
Job description
We are looking for a data-driven and strategic Performance Marketing Specialist to manage and optimize our digital advertising campaigns across various channels. The ideal candidate will be responsible for developing, executing, and analyzing ROI-focused campaigns to drive user acquisition, conversions, and revenue growth.
Key Responsibilities:
- Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing platforms.
- Monitor and analyze performance metrics daily (CPC, CTR, CPA, ROAS, conversion rates, etc.) to maximize campaign effectiveness.
- Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
- Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages.
- Develop customer acquisition strategies aligned with business goals and target audiences.
- Use analytics tools (Google Analytics, Meta Pixel, etc.) to generate insights and make data-driven decisions.
- Manage performance marketing budgets and ensure efficient spend allocation across channels.
- Stay up to date with digital marketing trends, tools, algorithm updates, and best practices.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in performance marketing, digital advertising, or growth marketing.
- Proven track record of running successful paid campaigns with measurable ROI.
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other performance tools.
- Strong understanding of online conversion funnels, attribution models, and customer journeys.
- Excellent analytical, communication, and project management skills.
- Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar is a plus.
- Experience with eCommerce, SaaS, or B2B marketing (optional, based on your business).

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Position: Dot Net Developer
Experience Level: 4 Years
Job Location: Ahmedabad - WFO
Roles & Responsibilities:-
- Design, develop, and maintain web applications using ASP.NET MVC and C#.
- Write clean, scalable, and efficient code following best practices.
- Work with SQL Server for database design, development, and optimization.
- Collaborate with front-end developers, QA, and business analysts to deliver high-quality software solutions.
- Participate in requirement analysis, effort estimation, and sprint planning.
- Debug, troubleshoot, and upgrade existing systems.
- Ensure application performance, quality, and responsiveness.
- Stay updated with the latest .NET technologies and frameworks.
- Required Skills & Qualifications
- Bachelor’s degree in Computer Science, Engineering, or a related field.
- 4+ years of experience in software development using Microsoft technologies.
- Strong expertise in ASP.NET MVC framework.
- Proficiency in C#, .NET Framework/Core, LINQ, and Entity Framework.
- Hands-on experience with Web API / RESTful services.
- Solid knowledge of SQL Server (queries, stored procedures, triggers)
- Familiarity with front-end technologies like HTML, CSS, JavaScript, jQuery, Bootstrap.
- Strong understanding of OOPS concepts, design patterns, and best coding practices
- Experience with version control systems (e.g., Git, TFS)
- Good problem-solving, debugging, and communication skills.
- Good to Have
- Exposure to .NET Core and microservices architecture.
- Knowledge of Azure / AWS cloud services.
- Experience with Agile/Scrum methodologies
- Familiarity with CI/CD pipelines.
Regards,
Job Opening: FreeSWITCH Developer
Location: Ecospace Business Park, Rajarhat, Newtown, Kolkata
Employment Type: Full-Time, Permanent
Shift: Day Shift
Experience: Minimum 4+ years in FreeSWITCH/VoIP Development
Responsibilities:
- Design, develop, deploy, troubleshoot, and maintain tools and services supporting our cloud telephony network.
- Customize FreeSWITCH for large-scale audio/video conferencing (1000–1500 concurrent calls).
- Expertise in SIP, RTP, RTCP, TURN, STUN, NAT, TLS.
- Hands-on experience with RTP Proxy and routed audio conferences.
- Understanding of SDP Protocol offer/answer mechanism.
- Work with load testing tools for FreeSWITCH audio conferences.
- Deploy and manage multiple FreeSWITCH instances using load balancers.
- Debug issues using packet captures (Wireshark/Ngrep).
- Collaborate with mobile/API teams for integration and support.
- Knowledge of codecs (PCMU, PCMA, G729, Opus) and open-source telephony technologies (FreeSWITCH, WebRTC).
- Familiarity with SIP servers (SER/OpenSER), proxy servers, SBC, SIPX is a plus.
Qualifications:
- Bachelor’s degree in Engineering (B.Tech/MCA).
- 4+ years of hands-on experience in FreeSWITCH development or related VoIP technologies.
- Strong knowledge of Linux environments and command-line tools.
- Basic to intermediate SQL knowledge.
- Proficiency in scripting (Bash, Python, Perl) for automation.
- Strong understanding of VoIP protocols (SIP, RTP), networking principles (TCP/IP, DNS, DHCP, routing protocols).
- Excellent troubleshooting skills with ability to resolve complex technical issues.
- Strong problem-solving, communication, and collaboration skills.
Industry Preference:
- Travel (Preferred)
- Any Industry (Required)
Candidate is expected to relate with team to understand the lighting requirements from client / consultant / architect and to be able to read from AutoCAD the lighting BOQ, should be able to make rendering / presentations / shop drawings etc. Revit and Dialux knowledge prefered.
Willing to long term associate and grow together.
Job Responsibilities.
- Working with a wide range of media and using graphic design software.
- Thinking creatively and developing new design concepts, graphics, and layouts.
- Cultivate a solid body of work.
- Take the design “brief” to record requirements and clients' needs.
- Prepare rough drafts and present your ideas.
- Amend final designs to clients' comments and gain full approval.
- Work as part of a team with copywriters, designers, stylists, executives, etc.
- Motion Graphics and Video Editing
Requirement
- Proven graphic designing experience.
- Possession of creative flair, versatility, conceptual/visual ability and originality.
- Demonstrable graphic design skills with a strong portfolio.
- Ability to interact, communicate and present ideas.
- Up to date with industry-leading software and technologies.
- Highly proficient in all design aspects.
- Professionalism regarding time, costs, and deadlines.
Position Overview: We are seeking an experienced ASP.NET Developer to join our development team. As an ASP.NET Developer, you will be responsible for designing, developing, and maintaining web applications using the ASP.NET framework. You will work closely with cross-functional teams to deliver high-quality software solutions that meet our clients' needs.
Responsibilities:
- Collaborate with project managers, business analysts, and other stakeholders to gather requirements and understand project objectives.
- Design and develop web applications using ASP.NET, C#, asp.net core and related technologies.
- Write clean, scalable, and maintainable code following coding standards and best practices.
- Develop database structures, queries, and stored procedures using Microsoft SQL Server or other database systems.
- Implement and integrate third-party libraries, APIs, and frameworks as required.
- Conduct thorough testing of developed applications to ensure functionality, performance, and security.
- Troubleshoot and debug issues in existing applications and provide timely resolutions.
- Participate in code reviews and provide constructive feedback to team members.
- Stay up-to-date with industry trends, technologies, and best practices to continuously improve development processes and techniques.
Qualifications:
- Bachelor's degree in Computer Science, Software Engineering, or a related field (or equivalent work experience).
- Proven experience as an ASP.NET Developer or in a similar role.
- Strong knowledge of ASP.NET framework and proficiency in C# programming language.
- Experience with web technologies such as HTML, CSS, JavaScript, and jQuery.
- Solid understanding of relational databases and proficiency in SQL.
- Familiarity with front-end frameworks/libraries (e.g., Angular, React) is a plus.
- Experience with version control systems (e.g., Git) and agile development methodologies.
- Ability to work independently as well as in a collaborative team environment.
- Strong problem-solving skills and attention to detail.
Excellent communication and interpersonal skills.
Responsibilities:
- Create games in Unity for iOS and Android (OSX and Windows is considered a plus).
- Write super-clean, testable, and well documented code in C#.
- Implement systems for the games based on design specifications.
- Implement, debug and refine core game play features.
- Collaborate effectively with a small, high-energy team of game designers and programmers.
- Work with other developers to devise customized solutions to difficult problems.
- Implement game functionality as per design document and specification.
Requirements:
- Strong knowledge of object oriented design, design patterns, 3D Math, and data structures.
- Expert knowledge of Unity3D Programming including Unity GUI, C# scripting, Asset Bundles, Materials/Shaders and iPhone deployment.
- Graphics Development (Particle Systems, Shaders). Experience with both 3D and 2D graphics in Unity.
- Experience implementing and/or creating native iOS and Android plugins for Unity.
- Experience in Adobe Creative Suite, including Photoshop, Illustrator and Flash.
- Experience with Visual Studio and/or Team Foundation Server.
- Experience using mobile platform native features such as accelerometer, camera, push notifications, etc.
- Strong knowledge of C# and the .net framework 2.0 or above.
- Must love to roll-up sleeves and get dirty with Unity3D; Integrating textures, animation, meshes, adjusting lighting, setting camera angles, optimization, audio integration etc.
- Ability to work on fixed deadlines.
Skills:
- Experience with C#, Objective-C and Javascript are a plus.
- Level logic design, scene flow planning and creation experience.
- Facebook application development.
Attention: We are looking for Immediate joiners!
Executive Summary
Are you looking to level up? The Senior Product Owner (Digital Transformation) role at FirstPrinciples and the partner that you will be staffed with is a multi-million-dollar digital transformation initiatives on web and mobile with one of the largest Luxury Home Builders in the United States.
About FirstPrinciples & The Role
FirstPrinciples is a Tech Holding company with a Venture Studio as part of its holdings. One part of the Venture Studio business at FirstPrinciples is about working with large enterprises on long-term digital transformation initiatives within their organization. The position that we are currently hiring for involves a multi-million-dollar digital transformation initiatives for one of the largest Luxury Home Builders in the United States. Our scope involves working as expert consultants to advice and execute on upgrading the IT & Tech different internal and stakeholder facing systems within their organization. We are working on both web and mobile platforms.
Who is This For?
This is for an experienced Product Owner/Manager who is looking to take their career to the next stage by working on a large-scale initiative that will challenge and extend their current capacities.
At FirstPrinciples, we truly act as a Tech Strategic Consultant along with having the operational capacity to implement the suggested recommendations. This role is for someone who is able to provide recommendations to the client while having the ownership of the end deliverables. While we have technical leaders also staffed within this partnership, we are looking for someone who can talk the talk with senior engineers and tech architects and understand their recommendations and its implications.
Requirements
- One of the following certifications (PRINCE2, CSP, CAPM, CBAP (BABOK), Agile, CSP, CSPO, PMPO)
- Experience in independently managing, End-to-End Business Analysis, Product Analysis, Project Management for complex IT Projects and Products / Apps
- Working with Client to understand provide Consulting or Business Solutions, Problem Solving Approach and Skills, Strong Analytical Skills, should be able to read between the lines
- Managing scope via release management and planning and creating User-Stories, Running Sprints Cycle and Experience working with a team of 15-20 resources
- Requirements Gathering, Requirements Analysis, Requirements Management, Requirements Elicitation, Requirements Matrix (RTMs)
- Experience in Developing Low-Level and High-Level Prototyping using Wireframes tools (using any of the latest wireframing tools, such as JustInMind, Adobe XD, MockFlow, etc)
- Ownership of the Product Backlog & Deliverables and developing the User Stories & Release Planning
- Experience in Writing and Maintaining Business Requirement Documents (BRD) or PRDs and Functional Specification Document (FSD), Software Requirements Specification (SRS)
- Should have experience in creating Project Budgeting, Creating Efforts Estimations (EE), Presentation Decks, and Clean Documentation
- Experience in Writing Test Cases and Managing UAT and Deployment
- Analysis: GAP, Fish-bone Analysis, RCA (Root Cause Analysis), MoSCOW
- Experience in Consulting clients on Problem Statements V/s Solution Building based on AS-IS and TO-BE
- Experience converting Business Cases to Technology case and Building Products from scratch thus Translating Business Requirements into Software Requirement Specifications
- Interacting with the Technical team to ensure Delivery and Implementation of the Software Solution/Projects
- Client Relationship Management, Excellent at English Speaking, and Written Communication
- Understanding of Change Management, Risk Management and Project Management
Management Skills
- Excellent Written and Oral Communication Skills and Etiquettes
- Excellent Presentation Skills
- Experience in working with Onshore and Offshore Teams and Experience handling Cross-Functional Projects, Resources and Clients
- Experience dealing with Pressure and Meeting strict Project Deadlines
- Leadership and Motivational Skills to ensure the Work is being done by the Resources on time and within the specified budget
- Conflict and Resolution Management
- Prior experience in operations management - good to have
- Experience working with US Clients
TechStack & Platform
- MEAN Stack (Web)
- Native iOS & Android (Mobile)
- AWS
strategic and business aspects of the company. You will be the first in command in the company and
responsible for giving the proper strategic direction as well as creating a vision for success. To thrive
as a CEO you must be a prudent manager, inspiring leader, has a business mindset and to be able to
see the “big picture” in a variety of settings. You will take actions to enhance the company’s cash
flow while keeping the human factor in perspective. The goal is to drive the company’s development
and guide it towards long-term success.
Responsibilities
· Develop high quality business strategies and plans ensuring their alignment with short-term and
long-term objectives
· Lead and motivate subordinates to advance employee engagement develop a high performing
managerial team
· Oversee all operations and business activities to ensure they produce the desired results and are
consistent with the overall strategy and mission
· Make high-quality investing decisions to advance the business and increase profits
· Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and
business ethics
· Review financial and non-financial reports to devise solutions or improvements
· Build trust relations with key partners and stakeholders and act as a point of contact for important
shareholders
· Analyze problematic situations and occurrences and provide solutions to ensure company survival
and growth
· Maintain a deep knowledge of the markets and industry of the company
Requirements
· Proven experience as CEO or in other managerial position
· Experience in developing profitable strategies and implementing vision
· Strong understanding of corporate finance and performance management principles
· Familiarity with diverse business functions such as marketing, PR, finance etc.
· In-depth knowledge of corporate governance and general management best practices
· An entrepreneurial mindset with outstanding organizational and leadership skills
· Analytical abilities and problem-solving skills
· Excellent communication and public speaking skills
· MBA/B.Tech from Tier-1 colleges with a knack of financial knowledge are preferred
Built on a foundation of AI we are automating enterprise application integration, data integration, data preparation for Analytics and bot automation. We are looking to build our engineering development center in Pune with passionate and entrepreneurial developers at all levels (Interns, Fresh Graduates, Senior Software Engineers and Architects).
Expectations -
- Have at least 3 years work experience in Java 8 or higher / J2EE Java development.
- Have experience of agile systems development methodologies such as SCRUM
- Experience in designing the solution and implementation.
- Is a communicative, positive, outgoing and driven team player.
- Solution-oriented, see opportunities and proactively proposing new solutions, speak and write fluently in English.
- Good to have certifications in Java, Spring etc.
- Experience in Java 8.
- Experience in Spring Boot and other spring framework like Spring data, AOP etc.
- Experience in MongoDB/ Kafka / RabbitMQ etc.
- Experience in REST API
- Have worked on microservices
- Should have worked on minimum 2- 3 projects
- Experience in writing effective Unit test case for better coverage.
- Experience in writing good quality code by following code quality tools likes SonarQube etc.










