guidance whenever needed.
• To identify skill gaps and conduct trainings to sales team.
• To work with team to implement new sales techniques to obtain profits.
• To assist in employee recruitment, promotion, retention and termination activities.
• To conduct employee performance evaluation and provide feedback for improvements.
• To contact potential customers and identify new business opportunities.
• To stay abreast with customer needs, market trends and competitors.
• To maintain clear and complete sales reports for management review.
• To build strong relationships with customers for business growth.
• To analyze sales performances and recommend improvements.
• To ensure that sales team follows company policies and procedures at all times.
• To develop promotional programs to increase sales and revenue.
• To plan and coordinate sales activities for assigned projects.
• To provide outstanding services and ensure customer satisfaction.

We are hiring, young, enthusiastic, dynamic, smart and experienced individual to be a part of our expanding marketing chain of Casey Food division. If you have –

• A Bachelor’s degree, with sales as your core dream.
• Proven Sales Experience.
• Fantastic track record of meeting sales target.
• A passion towards multitasking and team building.
• Ability to work under pressure.
• Strong problem-solving, organizational and management skills.
• Excellent negotiation, convincing and consultative sales expertise.
• Effective communication skills.
• Exceptional customer orientation knowledge.

Then you are the one to whom we are searching for. Being the Sales head of a district, you will dispose the following job responsibilities:

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.
• Provide outstanding services and ensure customer satisfaction.

• Strong verbal and written communication skills.
• A versatile personality with above average organizational and planning skills.
• A person with critical thinking and problem solving ability.
• A good team player with creation and handling of team.
• A customer centric person with customer centric business agenda.
• An exemplar having capacity to analyze marketing trends, and promoting product, service and promotional activities.
• A person who can develop transparent marketing strategies to expand brand recognition.

Experience –

3 – 8 years in FMCG/Retail of Insurance Marketing.

CTC –

20,000 fixed as regular salary, and 5, 000 as TA. Total = 25,000.