Lead- corporate sales (B2B)

• Oversee the editing of all video content, ensuring it aligns with the creative vision and storytelling objectives.
• Manage the editing team, assigning projects, monitoring progress, and ensuring deadlines are met.
• Collaborate with Directors, Producers, and Motion Graphics Designers to create cohesive and engaging narratives.
• Maintain quality control on all output, ensuring that the final products meet the high standards expected by clients and stakeholders.
• Innovate and drive the adoption of new editing technologies and techniques to keep the agency at the forefront of the industry.

Immediate Joiner Preferred

The job is applicable only for Mumbai-based candidates.

Digital Marketing Agency Experience preferred.

I. YOUR ROLE

Driving business objectives for the agency’s clientele through Paid marketing activities.

II. YOUR RESPONSIBILITIES

• Monitoring, Auditing and Executing Campaigns on Google display/search Ads, Facebook, and Instagram ads
• Ensuring campaign performance and identifying insights to drive incremental results.
• Collaborate with the Account Manager and creative teams for campaign planning.
• Drive positive curiosity and a hunger for learning and new ideas through the team.
• Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
• Build trust with clients’ POCs and Digital Leads.
• Ability to represent the agency in account reviews and performance meetings
• Assisting the team in pitching for new business.
• Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
• Deliver volume, quality leads , TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising)

III. ABOUT YOU

- Professional / Academic Requirements

• 2+ years of relevant work experience in Paid media
• A Degree in Engineering, Marketing, Advertising, Communication or another relevant field

- Technical Requirements

• Expert level command over Google Ads, Facebook/Instagram ads
• Exposure to multiple verticals like eCommerce, BFSI, Realty, Travel, etc.
• Proficient at Google Analytics, Apps-flyer, Similar web, Adobe solutions, etc.
• Master of decoding trends and analytics from data
• Proficient with the MS Office Software (PowerPoint, Excel)
• Superior communication and presentation skills
• Creative & Strategic thinking
• Up-to-date on creative and market trends

Our client is a leading provider of specialised marketing services that enables businesses across different sectors to grow effectively. This decade old venture founded by a woman entrepreneur offers innovative solutions by leveraging cutting edge technology based on the individual needs of the client. Their services include market research, in- store promotions, store launches, road shows, retail merchandising, events and exhibitions, among others.

Headquartered in Mumbai, the company has presence in Delhi, Bangalore and Chennai as well as dedicated local teams across other metros and small towns in India. This agency has worked with more than 100 companies and 800 brands and delivered top notch marketing strategies through integrated BTL and digital channels. Some of its clients include ITC, Zydus Wellness, PnG, Crompton, HUL, Tata and Nestle.

• Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Tracking, reporting and analyzing website analytics and PPC initiatives and campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimizing copy and landing pages for search engine marketing
• Performing ongoing keyword discovery, expansion and optimization
• Researching and implementing search engine optimization recommendations
• Researching and analyzing competitor advertising links
• Developing and implementing link building strategy
• Working with the development team to ensure SEO best practices are properly implemented on newly developed code
• Working with editorial and marketing teams to drive SEO in content creation and content programming
• Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Desired Candidate Profile

• Proven SEO experience
• On Page SEO- Keywords auditing and developing required tags and optimizations
• Off Page SEO- Thorough knowledge of backlinking techniques
• Proven SEM experience managing PPC campaigns across Google and Facebook business
• Solid understanding of performance marketing, conversion and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Proven backlink experience- sites built backlinks for and raised traffic (will check url)
• Website links to previously conducted on-page optimizations
• Previously conducted keyword embedding for #1 rank Google    

Description

• Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
• Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
• Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
• Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
• Contribute to the development and achievement of organizational goals and objectives.
• Represent the team and the Cytel organization on project assignments and when working with clients.
• Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.

Required Skills and Experience

• Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
• Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
• Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
• Excellent planning, scheduling, communication, and interpersonal skills.
• Experience working with content management and single-sourcing authoring platforms.
• Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
• Two+ years of experience planning and producing technical documentation for online delivery.

Helpful Skills and Experience

• Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
• Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
• Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
• Experience with GxP compliance concepts and processes.
• Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
• methodologies in a large-company environment.
• Knowledge of basic principles and components of user experience (UX) design.
• Exposure to concepts and tools relating to continuous integration/continuous deployment.
• Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.

Education

• College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.