Lead Automation Engineer

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

• Strong Senior UI/UX Product Designer profile – IC Role in B2C Mobile Apps
• Mandatory (Experience 1): 4+ YOE as a Product Designer, UI/UX Designer, or Mobile App Designer with strong IC ownership in tech/startup environments
• Mandatory (Experience 2): Strong experience as a Fullstack Product Designer (UI + UX) for Mobile Apps (especially Android)
• Mandatory (Core Skill 1): Must be highly proficient in Figma - able to create wireframes, user flows, high-fidelity mockups, and micro-interactions from scratch
• Mandatory (Portfolio): Strong UI/UX portfolio of B2C Mobile Apps; Portfolio should reflect strong UI, Interaction, Visual Design skills (UI Heavy portfolio) (preferably launcher/utility/feed-driven apps)
• Mandatory (Company): B2C product companies
• Mandatory (Exclusion): Payment gateway companies

Preferred Companies

B2C Product Companies List: Ultrahuman, boAt, Noise, Fire-Boltt, Mamaearth, Nykaa, Purplle, SUGAR Cosmetics, mCaffeine, CRED, Paytm, PhonePe, Amazon India, Flipkart, Meesho, Tata 1mg, Practo, PharmEasy, HealthifyMe, Cult.fit, Groww, Zerodha, Upstox, Dream11, MPL (Mobile Premier League), WinZO, Ather Energy, Wakefit, SleepyCat, Urban Company, ShareChat, Moj, Dailyhunt, Koo, Chingari, Josh (VerSe Innovation), BYJU’S, Unacademy, Vedantu, Cuemath, Embibe

• Write high-quality blog posts, articles, website copy, social media posts, and marketing materials.
• Conduct thorough research on industry-related topics to produce accurate and original content.
• Optimize content for SEO, including keyword research and implementation.
• Collaborate with marketing, design, and product teams to ensure content alignment with brand voice and goals.
• Edit and proofread content to maintain high standards of quality.
• Stay updated with industry trends and content marketing best practices.

What you will do:

• Understand the process of CaaStle business teams, KPIs, and pain points
• Build scalable data products, self-service tools, data cubes to analyze and present data associated with acquisition, retention, product performance, operations, client services, etc.
• Closely partner with data engineering, product, and business teams and participate in requirements capture, research design, data collection, dashboard generation, and translation of results into actionable insights that can add value for business stakeholders
• Leverage advanced analytics to drive key success metrics for business and revenue generation
• Operationalize, implement, and automate changes to drive data-driven decisions
• Attend and play an active role in answering questions from the executive and/or business teams through data mining and analysis

We would love for you to have:

• Education: Advanced degree in Computer Science, Statistics, Mathematics, Engineering, Economics, Business Analytics or related field is required
• Experience: 2-4 years of professional experience
• Proficiency in data visualization/reporting tools (i.e. Tableau, Qlikview, etc.)
• Experience in A/B testing and measure performance of experiments
• Strong proficiency with SQL-based languages. Experience with large scale data analytics technologies (i.e., Hadoop and Spark)
• Strong analytical skills and business mindset with the ability to translate complex concepts and analysis into clear and concise takeaways to drive insights and strategies
• Excellent communication, social, and presentation skills with meticulous attention to detail
• Programming experience in Python, R, or other languages
• Knowledge of Data mining, statistical modeling approaches, and techniques

CaaStle is committed to equality of opportunity in employment. It has been and will continue to be the policy of CaaStle to provide full and equal employment opportunities to all employees and candidates for employment without regard to race, color, religion, national or ethnic origin, veteran status, age, sexual orientation, gender identity, or physical or mental disability. This policy applies to all terms, conditions and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs.

About the Role:

We are seeking a talented and passionate DevOps Engineer to join our dynamic team. You will be responsible for designing, implementing, and managing scalable and secure infrastructure across multiple cloud platforms. The ideal candidate will have a deep understanding of DevOps best practices and a proven track record in automating and optimizing complex workflows.

Key Responsibilities:

Cloud Management:

• Design, implement, and manage cloud infrastructure on AWS, Azure, and GCP.
• Ensure high availability, scalability, and security of cloud resources.

Containerization & Orchestration:

• Develop and manage containerized applications using Docker.
• Deploy, scale, and manage Kubernetes clusters.

CI/CD Pipelines:

• Build and maintain robust CI/CD pipelines to automate the software delivery process.
• Implement monitoring and alerting to ensure pipeline efficiency.

Version Control & Collaboration:

• Manage code repositories and workflows using Git.
• Collaborate with development teams to optimize branching strategies and code reviews.

Automation & Scripting:

• Automate infrastructure provisioning and configuration using tools like Terraform, Ansible, or similar.
• Write scripts to optimize and maintain workflows.

Monitoring & Logging:

• Implement and maintain monitoring solutions to ensure system health and performance.
• Analyze logs and metrics to troubleshoot and resolve issues.

Required Skills & Qualifications:

• 3-5 years of experience with AWS, Azure, and Google Cloud Platform (GCP).
• Proficiency in containerization tools like Docker and orchestration tools like Kubernetes.
• Hands-on experience building and managing CI/CD pipelines.
• Proficient in using Git for version control.
• Experience with scripting languages such as Bash, Python, or PowerShell.
• Familiarity with infrastructure-as-code tools like Terraform or CloudFormation.
• Solid understanding of networking, security, and system administration.
• Excellent problem-solving and troubleshooting skills.
• Strong communication and teamwork skills.

Preferred Qualifications:

• Certifications such as AWS Certified DevOps Engineer, Azure DevOps Engineer, or Google Professional DevOps Engineer.
• Experience with monitoring tools like Prometheus, Grafana, or ELK Stack.
• Familiarity with serverless architectures and microservices.

Gynecologists give reproductive and sexual health services that include pelvic exams, Pap tests, cancer screenings, and testing and treatment for vaginal infections. They diagnose and treat reproductive system disorders such as endometriosis, infertility, ovarian cysts, and pelvic pain.

Diploma in Gynaecology & Obstetrics (D. G. O.) – 2 years. Doctor of Medicine (MD) in Gynaecology & Obstetrics – 3 years. Master of Surgery (MS) in Gynaecology & Obstetrics – 3 years.

Salary : 2 lakh month 

• Strong MVCC frontend development experience in Angular, React, Vue, Angularjs, REDUX, or similar frameworks
• Strong foundation skills in HTML, CSS, SASS, LESS, SCSS, Javascript, OO Javascript (OOJS), and JQuery 
• Responsive design techniques, highly proficient with strong security and performance optimization techniques.
• Experience building reusable components using modern techniques
• Experience building PWA and Hybrid applications using Ionic, React Native, etc. is a plus
• If you don’t have experience with MVCC frameworks like Angular, we will still consider if your fundamental skills (HTML, CSS, JS) are strong