Marketing Associate – GIGL Summaries Private Limited
Location: Remote / Hybrid / Office (Mohali, Chandigarh, India)
About Us:
GIGL Summaries Private Limited is one of the leading audiobook platforms with over 5M+ downloads across iOS, Android, and Web, a 4.8-star rating from more than 165k reviews, and a massive 10M+ social media following. Remarkably, we’ve achieved all this while being bootstrapped without any investor funding.
At GIGL, we’re driven by passion, perseverance, and a deep love for storytelling. Our team of dedicated creators seeks like-minded individuals who share our zeal for content creation and storytelling. If you have the vision and creativity to craft narratives that resonate and inspire, you’ll feel right at home here!
Job Title: Marketing Manager
Who We’re Looking For:
We’re on the hunt for a dynamic and innovative Marketing Associate to lead and execute end-to-end marketing strategies. This position is tailor-made for someone who thrives in a startup environment, embraces building systems from scratch, and has a strategic mindset to scale marketing initiatives.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies spanning both organic and paid marketing campaigns.
- Drive engagement through content marketing, blog strategies, and WhatsApp marketing initiatives.
- Lead app marketing efforts to enhance downloads and improve user retention.
- Build and optimize marketing funnels, email marketing workflows, and performance tracking systems to maximize impact.
- Craft compelling copy and design effective marketing materials aligned with target audience insights.
- Utilize analytics tools to track, optimize, and report on campaign performance and ROI.
- Manage and optimize paid advertising campaigns across platforms like Google, Meta, and LinkedIn.
- Establish scalable systems and workflows for efficient marketing operations.
Skills and Qualifications:
- 3–5 years of experience in organic and paid marketing, preferably within a startup environment.
- Expertise in blog marketing, WhatsApp marketing, and app promotion strategies.
- Strong proficiency in copywriting, SEO optimization, and content creation.
- Experience with performance marketing tools such as Google Analytics, Facebook Ads Manager, and CRM platforms.
- Proven ability to build processes independently and achieve measurable results.
- A passion for storytelling and a deep understanding of audience engagement.
- Exceptional project management and execution skills with a self-starter attitude.
Why Join Us?
- Be a Marketing Leader – Define and shape marketing strategies for a fast-growing, bootstrapped startup with a thriving 10M+ community.
- Work with Passionate Creators – Collaborate with a team that prioritizes storytelling and creativity.
- Flexible Work Environment – Experiment, innovate, and grow in a culture that values collaboration and adaptability.
- Exciting Growth Potential – Develop scalable marketing systems and drive impactful results.
Compensation: Competitive package of ₹5–7 LPA.
Shubham Vishwakarma
Full Stack Developer - Averlon
About GIGL Summaries Private Limited
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Role Objective
The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.
The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.
Key Responsibilities
1. Team Leadership & Management
a. Lead and manage the existing SEO, PPC, and SMM team members.
b. Set clear goals, KPIs, workflows, and reporting structures for each function.
c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.
d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.
2. Digital Positioning & Messaging
a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.
b. Ensure consistent messaging across website, landing pages, ads, and social channels.
c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.
3. SEO Ownership & Strategy
a. Create and execute the overall SEO strategy (technical + on-page + off-page).
b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.
c. Optimize product/solution pages to maximize organic visibility and conversions.
d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.
e. Strengthen GEO targeting for high-value regions.
4. PPC & Paid Acquisition Management
a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.
b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.
c. Improve CAC, ROAS, impressions, and conversion efficiency.
d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.
5. Social Media & Community Strategy (SMM)
a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.
b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.
c. Ensure social channels support lead generation, product positioning, and market education.
d. Drive thought leadership for Instanodes across industry channels.
6. Go-to-Market (GTM) Collaboration
a. Work with Product and Growth teams to build digital-first GTM plans for:
- New chain integrations
- New enterprise offerings
- New features and releases
b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.
c. Define target personas, user journeys, and conversion funnels.
7. Website, Landing Pages & CRO
a. Own the website performance—SEO, UX, content, speed, and conversion optimization.
b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.
c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.
8. Analytics, Reporting & Insights
a. Maintain dashboards for SEO, PPC, SMM, and website performance.
b. Analyze conversion data, user behavior, channel ROI, and funnel performance.
c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.
Requirements
- 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
- Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
- Experience in AEO (Answer Engine Optimization) and GEO targeting
- Proven success in managing digital marketing teams and multi-channel performance campaigns
- Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
- Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
- Ability to translate technical product concepts into clear digital marketing strategies
- Strong project management, communication, and leadership skills
Success KPIs
- Growth in organic traffic & keyword rankings (SEO)
- Improved ROAS, CTR, and lower CAC (PPC)
- Increase in demo signups, MQLs, SQLs, and conversions
- Higher social engagement & follower growth (SMM)
- Improved product page conversion rates & landing page performance
- Strong internal alignment between marketing, sales, and product teams
- Positive feedback from team members and leadership on management effectiveness
Responsibilities
- Develop and implement HR strategies and initiatives.
- Bridge management and employee relations by addressing demands, grievances or other issues.
- Manage the recruitment and selection process.
- Support current and future business needs through the development, engagement, motivation and preservation of human capital and monitor overall HR strategies, systems, tactics and procedures across the organization Nurture a positive working environment.
- Oversee and manage a performance appraisal system that drives high performance.
- Report to management and provide decision support through HR metrics.
Key Responsibilities:
Purchase Order Processing:
Prepare and review purchase orders from various departments or individuals within the organization.
Verify the accuracy and completeness of purchase orders, ensuring they are properly authorized and comply with company policies.
Enter purchase order details into the accounting system (Tally Prime)
Invoice Verification and Processing:
Gather invoices and match them with corresponding purchase orders and delivery receipts.
Verify the accuracy of invoices, including quantities, prices, and applicable taxes.
Resolve discrepancies or issues with invoices by communicating with vendors, procurement, and other internal stakeholders.
Coordinate with vendors to resolve any payment-related inquiries or issues.
Engage in Warehousing activities related to invoices and inventory.
Vendor Relationship Management:
Develop and maintain positive relationships with vendors, responding to inquiries and resolving any issues promptly.
Ensure vendor accounts are accurately maintained in the accounting system, including contact information and payment terms.
Communicate payment schedules to vendors and provide remittance advice as required.
Reporting and Reconciliation:
Prepare periodic reports related to accounts payable, such as the outstanding creditor's reports, vendor ageing payables, and vendor statements.
Reconcile vendor statements with accounts payable records, investigating and resolving any discrepancies.
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They also offer the best resources for exams like IELTS, TOEFL and GRE apart from organising webinars and events to connect with industry experts, alumni and fellow students - that helps to prepare for these travels, loans and more. Partnered with the most prominent Banking and non-banking financiers, the team is led by FinTech-experienced IIT Kanpur alumni, passionate about offering sustainable financial offerings.
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(Visit https://www.synapsica.com/ to know more about the company.)
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JD :-
Years of experience: 2 to 5
Automation experience: API Automation testing using Restassured, Karate, Jesry Client or HTTP Client (Minimum 2 Years relevant experience recently)
Programming language: Java.
Meesho. :- https://meesho.com">https://meesho.com
Meesho is India's largest social commerce platform, on a mission to enable anyone to start their businesses with zero investment. Our entrepreneurs largely comprise housewives (between 25-45) from middle income households and / or tier 2+ India. Our marketplace provides entrepreneurs with the right supply across 100+ categories, logistics, & payment capabilities to successfully run their business. Our social sharing integrations with Whatsapp, Facebook and Instagram enable our entrepreneurs to monetise their large social network such as friends, family and more.
Meesho's vision is to enable 100M Small Businesses in India to succeed online. We have 10M+ women entrepreneurs running biz online and we are just getting started.
Meesho has raised $190M+ from Naspers, Facebook, Sequoia, Elevation, Shunwei, Venture Highway, Y Combinator and others.
Awards and Recognition: Forbes 30 Under 30 (India and Asia list), Entrepreneur 35 Under 35, India's Most Innovative Company 2020 by Fast Company, Young Turk Startup of the Year 2020 by CNBC (awarded by Finance Minister Smt. Nirmala Sitharaman), First Startup Investment by Facebook in India, Linkedin Top Startup 2019 and 2020, Y Combinator Top Companies 2019.
Java
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Full Stack Developer - Averlon