Performance Marketing Manager

Job Description:

Key Responsibilities:

• Assist in the execution of digital marketing campaigns across various channels, including Search Engine Marketing, Social Media Marketing, Email Marketing, and WhatsApp Marketing.

• Create and curate engaging and relevant content for the company's online platforms to drive brand awareness and engagement.

• Conduct market research and competitive analysis to identify trends and opportunities.

• Monitor and analyze the performance of digital marketing initiatives using various analytics tools.

• Collaborate with the team to brainstorm and implement new strategies.

• Help maintain and update the company's website and social media profiles.

• Support in the creation of visual and written content, such as graphics, blog posts, and promotional materials.

Qualifications:

• Currently enrolled in or recent graduate with a degree in Marketing, Communications, Business, or a related field.

• Strong written and verbal communication skills.

• Knowledge of digital marketing principles and techniques.

• Familiarity with social media platforms and content management systems.

• Proficiency in Microsoft Office Suite and basic design software.

• Analytical mindset with the ability to interpret data and draw insights.

• Self-motivated, creative, and eager to learn.

• A positive attitude and a strong team player.

Benefits:

• Hands-on experience in digital marketing, providing a solid foundation for a future career in the field.

• Opportunity to work closely with a supportive and experienced marketing expert.

• Exposure to various aspects of digital marketing, including content creation, SEO, ASO, and data analysis.

• Potential for future career opportunities within the company.

• Competitive stipend for the duration of the internship.

We are looking to hire an SEO Content Specialist who understands search engine optimization and can write both long- and short-form content that's informative, compelling, and relevant to our portfolio companies, and drives maximum traffic to our websites, thereby improving their rankings in search engines.

You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM content writing experience.

You will ensure that company websites host high-quality, subject-rich, SEO-rich content, and drive complete end-to-end organic content marketing strategy to increase rankings, online visibility, and organic traffic.

Detailed Job Description

• Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
• Regular off-page link-building activities like backlink building from authoritative websites, article submissions, social bookmarking, classified ads, etc.
• Write compelling and high-quality website content - including long blog posts and short page descriptions.
• Work closely with content writers to post optimized blogs and articles online.
• Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
• Optimize existing content by performing keyword research, editing content for readability and flow, submitting site maps to Google Webmaster Tools, etc.

You are a perfect fit if you have:

• Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
• A sense of humour to make content interesting and engaging. It would be an added advantage, though not mandatory.
• Consistent track record in leading SEO content projects (from inception to completion) that drives business growth.
• Exceptional communication skills, both written & verbal.
• Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision..

We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals. 

• Handling doubt session or query session of the students related to digital marketing at the time of training;
• Well versed with the latest tool and industry updates related to each and every aspect of the digital marketing or as per your expertise area;
• Digital Marketing Certified Associate (Google certification, search and display advertising);
• To Update and ensure all latest trends and best practices are covered in Qualifications and Skills Web;
• Able to give appropriate assignments and projects for the students to make them grow with hands-on experience in digital marketing;
• To deliver course material as per the PreDecided curriculum;
• Should be well versed with all digital marketing concepts and strategies;
• Should have the capability to resolve all the doubts and Handling query sessions for the students;
• Helping students in the practical execution of digital marketing concepts;
• Designing, SEO, SEM Pay per click, Google ads, mobile marketing, SMM, SMO Desired Candidate Profile;
• A personal blog related to digital marketing is a huge plus;
• Provide classroom training to students;
• Help students in learning problem;
• Providing in-class training on digital marketing concepts;
• The experience of the execution of marketing campaigns will be an added advantage.

• Handling doubt sessions of students;
• Well versed in Delivering trial sessions to students;
• Helping learners in the practical execution of the digital concept;
• Should have strong convincing skills;
• Should have clear cut knowledge in all digital marketing strategies;
• Should have strong convincing skills and willing to work on multiple assignments;
• He will provide in-class training on Digital Marketing;
• Notice Period – Immediate Join or Maximum 15 Days;
• Looking for Full Time Employment Candidate;
• Planning and preparing courses and lessons for digital marketing;
• Handling doubt session or query session of the students;
• Continuously improve on teaching methodology to suit model for better student satisfaction;
• Minimum 3 yrs Experience in Digital marketing Industry and 6 months of experience As a Trainer;
• Work Timings- Monday to Friday 8.00am to 6.00pm and Saturday 10.00am to 4.00pm;
• Delivering a demo session to the students.

Roles & responsibilities:-

Exposure to US/International Clients (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.

• Excellent written and verbal communication and presentation skills able to generate interest and engages the client during calls and emails.
• Manage projects, and establish productive, professional and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, and technology and manage resources, to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills are Preferred.
• Preferred Location Noida.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel and MS PowerPoint
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keeping the internal team updated.

• Maintain a consistent schedule of online meetings with the client to manage performance objectives, and customer- expectations and assess customer needs on an ongoing basis.

• Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
  
• Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
• Manage budget allocations and bid parameters to deliver the most efficient results
• Understanding of Listing Management, A+ Content, Inventory Management
• Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
• Analyse data, look for various patterns, use them to create campaigns and get new users

Requirements:

• Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
• Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
• Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
• Good to have exposure of handling budget of upwards of 50L a month
• Experience in optimizing landing pages and user funnels
• Strong analytical thinker with good business acumen
• Excellent interpersonal and communication skills
• Bachelor’s degree or MBA preferred

Desired Candidate Profile

• Graduate/ MBA with 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) & Facebook Ads
• Good understanding of web and app analytics
• Passionate about the Paid marketing campaigns across Web and App eco system
• An outstanding ability to think creatively
• Knack of numbers and identifying and resolving problems
• Excellent communication and interpersonal skills, with the ability to be personable yet persistent
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• Hands on knowledge of, Google Analytics, Google Ads, Bing
• Experience in planning and managing the advertising spends with clients over last 2 years
• Advanced Excel and Microsoft office skills
• Advanced certification for Google Ads, Google Analytics
• Experience working on 3rd party App analytics. Web analytics platform
• Excellent problem-solving and analytical skills and impeccable business judgment    

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate