Instructional Designer

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

-Developing Concepts and Ideas

-Oversee the Multimedia Productions

-Aligning Creative Departments and Stakeholders with their ideas.

-Understanding Client needs & Planning accordingly.

-Create and enforce design & branding guidelines.

-Manage Budgets & project resources.

Key Responsibilities

Instructional Design & Development

● Lead the end-to-end instructional design process to create engaging, scalable, and user-centric learning content.

● Develop training materials, including e-learning modules, videos, instructor-led training (ILT), virtual ILT (vILT), guides, and job aids.

● Ensure all training content aligns with adult learning principles, industry best practices, and company objectives.

SaaS Integration Training

● Design and deliver training programs focused on SaaS platform integration, API usage, and customization workflows.

● Translate complex technical concepts into clear, actionable learning solutions for both technical and non-technical audiences.

● Collaborate with product and engineering teams to stay updated on platform updates, integration capabilities, and best practices.

Leadership & Collaboration

● Manage and mentor a team of instructional designers, ensuring quality and consistency in deliverables.

● Act as the primary point of contact for stakeholders to assess training needs and define learning objectives.

● Collaborate with customer success, product management, and marketing teams to align training with customer journeys.

Technology & Tools

● Utilize authoring tools such as Articulate Storyline, Adobe Captivate, or similar to create e-learning modules.

● Leverage Learning Management Systems (LMS) to manage and distribute content effectively.

● Integrate multimedia elements, interactive simulations, and assessments into training materials to enhance engagement.

Metrics & Improvement ● Monitor and evaluate the effectiveness of training programs through learner feedback, performance data, and completion rates.

● Continuously iterate on learning content to improve quality and relevance.

● Collaborate with various internal teams (e.g., engineering, product, marketing, support) to incorporate customer insights and real-world use cases into training content, ensuring that all learning solutions meet both business and customer needs.

● Align training content with business and customer success goals, ensuring measurable impact on product adoption, customer satisfaction, and retention. Regularly assess the effectiveness of training programs to optimize learning outcomes and business results.

● Utilize an agile instructional design approach to quickly adapt training content in response to evolving product features, customer feedback, and business requirements. Regularly update and improve course materials to keep pace with product updates.

● Oversee project timelines, resource allocation, and delivery of training initiatives to ensure on-time, high-quality outputs. Manage competing priorities and coordinate with stakeholders to maintain project alignment.

Required Qualifications

● Bachelor’s degree in Instructional Design, Education, or a related field (Master’s preferred).

● 9+ years of experience in instructional design, with at least 3 years in a leadership role.

● Proven experience in creating training for SaaS platforms, particularly in integration and API-based workflows.

● Strong knowledge of adult learning principles, instructional design methodologies, and learning technologies.

● Proficiency with authoring tools (e.g., Articulate 360, Adobe Captivate), video editing tools, and graphic design software.

● Familiarity with LMS platforms and SCORM-compliant content.

Roles & Responsibilities:

 3+ years of experience developing mobile apps.  Experiencing fine tuning applications to improve performance and memory utilization.  Thorough understanding of iOS development for iPhone, iPod Touch, and iPad devices.  Experience of design and development of iOS applications, preferably in an Enterprise setting  Proficient with Xcode, Objective-C, and Cocoa Touch  Experience with iOS frameworks such as Core Data, SQLite, MapKit, UIKit, Core Location, etc.  String knowledge in Restful, SOAP APIs to connect iOS applications to back-end services  Strong knowledge of Storyboard, Autolayout, ARC.  Experience of design and development of iOS applications, preferably in an Enterprise setting  Proficient with Xcode, Objective-C, and Cocoa Touch.  experience with iOS frameworks such as Core Data, SQLite, MapKit, UIKit, Core Location, etc  Experience with offline storage, threading, multitasking, and performance and memory tuning with  tools  (such as Instruments).  Understanding of Apple’s design principles and interface guidelines  Knowledge of low-level C-based libraries is preferred  Knowledge of Graph APIs is preferred.  Familiarity with cloud message APIs, Local and push notifications  Proficient understanding of code versioning tools (such as Git, TFS or SVN)  Familiarity with continuous integration.

• Collaborate with engineers to gather user requirements.
  Use various ideation methods like brainstorming to solve the user’s needs to add value to the company.
• Create a cohesive style guide to ensure consistent design language is followed across the product.
• Showcase design ideas through sitemaps, storyboards, and process flows. Implement the latest design innovations to ensure that the product is in accordance with the cutting-edge technology.
• Define user task flows and interaction models. Conduct user research and create user Personas Conduct customer and competitor analysis. Create prototypes, wireframes, and mock-ups to demonstrate the functioning and layout of the product.
• Optimises UI designs and tests for intuitiveness and user-centeredness.  Conduct usability testing to identify gaps in design and see if they can be further improved.

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
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DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.

Job Description

We are looking for an experienced and talented UI designer to design and shape unique, user-centric products and experiences. You will be able to make deliberate design decisions and to translate any given user-experience journey into a smooth and intuitive interaction. The ideal candidate should have experience of working in agile teams, with developers and UX designers.