Merilytics - Business Associate - Analytics at Merilytics Accordian · Hyderabad · 1 - 4 years · ₹10L - ₹20L / yr · Profitable · Posted 13 Sep 2023

Company Profile :
Merilytics, an Accordion company is a fast-growing analytics firm offering advanced a and intelligent analytical solutions to clients globally. We combine domain expertise, advanced analytics, and technology to provide robust solutions for clients' business problems. You can find further details about the company at https://merilytics.com.
We partner with our clients in Private Equity, CPG, Retail, Healthcare, Media & Entertainment, Technology, Logistics industries etc. by providing analytical solutions to generate superior returns. We solve clients' business problems by analyzing large amount of data to help guide their Operations, Marketing, Pricing, Customer Strategies, and much more.
Position :
- Business Associate at Merilytics will be working on complex analytical projects and is the primary owner of the work streams involved.
- The Business Associates are expected to lead the team of Business Analysts to deliver robust analytical solutions consistently and mentor the Analysts for professional development.
Location : Hyderabad
Roles and Responsibilities :
The roles and responsibilities of a Business Associate will include the below:
- Proactively provide thought leadership to the team and have complete control on the delivery process of the project.
- Understand the client's point of view and translate it into sound judgment calls in ambiguous analytical situations.
- Highlight potential analytical issues upfront and resolve them independently.
- Synthesizes the analysis and derives insights independently.
- Identify the crux of the client problem and leverage it to draw relevant actionable insights from the analysis/work.
- Ability to manage multiple Analysts and provide customized guidance for individual development.
- Resonate with our five core values - Client First, Excellence, Integrity, Respect and Teamwork.
Pre-requisites and skillsets required to apply for this role :
- Undergraduate degree (B.E/B.Tech.) from tier-1/tier-2 colleges are preferred.
- Should have 2-4 years of experience.
- Strong leadership & proactive communication to coordinate with the project team and other internal stakeholders.
- Ability to use business judgement and a structured approach towards solving complex problems.
- Experience in client-facing/professional services environment is a plus.
- Strong hard skills on analytics tools such as R, Python, SQL, and Excel is a plus.
Why Explore a Career at Merilytics :
- High growth environment: Semi-annual performance management and promotion cycles coupled with a strong meritocratic culture, enables fast track to leadership responsibility.
- Cross Domain Exposure: Interesting and challenging work streams across industries and domains that always keep you excited, motivated, and on your toes.
- Entrepreneurial Environment: Intellectual freedom to make decisions and own them. We expect you to spread your wings and assume larger responsibilities.
- Fun culture and peer group: Non-bureaucratic and fun working environment; Strong peer environment that will challenge you and accelerate your learning curve.
Other benefits for full time employees:
(i) Health and wellness programs that include employee health insurance covering immediate family members and parents, term life insurance for employees, free health camps for employees, discounted health services (including vision, dental) for employee and family members, free doctor's consultations, counselors, etc.
(ii) Corporate Meal card options for ease of use and tax benefits.
(iii) Work dinners, team lunches, company sponsored team outings and celebrations.
(iv) Reimbursement support for travel to the office, as and when promulgated by the Company.
(v) Cab reimbursement for women employees beyond a certain time of the day.
(vi) Robust leave policy to support work-life balance. Specially designed leave structure to support woman employees for maternity and related requests.
(vii) Reward and recognition platform to celebrate professional and personal milestones.
(viii) A positive & transparent work environment including various employee engagement and employee benefit initiatives to support personal and professional learning and development.

About Merilytics Accordian
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Role Description
The Business Development Associate role is a full-time, on-site position based in Noida. The individual in this role will identify and pursue new business opportunities, generate qualified leads, and support the sales pipeline through regular outreach and follow-up with prospective clients. Day-to-day responsibilities include conducting market research, preparing and delivering presentations, maintaining accurate records in CRM or tracking tools, and coordinating with internal teams to align service offerings with client needs. The role also involves building and nurturing relationships with decision-makers, scheduling meetings and demos, and contributing to proposals and business development strategies. The Business Development Associate is expected to meet set targets, report on business development activities, and actively participate in team meetings and planning sessions.
Qualifications
- Candidates should possess strong Presentation Skills and experience creating and delivering effective Presentations to clients and stakeholders.
- Candidates should possess skills in Lead Generation and Market Research to identify prospects, analyze market trends, and support business growth.
- Candidates should possess excellent Communication skills, including clear verbal and written communication and professional client interaction.
- Relevant qualifications include a bachelor’s degree in Business, Marketing, or a related field, along with prior experience in business development or sales (preferably in services or HR domains).
- Additional beneficial skills include familiarity with CRM tools, ability to work towards targets, strong interpersonal skills, and a proactive, collaborative approach to team-based work.
About Tikshark :-
Tikshark is a fast-growing digital-first company focused on helping brands scale through performance-driven marketing, strategic business growth, and innovative digital solutions. We work closely with startups, founders, and growing businesses to build strong digital presence, generate qualified leads, and create sustainable revenue models.
At Tikshark, we value ownership, execution, and growth mindset. You will be working directly with the founders and co-founders, gaining hands-on exposure to real business decisions and high-impact strategies
About the role :-
As a Business Development Associate, you will be a key member of our sales team, playing a vital role in driving company growth by identifying new business opportunities and building strong relationships with potential clients. You will work closely with the sales and marketing teams to execute strategies that enhance our market presence.
Responsibilities :-
· Identify and develop new business opportunities to expand the company's market reach.
· Build and maintain relationships with potential clients through various communication channels.
· Assist in developing and executing strategies to drive sales and achieve targets.
· Conduct market research to identify trends and potential opportunities.
· Collaborate with the marketing team to align sales strategies with marketing initiatives.
· Prepare and deliver presentations and proposals to prospective clients.
· Track and report on key performance metrics to senior management.
Qualifications :-
· Bachelor's degree in Business, Marketing, or a related field.
· Proven experience in sales, business development, or a related role.
· Experience in digital marketing is an added advantage
· Strong communication and interpersonal skills.
· Analytical mindset with the ability to identify opportunities and solutions.
· Proactive and goal-oriented approach to achieving sales targets.
Skills :-
· Sales
· Business Development
· Market Research
· Communication
· Presentation
· Salesforce
· Microsoft Office
Founder Collaboration
- Work directly with founders and co-founders on growth strategy and execution
- Provide insights, reports, and data-driven recommendations
- Act as a bridge between sales, marketing, and leadership teams
Location: Remote / Hybrid
Experience Required: Experienced candidates only






