Marketing Lead (Customer Growth & Retention) - Y Combinator backed Shopify-like platform
About Merito :-
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :-
Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Key Responsibilities :-
- Responsible for forming and leading the customer growth team.
- Develop bespoke marketing strategies to enable exponential growth for Exly's creators.
- Develop a strong knowledge base of growth strategies that can be leveraged by the entire customer success team.
- Form partnerships with agencies who can lead marketing activities for Exly's creators.
- Organize educational growth webinars for Exly's creator community on how to scale / grow their business.
- Form and run a community for Exly's customers to enable cross-learning
Required Skills :-
- 5+ yrs of experience in a start-up environment.
- Strong domain expertise in performance and social media marketing is essential.
- Experience in influencer marketing and brand partnerships.
- Ability to build and lead a high performing team.
- Good problem solving skills
What we offer :-
- Opportunity to work with highly talented, motivated and committed people
- Great learning opportunity in a fast paced ecosystem
- Opportunity to work on products that will shape industry's next generation offerings
- Opportunity to own products and observe impact of your work.
- Flexible yet result oriented work culture
- Ample growth opportunities
Subodh Popalwar
Software Engineer, Memorres
About Online / Internet
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Roles and Responsibilities
§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.
§ Tracking and reporting on social media responses by analyzing traffic to the site
§ Update our social media pages with compelling company news, events, celebrations or solutions and services
§ Respond to questions and comments on our social media pages in a timely and accurate manner
§ Maintaining a visible online on social media presence and adhering to the marketing goals
§ Increasing the company's awareness and readership by using relevant advertising techniques
§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience
§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content
§ To create a range of engaging digital content such as Marketing and
Promotional videos and Reels to be used across a variety of online
platforms and social media channels.
§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.
§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.
§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)
§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc
§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.
§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website
§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation
§ Continuously discover and implement new editing technologies and industry best practices to maximize efficiency
§ Requirements and skills
§ 3+ years of solid experience in digital content marketing or related fields
§ Excellent written and oral Communication skills
§ The ability to create original web content with images or videos
§ Proven work experience as a Social Media content writer or a similar role
§ Hands-on experience using various social media platforms to advertise
§ Proven record of excellent writing demonstrated in a professional portfolio
§ Ability to work independently with little or no daily supervision
§ Working knowledge of SEO, analytics tools, and keyword research
§ Strong research skills and the ability to synthesize complex information into clear and concise content
§ Creative thinking and the ability to generate innovative ideas
Roles and responsibilities:
- Planning Web, SEO/SEM, email, social media and display advertising campaigns.
- Designing, building, and maintaining social media presence.
- Marketing the Company's software products via emails, blogs, newsletters and social media.
- Devising strategies to drive online traffic to the company website.
- Managing online brand and product campaigns to raise brand awareness.
- Creating content for Company's Software products and services.
- Creating content for online marketing: website, blog, social media, advertising campaigns.
- Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
- Brainstorm new and creative growth strategies
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
- Own the look and feel of the website and take steps to keep communication consistent across media
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Requirements:
- Bachelor’s degree in relevant technical field
- 2-4 years’ industry experience as an effective technical writer
- Proven ability to quickly learn and understand complex topics
- Extensive experience in SEO.
- Working knowledge of Google Analytics.
- Experience with coding techniques.
- Thorough understanding of web design and site structures.
- Good knowledge of back link analysis.
Job description
Social Media Manager
Company Profile: PinBox is the only global pensionTech committed exclusively to mass-scale digital micropension inclusion among self-employed women and youth. We deploy our white-labelled, API-enabled pension administration and delivery platform, our unique deployment model and a simple and intuitive UI/UX to make access to regulated pension, savings and insurance products easy and simple for non-salaried informal sector workers. We're working actively with governments, regulators, multilateral aid agencies and leading financial inclusion stakeholders in Asia and Africa. The pinBox model is already operating in Rwanda, Kenya and India. We will expand to Bangladesh, Uganda, Chile, Indonesia and Nigeria by 2023. Governments and pension regulators use the our pensionTech to jumpstart digital micropension and insurance inclusion among informal sector workers. Pension funds and insurers use our pensionTech to build a mass market for their products beyond their traditional agentled customer base. Banks, MNOs, cooperatives, MFIs, fintech firms and gig-platforms use our plug-and-play pensionTech to instantly offer an integrated social protection solution to their clients, members and employees without any new investments in IT or capacity enhancement. We’ve recently completed our first equity fundraise to enhance our engineering, business and delivery capacity and embark on the next stage of pinBox pensionTech development and expansion. By 2025, we aim to enable and assist 100 million excluded individuals to start saving for their old age in a secure, affordable and well-regulated environment. We are looking for a passionate and creative Social Media Manager who will enhance our brand and build strong online communities through various social media and digital platforms.
The social media manager will deploy innovative ideas to build mass-scale retail traction and adoption of our micro-pension solution, as well as for our social initiatives such as “Gift-a-Pension”.
Responsibilities:
1. Work closely with internal and external content teams to co-create original text and video content, manage posts, respond effectively to followers and manage the pinBox image and brand in a cohesive way to achieve our mission and goals,
2. Use creative strategies to amplify new concepts and ideas to pinBox target segments using a variety of social media and digital platforms including Facebook, Instagram, Twitter, LinkedIn as well as digital content and news platforms,
3. Design and implement innovative social media campaigns to motivate and encourage mass-scale voluntary micro-pension enrollments — both by self-employed individuals, as well by households for family members and domestic help,
4. Analyze and track emerging social media trends, monitor SEO and user engagement and present weekly and monthly reports that help to shape and optimize pinBox content, communications and digital marketing efforts, and
5. Handle our retail and corporate social media presence ensuring high levels of customer and key stakeholder engagement.
The ideal candidate processes
1. An undergraduate degree in Marketing, Communications or a related field,
2. At least 3 years’ experience in social media management, preferably for a retail brand (retail financial services experience is preferred though not mandatory),
3. Ability to convey complex concepts and ideas in a simple and interesting way,
4. Excellent knowledge of Google Analytics, and of Facebook, Instagram, Twitter and other social media platforms and best practices,
5. Exceptional critical/ lateral thinking, problem-solving and multi-tasking skills, and
6. Excellent teamwork and interpersonal skills, a keen eye for detail and the ability to function effectively and proactively under tight deadlines
Location Delhi (Work from home)
Experience: Min 3 yrs
Are you someone who spends most of your time on social media? Do you believe in the power of words? Is creating viral content your strong suit? If yes, then this role is meant for you. Paavan is looking for an experienced social media & copywriting manager to lead our communication & social media marketing initiatives.
Roles & Responsibilities
Social Media
1. Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Instagram & short video apps
2. Optimize social media posts (language, tone, message) based on our target audience’s behaviors
3. Identify ways to increase engagement & followers on each platform
4. Create targeted campaigns & giveaways on social media to start discussions around the brand along with user participation
Copywriting
1. Create short but powerful copies for app, notifications, website, paid ads, videos & other offline/online collaterals
Skills Required
1. Education (Bachelors/Masters) from Tier-1 colleges
2. Atleast 2-3 years of social media & copywriting experience in a B2C startup or established brand
3. Excellent communication skills, both verbal and written
4. Strong understanding of consumer psychology and how the digital marketing at large works
5. A keen interest in concepts of spirituality, dharma & Bharat is preferred
6. Ability to cope with multiple projects & deadlines while delivering results
7. Excellent interpersonal and communication skills
8. Enthusiastic, high work ethics and an entrepreneurial mindset
9. Have an eye for detail
Motion Designer - Marketing/comms
Opportunity
Create creative interactions for our app products and their marketing channels. As a Motion Designer, you are detail-oriented and understand how form influences function, can weave motion into interaction design, and simplify complexity. It’s your job to apply your passion for animation to simplify complex interactions and solve challenging design problems.
What you will do:
- Design and create enticing motion graphics for video deliverables (corporate videos, explainer videos, websites, marketing demos, etc.)
- Prepare storyboard for motion graphic project.
- Assist in selecting audio, video, colors, animation, etc for graphic design.
- Edit raw video footage and add effects/elements to enhance motion graphics.
- Research and analyse best design techniques and solutions to create motion graphics.
- Maintain up-to-date knowledge about the latest graphic design techniques.
- Ensure compliance with company guidelines and design standards.
Experience Range:
Proven 3-4 years of work experience as a Motion Designer. Must have worked on digital marketing creatives. Having worked in the app product space is a huge plus.
Technical Expertise:
- Portfolio of work demonstrating command of Motion Design.
- Well organized, responsible and dedicated, with the ability to work on multiple projects and deliver refined output in a short time.
- Self-learning, able to learn new tools quickly and work in a fast evolving environment.
- Proficient in Adobe Illustrator, After effects, Premiere and Animate.
- BS/MS in Motion Design/ Visual Design/ Graphic Design is a plus.
- Experience with 3D graphics and animations is a plus.
Google AnalyticsYour Role: We are looking for a growth marketer who thrives in &creates fast moving environments. You will work closely with the founder & cross functional teams to own our complete inorganic marketing strategy so as to help millions learn new skills & build better careers.
About Us: CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.
Responsibilities- 1. Develop and execute the growth plan in conjunction with the founder 2. Own and execute complete inorganic marketing & campaigns including performance marketing and growth hacks so as to drive increased ROI. 3. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals 4. Monitor cohort performance from channels and campaigns, conduct user & market research to identify key improvement areas, new features and product & process iterations for driving user & revenue growth 5. Work closely with sales, product and support team to build & optimize go-to-market strategy for lead conversion, upsells, reactivation and referrals & drive its operations.
Must Have-
- 3+ years of experience with a proven track record of driving user growth through effective marketing campaigns or growth hacks across different channels(not necessarily Facebook & Google).
- At Least 2+ years of experience in high-performance product or growth marketing roles
- 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
- 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
- Strong experience with optimizing conversion funnels and growth loops and working closely with design, content, marketing and engineering to implement high-leverage experiments
Good to Have-
- Relevant industry/Start-up/Edu-tech experience in a similar role
- Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
- Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
- Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
- A high level of comfort with data and strong analytical skills
Why Work With Us- We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.
- Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Develop, implement and manage the company’s social media strategy
- Manage and oversee social media content
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
- Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
- Monitor and evaluate performance across the company's social channels in order to improve engagement.
- Execute quarterly marketing plans to meet overall business targets.
- Lead the planning and execution of digital media strategies and tactics, including social media, mobile, SEM, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all phases of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimisation, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimisation and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
- Monitor overall digital campaign pacing and performance. Frequently communicate with digital media buyers about pacing, performance, and optimisations.
- Support pre- and post-campaign measurement of digital media campaign success.
- Develop expertise in client niches
- Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.
Requirements
- 4+ years of digital media planning experience, preferably in an agency environment
- Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook Ads Manager, Google ads and LinkedIn Ads
- Experience building audiences from 1st and 3rd party data sets.
- Understanding of Facebook pixel deployment, custom events, tags and tracking code.
- Experience with DoubleClick and Outbrain platforms is a plus.
Understanding of Google Analytics and Google Tag Manager, or similar platforms.
- Strong PowerPoint presentation skills, ability to build impactful and visual presentations.
- Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation.
- Strong mathematical abilities and understanding of the client billing process.
- Meticulous, organised and can handle and prioritise multiple tasks.
- Willingness to collaborate ideas that extend beyond media-specific tasks.
- Self-starter, able to work both independently and in a team environment.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
Job Summary
We are looking for a qualified Community Manager to join our team our Team.
The candidate should posses a creative drive and be able to articulate and document ideas to the design and marketing teams internally and externally. Organize and plan campaign, create trending topics and brand columns. He/She should have experience in working with a variety of social media and digital platforms and design tools with a solid understanding of good marketing principles.
Job Role & Responsibilities:
- Set, plan and implement social media and communication campaigns and strategies
- Provide engaging text, image and video content for all social media and professional accounts.
- Maintaining community active, find the core users and improve the interaction.
- Find the user's requirement, plan online or offline activities, stimulating user participation and improve the community influence.
- responsible for the maintaince of the Whatsapp group
- Respond to users in a timely manner.
- Monitor, track and report on feedback and online reviews.
- Organize and manage events to boost brand awareness.
- Coordinate with Marketing, PR and Communications teams.
- Liaise with Development and Marketing departments.
- Build relationships with users, industry professionals.
- Stay up-to-date with current social media trends.
Required Qualifications and Skills
- Mimimum 2+ years of experience of the community operation
- Experience planning and leading community initiatives
- Ability to identify and track relevant community KPIs
- Excellent verbal communication skills
- Must have successful cases
- Excellent interpersonal and presentations skills
- Perfect integrated operation (content operation/user operation/community operation) capabilities are preferred.
- Hands on experience with social media management
- Attention to detail, critical-thinker and problem-solver
- Bachelor/ Master’s degree in Marketing or relevant field
Job Type: Full-time
Job Location: Pune.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres