Instructional Designer

Key Responsibilities-

Create engaging learning courses as per storyboards and project requirements

.- Visualize instructional graphics, user interface, and final learning product.

- Incorporate graphics, audio, and video in Storyline and other authoring tools

.- Create simulation videos using Captivate/Camtasia or similar tools.

- Manage multiple tasks, meet deadlines, collaborate with design professionals, and communicate resolutions effectively.

Core Competencies / Tools- Advanced Articulate Storyline 3+- Camtasia and Adobe Captivate- Microsoft Office 360- Audacity, Vyond, Zoomforth knowledge preferred- Strong verbal and written communication

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

We are seeking an experienced and creative Learning & Development (L&D) Specialist – Instructional Designer to design, develop, and implement engaging learning experiences that support employee growth, enhance job performance, and align with business goals. The ideal candidate will have strong experience in instructional design, adult learning principles, and e-learning development tools.

-Developing Concepts and Ideas

-Oversee the Multimedia Productions

-Aligning Creative Departments and Stakeholders with their ideas.

-Understanding Client needs & Planning accordingly.

-Create and enforce design & branding guidelines.

-Manage Budgets & project resources.

Key Responsibilities

Instructional Design & Development

● Lead the end-to-end instructional design process to create engaging, scalable, and user-centric learning content.

● Develop training materials, including e-learning modules, videos, instructor-led training (ILT), virtual ILT (vILT), guides, and job aids.

● Ensure all training content aligns with adult learning principles, industry best practices, and company objectives.

SaaS Integration Training

● Design and deliver training programs focused on SaaS platform integration, API usage, and customization workflows.

● Translate complex technical concepts into clear, actionable learning solutions for both technical and non-technical audiences.

● Collaborate with product and engineering teams to stay updated on platform updates, integration capabilities, and best practices.

Leadership & Collaboration

● Manage and mentor a team of instructional designers, ensuring quality and consistency in deliverables.

● Act as the primary point of contact for stakeholders to assess training needs and define learning objectives.

● Collaborate with customer success, product management, and marketing teams to align training with customer journeys.

Technology & Tools

● Utilize authoring tools such as Articulate Storyline, Adobe Captivate, or similar to create e-learning modules.

● Leverage Learning Management Systems (LMS) to manage and distribute content effectively.

● Integrate multimedia elements, interactive simulations, and assessments into training materials to enhance engagement.

Metrics & Improvement ● Monitor and evaluate the effectiveness of training programs through learner feedback, performance data, and completion rates.

● Continuously iterate on learning content to improve quality and relevance.

● Collaborate with various internal teams (e.g., engineering, product, marketing, support) to incorporate customer insights and real-world use cases into training content, ensuring that all learning solutions meet both business and customer needs.

● Align training content with business and customer success goals, ensuring measurable impact on product adoption, customer satisfaction, and retention. Regularly assess the effectiveness of training programs to optimize learning outcomes and business results.

● Utilize an agile instructional design approach to quickly adapt training content in response to evolving product features, customer feedback, and business requirements. Regularly update and improve course materials to keep pace with product updates.

● Oversee project timelines, resource allocation, and delivery of training initiatives to ensure on-time, high-quality outputs. Manage competing priorities and coordinate with stakeholders to maintain project alignment.

Required Qualifications

● Bachelor’s degree in Instructional Design, Education, or a related field (Master’s preferred).

● 9+ years of experience in instructional design, with at least 3 years in a leadership role.

● Proven experience in creating training for SaaS platforms, particularly in integration and API-based workflows.

● Strong knowledge of adult learning principles, instructional design methodologies, and learning technologies.

● Proficiency with authoring tools (e.g., Articulate 360, Adobe Captivate), video editing tools, and graphic design software.

● Familiarity with LMS platforms and SCORM-compliant content.

Please find the JD for Instructional designer position below:

Job Title: Instructional Designer & Content Developer

Location: Mumbai, Maharashtra

Job Type: Full-Time, Permanent

Experience: Minimum 3 years as an Instructional Designer

Responsibilities:

1. Apply instructional design theories, such as ADDIE, Bloom's Taxonomy, and adult learning principles, to create effective and learner-centric training materials.

2. Demonstrate a solid background in e-learning design principles, staying updated on industry trends and best practices.

3. Collaborate with stakeholders to identify learning objectives and analyze the target audience's needs, characteristics, and existing knowledge.

4. Develop visually appealing and interactive storyboards using MS PowerPoint to outline the flow and structure of e-learning modules.

5. Create engaging and compelling scripts and narrations for instructional videos, ensuring alignment with learning objectives.

6. Develop instructional materials, including presentations, e-learning modules, videos, and assessments, ensuring they are engaging, informative, and meet the defined learning outcomes.

7. Proficiently use Articulate Storyline to design and develop interactive e-learning modules that enhance the learning experience.

8. Edit and enhance video content using Camtasia, ensuring a seamless and engaging visual experience for learners.

9. Possess a strong understanding of Learning Management Systems (LMS) and the ability to integrate e-learning content into various platforms.

10. Communicate complex ideas effectively through clear and concise written content, ensuring a high standard of English proficiency.

11. Gather feedback from learners and stakeholders to refine and enhance instructional materials, making improvements based on constructive input.

12. Stay informed about industry trends, educational technologies, and instructional design methodologies, participating in professional development opportunities.

Qualifications:

1. Bachelor's degree in Instructional Design, Education, or a related field, or certification or diploma in Instructional Design.

2. Strong understanding of instructional design principles and adult learning theories.

3. Proficiency in using instructional design software and tools (Articulate Storyline, Camtasia, Adobe Illustrator).

4. Excellent communication and collaboration skills.

5. Excellent problem-solving skills and the ability to work independently as well as collaboratively in a team.

Roles and Responsibilities:

• Review training content and assessments. The review parameters include (but are not limited to) the following:

○ Rewrite the training content wherever necessary to simplify it or to make it more age

appropriate.

○ Create engaging learning activities and provide exercises and activities that enhance

the learning process.

○ Devise modes of assessment, such as tests or quizzes, to measure the effectiveness

of course.

○ Analyze and apply trends and best practices in learning technologies and instructional

design.

○ Suggest instructional enhancements to the content and assessments so the learning

experience is superior.

○ Check if all the training assets follow the instructional guidelines.

○ Work with subject matter experts to identify target audience’s training needs

○ Do a thorough language review.

○ Do a thorough formatting check and fixes.

• Brainstorm with the content developer to storyboard the concepts introduced in a lesson/chapter.
• Create guidelines and templates as and when needed.
• Conduct audits of the live classes to check how the content is getting translated into the actual class experience.
• Give inputs for process improvements.

Skill Set:

1. General:

• In-depth understanding of activity based teaching-learning methods with a strong knowledge of pedagogies to teach 21st Century Skills.
• At least 3-4 years of experience in instructional design and/or content writing.
• Experience in editing documents with an eye for details.
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards.
• Creative and analytical thinker with strong problem-solving skills.
• Excellent verbal and written communication skills.

○ Must demonstrate the ability to communicate effectively at all levels of the 

organization.

1. Technical:

• Understanding of Object-Oriented concepts.
• Basic understanding of core programming concepts with teaching skills will be an asset.
• Good exposure on-
  • Object-Oriented Programming language(s) (preferably JavaScript/Python)
  • Web Technology (HTML/CSS/JavaScript)- Front End Development
  • Block-Based Coding environment like Code.org or Scratch will be a plus
  • Knowledge of RDBMS (MySQL, Airtable, Firebase etc.) will be an added advantage

• Collaborate with engineers to gather user requirements.
  Use various ideation methods like brainstorming to solve the user’s needs to add value to the company.
• Create a cohesive style guide to ensure consistent design language is followed across the product.
• Showcase design ideas through sitemaps, storyboards, and process flows. Implement the latest design innovations to ensure that the product is in accordance with the cutting-edge technology.
• Define user task flows and interaction models. Conduct user research and create user Personas Conduct customer and competitor analysis. Create prototypes, wireframes, and mock-ups to demonstrate the functioning and layout of the product.
• Optimises UI designs and tests for intuitiveness and user-centeredness.  Conduct usability testing to identify gaps in design and see if they can be further improved.

We are looking for a professional Instructional Designer to act as a bridge between the customer and the development team to translate information between them and drive intelligence into the content development process by taking a solutioning approach. The ID would not only be a part of the course design process but also be involved in storyboarding. The objective is to facilitate end learners in acquiring knowledge, skills and competencies in an effective and appealing manner.

• Content analysis and identify target audience’s training needs
• Work closely with SMEs/Customers to understand concepts
• Apply Instructional design theories, practice and methods
• Analyse and research strategies where necessary
• Develop creative scripts for videos and engaging storyboards for e-learning modules (Courses, Videos, Simulations, Gamified courses, Scenarios, etc), ILTs
• Design interactive learning objects, develop assessments and exercises
• Provide visual guidance and suitable references to developers where necessary
• Ensure that the outputs are developed in accordance with the Storyboards
• Project documentation and vendor coordination
• Brief travel to customer locations as necessary

• Proven working experience in instructional design and storyboarding
• Excellent knowledge of learning theories and instructional design models
• Lesson and curriculum planning skills
• Advanced User of Microsoft Office – Word, PowerPoint, Excel – for storyboarding
• Understanding on the working of HTML5, Articulate, Flash, Adobe Suite and any LMS
• Very good communication skills