Manager – Finance and Accounts

Job description:

We are looking for a highly motivated and experienced Category Manager to join our dynamic team at a leading pregnancy, fertility, and parenting startup. As a Category Manager, you will play a crucial role in managing and scaling the fertility/pre-conception vertical.

You will be responsible for driving growth, developing strategic initiatives, product/service design and leading cross-functional teams to achieve business objectives. The ideal candidate will have a strong background in customer roles, strategy implementation in startups, and team leadership, and possess a deep interest in both technology and healthcare.

Responsibilities:

1. Manage and Scale Fertility/Pre-conception Vertical:

a. Develop and execute strategies to drive growth in the fertility and pre-conception category.

b. Identify new opportunities and market trends to expand the product and service offerings.

2. Handling Cross-Functional Team Leadership:

a. Lead and inspire cross-functional teams to achieve common objectives related to the fertility category. b. Collaborate with various teams, such as product development, marketing, and operations, to ensure seamless execution of initiatives.

3. Stakeholder Management:

a. Communicate effectively with internal and external stakeholders to align them with category goals.

b. Stay updated with the latest technological advancements in the fertility and healthcare industry.

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

• You will be responsible for the execution, performance and reporting of the paid social campaigns
• Manage and oversee social media content and define the KPI's
• Measure the success of every social media campaign
• Media planning based on brief parameters and media strategy
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network

Requirements:

• Minimum 4 years of experience as a Social Media Specialist or similar role
• Experience in setting up campaigns on Facebook, Twitter and/or Snapchat Ads Manager
• Bonus if you have experience on DSP platforms
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Critical thinker and problem-solving skills
• Bachelor's degree in Marketing or relevant field

Experience: 1-3 yrs of experience in Client servicing and vendor acquisition (Mandatory)

Working days & Timings:  6 days working & 11a.m to 9 p.m

About Role: We at Pushstart have a premium offering through which we help startups hire verified agencies. We have a network of 150+ agencies (PS partners), across 15 categories. We have helped more than 500 startups like Goodera, Upgrad, Glide Invest (part of Motilal Oswal), Aditya Birla Group,  Leap Finance, Fitternity, Headout, etc in solving their service requirements. 

Your role will involve onboarding top agencies to cater the service requirements of startups across India.

Job Responsibilities:

1. Understand and gather the servicing requirements of the startups.
2. Sourcing the agencies, approaching them actively, doing a quality check and verifying them.
3. Pitching, negotiating, onboarding the right agencies as PS partners, signing contracts and maintaining all the records.
4. Monitoring & tracking the performance of the current agencies on a regular basis, rating them and working on the gaps/shortcomings of it.
5. Maintaining relationships with the partners and working with them to address the gaps/shortcomings 
6. Implement the process with maximum operational efficiency and constantly suggest methods to improve the process

Must-Have Requirements:

1. Good interpersonal skills to interact and communicate with leads & partners
2. Ability to derive and think analytically for improvement and development of current partner network & their performance  
3. Multi-Tasker and a quick learner and implementer.
4. Good data handling skills and excel skills.
5. Capability to work independently and collaborate with cross-functional teams.

Preferred Requirements:

1. Likes talking with people and influencing their decisions
2. Understands the B2B marketing and sales process
3. Agency Background in Sales + Client Servicing Preferred
4. Supply Acquisition experience in startups like Dunzo, Urban Company, Pepper Content, etc preferred. 

To Apply: https://bit.ly/SupplyAcquisition">https://bit.ly/SupplyAcquisition

About Us:

https://pushstart.in/">Pushstart started as a small FB group of entrepreneurs helping each other with their startup ideas 3 years back and has evolved into India’s most active and trusted community that caters to the needs of 25,000+ entrepreneurs across India. 

Pushstart runs a network of 30+ niche communities via which entrepreneurs discuss their professional problems, exchange trusted business contacts, and help each other to GROW their Business together.  

In addition to the communities, Pushstart dedicatedly helps entrepreneurs in networking by helping them get warm B2B Introductions with top-funded startups and hire verified agencies on-demand 

• Developing the procurement strategy and policy for domestic purchases
• Developing and implementing procurement strategy for imports
• Implementing and monitoring the KPIs to ensure function is operating in line with the objectives of business to add value and deliver cost savings
• Setting department objectives and monitoring ongoing progress and performance
• Developing and maintaining strategic supplier relationships and managing the development of contracts, contractual relationships and contract management to deliver continuous improvement in delivery of goods and services by the supply base
• Initiating and developing creative and innovative procurement processes
• Negotiating contract terms with key suppliers to ensure value for money, quality standards and delivery terms
• Working closely with Research and Development to source new and alternative raw materials
• Discussing defective or unacceptable new goods or services with users, vendors and others to determine cause of problem and take corrective and preventative action
• Assisting in managing shipment and custom activities for import/ export services
• Handling cost reduction/ rationalization, material flow improvement and business development
• Identifying and working on areas for cost rationalization/ reduction in inward logistics
• Creating and maintaining detailed financial reporting on all import/ export activities including order management, logistics and shipping

Desired Candidate Profile

• 8 years of relevant experience
• Excellent communication skills
• Good knowledge of MS office suite