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Marketing Executive - Content
Marketing Executive - Content

Marketing Executive - Content at Affordplan · Gurugram · 1 - 3 years · ₹20000 - ₹30000 / mo · Profitable · Posted 22 May 2023

Affordplan's logo

Marketing Executive - Content

Monika Sharma's profile picture
Posted by Monika Sharma
1 - 3 yrs
₹20000 - ₹30000 / mo
Gurugram
Skills
Content Writing
Content Marketing
Social Media Marketing (SMM)

Key Responsibilities:

Brand Development

 To ensure integrated and consistent brand communications across marketing, media relations, digital

media and publications on all aspects of the company’s work.

 Significantly contributing to the development of the overall business strategy through the identification

of content trends. Completely own content strategy and execution.

 To represent Affordplan professionally across all content platforms.

Asset Development

 Contribute to Affordplan’s thought-leadership in the industry through the development of robust and

effective multi-format content aligned with wider marketing strategy and campaigns.

 Creating clear Product Messaging, including Positioning, Features & Benefits and USP’s for the

Affordplan Proposition for the website, social media, and other brand assets.

 Create newsletters and email direct mailers for intended mailing list and customer base.

 Research and curate content for digital dissemination including blog pieces, opinion pieces, medical

awareness articles, scripts for videos, e-books, guides, media releases etc.

 Creation of sales tools and training modules; including white papers, presentations, collateral, website

content and social content

 Working with the Marketing team on PR and Product Review Programs

 Working with customers to generate success stories, testimonials and other user generated content.

Skills Required

 English Proficiency (Spoken) and English Proficiency (Written)

 Good familiarity with digital channels and social media

 The Candidate should have excellent communication skills.

 Ability to take initiatives.

 Extremely comfortable in fast-paced, high-growth startup environment.

 Creative and analytical thinker; fast learner.


Eligibility Criteria

Bachelors in Journalism, Mass Communication, English from a college of repute.

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About Affordplan

Founded :
2016
Type :
Product
Size :
100-500
Stage :
Profitable

About

Affordplan is a fintech company based in Gurgaon, India, founded in 2016. It focuses on improving access to healthcare for low- and middle-income consumers by enhancing affordability. Its flagship product, Affordplan Swasth, is a comprehensive platform that includes a prepaid card, digital wallet, goal-based savings plan, instant loans, and micro-insurance. This platform helps patients plan, save, and pay for medical expenses in advance, ensuring zero credit risk for hospitals. Affordplan serves individuals and families, particularly those earning between ₹2–10 lakh annually, as well as healthcare providers, partnering with over 150 hospitals across more than 20 cities in India. The company offers a range of financial solutions, including planned savings for future medical procedures, flexible payment plans tailored to individual cash flow, and instant medical loans. Affordplan's mission is to eliminate cost as a barrier to care, creating sustainable financial ecosystems that support both healthcare providers and consumers.
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Company social profiles

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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

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We help businesses improve performance through better insight and decision-making. To achieve this, we offer services across the data science value chain including data strategy, data engineering, data insights, and visual analytics. We work with a global client base, including clients in the US, UK, Europe, and Australia.

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–    Set up and run lead capture: demo requests, gated case studies, webinars, newsletter sign-ups

–    Build US target account lists, map buyers, and draft outreach sequences (the founders send)

–    Qualify inbound leads against our ICP and hand them to the founders in the CRM


•    Community (about 25%)

–    Build and run a community of US retail sales and operations leaders (newsletter plus a LinkedIn group)

–    Host a monthly virtual roundtable or AMA with a retail leader

–    Engage daily with US retail voices and invite the right people in


Key result areas


What we'll measure to be around:


  • Content output / Reach and engagement
  • Inbound traffic / Lead funnel
  • Outbound support
  • Community
  • Reporting


Who we're looking for

•    You write clearly and simply in English, and can show us things you've written

•    You're curious about how businesses work, like turning a messy idea into a sharp point, and are comfortable living in spreadsheets and analytics

•    You use AI tools daily, but know a first draft isn't a finished one

•    You take feedback without getting defensive, and act on it the same day

•    Bonus: you've grown a LinkedIn, newsletter, blog or college publication; you read a lot of US B2B content

Final-year students and recent graduates (0–1 year) welcome. Your degree subject doesn't matter.


What you get

•    Your work goes live under the company's name from week one

•    You'll learn the whole B2B funnel, from a post to a booked meeting, and the tools behind it: web analytics, LinkedIn analytics and a CRM

•    You'll work directly with the founders on positioning and selling to US enterprise buyers

•    A published portfolio with real numbers attached, and a full-time offer for strong performers


Internship Stipend: 20k / month; FT Compensation Range: 5 - 7 LPA (depending on outcomes/performance)


How to apply: Apply on cutshort and submit assignment on link https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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