Marketing Manager

As Head of Marketing, you will own the overall marketing strategy and execution for GoFloaters across India (and future markets). This is a player-coach role: you will both design strategy and personally roll up your sleeves to run campaigns, experiment with new channels, and build systems that can scale.

You will be responsible for driving:

• Demand generation and pipeline for sales
• Brand awareness and category leadership in flexible workspaces
• Growth across self-serve and assisted channels (web, WhatsApp, partnerships, etc.)

Key Responsibilities

Strategy & Leadership

• Own the marketing charter: Define and execute the marketing roadmap aligned with business and revenue goals.
• Build and lead a lean, high-output team across content, performance, design, and partnerships (in-house + freelancers/agencies).
• Build GoFloaters as a thought leader in flexible work, office leasing, and workspace advisory.

AI-First, Experiment-Driven Growth

• Design and run continuous experiments across channels (SEO, paid, social, email, WhatsApp, product-led growth, referrals).
• Use AI tools extensively to research markets, generate content, ideate creatives, and analyze performance.
• Build and maintain experimentation frameworks: hypotheses, test design, measurement, learning documentation, and iteration.

Hands-on Campaign Execution

• Personally create and launch campaigns across channels:
• Performance: Google Ads, Meta, LinkedIn, retargeting.
• Organic: SEO, blog, landing pages, community, LinkedIn.
• Lifecycle: email/WhatsApp nurture, onboarding flows, reactivation.
• Work closely with sales and operations to align campaigns with real customer needs and on-the-ground feedback.
• Own messaging, positioning, and storytelling for key GTM motions (new cities, new products, new segments like SMBs, startups, enterprises).

Brand & Content

• Own GoFloaters’ narrative: why we exist, who we serve, and how we are different.
• Build a content engine: articles, case studies, comparison guides, videos, carousels, webinars, and playbooks for founders and office decision-makers.
• Use AI copilots to rapidly generate, repurpose, and localize content while maintaining a strong brand voice.

Data, Tooling & Operations

• Set up and manage the marketing stack (analytics, CRM, automation, attribution, experiment tracking).
• Define and report on key metrics: CAC, LTV, lead quality, conversion rates by channel, funnel performance, and campaign ROI.
• Implement AI-driven workflows for lead scoring, segmentation, personalization, and campaign automation.

We’re in search of an experienced product manager to lead a multidisciplinary development team. The ideal candidate will have a keen eye for gaps in consumer product offerings and an innovative mindset for filling them. This person should be a highly skilled market analyst with a proven ability to strategize the full lifecycle of a product, from conception to release. We’re looking for a confident leader who can guide cross-functional teams in the creation of products that improve customer experience and grow market share.

Job Profile:

Location: Chennai/WFM

Experience: 8-10 yrs

Role and responsibility

• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience, and drive growth.
• Create buy-in for the product vision both internally and with key external partners.
• Develop product pricing and positioning strategies.
• Translate product strategy into detailed requirements and prototypes.
• Scope and prioritize activities based on business and customer impact.
• Work closely with engineering teams to deliver quick time-to-market and optimal resources.
• Drive product launches including working with the public relations team, executives, and other product management team members.
• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
• Act as a product evangelist to build awareness and understanding.
• Represent the company by visiting customers to solicit feedback on company products and services.

Skills and qualifications

• Bachelor’s or master’s degree in product design or engineering.
• Previous experience in software development will be added advantage.
• Rich experience in a dynamic product management role – 8-10 Years.
•  Should have work experience in Travel industry/booking industry- 5-6 Years.
• Proven success in overseeing all elements of the product development lifecycle.
• High effectiveness in managing cross-functional teams.
• Good writing skills (Product Feature, Requirement gathering, user story, etc), combined with strong presentation and public speaking skills.

Requirements:

• Should be a go-getter, ready to shoulder more responsibilities, shows enthusiasm and interest in work.
• Excellent core Python skills including threading, dictionary, OOPS Concept, Data structure, Web service.
• Should have work experience on following stacks/libraries: Flask
• Familiarity with some ORM (Object Relational Mapper) libraries
• Able to integrate multiple data sources and databases into one system
• Understanding of the threading limitations of Python, and multi-process architecture Familiarity with event-driven programming in Python
• Basic understanding of front-end technologies, such as Angular, JavaScript, HTML5 and CSS3
• Writing reusable, testable, and efficient code
• Design and implementation of low-latency, high-availability, and performant applications
• Understanding of accessibility and security compliance

Experience in both RDBMS(MySQL), NoSQL databases (MongoDB, HDFS, HIVE etc) or in-memory caching technologies such as ehcache etc is preferable

As the Marketing Executive -Player/Customer Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. 

Responsibilities

• Develop and implement a cohesive marketing plan for player acquisition through various platforms.
• Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
• Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
• Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

Desired Candidate Profile