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Marketing Lead - Customer Growth & Retention
Online / Internet
Marketing Lead - Customer Growth & Retention

Marketing Lead - Customer Growth & Retention at Online / Internet · Gurugram · 5 - 10 years · ₹10L - ₹25L / yr · Posted 3 Mar 2022

Merito's logo

Marketing Lead - Customer Growth & Retention

at Online / Internet

Agency job
via Merito
5 - 10 yrs
₹10L - ₹25L / yr
Gurugram
Skills
Growth Hacking
Social Media Marketing (SMM)
Marketing Strategy
Performance Marketing
Influencer Marketing

Marketing Lead (Customer Growth & Retention) - Y Combinator backed Shopify-like platform

 

About Merito :-


Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :-

Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.

We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

Key Responsibilities :-

- Responsible for forming and leading the customer growth team.

- Develop bespoke marketing strategies to enable exponential growth for Exly's creators.

- Develop a strong knowledge base of growth strategies that can be leveraged by the entire customer success team.

- Form partnerships with agencies who can lead marketing activities for Exly's creators.

- Organize educational growth webinars for Exly's creator community on how to scale / grow their business.

- Form and run a community for Exly's customers to enable cross-learning

Required Skills :-

- 5+ yrs of experience in a start-up environment.

- Strong domain expertise in performance and social media marketing is essential.

- Experience in influencer marketing and brand partnerships.

- Ability to build and lead a high performing team.

- Good problem solving skills

What we offer :-

- Opportunity to work with highly talented, motivated and committed people

- Great learning opportunity in a fast paced ecosystem

- Opportunity to work on products that will shape industry's next generation offerings

- Opportunity to own products and observe impact of your work.

- Flexible yet result oriented work culture

- Ample growth opportunities
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Department: Founder's Office

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At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event

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Diversity & Inclusion

Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.

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● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

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Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.


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LTV, Retention, and Lifecycle Marketing

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Paid Advertising and Conversion

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Content, Creative, and Brand

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  • Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
  • The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.


What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
  • Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
  • Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
  • Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
  • Experience leading and developing marketing team members, setting KPIs, and managing performance.
  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
  • Excellent written and verbal communication, with a proactive and concise reporting style.
  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


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Manoj Dinde
Posted by Manoj Dinde
Hyderabad
2 - 3 yrs
₹5L - ₹6L / yr
Digital Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Google Adwords
Facebook Marketing
+9 more

About the role


We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.


This is a full time, on-site role based in Hyderabad.


Key responsibilities


- Identify, reach out to, and build lasting relationships with relevant influencers and creators

- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement

- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance

- Continuously track the metrics that grow users, run experiments, and double down on what works

- Report on growth performance and share clear insights with the team


Requirements


- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing

- Practical experience running Google Ads and Meta Ads

- Experience with influencer outreach and managing social media platforms

- Comfortable with marketing analytics and making decisions from data

- Organised, self-driven, and able to own targets and numbers

- Strong written communication in English


Good to have


- Experience marketing a product, app, or SaaS rather than a service

- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools

- An eye for creative and messaging that converts


What we offer


- Ownership of growth for a live AI product that people already use every day

- A small, fast-moving team where your work shows up in real users, week after week

- Real, measurable marketing experience on a product with global reach


About Realityrift Innovations


Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.

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RITIKA JAISWAL
Posted by RITIKA JAISWAL
Bengaluru (Bangalore)
0 - 1 yrs
₹15000 - ₹20000 / mo
Customer Acquisition

🚀 GTM & Growth Internship @ PeakAge


PeakAge is building a preventive healthcare platform for parents, and we’re looking for a go-getter to join our early team and build from 0→1.


This is a hybrid GTM, Strategy, Growth & Sales role where you’ll work directly with the founders and take ownership of things that genuinely move the business forward.


What you’ll do:

→ Talk to customers & close sales

→ Experiment with GTM & acquisition channels

→ Build outreach & partnership pipelines

→ Improve our pitch & conversion

→ Turn messy founder ideas into structured initiatives

→ Own projects end-to-end


You won’t just execute an existing playbook. You’ll help build the playbook.


🎯 What you get:

→ Work directly with the founders

→ Early-team / founding-team experience

→ Real 0→1 ownership

→ Exposure to GTM, strategy, growth & sales

→ ₹10–15K/month


📍 Bangalore | Hybrid


If you’re someone who can think, execute, sell and figure things out without being told what to do — apply.


Apply: https://forms.gle/Pc9qbgB71QBz5CAr6

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Sandra Baiju
Posted by Sandra Baiju
Hyderabad
2 - 5 yrs
₹18L - ₹24L / yr
Marketing Strategy
Digital Marketing
Customer Acquisition
Growth Marketing
Social Media Marketing (SMM)
+4 more

LinkedPhone is looking for a high-potential marketer to help build our marketing function from the ground up.

No inherited marketing machine. No established playbook.

You’ll work directly with the founders to identify growth opportunities, understand our US & Canadian customers, run experiments, improve acquisition and conversion, and help build LinkedPhone’s marketing playbook.


We’re looking for:

• 2–4 years in Growth Marketing, Performance Marketing, B2B SaaS, startups, product companies, or strong digital agencies

• Strong analytical and problem-solving skills

• Hands-on experience with customer acquisition, campaigns, funnels, CRO, marketing analytics, or growth experiments

• A generalist mindset — not someone limited to only SEO, content, or social media

• Experience with US/Canada or international markets strongly preferred

• Strong understanding of North American buyers and SMB customers

• Comfortable using AI for research, analysis, experimentation, and automation.


🎓 MBA/PGDM from a strong Indian business school preferred — including IIMs, ISB, XLRI, FMS, SPJIMR, MDI, MICA, and similar institutions. Pedigree matters less than execution and potential.


Why LinkedPhone?

Work directly with the founders. Own real growth problems. Build from zero. And grow your responsibility as the marketing function grows.

📍 Hyderabad

💼 2–4 years

💰 ₹18–24 LPA CTC

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