Lead- corporate sales (B2B)

Manager – Performance Marketing

📍 Location: Bangalore

💼 Experience: 7–10 Years

🏢 Industry: Consumer Internet / Mobility / E-commerce / App-Based Business

About the Role

We are looking for a highly driven Performance Marketing professional to lead customer acquisition and growth initiatives across digital channels. The ideal candidate should have strong experience in app performance marketing, user acquisition, campaign optimization, and ROI-driven growth strategies.

Key Responsibilities

• Plan and execute performance marketing strategies across Google, Meta, and other paid channels.
• Drive app installs, user acquisition, and customer growth initiatives.
• Optimize campaigns to improve CPI, CAC, ROAS, and overall marketing efficiency.
• Analyze marketing funnels and identify opportunities for conversion improvements.
• Conduct A/B testing across creatives, audiences, messaging, and landing experiences.
• Monitor campaign performance and provide actionable insights to stakeholders.
• Collaborate with product, analytics, creative, and business teams to execute growth initiatives.
• Identify emerging digital marketing trends and growth opportunities.
• Manage agency relationships and marketing budgets effectively.

Requirements

• 7+ years of experience in Performance Marketing/Growth Marketing.
• Strong hands-on experience with Google Ads, Meta Ads, and App Acquisition campaigns.
• Experience managing large-scale marketing budgets.
• Strong understanding of attribution platforms such as AppsFlyer, Adjust, Firebase, or similar tools.
• Experience in consumer internet, mobility, fintech, gaming, quick commerce, food delivery, or app-first businesses preferred.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience in campaign optimization, funnel analysis, and customer lifecycle marketing.

Preferred Background

Candidates from companies such as Uber, Ola, Swiggy, Zomato, Blinkit, Zepto, PhonePe, Paytm, CRED, Groww, Dream11, Games24x7, or similar high-growth digital businesses will be preferred.

Why Join Us?

• Opportunity to drive growth at scale.
• High ownership and visibility.
• Fast-paced and collaborative work environment.
• Work on large-scale acquisition and performance marketing initiatives.

Best all-round (clear + pulls experienced applicants):

• Senior Full-Stack Game Developer – Multiplayer Games
• Senior Game Engineer – Multiplayer Games
• Full-Stack Game Developer – Real-Time Multiplayer

Shorter / cleaner:

• Senior Multiplayer Game Developer
• Game Developer – Multiplayer Gaming Platform
• Senior Full-Stack Engineer – Online Gaming Platform
• Senior Engineer – Gaming
• Lead Game Developer – Multiplayer Games Platform

We are looking for a strategic, driven, and creative marketing mind to join our team and own all of our prospect-facing digital marketing efforts through the buyer’s journey. Working collaboratively with the founders, the digital marketing manager will be responsible for overseeing all online demand generation programs for Sarcon. This includes, but is not limited to, channels and tactics such as SEO, CRO, landing page optimization, SEM (AdWords), paid social, third-party review sites, and more. This position will play a lead role in expanding our presence, regularly optimizing our existing and upcoming channels, and evolving our brand outreach.

• Lead digital marketing planning and execution against specific MQL, MQA, pipeline, and revenue goals
• Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
• Own the strategy for all on-page SEO, landing page optimization, and conversion rate optimization
• Work collaboratively with other marketing team members and the Sales team on evolving our email nurture strategy and full-funnel prospect outreach
• Create and organize marketing and content calendars, deliverables, and program documentation
• Play a role in evolving our technology stack, discovering new opportunities for us to reach prospective customers
• Work closely with Sales on feedback, collaboration, and education

• Have 5+ years of experience in marketing
• Have proven experience creating, managing, and optimizing marketing programs resulting in new business and positive ROI
• Have a strong history of B2B (preferably SaaS) marketing experience
• Have working knowledge of all Google platforms, including AdWords and Analytics
• Demonstrated ability to shift marketing messaging, tactics, and strategy for small, medium, and enterprise-sized companies
• Have strong analytical and critical thinking skills
• Work collaboratively and respectfully with other team members, regardless of position
• Have strong oral and written communications skills
• Enjoy learning and growing in new environments
• Experience working directly with Sales

Skills Required- Angular 2+, AngularJs, Javascript, HTML/CSS, jQuery, AJAX, Bootstrap

Additional skills(Good to have): Java sprint boot, rest api development, Sql/NoSql db knowledge 

We, at GlobalShiksha, are on a mission to Make Learning Fun for the K-12 segment by delivering high-quality, affordable supplementary educational products. The GlobalShiksha team of 150+ people works out of offices in Bengaluru. We- re backed by the top investor of the world, Accel Partners. Founded in 2011 by an IIT Graduate, GlobalShiksha is among top five Ed-tech companies of India and has the trust of 1 million parents.

Responsibilities:

• Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads, google analytics, email marketing, influencer marketing and display advertising campaigns.
• Handle the entire digital marketing to bring direct website conversion.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements:

• Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads and google Adwords.
• Proven track record in generating online orders/ direct website conversion.
• Candidates from the e-commerce industry or marketing agencies will be preferred.
• Candidate must be a graduate preferably B-Tech or MBA preferably from tier-1 or tier-2 colleges

• Designing and building advanced applications for the Android platform
• Collaborating with cross-functional teams to define, design and ship new features
• Unit-testing code for robustness, including edge cases, usability, and general reliability
• Working on bug fixing and improving application performance
• Continuously discovering, evaluating and implementing new technologies to maximize development efficiency

What you need to have:

• 3 to 6 years Android app development experience
• Hands on experience in developing high performance mobile applications
• Strong knowledge of Java,Kotlin,Android SDK, different versions of Android, and how to deal with different screen sizes
• Familiarity with RESTful APIs to connect Android applications to back-end services
• Strong knowledge of Android UI design principles, patterns, and best practices
• Experience with offline storage, threading, and performance tuning
• Ability to design applications around natural user interfaces, such as touch
• Familiarity with cloud message APIs and push notifications
• Familiarity with the use of additional sensors, such as gyroscopes and accelerometer
• Must have experience in BLE and BT
• Good understanding of unit, system and end to end testing and automation of mobile applications/ Android applications
• Familiarity with the MVC and MVVM design patterns
• Knowledge of the open-source ecosystem and the libraries available for common tasks
• Experience building, testing and distributing native apps that consume RESTful services
• Hands-on coding, systems analysis, design and delivery of projects assigned
• At least three native applications deployed in the play-store
• Proficiency in code versioning tools such as GIT

Roles, Responsibilities and Experience:

• Cross-platform mobile app developer who has developed mobile applications and has strong experience with Ionic and Angular 7+.
• Experienced in the development and management of mobile applications, particularly hybrids (Android / iOS)
• Comprehensive experience in mobile application architecture planning
• Well qualified in mobile application design and optimization. The ideal candidate will be able to provide solutions to improve mobile app quality, understand emerging technologies, implement standards and best practices thereby able to enhance the existing stage of development and bring the mobile application, from a product standpoint, 'to the next level'
• Continuously discover, evaluate and implement new technologies as well as frameworks so as to maximize ongoing development efficiencies
• Accurately estimate development timelines and deliver per set schedule
• Solid knowledge of mobile app development practices, along with mobile testing tools and techniques
• Expertise in optimizing the mobile apps' performance
• Experienced in using Agile principles and methodologies
• A deep understanding of the mobile landscape and user behavior patterns is mandatory

Required Skills:

• Experience using web services (HTTP, REST, SOAP) using JSON.
• Knowledge of NodeJS and MongoDB will be an added advantage.
• Good knowledge of object-oriented design patterns and Multi-threading concepts
• Good knowledge of the SQLite database and the Google Play Services like Push Notifications
• Strong mobile UI design (multi-screen resolutions), coding, support and maintenance
• Knowledge of HTML5, JavaScript, and the third-party API (like Facebook, Twitter, etc.) will be added advantage
• Experience with third-party libraries and APIs
• Proficient iOS and Android mobile app experience are a plus