Key Responsibilities:
Brand Development
To ensure integrated and consistent brand communications across marketing, media relations, digital
media and publications on all aspects of the company’s work.
Significantly contributing to the development of the overall business strategy through the identification
of content trends. Completely own content strategy and execution.
To represent Affordplan professionally across all content platforms.
Asset Development
Contribute to Affordplan’s thought-leadership in the industry through the development of robust and
effective multi-format content aligned with wider marketing strategy and campaigns.
Creating clear Product Messaging, including Positioning, Features & Benefits and USP’s for the
Affordplan Proposition for the website, social media, and other brand assets.
Create newsletters and email direct mailers for intended mailing list and customer base.
Research and curate content for digital dissemination including blog pieces, opinion pieces, medical
awareness articles, scripts for videos, e-books, guides, media releases etc.
Creation of sales tools and training modules; including white papers, presentations, collateral, website
content and social content
Working with the Marketing team on PR and Product Review Programs
Working with customers to generate success stories, testimonials and other user generated content.
Skills Required
English Proficiency (Spoken) and English Proficiency (Written)
Good familiarity with digital channels and social media
The Candidate should have excellent communication skills.
Ability to take initiatives.
Extremely comfortable in fast-paced, high-growth startup environment.
Creative and analytical thinker; fast learner.
Eligibility Criteria
Bachelors in Journalism, Mass Communication, English from a college of repute.
About Affordplan
We all have heard the saying that health is wealth, right? Well, the situation today is that you need a lot of wealth to keep your health. What does this mean for the 300 million people in India who form the vast middle-income and lower-middle-income group? Will they have the ready cash available if a medical situation arises?
You must be thinking that people have insurance. Well, only about 6% of the population has private health insurance. This means that many people struggle to get quality healthcare and close to 90% of all private medical expenses are out of pocket; consequently, leading to healthcare unaffordability.
To close this gap of unaffordability, there is a need to develop formal financial services for the healthcare industry. We have positioned Affordplan at the intersection of healthcare and fintech to bring financial innovation to healthcare.
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Responsibilities:
- Identify and research new business opportunities and potential clients.
- Support the implementation of business development and marketing strategies.
- Conduct market research to understand trends, competitors, and customer needs.
- Generate leads through various channels, including email, phone, social media, and events.
- Collaborate with sales and marketing teams to create engaging content and promotional materials.
- Attend business meetings, conferences, and events to network with potential clients.
- Maintain accurate records of business development and marketing activities.
- Provide regular progress reports and updates to the team.
- Stay up-to-date with industry trends and best practices.
Qualifications:
- Pursuing or recently completed a degree in Business, Marketing, Sales, or a related field.
- Ability to work independently and within a team in a fast-paced environment.
- Strong organizational skills with the ability to prioritize and manage multiple tasks.
- Proficient in Microsoft Office Suite; familiarity with CRM software is a plus.
-Overlook Branding for all vehicles
-Graphic Designing for the user interface of website and app
-Content Writing for website and app
-Digital Marketing the brand on social medias
What you will do:
- Content writing for various social media platforms, primarily LinkedIn and Twitter.
- Writing and editing articles and success stories, conducting interviews as necessary.
- Generating, researching, and pitching ideas for content
- Asking effective questions and developing rapport/trust with story subjects.
- Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
- Converting conversation pointers into a strong storyline.
- Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
- Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
- Well-developed eye/ear for best practices in each format of content.
- Work closely with core team and regular interaction with founder.
Must-Have:
- Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
- Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
- Stellar writing skills and sense of conveying more in less words.
- Familiarity with tech lingo & Games
- LinkedIn & Twitter native writing style.
- Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
- Street smart (gives equal weightage to hard work and smart work)
- Self-learning and self-initiating attitude with attention to detail.
Good to have:
- Past experience in Gaming industry. (Internship/full-time)
- Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
- Experience in cold mailing, cold reach out copywriting.
- Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
- Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.
Why you might be excited about us:
- You’ll be working in a fast paced startup with a small team.
- You’ll be scaling experiments, operations from 1 to 10.
- You’ll experience Content led growth.
- We are a well funded start-up with renowned investors.
- We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
- Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!
Compensation & Benefits
This role comes with:
✔️ Competitive Salary
✔️ Annual Bonus
✔️ Flexible Leave Policy: We don't track leaves!
Location
91 Springboard, Jhandewalan, New Delhi
What the role defines:
- Excellent writing skills with versatility
- Eye for details with impeccable spelling and grammar
- Should have a knack to grasp new subjects easily.
- Work with the team to create the content calendar.
- Good research skills to find topics and write in-depth articles.
- Work in tandem with marketing, sales and social media.
- Optimise and revamp existing pages.
- Work with the team on outreach efforts and building backlinks
- Communicate ideas to the designer and work in collaboration with him.
- Take initiative and take end-to-end responsibility for deliverables.
- Work independently with minimal support.
Essentials
- A love for content
- Despise plagiarism
- Ability to adapt and learn quickly
- Can take ownership
- Basic understanding of SEO
- Understanding of how content helps business
- MS suite, G suite
Bonus
Savvy with WordPress, SEO tools, Keyword tools, and any other software or apps that might give you an edge.
