Marketing Executive - Content at Affordplan · Gurugram · 1 - 3 years · ₹20000 - ₹30000 / mo · Profitable · Posted 22 May 2023

Key Responsibilities:
Brand Development
To ensure integrated and consistent brand communications across marketing, media relations, digital
media and publications on all aspects of the company’s work.
Significantly contributing to the development of the overall business strategy through the identification
of content trends. Completely own content strategy and execution.
To represent Affordplan professionally across all content platforms.
Asset Development
Contribute to Affordplan’s thought-leadership in the industry through the development of robust and
effective multi-format content aligned with wider marketing strategy and campaigns.
Creating clear Product Messaging, including Positioning, Features & Benefits and USP’s for the
Affordplan Proposition for the website, social media, and other brand assets.
Create newsletters and email direct mailers for intended mailing list and customer base.
Research and curate content for digital dissemination including blog pieces, opinion pieces, medical
awareness articles, scripts for videos, e-books, guides, media releases etc.
Creation of sales tools and training modules; including white papers, presentations, collateral, website
content and social content
Working with the Marketing team on PR and Product Review Programs
Working with customers to generate success stories, testimonials and other user generated content.
Skills Required
English Proficiency (Spoken) and English Proficiency (Written)
Good familiarity with digital channels and social media
The Candidate should have excellent communication skills.
Ability to take initiatives.
Extremely comfortable in fast-paced, high-growth startup environment.
Creative and analytical thinker; fast learner.
Eligibility Criteria
Bachelors in Journalism, Mass Communication, English from a college of repute.

About Affordplan
About
We all have heard the saying that health is wealth, right? Well, the situation today is that you need a lot of wealth to keep your health. What does this mean for the 300 million people in India who form the vast middle-income and lower-middle-income group? Will they have the ready cash available if a medical situation arises?
You must be thinking that people have insurance. Well, only about 6% of the population has private health insurance. This means that many people struggle to get quality healthcare and close to 90% of all private medical expenses are out of pocket; consequently, leading to healthcare unaffordability.
To close this gap of unaffordability, there is a need to develop formal financial services for the healthcare industry. We have positioned Affordplan at the intersection of healthcare and fintech to bring financial innovation to healthcare.
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Social Media Management: Manage LinkedIn and other social media platforms, including content planning, publishing, and engagement.
Founder Communications: Create LinkedIn posts, articles, speeches, and thought-leadership content for the Founder/CEO.
Public Relations: Build media relationships, manage press releases, coordinate interviews, and handle PR activities.
Content & Storytelling: Create compelling content, customer success stories, case studies, blogs, and company announcements.
Market Research: Monitor industry trends, competitor activities, and brand communication opportunities.
Cross-functional Collaboration: Work with internal teams to gather business updates and coordinate marketing initiatives.
Brand Consistency: Maintain consistent messaging across channels while ensuring confidentiality of sensitive information.
Requirements
4-8 years of experience in brand communications, digital communications, PR, content strategy, or related fields.
Strong written and verbal communication skills.
Proven experience in social media management, particularly LinkedIn.
Excellent storytelling, content creation, and editorial skills.
Experience working with founders, CEOs, or senior leadership.
Understanding of PR, media relations, and corporate communications.
Ability to independently manage communication strategies and execute campaigns.
Experience in startups or high-growth companies is preferred.
Strong organizational skills, attention to detail, and discretion.
About Monsoonfish
Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.
Role Overview
We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:
- Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
- Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
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Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)
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Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)
Brand Custodianship:
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Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.
Social Media & Content Management:
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Agency Management & SEO/AIO:
Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.
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Employer Branding:
Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.
Pillar 2: Client Content & Strategy (External)
Cross-Functional Collaboration:
Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.
End-to-End Copywriting:
Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.
Adaptability:
Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.
Pillar 3: AI Transition & Infrastructure
AI-Led Workflow Documentation:
Lead the marketing department's transition into an AI-augmented workflow.
Repository Management:
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Key Performance Indicators (KPIs)
Your success in this role will be directly measured by:
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Technical & Creative Skills
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Good-to-Have
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
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• Prior hands-on experience with content creation, social media, or digital marketing — through internships, projects, or personal channels — is a strong plus.
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Who are we?
Inflexion Analytics is a team of data science and analytics consultants based in London, UK, and Bangalore, India. Founded in 2015, we have built a strong track record and foundation serving demanding clients. We are now looking to achieve significant growth and become a leading specialist consultancy in the data science field.
What we do?
We help businesses improve performance through better insight and decision-making. To achieve this, we offer services across the data science value chain including data strategy, data engineering, data insights, and visual analytics. We work with a global client base, including clients in the US, UK, Europe, and Australia.












