Marketing Lead - Customer Growth & Retention

Job Title : Sales Executive – Web3

Experience : 2 to 5 Years

Job Type : Full-time

Location : Noida (Work From Office)

About the Role :

Drive B2B sales for our Web3 products (wallets, dApps, infrastructure, token/NFT solutions) by hunting new logos and growing key accounts.

Must-Have Skills :

B2B tech sales, Web3/domain knowledge (blockchain, tokens, NFTs, DeFi), strong communication & negotiation, CRM proficiency, lead generation, demo/pitching, target orientation.

Key Responsibilities :

• Prospect, qualify, and close Web3-focused B2B deals (India & international).
• Run the full sales cycle: discovery, demos, proposals, negotiation, contract closure.
• Build a strong pipeline via LinkedIn, events, and partner channels.
• Collaborate with product/marketing to tailor pitches and case studies.
• Track metrics in CRM and hit monthly/quarterly revenue targets.

Requirements :

• 2 to 5 Years in SaaS/tech/Web3 sales (Web3 experience preferred).
• Comfortable explaining blockchain value props to business and tech stakeholders.
• Bachelor’s degree; MBA is a plus.

Nice to Have :

• Network in crypto/Web3 communities and events.
• Prior startup experience.

Job Title: Digital Marketing Executive

immediate joiners preferred

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Location: Vadodara

Strong Product Designer Profile

Mandatory (Experience 1): Must have a 3+ years of experience as a Product Designer in B2C companies working on live digital products end-to-end (preferably fintech, investment, or consumer apps).

Mandatory (Experience 2): Experience in 1 to 10 product journeys — identifying user pain points, fixing UX breakages, and launching new product initiatives.

Mandatory (Skill 1): Strong command of UX design, user flows, wireframing, and prototyping using Figma or equivalent tools.

Mandatory (Skill 2): Proficiency in UI design systems, visual hierarchy, and user - centered problem-solving with clear reasoning behind design decisions.

Mandatory (Portfolio): Must showcase real, shipped products (minimum 2–3 live products) where the designer has driven impact — passion projects or conceptual redesigns are not acceptable

Mandatory (Company): Top / Well-Funded B2C Product Companies

Avishya is an Omnichannel high end Indian Ethnic Apparel Retail Company. We sell finely curated Heritage Handloom Sarees and Dress Material from weavers & artisans from Across India.

Job Description:

Designation: Store Sales & Customer Support - Executive (Female)

Roles and Responsibilities:

• Actively promote our range of heritage handloom sarees and clothing to potential customers who visit our website.
• Understand customer needs and communicate how the product adds value to meet those needs.
• Upsell or cross-sell additional products or services to maximize sales revenue.
• Provide personalized recommendations and suggestions based on customer preferences.
• Follow up with customers to ensure their satisfaction and encourage repeat purchases.
• Communicate with Customers both pre and post purchase - Emails, Web chats, WhatsApp Chats, Phone Call.
• Order checking and Quality Checks prior to shipping products to customers.
• Follow up with Logistics for tracking shipments, and order fulfilment.
• Make video product demos of sarees and clothes to customers who need more information.

Key Skills:

• English communication skills - Oral, Telephonic and Written.
• Pleasant and sweet temperament.
• Systematic follow ups with customers.
• 0-2 Years of experienced candidates can apply.
• Retail experience is an added advantage.

Location: Chennai

Website: www.avishya.com

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are looking for dedicated sales professionals to drive the adoption of our product at Higher Ed institutions, universities, and colleges in North America. If you're eager to advance your career in sales and grow with a dynamic team, this is the perfect opportunity for you.

Responsibilities

• Own full sales cycle, from prospecting to close.
• Present the product, online and in person, to researchers, teaching faculty and academic librarians.
• Proactively build & nurture relations with clients and users through emails, calls and in person.
• Analyze trends and make data-driven decisions based on priorities in your work.
• Work effectively with other team members to deliver on sales targets, team projects and campaigns.
• Attend trade shows and participate in other marketing activities.

Requirements:

• Willingness to work in 9 AM to 5 PM EST (New York time zone) shift.
• A college degree.
• 2+ years of sales experience, ideally in business development or account management roles
• A drive to succeed and a passion to build a career in sales.
• Excellent communication, presentation, and negotiation skills in person and online.
• Experienced with Salesforce or similar platforms.
• Confidence in dealing with clients and product users.
• Self-motivated, initiative, results-oriented, and willing to learn new skills.

Why Join JoVE?

• A competitive compensation package including unlimited commissions on your sales
• You will make a direct impact in accelerating science research and education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us

• Experience in end to end recruitment and account management.
• Source candidates using a variety of search methods to build a robust candidate pipeline
• Screen candidates by reviewing resumes and performing screenings
• Stay abreast of recruiting trends and best practices
• Manage the overall interview, selection, and closing process
• Handle IT recruitment for clients
• Client interaction and managing client expectations
• Work in a target driven environment