Operations Executive

Responsibilities & Duties:

Making Call to Customers, Maintaining the Database, Online Sales

Maintain a relations with the existing clients and ask to upgrade their packages or renewals

Prepare and follow up on sales quotations made to clients.

Will be responsible for client retention, per client revenue optimization & renewals.

Handle `client queries/escalations.

Should have effective sales & negotiation ability.

Interacting with vendors for product upload in their respective Domain.

Manage and create product listing and another day to day activities on portal

Improve Customer perception and product-wise market share, a good understanding of technical and market feasibility of the product.

Required Experience, Skills and Qualifications

Experience: Minimum 6 Months in Online and Concept Sales

Skills: Proficient Written & Verbal Communication Skills in English

Qualifications: Any Graduate

Must have laptop

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

JOB DESCRIPTION

·        Develop business plans for allocated accounts. Achieve revenue targets 

·        Develop loyalty program strategy, design and develop programs to achieve identified engagement objectives.

·        Own agency deliverables wrt to allocated accounts – Program KPIs, operational SLAs, reporting & MIS, technology development, customer care operations, creative services, event management, print & productions etc.

·        Upsell and cross-sell Colorgenics’s services by finding new avenues of revenue generation within allocated accounts

·        Conduct quarterly and annual program reviews with client’s senior management teams.

·        Share strategic inputs, industry best practices with clients and help driving the program performance

·        Develop and implement tactical campaigns to improve engagement through various initiatives and promotions.

·        Giving creative direction to the team. And act as a creative output reviewer and approver.  

·        Team mentoring & reviews.

·        Act as a facilitator of 3rd party auditors appointed by clients.

·        Keeping total control on invoicing and collections.

CANDIDATE PROFILE AND QUALIFICATION:

·        Thorough knowledge of CRM & loyalty marketing. A seasonal professional with at least 8 years’ experience in heading big accounts

·        Marketing & Analytics knowledge, excellent communication skills, Technical and Managerial experience in designing, developing & growing a loyalty program.

·        This role requires a solid background in loyalty program management and client relationship management.

·        Team handling exposure and aptitude to handle challenging circumstances.

·        MBA / PGDBM is required

What you can expect at Colorgenics?

A Dynamic workplace with start-up attitude which fuels your passion to learn and unlearn. You may expect a fantastic work atmosphere of like-minded individuals keen to do something out of the box and disruptive. 

 Office/Delivery Support Staff

• Required: High School Diploma or any Bachelor's Degree

• Experience: 2-3 years

• Planning and executing product marketing initiatives for the company's sellers
• Designing and improving acquisition, retention and referral journeys for sellers, across various products and services
• Conducting regular competitive analysis and identifying new possibilities to create seller-centric products
• Understanding conversion rate optimization principles and applying them to any revenue lines
• Developing understanding of consumer behavior and creating/ refining customer personas
• Keeping a track of marketing spend and revenue metrics across product lines and ensuring these are in sync with the overall business targets

What you need to have:

• Engg. from IITs, BITS Pilani, NITs or MBA from Tier 1 or Tier 2 Business schools
• 1-2 years of growth marketing experience is an advantage
• User-first mindset: you believe in gathering regular feedback from end users to improve business outcomes
• A zeal for quick execution and scale up
• Knowledge of tools (preferred but not necessary): Google Analytics, CRM, Power BI, MS Excel
• Ability to slice and dice data
• Extreme ownership
• Ability to speak your mind respectfully with fearless conviction
• A positive, can-do attitude
• Excellent problem-solving skills with deep attention to detail    

Job Description

Embedded Software/Firmware Design and Development on OS/Non-OS based platform

Necessary system architecture development and implementation

Device, sensor and gateway selection and integration based on industry use case.

Development on Image Analytics and Cloud/Platform integration

Development or integration of Cloud/Platform communication protocol

Technical Documentation and Testing of the developed system

Desired Skills, Knowledge& Experience

B. Tech/M. Tech/MCA with 8-10 years of industry experience

Strong programming skills in C/C++ and Python development in Linux

Experience in device or sensor communication interfaces (wired/wireless, short range/long range).

Experience of microcontroller and microprocessor.

Knowledge of IoT gateway firmware development, container, and OS hardening.

Experience in device communication protocol, Edge computing and processing

Competent in application development for Image processing, transmission, and storage

Good understanding and of programming primitives, data structures, multi-threading and memory management techniques

Strong command over complex sensor and hardware control logic to work seamlessly with edge devices or gateway

Proactive and Self motivated

Strong verbal and written communication skill

We are looking for a designer with a strong sense of conceptual thinking and well acquainted with digital trends to translate our brand message into distinctive visuals and communicate with our consumers.

• Design collaterals for our performance marketing team across multiple display networks, social media, and native platforms
• Execute our visual strategy and calendar to be deployed across all digital channels
• Work with our copywriter to conceptualize compelling designs that increase the brand’s overall reach, engagement, and conversions to sales
• Work on design collaterals like social media creatives, videos, infographics, blog & web banners, emails, landing pages, etc
• Optimize designs and visual language to match the relevant channel requirements but also maintain our overall brand tone
• Monitor and implement relevant digital design trends to keep our brand communication engaging and up-to-date with industry standards

• 5 - 6 years of experience designing digital content and marketing collaterals, with a good portfolio of work
• Has a clean visual design sense with good conceptual, typography, grid, and illustration skills
• Animation and video editing skills will be an added advantage, but not mandatory
• Can work independently and in a team to manage multiple projects and aggressive deadlines
• Ability to work in a fast-paced environment with high volumes
• Exceptional attention-to-detail
• Must be proficient in Adobe Creative Suite
• Understand competitive and best-in-class design practices for digital content