Marketing Executive

Role Overview

We are looking for a Digital Marketing Executive to support our paid ads, social media, and content initiatives. The candidate should understand core digital marketing concepts and be comfortable working in a fast-paced, client-focused environment.

Key Responsibilities

a) Assist in planning and executing digital marketing campaigns across Google Ads and Meta Ads.

b) Monitor campaign performance, optimize basic parameters, and support lead-generation efforts.

3) Contribute to social media planning, posting, and engagement strategies.

4) Provide basic SEO insights to guide content and website improvements.

5) Assist in creating ad copies, captions, and creative ideas.

Required Skills & Experience

a) Up to 1 year of hands-on experience in digital marketing (agency experience preferred).

b) Basic working knowledge of Google Ads & Meta Ads.

c) Good to Excellent written and verbal communication skills.

d) Creativity, attention to detail, and ability to multitask

What will I be doing?

• Organized and facilitated project planning, daily stand-up meetings, reviews, retrospectives, sprint, release planning, demos and other project related meetings
•  Defining resource requirements and managing resource availability & allocation both internal and third party           
• Preparing a detailed project plan to schedule key project milestones, workstreams & activities.
• Managing delivery of the project according to this plan.
• Tracking projects and providing regular reports on project status to project team and key stakeholders.
• Managing and adjusting for any changes in project scope, schedule and / or budget.
• Identifying and mitigating potential risks.
• Managing the relationship and communication with the client and all stakeholders, ensuring the project is delivered to their satisfaction
• Oversee all aspects of projects. Set deadlines, assign responsibilities and monitor and summarize progress of the project. Prepare reports for upper management regarding status of project
• Should be well versed with project management domains: Initiating, planning, executing, controlling and closing

What skill do I need?

• Experience in IT industry with 3+ years of proven delivery managing increasingly complex projects
• Proficient in Agile methodology with an ability to adapt quickly to changing technology requirements
• Document the development process, architecture, and standard components.
• Experience as a PHP/Node/Java developer or other technologies to lead a team of PHP programmers Workflow Management, design and implementation in all its stages 
• Remove team impediments on a daily basis to allow the team to deliver the sprint goals and deliverables.
• Leadership competencies for team building, client relations, Negotiation, decision making, problem solving and conflict management
• Proven organizational skills; ability to multi-task and work on several assignments concurrently but still be detail oriented

Required Qualification :

• Bachelor's degree in business or related field of study. 
• Three years of experience in a related IT field
• Exceptional verbal, written, and presentation skills
• Ability to work effectively both independently and as part of a team.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Knowledge of file management, transcription, and other administrative procedures
• Ability to work on tight deadlines.
• Hands Knowledge of utilities such as MS Teams, Zoom, Slack
• Analytical and problem-solving skills • Self-motivator and should be able to work in a team.
• Ability to work in a fast-paced, self-directed environment under deadline pressures
• Ability to manage own workload independently, multi-task and prioritize effectively
• Detail oriented and proactive
• Excellent time management skills, plan, prioritize, and manage development tasks for on-time delivery with quality as primary criteria. Requirements

About the role –

● Counsel students over the phone for admissions in UG & PG Courses.

● Assist learners in forms filling for admission.

● Guide students to take admission in our partner colleges as per the assigned targets.

● Have a direct access to the colleges SPOC as & when required & help in admission conversion

process. Maintain daily MIS on the calls & walk-ins (if any)

Must have skills:

● Excellent listening + communications skills (English, Hindi, Kannada and Tamil)..

● Interpersonal Skills

● Integrity and Professionalism.

● Ability to operate within a wide range of student personalities and background.

● Should enjoy working in a core sales driven environment.

● Self-starter & ability to execute high velocity closures.

● Inherent ability to have engaging conversations.

Company Profile: 

Machwan Communication & Research is INDIA'S LEADING business intelligence, data management & data analytics company, Headquartered in New Delhi and branch office at Noida . Established in the year 2005 and have been on an epic ride ever since. Machwan helps businesses to effectively drive their marketing and sales campaigns by fueling their campaigns with data-driven insights & actions, resulting in increased ROI and time-bound results.We transform DATA into actionable insights & essential intelligence which is required at every step of the business decisions.

Website: https://www.machwan.com

 REQUIREMENT:

Fresher’s and 1 year working experience. Client / customer coordination experience is required if experienced.

Fluency in English and writing skill of corporate communications is a must 

Tele-calling experience in a BPO / KPO is preferable 

JOB DISCRIPTION:

• Discovery of customers to generate database opportunities using secondary research as per client needs.

• Making cold calls, intermediate calls, follow up.

• Manage, nurture and convert leads into MQL/SQL.

• Identify strong potential prospects using creative skills.

• Advocating client’s products

• Work smoothly with good communication and higher conversion of leads and build happy environment in office.

• Provide accurate and timely information as required to managers and senior management.

• Influencing & pursuing the customer 

• Building a list of prospect and creating business opportunity for the client

• Finally aligning the customer with the client

• Sometimes inviting customers to participate in the events sponsored by the client   

• Out reaching accounts using emails and other channels.

• Adhere to company policies, procedures, culture, and business values.

• Passionate and learn to research about the lead/marketing industry.

-Generating sales of business Loan Product

.-Sourcing business through open market through different channels

.-Present loan options and terms to customers, explaining features, benefits, and eligibility criteria.

-Provide accurate and comprehensive information on interest rates, repayment terms, and associated fees

.-Implement & develop sales activities to achieve target.-Responsibilities include the development, preparation and promotion business loan programs.

-Develop and maintain strong relationship with the clients for repeat business or referrals

.-Aligning with the marketing team on ground lead generation activities for Sales.

POST: Tele callers (Females Only)

JD Includes:

• Relevant Experience from Loan/Insurance Industry
• Excellent Communication
• Hardworking with Sales Orientation
• Ability to drive Targets

We are looking for a Business Development Manager (Client Relationship Manager) to create and nurture long-term relationships with offshore clients & pursuing new business opportunities.

In this role, you should be an excellent communicator who’s able to grasp clients’ needs and brainstorm ways to fulfill them. If you also have a background in customer services such as handling offshore IT (Software & Services) clients and knowledge of the IT (Software & Services) industry, 

Responsibility:

• Working knowledge of bidding portals like - Upwork, LinkedIn, Hubstaff, Freelancer, Guru Etc.
• Working knowledge of Lead Generation, Identifying, creating, and pursuing new business opportunities and clients.
• Knowledge of client communication using emails, chat, audio and video call, and Skype call.
• Functioning as a primary bridge between the business, operations, and technical areas in the initial phases of the project cycle.
• Generating Leads, Client communication, and Follow-ups.

Qualifications and Skills

• Should have experience of 1-3 years in Business Development.
• Must have excellent communication skills (written & Oral).
• Proven experience as a Client Relations Manager / Relationship Manager / Business Development Manager.
• Proven track record of handling offshore clients and exceeding targets
• Background in customer service; IT industry knowledge is a must.
• Ability to deal with people diplomatically
• Experience tracking relevant KPIs (e.g. customer satisfaction)
• Proficient in MS Office, with working knowledge of CRM platforms.

1. Engage and individually manage customers from inception of the project until the solution is live
2. Provide technical, business consulting and product expertise to customers enabling comprehensive solution to be delivered to the customers
3. Facilitate technical discussions and white boarding for project integrations and technical solutions from one to many technical applications
4. Determine the scope of the implementation technology solution and the resources required to successfully complete
5. Develop client requirements specifications for integrations, product extension and enhancements
6. Produce requirements specifications for the product management and engineering teams clearly articulating end-state requirements to meet customer expectations
7. Produce and manage client-facing documentation such as business requirements document, Gap document, Acceptance documents, solution mapping documents and so on
8. Ensure successful implementation/configuration of standard product suite and any additional customizations for each customer
9. Participate in project planning activities, including defining detailed project tasks/activities
10. Conduct implementation pilots and help customer envision final solution
11. Train new clients on the essentials of systems to get them started on implementations

• Bachelor's degree or an equivalent combination of education and experience preferred
• Passion to solve complex problems of agriculture in a dynamic start-up environment
• Flexible, curious, exploratory, and can-do attitude
• Great sense of ownership and ability to work with very limited supervision
• Prior experience of working in software Industry especially in the Agri Sector will be preferred
• Experience handling customer success and delivery
• Experience or familiarity of blockchain protocols like Hyperledger Fabric a big advantage
• Ability to speak English fluently
• PMP, ITIL Certifications is a plus