
Job description
We are looking for a data-driven and strategic Performance Marketing Specialist to manage and optimize our digital advertising campaigns across various channels. The ideal candidate will be responsible for developing, executing, and analyzing ROI-focused campaigns to drive user acquisition, conversions, and revenue growth.
Key Responsibilities:
- Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing platforms.
- Monitor and analyze performance metrics daily (CPC, CTR, CPA, ROAS, conversion rates, etc.) to maximize campaign effectiveness.
- Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
- Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages.
- Develop customer acquisition strategies aligned with business goals and target audiences.
- Use analytics tools (Google Analytics, Meta Pixel, etc.) to generate insights and make data-driven decisions.
- Manage performance marketing budgets and ensure efficient spend allocation across channels.
- Stay up to date with digital marketing trends, tools, algorithm updates, and best practices.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in performance marketing, digital advertising, or growth marketing.
- Proven track record of running successful paid campaigns with measurable ROI.
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other performance tools.
- Strong understanding of online conversion funnels, attribution models, and customer journeys.
- Excellent analytical, communication, and project management skills.
- Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar is a plus.
- Experience with eCommerce, SaaS, or B2B marketing (optional, based on your business).

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Title - Pncpl Software Engineer
Company Summary :
As the recognized global standard for project-based businesses, Deltek delivers software and information solutions to help organizations achieve their purpose. Our market leadership stems from the work of our diverse employees who are united by a passion for learning, growing and making a difference. At Deltek, we take immense pride in creating a balanced, values-driven environment, where every employee feels included and empowered to do their best work. Our employees put our core values into action daily, creating a one-of-a-kind culture that has been recognized globally. Thanks to our incredible team, Deltek has been named one of America's Best Midsize Employers by Forbes, a Best Place to Work by Glassdoor, a Top Workplace by The Washington Post and a Best Place to Work in Asia by World HRD Congress. www.deltek.com
Business Summary :
The Deltek Engineering and Technology team builds best-in-class solutions to delight customers and meet their business needs. We are laser-focused on software design, development, innovation and quality. Our team of experts has the talent, skills and values to deliver products and services that are easy to use, reliable, sustainable and competitive. If you're looking for a safe environment where ideas are welcome, growth is supported and questions are encouraged – consider joining us as we explore the limitless opportunities of the software industry.
Principal Software Engineer
Position Responsibilities :
- Develop and manage integrations with third-party services and APIs using industry-standard protocols like OAuth2 for secure authentication and authorization.
- Develop scalable, performant APIs for Deltek products
- Accountability for the successful implementation of the requirements by the team.
- Troubleshoot, debug, and optimize code and workflows for better performance and scalability.
- Undertake analysis, design, coding and testing activities of complex modules
- Support the company’s development processes and development guidelines including code reviews, coding style and unit testing requirements.
- Participate in code reviews and provide mentorship to junior developers.
- Stay up-to-date with emerging technologies and best practices in Python development, AWS, and frontend frameworks like React. And suggest optimisations based on them
- Adopt industry best practices in all your projects - TDD, CI/CD, Infrastructure as Code, linting
- Pragmatic enough to deliver an MVP, but aspirational enough to think about how it will work with millions of users and adapt to new challenges
- Readiness to hit the ground running – you may not know how to solve everything right off the bat, but you will put in the time and effort to understand so that you can design architecture of complex features with multiple components.
Qualifications :
- A college degree in Computer Science, Software Engineering, Information Science or a related field is required
- Minimum 8-10 years of experience Sound programming skills on Python, .Net platform (VB & C#), TypeScript / JavaScript, Frontend technologies like React.js/Ember.js, SQL Db (like PostgreSQL)
- Experience in backend development and Apache Airflow (or equivalent framework).
- Build APIs and optimize SQL queries with performance considerations.
- Experience with Agile Development
- Experience in writing and maintaining unit tests and using testing frameworks is desirable
- Exposure to Amazon Web Services (AWS) technologies, Terraform, Docker is a plus
- Strong desire to continually improve knowledge and skills through personal development activities and apply their knowledge and skills to continuous software improvement.
- The ability to work under tight deadlines, tolerate ambiguity and work effectively in an environment with multiple competing priorities.
- Strong problem-solving and debugging skills.
- Ability to work in an Agile environment and collaborate with cross-functional teams.
- Familiarity with version control systems like Git.
- Excellent communication skills and the ability to work effectively in a remote or hybrid team setting.

Position Overview:
We seek a talented and experienced professional to serve as the Head of Engineering and a Senior Backend Developer with expertise in Go (Golang). In this dual role, you will lead our engineering team and contribute hands-on to developing our B2B SaaS platform, which aims to revolutionize blue-collar worker training in India. You will work closely with cross-functional teams, set engineering standards, and ensure the successful execution of our technology initiatives.
As Head of Engineering:
- Oversee the recruitment, mentoring, and performance management of engineering team members.
- Define and maintain engineering best practices, coding standards, and development methodologies.
- Manage project timelines, resources, and budgets
- Foster a culture of innovation, collaboration, and continuous improvement within the engineering team.
- Drive technical decisions and architecture discussions to ensure scalability, security, and maintainability.
As Senior Backend Developer (Go):
- Design the architecture and implement high-performance, scalable, and reliable backend services in Go.
- Write clean, maintainable, and efficient code while ensuring the security and integrity of the platform.
- Optimize and fine-tune the backend components for maximum speed and scalability.
- Develop and maintain RESTful APIs for seamless integration with frontend and external systems.
- Implement asynchronous programming and event-driven architecture for handling concurrent requests efficiently.
- Work on data modelling and integration with databases for data storage and retrieval.
- Write unit tests and perform code reviews to maintain code quality and ensure robustness.




Responsibilities :
- Provide Support Services to our Gold & Enterprise customers using our flagship product suits. This may include assistance provided during the engineering and operations of distributed systems as well as responses for mission-critical systems and production customers.
- Lead end-to-end delivery and customer success of next-generation features related to scalability, reliability, robustness, usability, security, and performance of the product
- Lead and mentor others about concurrency, parallelization to deliver scalability, performance, and resource optimization in a multithreaded and distributed environment
- Demonstrate the ability to actively listen to customers and show empathy to the customer’s business impact when they experience issues with our products
Requires Skills :
- 10+ years of Experience with a highly scalable, distributed, multi-node environment (100+ nodes)
- Hadoop operation including Zookeeper, HDFS, YARN, Hive, and related components like the Hive metastore, Cloudera Manager/Ambari, etc
- Authentication and security configuration and tuning (KNOX, LDAP, Kerberos, SSL/TLS, second priority: SSO/OAuth/OIDC, Ranger/Sentry)
- Java troubleshooting, e.g., collection and evaluation of jstacks, heap dumps
- Linux, NFS, Windows, including application installation, scripting, basic command line
- Docker and Kubernetes configuration and troubleshooting, including Helm charts, storage options, logging, and basic kubectl CLI
- Experience working with scripting languages (Bash, PowerShell, Python)
- Working knowledge of application, server, and network security management concepts
- Familiarity with virtual machine technologies
- Knowledge of databases like MySQL and PostgreSQL,
- Certification on any of the leading Cloud providers (AWS, Azure, GCP ) and/or Kubernetes is a big plus
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
- Responsible for executing and optimizing campaigns across all platforms - Google, Facebook, LinkedIn etc.
- Understanding client requirement and strategizing online media plans accordingly
- Should be performance oriented and should be proficient with all web analytics tools
- Should be proficient in keyword selection and audience targeting
- Should be proficient in optimizing visibility on Search Engines through PPC campaigns/sponsored links
- Should be responsible for Monitoring budget and adjust bids to gain better ROI
Desired Candidate Profile
What you need to have
- Graduate with minimum 2 to 5 years experience in Digital Marketing / Paid ads
- Excellent Communication & Presentation skills
- Experience working on Google Ad words & Facebook Ads
- In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.
We are storytellers for all that's digital. Whether its digital marketing or social media marketing, whether its social advertising or search engine marketing, we even build an end to end software products such as websites, mobile apps, customized software, etc. to help startups, ideas, struggling brands or companies, new brands or companies. Our services encompass a wide range of digital solutions like branding, social media marketing, online advertising, graphic design, content marketing, software development, app & web development, user interface & experience design, online research. We have some amazing & exciting projects for young audiences to work on. Our team is full of passionate hustlers executing at a high speed. Looking forward to having more excited & proactive individuals onboard.
Intern's day to day responsibilities include:
1. Work on digital marketing campaign planning
2. Handle efficient advertising campaign setup across platforms (Google Adwords, Facebook Adverts)
3. Work on LinkedIn ads, Twitter, and email marketing advertising (to name a few)
4. Conduct preliminary online market research & competition analysis
5. Assess audience interests, behaviours and demographics across platforms for every industry
6. Track and analyze website traffic flow to effectively optimize live ads
7. Work on effective keyword planning on the basis of search volumes, cost per clicks, bid values, etc.
8. Work on effective search engine optimization strategies (on-page and off-Page both) for websites
9. Monitor online marketing trends on social media
10. Prepare accurate in-depth reports on the overall performance of marketing campaigns.
11. Prepare pitch decks and proposals
12. Coordinate with content strategists, graphic designers, digital marketers and clients
13. Explore the complete gamut of the features of various social media platforms designed for marketers
Skill(s) required :
- Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), English Proficiency
We are looking for software development engineers to design and develop the backend systems for our consumer and partner-facing applications. You will work on massively scalable distributed systems and solve complex engineering problems
Reporting structure - Engineering Manager-Java
- Computer Science fundamentals in object-oriented design, design patterns, data structures, algorithm design,
- Proficiency with Java, Rabbit MQ, Kafka.
- Proficiency in Mongo DB, Cassandra, Redis.
- 3+ years of experience contributing to architecture and design in a product setup Information Technology
- Understand customer needs by collaborating with Product Managers and Business stakeholders
- Development, delivery and support of large-scale, distributed software applications and tools
- Use software engineering best practices to ensure a high standard of quality and maintainability for all deliverables
- Work in an agile, start-up-like development environment, where you are always working on the most important stuff.
- Take initiatives and come up with new ideas to invent solutions for customer

Learn from the best: Learn from leaders who have built Comm100 from ground up. Work under other engineers who handle different layers of the infrastructure.
Work in a data-driven team: Understand the importance of validating assumptions about user behaviour. Use various types of testing to ensure we're right (or discover where did we go wrong). Utilize data collection, enrichment, analytics, and visualizations to improve our systems.
WHO YOU ARE
To be successful in this role, you'll need to have the following skills:
Love for coding: A fanatic about writing beautiful and scalable code.
Sense of analytics: Strong analytical and troubleshooting skills. Should be resourceful, innovative, and inventive.
Dynamic: Should be comfortable in dealing with lots of moving pieces. Have exquisite attention to detail and are comfortable learning new technologies and systems.
Team player: Knack for influencing without being authoritative. Pitch in wherever the team needs help, from writing blog posts to supporting customers.
Accountability: High sense of ownership for your code and relentlessness to deliver projects with high business impact.
KEY SKILLS
- Strong computer system analysis and design skills in current methodologies and patterns including vanilla JavaScript,
- Rich experience with ReactJS, Redux, React Native, or similar library/tools.
- Obsessed with WPO (Web Performance Optimization) and web/mobile performance analysis.
- Familiar with web security, SEO, accessibility, and internationalization.
- Experience with W3C standards, HTTP protocol and web browsers.
- Experience with common tools such as front-end compilation, construction, testing, etc. (Babel, Rollup, Webpack, Jasmine, etc.)



