Instructional Designer

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

We are seeking an experienced and creative Learning & Development (L&D) Specialist – Instructional Designer to design, develop, and implement engaging learning experiences that support employee growth, enhance job performance, and align with business goals. The ideal candidate will have strong experience in instructional design, adult learning principles, and e-learning development tools.

ROLE & RESPONSIBILITIES:

• To coordinate with the sales team to deliver proposals, solutions etc. (including Request for proposals, request for information, idea and solution generation, road-map creation, and more)
• Coordinate with the tech team to generate appropriate project estimates and to come up with execution timelines and milestones.
• Where relevant, support sales team by presenting solution to prospects and clients.
• Ensure that the proposed (technical) solution is suitable for development, its associated architecture and also get the timelines required to develop the proposed scope.
• To build knowledge repository for further business development.
• To prepare case studies of all projects.
• Be updated with latest industry and technology trends, and to market research.
• Conduct account specific research on key accounts.
• Create solution frameworks for industries / domain we choose to play in.
• Provide support to sales team for any presentations and collaterals on our service offerings.
• Create and maintain a catalogue of service offerings along with necessary collateral in terms of presentations, documents etc.

QUALITIES & QUALIFICATIONS:

- Strong communication skills, written as well as oral

- Good sense of design

- Strong analytical and problem-solving capabilities

- Familiarity with digital technologies (trends, key players, and more) as well as with software -

developmentprocess, methodologies, standard practices and conventions, and so on.

- MBA from a reputed institution

- Strong research skills, especially with regard to scanning financial reports, industry data trends,

and so on.

Key Responsibilities

Instructional Design & Development

● Lead the end-to-end instructional design process to create engaging, scalable, and user-centric learning content.

● Develop training materials, including e-learning modules, videos, instructor-led training (ILT), virtual ILT (vILT), guides, and job aids.

● Ensure all training content aligns with adult learning principles, industry best practices, and company objectives.

SaaS Integration Training

● Design and deliver training programs focused on SaaS platform integration, API usage, and customization workflows.

● Translate complex technical concepts into clear, actionable learning solutions for both technical and non-technical audiences.

● Collaborate with product and engineering teams to stay updated on platform updates, integration capabilities, and best practices.

Leadership & Collaboration

● Manage and mentor a team of instructional designers, ensuring quality and consistency in deliverables.

● Act as the primary point of contact for stakeholders to assess training needs and define learning objectives.

● Collaborate with customer success, product management, and marketing teams to align training with customer journeys.

Technology & Tools

● Utilize authoring tools such as Articulate Storyline, Adobe Captivate, or similar to create e-learning modules.

● Leverage Learning Management Systems (LMS) to manage and distribute content effectively.

● Integrate multimedia elements, interactive simulations, and assessments into training materials to enhance engagement.

Metrics & Improvement ● Monitor and evaluate the effectiveness of training programs through learner feedback, performance data, and completion rates.

● Continuously iterate on learning content to improve quality and relevance.

● Collaborate with various internal teams (e.g., engineering, product, marketing, support) to incorporate customer insights and real-world use cases into training content, ensuring that all learning solutions meet both business and customer needs.

● Align training content with business and customer success goals, ensuring measurable impact on product adoption, customer satisfaction, and retention. Regularly assess the effectiveness of training programs to optimize learning outcomes and business results.

● Utilize an agile instructional design approach to quickly adapt training content in response to evolving product features, customer feedback, and business requirements. Regularly update and improve course materials to keep pace with product updates.

● Oversee project timelines, resource allocation, and delivery of training initiatives to ensure on-time, high-quality outputs. Manage competing priorities and coordinate with stakeholders to maintain project alignment.

Required Qualifications

● Bachelor’s degree in Instructional Design, Education, or a related field (Master’s preferred).

● 9+ years of experience in instructional design, with at least 3 years in a leadership role.

● Proven experience in creating training for SaaS platforms, particularly in integration and API-based workflows.

● Strong knowledge of adult learning principles, instructional design methodologies, and learning technologies.

● Proficiency with authoring tools (e.g., Articulate 360, Adobe Captivate), video editing tools, and graphic design software.

● Familiarity with LMS platforms and SCORM-compliant content.

We are hiring UI/UX lead for luxury-commerce platform that is well-funded and is now ready for its next level of growth. It is backed by reputed investors and is already a leader in its space. The focus for the coming years will be heavily on scaling the platform through technology. 

Responsibilities:

• Create wireframes, storyboards and sketches to deliver beautiful and intuitive products.
• Define product workflows, interactions and UI specifications in close collaboration with product managers and the engineering team
• Perform user studies to understand the impact of design and constantly innovate to improve user experience.
• Leadership of UI/UX team, including hiring and mentoring.
• Develop personas and usage scenarios and conduct usability testing.

Requirements:

• Enthusiasm for working in a demanding, startup environment.
• Superb communication and collaboration skills.
• Passion for extraordinary design.
• 3+ years of user design or equivalent practical experience at a consumer-focused product company.
• Dedication to exceptional user experiences with obsessive attention to detail.
• Experience with prototyping with UX design tools required.
• Ability to apply design principles across web, mobile and native platforms.
• Experience with building a team of UI/UX designers and leading them through complex projects a plus.
• CSS, HTML, and Java Script not required, but would be a plus.
• 5-7+ years of proven UI/UX design and interactive work experience.
• High proficiency in popular design and prototyping tools such as Sketch, InVision Studio, Figma, Photoshop and After Effects
• Excellent project management and communication skills to ensure deadlines are a must.
• Must be an analytical and creative designer who is able to grasp user needs and solve problems
• Strong desire to solve challenging problems, learn new things and wear many hats as part of an early-stage company
• Bachelor’s degree in a related field, or equivalent combination of education and work experience.

Job Summary
The graphic designer job description includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos. You’ll be the one to shape the visual aspects of websites, social media campaigns, magazines, product packaging, exhibitions and more. Your graphics should capture the attention of those who see them and communicate the right message. For this, you need to have a creative flair and a strong ability to translate requirements into design. If you can communicate well and work methodically as part of a team, we’d like to meet you.

Responsibilities and Duties

• Study design briefs and determine requirements
• Schedule projects and define budget constraints
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas Develop illustrations, logos and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative director to produce final design
• Test graphics across various media
• Amend designs after feedback Ensure final graphics and layouts are visually appealing and on-brand

Job Description

We are looking for an experienced and talented UI designer to design and shape unique, user-centric products and experiences. You will be able to make deliberate design decisions and to translate any given user-experience journey into a smooth and intuitive interaction. The ideal candidate should have experience of working in agile teams, with developers and UX designers.