Newsletter Writer

Role summary

We are looking for an Email Marketing Specialist who combines analytical thinking with

creativity to drive high-performing campaigns. This role requires someone who can

independently plan, execute, and optimize email marketing initiatives while leveraging data to improve engagement and conversions. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple tools, campaigns, and datasets.

This role comes with a high level of ownership. You will be responsible for managing email as a core growth channel end-to-end, from strategy to execution to optimization. We’re looking

for someone who can take initiative, test new ideas, and continuously improve performance without relying on constant direction.

What You’ll Do

1. Campaign Strategy & Planning

● Plan and execute email and outbound campaigns for lead generation

● Create targeted campaigns aligned with user personas and business goals

● Manage campaign calendars and ensure timely delivery across multiple initiatives

● Work with lead data tools (e.g., Apollo, Snov.io) to build and manage prospect lists

● Leverage AI tools (e.g., Claude, ChatGPT) to accelerate the whole process

2. Marketing Automation & CRM Management

● Build and manage automation workflows with a focus on logic, scalability, and efficiency

● Work extensively with CRM platforms (preferably HubSpot) for campaign execution and

tracking

● Maintain and optimize contact databases, segmentation, and lifecycle stages

3. Data Analysis & Optimization

● Ensure best practices in email deliverability, including domain setup and inbox health

● Track campaign performance using key metrics such as open rates, CTR, conversions,

and ROI — and for outbound specifically, monitor reply rate, positive reply rate, meeting

booked rate, and sequence-level A/B results

● Continuously test and optimize outreach sequences for reply rates and conversions

● Use data to derive insights and continuously improve campaign effectiveness

● Work with spreadsheets (Google Sheets/Excel) to analyze campaign data and generate

reports

4. Audience Segmentation & Persona Mapping

● Develop and refine customer personas for targeted communication

● Segment audiences based on behavior, demographics, and engagement patterns

● Personalize campaigns to improve relevance and performance

5. Content & Quality Control

● Collaborate with sales/marketing to align messaging with ICPs and target accounts

● Collaborate with content/design teams to develop effective email creatives

● Ensure accuracy, consistency, and attention to detail in all campaigns

● Conduct A/B testing for subject lines, content, and CTAs

6. Cross-functional Collaboration

● Work with marketing, sales, and external vendors to align campaigns with broader goals

● Communicate insights, performance updates, and recommendations clearly

Qualification Criteria

● 2+ years of experience in lead generations campaigns and GTM strategies, including email marketing or a other paid marketing channels

● Demonstrated ability to own a channel end-to-end — from strategy and execution to reporting and optimization — with minimal supervision

● Strong analytical mindset with the ability to interpret data and make decisions

● Proficiency in Google Sheets (comfortable with basic to intermediate formulas and data handling)

● Hands-on experience with CRM tools, preferably HubSpot

● Strong understanding of audience segmentation and persona mapping

● Deliver regular performance reports (weekly/monthly) covering campaign results, key

insights, and recommended next steps

● Present findings clearly to internal stakeholders, translating data into actionable

recommendations

● High attention to detail and ability to manage multiple campaigns simultaneously

● Self-starter with the ability to work independently and proactively

● Strong problem-solving skills and structured thinking

● Good written and verbal communication skills

Preferred Attributes

● Experience with prospecting and campaign setup tools like Snov.io and/or Apollo

● Familiarity with A/B testing frameworks and experimentation

● Exposure to email deliverability best practices and tools

● Experience working in fast-paced or high-growth environments

● Understanding of email infrastructure (SPF, DKIM, DMARC) and its impact on deliverability

● Experience managing multiple sending domains and maintaining inbox health

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

PHP Developer Responsibilities:

• Conducting analysis of website and application requirements.
• Writing back-end code and building efficient PHP modules.
• Developing back-end portals with an optimized database.
• Troubleshooting application and code issues.
• Integrating data storage solutions.
• Responding to integration requests from front-end developers.
• Finalizing back-end features and testing web applications.
• Updating and altering application features to enhance performance.

PHP Developer Requirements:

• Bachelor’s degree in computer science or a similar field.
• Knowledge of PHP web frameworks including Laravel, MySQL, API Development, OAuth, JWT, Git.
• Understanding of object-oriented PHP programming.
• Previous experience creating scalable applications.
• Proficient with code versioning tools including Git.
• Familiarity with MySQL databases.
• Ability to project manage.
• Good problem-solving skills.

Job Location: Sewri, Mumbai (Hybrid) 

Candidate MUST HAVE :

• Cucumber, C# and Java, API, and banking experience preferred.
  ● Automation - Selenium and Appium
  ● Specflow for RBDD
  ● Web-based testing
  ● Middle-ware testing using SOAP-UI or any other tool
  ● Should have knowledge on any test management tool
  ● Knowledge of Testing framework - Nunit is a plus
  ● Manual Testing
  ● Knowledge of Java / Selenium / SQL (data analysis) skills
  ● 3rd Party Integration Testing (preferred)
  ● Experience with Regression Testing

Requirement:

▪ 4~10 years’ experience in Automation using Typescript, Javascript, Java as programming languages

▪ Able to demonstrate good technical & problem solving skills

▪ Possess relevant hands-on experience with developing automation scripts using tools like protractor, selenium, rest assured, cucumber, POM model etc.

▪ Should be ready to explore, learn and develop solutions for problems.

About us

We are building new-age billing and pricing infrastructure for SaaS companies. As SaaS pricing evolves from vanilla subscription-based models to more granular usage-based models, billing and pricing infrastructure needs to be completely reimagined.

Founders who sold their previous startups to Snapdeal and Gaana respectively. They have experience at organizations such as Google, Basepair, Elevation Capital, IIT Bombay, IIT Delhi and Harvard Business School. We are funded by marquee global investors, including Bessemer Venture Partners.

We are building our founding team, and are looking for:

1. engineers who can optimize for quick iteration, fast deployment and having a great developer experience.
2. sales, marketing and growth folks who are excited to push the envelope on GTM (go-to-market) innovation

You should be excited about learning and meaningfully shaping the trajectory of an early-stage startup from Day 0 in its journey.

What you can expect

• Ownership and autonomy: As a founding team member, you have immense responsibility. You own and drive the execution.
• Learning: You will work on challenging problems and engage in some of the most meaningful work of your life.
• You will have to figure out our Go-To-Market playbook from scratch - channels, messaging, discovery, demos, sales cycle, personas, nurturing, partnerships etc. Expect a whole lot of iteration and first principles thinking.
• Culture:
• We don’t take ourselves too seriously, and know how to have fun
• The health of our team is most important to us. Balance work with life - be productive, not busy.
• Being remote first, we thrive via async communication.
• Flexibility: Remote - work from wherever you are in the world; If you prefer coming to the office in person, we have a physical space in Indiranagar, Bangalore 
• Compensation: We offer competitive salaries with generous ESOPs
• Benefits (for full-time roles):
• Health insurance
• Generous vacation policy
• Learning and development budget
• Team events and company offsites
• Maternity and Paternity benefits
• Company laptop

About this role

We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey. If you are expecting a working playbook that you can execute, we are probably not the right fit for you at this point. However, if you are excited about creating the playbook from scratch, we would love to hear from you 

You will directly work with the founders.

Outbound sales are critical to generating meetings with qualified prospects. You will lay the foundation for and execute our outbound sales strategy.

The primary objective is to generate meetings with qualified prospects by optimizing our outbound sales machinery - iterating on channels, messaging, ICP (ideal customer profile), tooling etc.

• Outbound prospecting
• Find leads from databases (Apollo, ZoomInfo, etc.)
• Reach out to them (manual + automated) via different channels (email, LinkedIn, cold calling, etc.) to generate new sales opportunities
• Identify the needs of prospects, and build long-term, trusting relationships with to qualify leads as sales opportunities
• Iterate to maximize qualified meetings set up
• Experiment with different databases
• Experiment with messaging, level of personalization, length of sequences etc.
• Experiment with channels (email, LinkedIn, cold calls etc.)
• Experiment with different types of collateral
• Experiment with the recipient being targeted - industry, persona, intent signals etc.
• Loop in feedback from prospect responses to emails and cold calls to refine messaging further
• Inbound follow-ups - Respond to inbound leads and automate follow-up communication; iterate on messaging/channels to maximize conversion rate
• Run custom campaigns e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and job descriptions for relevant leads etc.
• Set up in-house tooling to ensure email deliverability, monitor open rate/reply rate, track domain reputation etc.
• Owning the CRM: Create and update leads, set up pipelines, email templates, and automation. Fully utilize CRM capabilities to nurture leads and deliver timely and relevant content

Key Qualifications

• 1-2 years of experience working as a sales development representative at a B2B SaaS company
• The solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early-stage setup
• Excellent written and oral communication skills
• Experience working with lead databases, sales engagement tools etc
• Familiarity with CRM systems and proficiency in managing leads, pipelines, and automation
• Willingness to get your hands dirty and do the grunt work in the early days
• Strong first principles understanding of business fundamentals; Ability to empathize with the end user, and understand their pain points; Ability to understand the product at a granular level
• Adaptable to work across time zones to cater to a global customer base
• Self-driven individual with high ownership and a strong work ethic
• Ability to build, manage and motivate a team
• Previous entrepreneurial experience is a huge plus
• Experience catering to the CFO persona is a plus
• Familiarity with billing systems, CPQ and accounting systems is a plus
• Not taking yourself too seriously :)

As an IT Technical Lead, you will play a crucial role in managing and leading a team of IT professionals. You will be responsible for providing technical guidance, overseeing project execution, and ensuring the successful delivery of IT solutions. Your expertise will be instrumental in driving innovation, implementing best practices, and maintaining a high level of technical excellence within the organization.

Key Responsibilities:

Team Leadership: Lead a team of IT professionals, including developers, engineers, and support staff. Provide guidance, mentorship, and technical expertise to ensure team members' growth and success. Foster a collaborative and positive work environment.

Technical Strategy and Planning: Develop and implement a strategic technical roadmap aligned with the organization's goals and objectives. Stay up to date with emerging technologies and trends, and assess their applicability to the organization's IT infrastructure. Make recommendations for technology adoption or enhancements.

Project Management: Oversee the execution of IT projects, including resource allocation, task assignments, and timelines. Collaborate with stakeholders to gather requirements, define project scope, and ensure successful project delivery. Monitor project progress, identify and mitigate risks, and resolve issues as they arise.

Technical Expertise: Serve as a subject matter expert in various IT domains, such as software development, infrastructure management, cybersecurity, and data management. Stay informed about industry best practices and provide guidance on technical standards, frameworks, and methodologies. Conduct research and evaluation of new technologies to support business objectives.

Collaboration and Communication: Collaborate with cross-functional teams, including business stakeholders, product managers, and other IT teams. Effectively communicate technical concepts and solutions to both technical and non-technical stakeholders. Foster strong relationships with external vendors and partners.

Troubleshooting and Issue Resolution: Assist in troubleshooting complex technical issues and provide guidance to team members in resolving them. Identify root causes, implement corrective actions, and develop preventive measures to avoid similar issues in the future. Ensure the timely resolution of critical incidents.

Continuous Improvement: Drive continuous improvement initiatives within the IT department by identifying areas for optimization, streamlining processes, and implementing automation where applicable. Promote a culture of innovation, learning, and knowledge sharing within the team.

Qualifications and Requirements:

Bachelor's degree in Computer Science, Information Technology, or a related field (or equivalent work experience).

Proven experience in a technical leadership role, managing and leading a team of IT professionals.

Strong technical background in one or more IT domains, such as software development, infrastructure management, cybersecurity, or data management.

In-depth knowledge of industry best practices, emerging technologies, and trends.

Proficiency in project management methodologies and tools.

Excellent communication and interpersonal skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders.

Strong problem-solving and troubleshooting abilities.

Demonstrated ability to drive innovation, implement process improvements, and foster a culture of continuous learning.

Teleperformance India is a leading provider of Digital Integrated Business Services and Transformation Solutions for clients from around the world, representing all industry types. Teleperformance delivers proven solutions for optimizing processes, delivering exceptional customer experiences, and ensuring unmatched business agility. Teleperformance India also represents a global Center of Excellence within the Teleperformance group for delivering customized and cost-effective Back-Office services.

We also offer a comprehensive suite of back-office services like HR and Finance & Accounting, plus advanced automation, data analytics, Artificial Intelligence (AI), Machine Learning, and Robotics Process Automation (RPA) technologies.

QUALIFICATIONS AND REQUIREMENTS:

• Good Listening, Verbal, and written communicative skills.
• Should hold a Master’s Degree like MCA, MTECH, MSC(IT)
• Technical Training, IT, and experience in BitBuket/JIRA would be an added advantage.
• Proficient with Microsoft Office tools.
• Self-starter and able to complete tasks with little supervision.
• Detailed orientated with strong organizational skills
• 5+ years of hands-on experience in .NET, C#, MVC, jQuery, AI, AWS, AZURE, Cloud services, REST, Angular, EF, and JavaScript.
• Ability to deliver the time-critical task with his/her pro-activeness to be an inspiration to others.
• Thrive as a senior resource in a fast-paced, high-energy, change-oriented environment.
• Passionate enough to learn and contribute based on work time zone which is a key.
• Ready to handle any 24X7 ask from the organization.
• Willing to gel with the team and share knowledge with other team members to maintain knowledge transparency.