Instructional Designer

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Roles & Responsibilities • Develop interactive e-learning modules using Articulate Storyline/Rise, Adobe Captivate, iSpring, etc. • Convert PPT/storyboards into engaging digital content. • Create basic videos, animations, quizzes, and assessments. • Add interactivities, voiceovers, and subtitles. • Test and publish courses in SCORM/xAPI format. • Upload and manage courses on LMS. • Do basic QA and revisions based on feedback. • Work with Instructional Designers and SMEs.

Skills Required • Knowledge of e-learning tools (Storyline/Captivate – anyone). • Good PowerPoint and MS Office skills. • Basic graphic/video editing skills (Canva/Photoshop/Premiere – preferred). • Understanding of LMS and e-learning concepts. • Good communication and time management. 

-Developing Concepts and Ideas

-Oversee the Multimedia Productions

-Aligning Creative Departments and Stakeholders with their ideas.

-Understanding Client needs & Planning accordingly.

-Create and enforce design & branding guidelines.

-Manage Budgets & project resources.

Job description

Content Developer 

- Develop content strategy aligned with short-term and long-term organizational goals

- Create, manage, and deliver engaging training across multiple mediums and multiple learning styles including: face to face, mobile, on-line, video and via other broad reach vehicles

- Create and ensure the content team uses standardized instructional design and style

- Stay up-to-date with technology and e-learning developments and generate new ideas to draw targeted customers attention

- Produce Courses on time and on budget and align those programs with an overall learning outcomes strategy

- Work with SMEs to Identify customer needs and pain points

- Offer training solutions by conducting needs assessment and design appropriate programs to train or retrain personnel

- Utilize authoring tools in E-Learning Technology to build E-Learning courses

 Software Knowledge:

Photoshop CC, Adobe Captivate 9, Adobe Audition, Articulate Storyline 360, Adobe Creative Cloud

Job Title – Marketing Manager

Location – Bangalore

Job Type – Permanent

Experience – 2-4 Years

Job Role

• Manage and monitor marketing performance on a daily basis, and maximizing business ROI and goals.
• Manage a portfolio of paid campaigns across different industries for different regions, globally
• Create ideas & deliverable presentations for better execution
• Conceptualize new marketing ideas and campaigns for in-house and clients
• Implement and configure the necessary tracking tools for campaign performance analysis.
• Research and implement marketing strategy to optimize campaigns to meet KPI's, based on market trends & data findings.
• Create Branding Ideas & Solutions based on client requirements
• Working closely with the other team members and departments to meet client goals.

• 2 to 4 years of hands-on experience in marketing
• Data Research & Analysis for new ideas
• Have handled marketing campaigns from scratch
• Strong creative and analytical skills
• Excellent organizational skills and multitasking abilities
• Ability to work independently and with a team to efficiently meet deadlines in a fast-paced working environment
• A keen eye for detail

We are looking for a professional Instructional Designer to act as a bridge between the customer and the development team to translate information between them and drive intelligence into the content development process by taking a solutioning approach. The ID would not only be a part of the course design process but also be involved in storyboarding. The objective is to facilitate end learners in acquiring knowledge, skills and competencies in an effective and appealing manner.

• Content analysis and identify target audience’s training needs
• Work closely with SMEs/Customers to understand concepts
• Apply Instructional design theories, practice and methods
• Analyse and research strategies where necessary
• Develop creative scripts for videos and engaging storyboards for e-learning modules (Courses, Videos, Simulations, Gamified courses, Scenarios, etc), ILTs
• Design interactive learning objects, develop assessments and exercises
• Provide visual guidance and suitable references to developers where necessary
• Ensure that the outputs are developed in accordance with the Storyboards
• Project documentation and vendor coordination
• Brief travel to customer locations as necessary

• Proven working experience in instructional design and storyboarding
• Excellent knowledge of learning theories and instructional design models
• Lesson and curriculum planning skills
• Advanced User of Microsoft Office – Word, PowerPoint, Excel – for storyboarding
• Understanding on the working of HTML5, Articulate, Flash, Adobe Suite and any LMS
• Very good communication skills