Performance Marketing Lead

We are seeking an experienced Content Writer with 3-5 years of experience to join our marketing team. The ideal candidate will be responsible for creating compelling and informative long-form articles that will be used in our marketing campaigns for a B2B payment platform. The content writer will work closely with the marketing team to create engaging and high-quality content that targets our target audience.

Responsibilities:

• Write high-quality, long-form articles for our B2B fintech payment platform that will be used inmarketing campaigns
• Conduct research on relevant topics and stay up-to-date with industry news and trends
• Collaborate with the marketing team to ensure all content is aligned with our brand
• messaging and target audience
• Write clear, concise, and engaging content that conveys complex ideas in a simplified
• manner
• Optimize content for SEO and ensure all articles are formatted properly
• Edit and proofread all content before publication
• Ensure all content is delivered on time and meets our high-quality standards
• Requirements:
• Bachelor's degree in English, Journalism, Communications, or related field
• 3-5 years of experience as a Technical Finance Content Writer, from a B2B fintech platform
• Exceptional writing and editing skills, with a keen eye for detail
• Experience with SEO optimization and content formatting
• Strong research skills and ability to synthesize information from multiple sources
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication skills and ability to collaborate with cross-functional teams
• Strong work ethic and commitment to meeting deadlines

Roles and responsibilities:

• Planning Web, SEO/SEM, email, social media and display advertising campaigns.
• Designing, building, and maintaining social media presence.
• Marketing the Company's software products via emails, blogs, newsletters and social media.
• Devising strategies to drive online traffic to the company website.
• Managing online brand and product campaigns to raise brand awareness.
• Creating content for Company's Software products and services.
• Creating content for online marketing: website, blog, social media, advertising campaigns.
• Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
• Brainstorm new and creative growth strategies
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
• Own the look and feel of the website and take steps to keep communication consistent across media
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Experience with coding techniques.
• Thorough understanding of web design and site structures.
• Good knowledge of back link analysis.

• Job Title - Senior Product Marketing Manager - PC & Console
• Reports Into - Head of PC & Console Marketing
• Location - Bangalore/ Hybrid

A Little Bit about Kwalee….

Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 1 billion downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join Scathe, Die by the Blade, Robobeat, Space Chef and Wildmender.

What’s In It For You?

• Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm
• Flexible working hours - we trust you to choose how and when you work best
• Profit sharing scheme - we win, you win 
• Private medical cover - delivered through BUPA
• Life Assurance - for long term peace of mind
• On site gym - take care of yourself
• Relocation support - available
• Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars
• Pitch and make your own games on Creative Wednesdays! 

Are You Up To The Challenge?

As a Senior PCC Product Marketing Manager, you’ll manage a product marketing manager and be responsible for launching some of our portfolio of Indie tiles across multiple platforms with a significant focus on building brand awareness, advocacy, Wishlists, community and ultimately (and most importantly) game sales.

Reporting into the Head of PCC Marketing you’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content).  

You will work in close collaboration with the Community & Social Media (CSM) team, Influencer & Media (I&M) Team, PCC Creative Team and Digital MArketing (UA & Growth) Team.  

What Does The Job Actually Involve?

Create and execute product marketing plans (PMPs) that deliver against each game’s pre launch awareness and post launch revenue expectations, from initial signing through to retail launch and post launch - including budgets, KPI sets and beat schedules

• Ability to juggle multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging deadlines and Wishlist/ sales KPIs are met
• Collaborating with internal and external creative teams to create best-in-class marketing assets to budget
• Determine KPIs for the PMPs and meaningful metrics that allow accurate analysis of each campaign and track commercial performance so you can optimise your plans in near real time
• Working as the key stakeholder and influencer within the PCC team and primary contact point for those outside of the department
• Setting ‘challenging but achievable’ targets for your team for both quality of output, timely delivery of campaigns and above target results and taking responsibility for meeting these target
• International travel as required

Your Hard Skills

• Passion for games and knowledge of industry trends and key players
• Previous experience on PC & Console games including three years in a product/brand management role for an established video games company
• Highly numerate and data fluent you’ll own your budgets and be accountable to them as well as having the ability to interpret research and analysis and use it daily to make good decisions quickly 
• Strong creative and brief writing skills with an understanding of Google Docs
• A creative flair with an eye for detail when briefing and feeding back on marketing artwork, assets and trailers. 
• You have excellent time management skills and understand the importance of hitting deadlines
• Ability to work with other functional teams in the PC and Console Department, as well as with other Marketing teams within and outside of Kwalee.

Your Soft Skills

Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues. 

We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.

Your Team Mates

As a part of the marketing team you will ultimately report to the VP of Marketing whilst having P&L accountability to the Head of PC & Console department.

The PC Console Marketing team is mostly based in Leamington Spa HQ and in Bangalore, India. An open, enthusiastic and engaging personality and communication style is essential. You’re incredibly organised, data astute and fluent in process management so tracking numerous campaigns in several languages across multiple media will be second nature for you.

A Little Bit About Kwalee

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We’ve also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe. 

Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.

We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France. 

We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!

LambdaTest is a cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. LambdaTest provides access to a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing. The product roadmap is evolving and there are many more functionalities and features which will be added to the product. The company is angel funded by the leading investors and entrepreneurs of the industry. We are growing at a fantastic rate. This is an incredible opportunity for someone talented and ambitious to make a huge impact.

You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll out a product that delivers the company’s vision and strategy.

Requirements–

• Experience in creating various types of content such as video scripts, blogs, infographics, guides, website etc.
• Be creative and able to work with subject matter experts to turn ideas into compelling scripts that are shared through video to target our audience i.e. Developers, Product Managers, Designers, and Testers etc.
• Experienced in marketing, digital media, and social media. You are a storyteller, with a passion for sharing and/or creating these stories through video.
• Knowledge of marketing tech like SEO, PPC, keywords optimization, and social media marketing would be a plus.
• Experience with YouTube or any other video marketing would be a solid perk.
• Able to write engaging content for different social media platforms like LinkedIn, Facebook, Twitter etc.
• You’ll lead and create a video that tells our story, promotes our products, and enhances our brand.

Qualifications –

• 2+ years of experience
• Bachelor's degree in Engineering (Computer Science) is Mandatory
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• The person should be a really good communicator & writer.
• Ability to work independently, collaboratively and proved to be a good team player.
• Go getter & self-learning attitude.

You will be responsible for:

• Assist in the content marketing program and leads generated from the program
• Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
• Manage promotion of the content marketing program initially through organic channels
• Research industry trends, reports and keywords to talk about interesting topics in the industry.
• Collaborate with the Sales and Product Teams to design content briefs
• Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
• Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

• Research and identify new industry trends that will feed into the content strategy.
• Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
• Work with freelancers and agencies to esure quality and timeliness of content
• Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
• Execute and scale the content strategy by either scaling the team internally or working through partners.
• Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
• Identify ways to promote the content for generation of leads
• Work with teams to optimise the quality and relevancy of leads through content
• Optimise content for SEO, monitor page rankings and quality of visitors
• Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

• 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
• Any experience in the API / Developer Tool company is an added advantage
• Any experience with creator economy, either as a creator or marketing to creators is an added advantage
• Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
• Experience in integrating content marketing campaigns with CRM

What we offer:

• Work from home or your preferred location today, tomorrow, and forever.
• A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
• Choose to work in the hours you feel the most productive.
• We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
• Laptop of your choice

The Wellness Shop is an eco-friendly wellness brand which provides range of products that are  organic and 100% natural. We provide products catering to cosmetics, wellness and healthcare  segment. The company launched in 2021 and within 4 months, we have launched 150+ premium  products and have started hitting 400+ daily orders. TWS is funded by logx ventures. We plan to  build this company into a multi-million dollar business and provide best quality organic products  all over the world! 

We are looking for a talented EMAIL MARKETING MANAGER to take the lead with our email  marketing strategies. Your main duties include running email marketing campaigns end-to-end,  managing email databases and creating newsletters. If you're interested in web technologies and  can generate innovative ideas to increase sales, we would like to meet you.  

Responsibilities: 

- Identify target audience and grow our email list 

- Design and implement direct email marketing campaigns 

- Proofread emails for clarity, grammar and spelling 

- Ensure mobile-friendly email templates 

- Write newsletters including all company updates 

- Upgrade our email templates using graphics, personalization and advanced features - Ensure prompt and accurate communication with clients via email to minimize unsubscribes - Create email databases for lead generation 

- Analyse campaign performance and suggest improvements 

- Report on sales revenue generated from email marketing efforts 

- Ensure emails follow industry policies and best practices 

Requirements: 

- 5+ years of proven work experience as an Email marketer 

- Hands on experience with HTML and content management systems 

- Proficiency in marketing automation technology 

- Knowledge of SEO/SEM and Google Analytics 

- Familiarity with analytical and database tools 

- Excellent written communication and copywriting skills 

- Strong project management skills 

- An ability to work under tight deadlines

Responsibilities

• Reaching out to architects and interior designers according a marketing strategy
• Managing company’s communication related to business development
• Representing the company at events
• Engaging the retail customers through marketing campaigns

Skills Required

• Desktop applications like MS Office
• Fluency in English
• Knowledge of online channels of marketing and publicity

Qualification

• Graduate in any discipline

Experience

• Minimum 3 year of experience in digital marketing

Hi ,

We are looking for a full time employee who can help us run our email and linkedin outreach program. The responsibilities are described below:

Responsibilities:

• Research on various sectors such as remote products or gaming
• Send customized emails or linkedin messages to prospects
• Maintain the organization CRM

What we’re looking for :

• Excellent English communication skills
• Must have actual Marketing/Sales experience.
• Open to all educational qualifications
• Previous experience in a similar role in the IT industry
• Brownie points if you are active on linkedin