Junior Marketing Analyst

About us:

TAPPP is leading the charge in bringing premium digital entertainment content & live sports to global consumers via its prepaid platform.

We are available across platforms via the Web, Mobile, and Tablets. Building out this brand presents significant product and engineering challenges. At the center of solving those challenges is the TAPPP Product Engineering team which is responsible for the TAPPP product end to end.

The organization is flat, processes are minimal, individual responsibility is big, and there is an emphasis on keeping non-productive influences out of the everyday technical decision-making process. Upholding these philosophies will be imperative as we execute our aggressive plan of global expansion over the next 2 years.

Who are we looking for:

We are looking for a QA engineer experienced in writing test cases based on user stories, creating reports, testing the application from a design & usability perspective, and supporting both manual and automated testing throughout the lifecycle of the product. As a QA Engineer, you will ensure that quality issues and defects are appropriately identified, documented, tracked, and resolved in our defect tracking system.

Mandatory technical skills:

• Proven working experience (Min 3 years) in software quality assurance
• Strong knowledge of software QA methodologies, tools, and processes
• Experience in writing clear, concise, and comprehensive test plans and test cases
• Hands-on experience with both white box & black box testing and automated testing tools
• Technology hands-on Selenium, Javascript, and SQL Scripting is a must
• Experience with Restful API testing – Postman jetpack, RestAssured
• Experience with performance/load/stress testing
• Experience in all stages of application testing including UI, backend, functional, regression
• Experience working in an Agile/Scrum development process

Other

Strong independent contributor and an unquenchable desire to learn, attention to detail a can-do attitude

Comfortable working in a start-up environment

The position is based in Pune, India.

Requirements

1.Proven experience managing digital advertising campaigns, with a focus on Google Ads, Instagram Ads, and other major platforms.

(Experience in edtech industry is a plus)

2. A results-driven mentality with a focus on delivering measurable outcomes and ROI

3.Creative Mindset & Strong Analytical skill to manage campaign performance

4,Knowledge of SEO principles and experience with search engine marketing (SEM) is a plus.

5.proficiency in digital advertising tools and platforms like google ads , google Analytics

6. Able to manage multiple projects simultaneously, and meet deadlines

7. ⁠Excellent communication skills with the ability to collaborate effectively with cross-functional teams.

8. ⁠Basic Editing Skills

Responsibilities

1. Develop and execute digital advertising strategies tailored to promote our EdTech app and its features.

2.Manage all aspects of online advertising campaigns across various platforms, including but not limited to Google Ads, Instagram Ads, and facebook ads.

3.Conduct thorough market research and audience analysis to identify target demographics and refine targeting strategies.

4.Create compelling ad creatives, including copywriting and visual assets, that resonate with our audience and drive engagement.

5.Monitor campaign performance closely, analyzing key metrics such as CTR, CPA, and ROI, and adjust strategies accordingly to meet KPIs.

6.Stay up-to-date with industry trends, emerging technologies, and best practices in digital advertising, particularly within the EdTech sector.

7.Provide regular reports and insights on campaign performance, highlighting successes, challenges, and recommendations for improvement..

8. Given the requirement work on any tasks given by the marketing team

• Written command over English
• Good people skills & affectionate
• Handle tricky situations and be calm while answering
• Must have basic WordPress troubleshooting skills
• Knowledge of PHP/CSS/JS/React is a plus
• Troubleshoot, debug, and write in-depth solutions to WordPress related issues

• Ensure the technical feasibility of UI/UX designs
• Optimize application for maximum speed and scalability
• Assure that all user input is validated before submitting to back-end
• Use markup languages like HTML to create user-friendly web pages
• Design mobile-based features
• Collaborate with back-end developers and web designers to improve usability
• Maintain and improve website
• Develop new user-facing features
• Build reusable code and libraries for future use
• Optimize applications for maximum speed
• Get feedback from, and build solutions for, users and customers
• Write functional requirement documents and guides
• Create quality mockups and prototypes

• Proven work experience of 2+ years as a Front-end developer
• 1+ years experience of working in ReactJS
• Hands on experience with markup languages, including HTML5, CSS3
• Experience with JavaScript, CSS and jQuery
• Good understanding of asynchronous request handling, partial page updates, and AJAX
• Familiarity with browser testing and debugging
• In-depth understanding of the entire web development process (design, development and deployment)
• Understanding of layout aesthetics
• Knowledge of SEO principles
• Familiarity with software like Adobe Suite, Photoshop and content management systems
•  

Major Responsibility/ Job Responsibility:    

Strong knowledge with Java frameworks (Spring, Hibernate, Mybatis)

Strong core Java 7 or Java 8 skills (with good understanding of multithreading and performance tuning)

Strong understanding of object-oriented design patterns.

Strong experience in Architecture & Designing, Web services (Rest or SOAP)

Good knowledge on Jasper Reports, iReports & XML

Strong understanding and experience on JavaScript (object oriented), AJAX, JQuery, Anuglar 2 or 4, Primefaces

Good knowledge on SQL and PL/SQL for Postgres, Oracle database

Good understanding of application and web servers – JBOSS, TOMCAT, JETTY

Hands- on experience for Eclipse IDE

Self-learner willing to experiment with latest features

Team player, willing to take responsibility and contribute

Experience in Waterfall/Agile development

Good communication skills both written and oral.

Hands on Experience with Unit Testing of Application using Junit Framework.

Key Result Areas:

Requirement analysis, design, Coding & unit testing

Technical documentation

Timely delivery of module with good quality

Sound knowledge on OOAD

Sound knowledge on n-tier, MVC architecture

Necessary Qualification/ Technical Skills:

2-5 years of total IT experience

Strong knowledge with Java frameworks (Spring, Hibernate, mybatis,)

Strong core Java 7 or Java 8 skills (with good understanding of multithreading and performance tuning)

Strong understanding and experience on JavaScript (object oriented), AJAX, JQuery, Anuglar 2 or 4,Primefaces

Good knowledge on Jasper Reports, iReports & XML

Good knowledge on SQL or PL/SQL for Postgres, MySQL, Oracle database.

Good understanding of application and web servers – JBOSS,TOMCAT,JETTY

Desirable:

Experience in short release cycles & full software life cycle.

Entire SDLC knowledge

Demonstrated problem solving, analytic and troubleshooting skills.

Basic/Advanced Java Certification

Special Skills (If Any):

Experience in Performance Tuning and creation of secured applications

Experience with high volume and highly scalable application is a plus.

Experience in Transport, Logistics & Finance domain

Responsibilities:

• You will provide complete and appropriate solutions for every customer in order to boost top-line revenue growth, customer acquisition levels and profitability.
• Present, promote and sell products/services using solid arguments to existing and prospective customers.
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
• Establish, develop and maintain positive business and customer relationships.
• Reach out to customer leads through cold calling.
• Expedite the resolution of customer problems and complaints to maximize satisfaction.
• Achieve agreed upon sales targets and outcomes within schedule.
• Coordinate sales effort with team members and other departments.
• Analyze the territory/market's potential, track sales and status reports.
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of best practices and promotional trends.
• Continuously improve through feedback.

Requirements:

• At least 2-4 years' experience in sales department.
• We're looking for a results-driven sales representative to actively seek out and engage customer prospects.
• Proven work experience as a sales representative.
• Excellent knowledge of MS Office.
• Familiarity with BRM and CRM practices along with ability to build productive business professional relationships.
• Highly motivated and target driven with a proven track record in sales.
• Excellent selling, communication and negotiation skills.
• Prioritizing, time management and organizational skills.
• Ability to create and deliver presentations tailored to the audience needs.
• Relationship management skills and openness to feedback.
• BS/BA degree or equivalent.