Key Responsibilities:
Brand Development
To ensure integrated and consistent brand communications across marketing, media relations, digital
media and publications on all aspects of the company’s work.
Significantly contributing to the development of the overall business strategy through the identification
of content trends. Completely own content strategy and execution.
To represent Affordplan professionally across all content platforms.
Asset Development
Contribute to Affordplan’s thought-leadership in the industry through the development of robust and
effective multi-format content aligned with wider marketing strategy and campaigns.
Creating clear Product Messaging, including Positioning, Features & Benefits and USP’s for the
Affordplan Proposition for the website, social media, and other brand assets.
Create newsletters and email direct mailers for intended mailing list and customer base.
Research and curate content for digital dissemination including blog pieces, opinion pieces, medical
awareness articles, scripts for videos, e-books, guides, media releases etc.
Creation of sales tools and training modules; including white papers, presentations, collateral, website
content and social content
Working with the Marketing team on PR and Product Review Programs
Working with customers to generate success stories, testimonials and other user generated content.
Skills Required
English Proficiency (Spoken) and English Proficiency (Written)
Good familiarity with digital channels and social media
The Candidate should have excellent communication skills.
Ability to take initiatives.
Extremely comfortable in fast-paced, high-growth startup environment.
Creative and analytical thinker; fast learner.
Eligibility Criteria
Bachelors in Journalism, Mass Communication, English from a college of repute.
Subodh Popalwar
Software Engineer, Memorres
About Affordplan
We all have heard the saying that health is wealth, right? Well, the situation today is that you need a lot of wealth to keep your health. What does this mean for the 300 million people in India who form the vast middle-income and lower-middle-income group? Will they have the ready cash available if a medical situation arises?
You must be thinking that people have insurance. Well, only about 6% of the population has private health insurance. This means that many people struggle to get quality healthcare and close to 90% of all private medical expenses are out of pocket; consequently, leading to healthcare unaffordability.
To close this gap of unaffordability, there is a need to develop formal financial services for the healthcare industry. We have positioned Affordplan at the intersection of healthcare and fintech to bring financial innovation to healthcare.
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