Merchant Marketing Manager
at Financially empower the next generation. (SZ1)
- Drive co-branded marketing initiatives with merchants.
- Plan and execute major campaigns to drive merchant sales.
- Proactively engage with the merchant's marketing team and be the point of contact from the company India marketing team.
- Plan year-long marketing activities to help merchants gain visibility among company users.
- Plan campaigns for the pipeline of merchants.
- Run ads on major platforms, including but not limited to Facebook, Google, Twitter. Build landing pages.
- Plan and manage the merchant marketing department's budget and prepare quarterly and annual reports.
Ideal Skills & Experience
- Bachelor’s degree with at least 4+ years of marketing experience in a B2C facing business.
- Although not mandatory, the experience of working in a Marketing Agency/FMCG Company/E-Commerce Company/Fintech Company is preferred.
- Experience in ideating and executing major campaigns.
- Experience in running ads on digital platforms, Facebook, Google, Twitter, etc.
- Knowledge of building landing pages on WordPress is preferred.
- Excellent communication skills and an eagerness to continuously learn emerging marketing trends and adopt the ones aligning with business objectives.
- Ability to coordinate and work with interdepartmental teams.
- Ability to manage multiple projects simultaneously, strong time-management skills to work efficiently in fast-paced environments.
About You
- A+ character. We are team-first here at the company.
- A hard-working mentality. It’s early and there is still a lot to build.
- An excellent communicator.
- A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
- Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.
Perks & Benefits
- Competitive salary and benefits
- Group Medical insurance
- Life and long term disability insurance
- Collaborative workspace
- The opportunity to join the fastest-growing startup alongside a team of a motivated and driven individual
Shubham Vishwakarma
Full Stack Developer - Averlon
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About Edstellar
Edstellar provides instructor-led corporate training solutions designed to address every organizational learning requirement. With a global pool of over 5000 certified corporate trainers, Edstellar offers a robust training management platform and tailored training packages that enable organizations to scale training, centralize administration, and overcome training management challenges. Our end-to-end training management capabilities help organizations achieve success through a seamless learning experience.
Job Description: Junior Product Marketing Executive (Fresher)
Location: Bangalore
Start Date: Immediately
CTC (Annual): ₹3,00,000 - ₹3,60,000
Experience: 0 year(s) (Fresher)
Apply By: 31st March 2025
About the Role
Edstellar is seeking a passionate and motivated Junior Product Marketing Executive to join our dynamic marketing team. As a Junior Product Marketing Executive, you will assist in conducting market research, creating engaging marketing content, and collaborating with sales and product teams to position our products effectively. This is an excellent opportunity for freshers looking to kick-start their career in product marketing.
Key Responsibilities
- Market Research: Conduct research on market trends, customer preferences, and competitor strategies to assist in effective product positioning.
- Marketing Content Creation: Assist in the development of marketing materials, including social media content, blog posts, and email campaigns, to promote products and engage the target audience.
- Collaboration with Teams: Work closely with sales and product teams to gather insights, create compelling messaging, and support go-to-market strategies for new and existing products.
Skills Required
- English Proficiency (Spoken & Written): Strong communication skills for content creation and collaboration.
- Market Analysis: Ability to conduct research and analyze market trends.
- Product Management: Understanding of product development and positioning strategies.
- Product Strategy: Assist in formulating marketing strategies based on market research and product insights.
Preferred Certifications:
- Learn Business Communication
- Learn Digital Marketing
- Learn Business Analytics
Who Can Apply
- Candidates based in Bangalore.
- Freshers with an MBA in Marketing or BBA in Marketing.
Training, Salary and Perks
Product Marketing Internship Details
Position: Junior Product Marketing Executive (Intern)
Location: Bangalore
- Stipend: ₹10,000 for the training period
- Post-Training Opportunity: Candidates who successfully complete the training phase and pass the final assessment will be offered full-time employment with Edstellar based on their overall performance and demonstrated skills.
- CTC (Post-Training): ₹3,00,000 – ₹3,60,000 per annum
- Stipend: ₹15,000 for the training period
- Post-Training Opportunity: Candidates who successfully complete the training phase and pass the final assessment will be offered full-time employment with Edstellar based on their overall performance and demonstrated skills.
- CTC (Post-Training): ₹3,00,000 – ₹3,60,000 per annum
- Working Days: 5 days a week work culture
Job Description:
Our client, a leading fashion authority with 7 boutiques in Mumbai, Delhi, and Hyderabad, and a thriving online portal, is seeking a Digital Marketing Manager. The role involves planning, executing, and managing digital marketing campaigns to achieve set KPIs. As a key player, you will develop innovative strategies to enhance the brand and product visibility, maintaining ROI & KPIs through data analysis on various ad platforms and tools.
Responsibilities:
- Plan and execute digital marketing campaigns, ensuring they align with set KPIs.
- Develop creative strategies to promote the brand and products effectively.
- Analyze, measure, and optimize ROI & KPIs by identifying trends and insights using ad platforms and analytical tools.
- Conduct experiments, conversion tests, and optimize user funnels.
- Prepare insightful reports and analytics on the overall performance of marketing campaigns.
- Utilize strong analytical skills to evaluate end-to-end customer experience across channels and touchpoints.
Requirements:
- Degree in Marketing or a related field.
- Hands-on experience in ad setup and execution on various Ad platforms.
- 5-10 years' experience in a similar role.
- Strong analytical and data-driven mindset with a track record of handling large-scale budgets.
- Experience in e-commerce is a plus, along with a good sense of luxury fashion.
Answering customer queries
● Maintaining and analyze the customer database
● Tracking all the complaints,feedback, requirements
raised by customers and prepare reports
● Planning and delivering CRM strategies across the
organization with a view to retaining existing
customers, increasing brand loyalty and expanding the
company brand.
● Deciding on a final CRM structure and architecture
that will work seamlessly across the business and
capture crucial information along the sales funnel.
● Making sure the customer database is correctly
segmented for targeted marketing activities.
● Collaborating with other departments ensures the
CRM strategy works well for every aspect of the
business.
● Development of testing strategies to guarantee the
most efficient approach for the organization and its
customers.
● Handle all CRM platforms - Call and chat
● Running customer loyalty programs for repeat
customers
Data AnalyticsWe are looking for a Senior Data Analyst who will support our product, sales, leadership, and marketing teams with data collection and organization of data in order to draw conclusions, make predictions, and drive informed decision making.
- The ideal candidate is adept at using large data sets to find opportunities for product and marketing optimization and using data models to test the effectiveness of different courses of action.
- Not just that, you also understand how to clean and organize data for complete analysis and calculations using spreadsheets, SQL Python, and R programming.
- Visualizing and presenting data findings in dashboards, presentations and commonly used visualization platforms must be your strength.
SKILLS YOU MUST HAVE:
- Data Cleansing, Data Analysis, Data Visualization (DataViz), SQL Questioning, Decision-Making, Problem Solving, Data Collection, Data Ethics, Sample Size Determination, Spreadsheet,
RESPONSIBILITIES:
- Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions.
- Mine and analyze data from company databases (GOOGLE ANALYTICS, User DB, and 3rd party Marketing Analytics tools) to drive optimization and improvement of product development, marketing techniques, and business strategies.
- Assess the effectiveness and accuracy of new data sources and data gathering techniques.
- Strong understanding of Google Analytics (GA) fundamentals and how to work with raw GA data
- Automate custom data fetching from Google Analytics dashboard to excel sheet and other primary and secondary sources
- Work with complex SQL queries
- Work with Big Query with GA integration to extract data
- Preparing final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to take important decisions based on various facts and trends.
- Filter Data by reviewing reports and performance indicators to identify and correct code problems
- Developing and maintaining databases, data systems reorganizing data in a readable format
- Using statistical tools to identify, analyze, and interpret patterns and trends in complex data sets could be helpful for the diagnosis and prediction
- Assign a numerical value to essential business functions so that business performance can be assessed and compared over periods of time.
- Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting, and other business outcomes.
- Develop company A/B testing framework and test model quality.
- Coordinate with different functional teams to implement models and monitor outcomes.
- Develop processes and tools to monitor and analyze model performance and data accuracy.
- Understanding of statistical concepts like Statistical significance, t-test, and z-test for AB testing
- Performing analysis to assess quality and meaning of data
- Preparing reports for the management stating trends, patterns, and predictions using relevant data
- Working with programmers, engineers, and management heads to identify process improvement opportunities, propose system modifications, and devise data governance strategies.
- Robust understanding of Mix panel and Amplitude
Skill requirement:
- 6-8 years of experience in database management and a strong understanding of Google Analytics
- Strong mathematical skills to help collect, measure, organize, and analyze data
- Experience using statistical computer languages (R, Python, MATLAB, SQL, etc.) to manipulate data and draw insights from large data sets.
- Experience analyzing data from 3rd party providers: Google Analytics, Site Catalyst, Coremetrics, Adwords, Crimson Hexagon, Facebook Insights, etc.
- Technical proficiency regarding database design development, data models, techniques for data mining, and segmentation.
- Knowledge of a variety of machine learning techniques (clustering, decision tree learning, artificial neural networks, etc.) and their real-world advantages/drawbacks.
- Knowledge of advanced statistical techniques and concepts (regression, properties of distributions, statistical tests, and proper usage, etc.) and experience with applications.
- Knowledge of data visualization software like Tableau
- Knowledge of how to create and apply the most accurate algorithms to datasets in order to find solutions
- Accuracy and attention to detail
- Adept at queries, advanced excel management, writing reports, and making presentations
- Team-working skills
- Verbal and Written communication skills
- Proven working experience in data analysis
Communicate the company’s technology strategy to investors, management, staff, partners, customers, and stakeholders.
Be the leader in technology trends and evolving social behavior that may support or impede the success of the business.
Contribute to Open Source software development, standardization of technologies, and evolution of best practices by collaborating with peers outside the company, presenting at conferences, and writing for publication (online or offline).
Minimum 5 Years Experience in an executive leadership role in a SaaSorganization.
Experience leading teams in a variety of structures and environments ranging from start- up to large-scale enterprise corporations.
Ability to articulate ideas to both technical and non-technical audiences. Ability to actively
communicate, inspire and motivate all levels ofstaff.
Leader – strong track record for building a strong engineering culture and world-class
development teams.
- Directly impact revenue generation
- Advise patients about the service through structured way.
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Job Aim
To perform software tests to ensure quality
Responsibilities
Review of software requirements
Preparation of test cases
Automating responsive layout
Reporting of defects
Preparation of test reports
Essential Skills
Load testing
Identify Security vulnerabilities
Teamwork
Programming knowledge for automation testing
Selenium Web Driver
Javascript
AngularJS (1.x)
Django
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Full Stack Developer - Averlon