Performance Marketing Manager

This is a senior-level Product Marketing Manager role for a B2B SaaS company.

The person will lead customer marketing and lifecycle marketing initiatives — meaning they focus on existing customers (engagement, retention, advocacy, upsell, cross-sell), not just new lead generation. They will also manage a team and collaborate closely with Sales, Product, and Customer Success.

Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)

Location: Remote (India-based candidates okay)

Reports To: VP – Demand Generation & Revenue Strategy

Roles and Responsibilities:

1. Strategic Leadership

• Own and evolve the overall marketing strategy aligned with company goals.
• Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
• Create lifecycle campaigns to support upsell, cross-sell, and adoption.

2. Team Management

• Lead and mentor a team of marketers (content, demand gen, design, etc.).
• Maintain brand consistency using design tools like Canva.
• Track and report campaign performance.

3. Campaign Planning & Execution

• Run multi-channel campaigns (email, content, social media, paid ads, webinars).
• Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
• Align with CRM (like Salesforce) for customer engagement.

4. Cross-Functional Collaboration

• Work with Customer Success → to understand customer needs and gather feedback.
• Work with Sales → to align messaging and support revenue goals.
• Work with Product → to communicate new features and collect user stories/case studies.

5. Analytics & Optimization

• Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
• Analyze data, optimize campaigns, and manage marketing budgets.

Ideal Candidate Profile:

• Experience: 11–15 years total, with at least 5–6 years in people management
• Industry" B2B SaaS (must have)
• Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
• Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
• Soft Skills: Strong communication, leadership, analytical, and storytelling skills
• Extras: Experience using AI tools for content, Canva templates, and OKR alignment
• Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)

Sales Associate

Experience : 5 to 10 years

Location : Hyderabad (initially remote)

Shift : 7:00 PM to 4:00 AM(IST)

Job type : Full-time

Skills:

sales and business development

b2b sales

ai products sales

hrtech

talent hiring landscape

acv

sales target planning

software product sales

Role :

We are seeking a highly motivated and experienced Sales Lead to join our growing team and drive the adoption of our AI Talent platform. As a foundational member of our sales organization, you will be responsible for building and executing a sales strategy that targets founders, hiring managers, and talent acquisition leaders at high-growth technology companies. This is a unique opportunity to represent a cutting-edge product and play a pivotal role in our company’s growth story. The ideal candidate is a strategic thinker with a hands-on approach, capable of both closing deals and building the framework for a scalable sales function.

Key Responsibilities :

• Develop and execute a comprehensive sales strategy to achieve and exceed revenue targets.
• Identify, engage, and cultivate relationships with key decision-makers, primarily within the tech and startup ecosystem.
• Manage the full sales cycle, from prospecting and lead generation to product demonstrations, negotiation, and closing deals.
• Articulate The Cohort’s value proposition clearly, demonstrating how our AI-driven solution solves critical hiring challenges.
• Build and maintain a robust sales pipeline, providing accurate forecasting and reporting.
• Collaborate with the marketing team to align on lead generation campaigns and sales enablement materials.
• Gather customer feedback and market intelligence to inform product development and sales strategy.
• As the team grows, mentor and lead junior sales representatives to foster a high-performance culture.

Qualifications :

• 5+ years of experience in a B2B SaaS sales role, with a proven track record of exceeding sales quotas.
• Experience in the HR technology, recruiting, or talent acquisition industry is strongly preferred.
• Demonstrated success in selling to founders, C-level executives, and hiring managers.
• Exceptional communication, presentation, and negotiation skills.
• A deep understanding of the challenges and dynamics of technical recruiting.
• Self-starter with an entrepreneurial spirit, comfortable working in a fast-paced, ambiguous environment.
• Proficiency with modern CRM and sales engagement platforms.

What We Offer :

• A competitive salary and commission structure.
• Comprehensive benefits package.
• The opportunity to be an early and impactful member of a rapidly growing AI startup.
• A collaborative and innovative work culture.
• The chance to work with a cutting-edge product that is transforming an industry.

Egen is a data engineering and cloud modernization firm helping industry-leading companies achieve digital breakthroughs and deliver for the future, today. We are catalysts for change who create digital breakthroughs at warp speed. Our team of cloud and data engineering experts are trusted by top clients in pursuit of the extraordinary. An Inc. 5000 Fastest Growing Company 7 times, and recently recognized on the Crain’s Chicago Business Fast 50 list, Egen has also been recognized as a great place to work 3 times.

You will join a team of insatiably curious data engineers, software architects, and product experts who never settle for "good enough". Our Java Platform team's tech stack is based on Java8 (Spring Boot) and RESTful web services. We typically build and deploy applications as cloud-native Kubernetes microservices and integrate with scalable technologies such as Kafka in Docker container environments. Our developers work in an agile process to efficiently deliver high value data driven applications and product packages.

Required Experience:

• Minimum of Bachelor’s Degree or its equivalent in Computer Science, Computer Information Systems, Information Technology and Management, Electrical Engineering or a related field.
• Have experience working and strong understanding of object-oriented programing and cloud technologies
• End to end experience delivering production ready code with Java8, Spring Boot, Spring Data, and API libraries
• Strong experience with unit and integration testing of the Spring Boot APIs.
• Strong understanding and production experience of RESTful API's and microservice architecture.
• Strong understanding of SQL databases and NoSQL databases and experience with writing abstraction layers to communicate with the databases.

Nice to have's (but not required):

• Exposure to Kotlin or other JVM programming languages
• Strong understanding and production experience working with Docker container environments
• Strong understanding and production experience working with Kafka
• Cloud Environments: AWS, GCP or Azure

Responsibilities:

• Develop and maintain mobile applications using React Native.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Ensure the performance, quality, and responsiveness of applications.
• Identify and fix bugs and performance bottlenecks.
• Write clean, maintainable, and testable code.
• Integrate third-party APIs and libraries.
• Stay updated with the latest industry trends and technologies.

Required Skills:

• Proficiency in JavaScript and React.
• Experience with React Native and its ecosystem.
• Understanding of mobile app development (iOS and Android).
• Familiarity with RESTful APIs and integration.
• Knowledge of version control systems (e.g., Git).
• Problem-solving skills and attention to detail.

• Provide strategic consulting on people and organization development strategies in support of the business objectives.
• Be an expert on people challenges - especially talent, performance and change
• Partner with India HR lead for all Merger and Acquisition activities (policies, process, payroll, compensation and benefits harmonization, compliance, entity and benefit integration, site consolidation, employee integration and culture alignment)
• Providing ideas and challenges to management teams and acting as a catalyst for change through process design and approaches that results in transformation.
• Evaluate and analyze issues, patterns, and trends to provide proactive insights for HR solutions.
• Drive compensation programs locally by collaborating with corporate compensation team
• Collaborating with the corporate HRBP on BU related activities
• Partner and lead projects which has business impacts.
• Investigate and resolve complex employee relations issues and address grievances.
•  

• High degree of integrity, business acumen and resilience.
• Ability to thrive in an ambiguous, fast paced and rapidly changing environment.
• Self-driven, ability to set high personal goals and work independently
• Ability to organize, multi-task, prioritize tasks and deliver quick results.

Details

1. Work hours - 8 hours/day (Monday to Saturday)
2. Duration - 4 months
3. Full-time Internship

Responsibilities

1. Performing research to gather relevant information for the design.
2. Getting a good understanding of the design sensibilities/guidelines and coming up with concepts for the design based on the requirements of the client.
3. Developing creative and attractive illustrations, logos, website designs and other social designs.
4. Using Adobe XD, Photoshop, Illustrator, Affinity Designer (optional), Canva (optional), Sigma (optional) for creating designs.
5. Understanding design guidelines, copywriting rules and typography concepts in order to work with the content given by the content team.
6. Improving designs based on the given feedback.
7. Ensuring projects are completed with high quality and on schedule.

Technology is at the heart of our organization. We have a strong engineering team and we're looking for an experienced engineer to lead our backend engineering team. As part of the tech team, you will Understand product requirements and brainstorm ways to address them

• Lead large initiatives and be responsible for it
• Mentor teammates
• Set and enforce standards for writing and maintaining efficient code
• Influence team decisions in the overall architecture and practices of the company
• Contribute to company growth by participating in hiring activities

Must-haves

1. At least 4 years experience in a product based company
2. Experience working with distributed environments at scale
3. Strong command on at least one Object Oriented Programming language
4. Experience leading developers for large scale products
5. Demonstrated capability to design and architect products built for scale
6. Deep knowledge of multiple AWS services
7. Experience with Docker and Kubernetes

Good to have

1. Experience with at least one among C++, Java
2. Experience with Linux file systems
3. Familiarity with agile development methodologies

We're hiring a set of highly skilled, enthusiastic, and passionate people who thrive in a high-growth environment. We believe the best way to grow is to give everyone the opportunity to pursue their interests. At Lucidity, you have complete freedom to work on projects that interest you. Plus, with benefits like flexible hours, company offsites, unlimited leaves, we ensure you enjoy the journey as much as we do. We are also offering healthy founding team ESOP's.