JR. Digital Marketing Executive

JOB DESCRIPTION

Job Title: Digital Marketing Executive

Job Type: Full time

Work Location: Noida sec 62

About Us:-

Tikshark is a creative digital marketing and advertising agency. It provides a variety of online marketing and branding solutions designed to help businesses grow their online presence and reach their target audiences effectively. We specialize in providing comprehensive digital solutions designed to help businesses across the globe achieve their marketing and branding goals. At Tikshark, we don’t just market brands — we make them memorable. Our digital solutions drive visibility, engagement, and success.

JOB SUMMARY:-

We are looking for a passionate and innovative Digital Marketer to join our team at Tikshark. As part of TikShark’s team, you will help build strong digital brand presence and deliver measurable marketing impact for diverse clients. We aren't just hiring for a role; we're hiring for potential.

Roles and Responsibilities:-

· Develop and execute comprehensive digital marketing strategies aligned with client and company goals.

· Design and run paid advertising campaigns on Google Ads, Meta Ads, and other digital platforms to drive traffic and lead generation.

· Coordinate with graphic designers, video editors, and content writers to develop high-quality marketing creative.

· Research competitor activities, market trends, and emerging digital tools to stay ahead in the industry.

· Monitor and analyse campaign performance using tools such as Google Analytics, Meta Business Suite, and Search Console.

· Prepare performance reports, derive insights, and recommend improvements for better ROI.

· Assist in website content updates and landing page optimization to enhance user experience.

· Support influencer marketing and brand collaboration campaigns when required.

Preferred Skills:-

· Strong understanding of SMM, SMO, Digital Marketing fundamentals, and content strategy and email marketing tools.

. Experience in meta ads or google ads and running campaigns.

· Analytical mind set with familiarity in web analytics tools.

· Excellent communication, creativity, and attention to detail.

· Understanding of B2B and B2C marketing concepts.

· Prior experience in social media management is an added advantage.

· Plan, execute, and manage WhatsApp marketing campaigns to engage prospects and customers.

· Knowledge of AI is also an added advantage and utilizing AI tools accordingly for content creation, chat automation, campaign optimization, and analytics.

Benefits:

• Competitive salary
• Professional development opportunities
• Collaborative and vibrant work environment

Experience Required

· 1 – 2 Years (Fresher’s can apply)

Education:

• Bachelor's (Preferred)

Language:

• English (Required)

✅ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 | 4+ yrs | IT Services | On-site

Got the experience? Got the drive? We want to hear from you. 💪

Job Title: Digital Marketing Executive (Social Media Marketing)

Job Type: Full Time

Work Location: Noida Sec 62 / Ghaziabad

About Us:-

Tikshark is a creative digital marketing and advertising agency providing online marketing and branding solutions to businesses across the globe. We help brands build a strong online presence, engage their target audiences, and achieve measurable marketing results.

At Tikshark, we don’t just market brands — we make them memorable.

JOB SUMMARY:-

We are looking for a creative and enthusiastic Digital Marketing Executive (Social Media Marketing) to join our team.

This is an entry-level opportunity for freshers with practical exposure through a 3–6 month internship, relevant course, certification, project, or freelance experience. The candidate should have a strong understanding of digital marketing fundamentals, particularly social media marketing, along with basic knowledge of SEO, SEM, paid advertising, email marketing, and analytics.

Roles and Responsibilities:-

· Develop and manage social media strategies and content calendars across platforms such as Instagram, Facebook, LinkedIn, and YouTube, including content planning, publishing, and audience engagement.

· Plan and execute Email Marketing and WhatsApp Marketing campaigns for customer engagement, lead nurturing, promotions, and communication.

· Assist in implementing SEO and SEM strategies, including keyword research, on-page optimization, content optimization, and basic management of Google Ads and Meta Ads campaigns.

· Monitor and analyse digital marketing performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite, and prepare basic performance reports.

· Conduct competitor and market research, stay updated with digital trends, and use AI tools for content creation, research, automation, and campaign optimization.

Preferred Skills:-

· Strong understanding of Digital Marketing fundamentals, especially Social Media Marketing (SMM), SMO, and content strategy.

· Basic knowledge of SEO, SEM, Google Ads, Meta Ads, Email Marketing, and digital analytics tools.

· Good communication, creativity, analytical thinking, and attention to detail, with a willingness to learn and adapt.

· Knowledge of Canva, AI tools, WhatsApp Marketing, or social media management tools will be an added advantage.

EDUCATION:-

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business, or a related field is preferred.
• Candidates with relevant Digital Marketing training, certifications, or practical experience may also apply.

BENEFITS:-

• Competitive salary
• Professional development opportunities
• Hands-on exposure to real-world digital marketing campaigns and clients
• Collaborative and vibrant work environment

LANGUAGE:-

English (Required)

Job Description – Digital Marketing

• Assist in planning and executing digital marketing campaigns.
• Manage social media platforms and create engaging content.
• Perform basic SEO and keyword research.
• Support Google Ads and Meta Ads campaigns.
• Monitor website traffic and campaign performance.
• Generate leads and improve online brand visibility.
• Prepare basic marketing reports.
• Freshers with good communication and a willingness to learn are welcome.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations

Digital Marketing & Content Creator

Company: Sisuni Technology Pvt Ltd

Department: Marketing & Creative

Role: Digital Marketing & Content Creator

Experience: 2–5 years preferred

Employment: Full-time / Remote

Role Overview

Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.

The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.

Key Responsibilities

1. Digital Marketing

• Develop and execute digital marketing campaigns.
• Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Plan and optimize Google Ads and Meta Ads campaigns.
• Conduct SEO and keyword research.
• Generate qualified leads through digital channels.
• Monitor campaign performance and improve ROI.
• Conduct competitor and market research.
• Prepare weekly and monthly marketing reports.

2. Content Creation

• Create social media posts, carousels and promotional creatives.
• Develop Reels, Shorts and other short-form video content.
• Write captions, advertising copy, blogs and website content.
• Create content calendars and campaign concepts.
• Edit videos and basic graphics.
• Maintain consistent company branding across platforms.
• Use Canva, Adobe or equivalent creative tools.

3. AI & Modern Marketing Tools

• Use AI tools responsibly for content ideas, copywriting and research.
• Use AI-assisted image/video creation where appropriate.
• Research emerging digital marketing trends and tools.
• Improve productivity through marketing automation.

4. Analytics & Growth

• Track reach, engagement, leads, conversions and campaign costs.
• Use Google Analytics and platform analytics.
• Identify high-performing content and campaigns.
• Recommend improvements based on data.
• Maintain a clear record of marketing activities and results.

Required Skills

Must-have:

• Digital marketing
• Social media marketing
• Content creation
• Copywriting
• Video editing
• Canva / Adobe
• SEO fundamentals
• Google Ads
• Meta Ads
• Lead generation
• Analytics and reporting
• Excellent creativity and communication

Good to have:

• WordPress/CMS
• Email marketing
• CRM knowledge
• Marketing automation
• YouTube growth
• LinkedIn B2B marketing
• Basic photography
• AI content tools

Key Performance Indicators (KPIs)

The employee will be evaluated based on measurable results, including:

• Qualified leads generated
• Social media growth
• Engagement rate
• Website traffic
• Content output and consistency
• Advertising performance
• Cost per lead
• Conversion rate
• SEO improvement
• Campaign ROI
• Quality and creativity of content
• Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

1. 3 social media posts
2. 2 Reel/Shorts concepts
3. 7-day content calendar
4. 3 advertising captions
5. Target audience definition
6. Basic Meta or Google Ads strategy
7. 10 relevant keywords/hashtags
8. One promotional creative
9. One short video/Reel
10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

Focus on execution, content creation and social media.

Mid-Level: 2–5 years

Should independently manage campaigns, content, ads, SEO and reporting.

Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

Job Description

Position Title: Assistant Digital Marketing Manager

Role Type: Full-time | Individual Contributor

Department: Marketing

Location

Ahmedabad, Gujarat|On-site

Job Overview

We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.

If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.

Key Responsibilities

1. Lead Generation & MQL Pipeline

• Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
• Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
• Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.

2. Campaigns & Performance Marketing

• Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
• Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.

3. SEO & Generative Engine Optimization (GEO)

• Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
• Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
• Perform key phrase research, content optimization, and link-building strategies.

4. Social Media Marketing & Outreach

• Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
• Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
• Track engagement, reach, and conversion metrics across all social profiles.

5. Data-Driven Analytics & Reporting

• Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
• Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
• Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.

Key Requirements & Qualifications

• Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
• Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
• Core Skills:
• Demonstrated capability in driving MQLs through paid and organic channels.
• Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
• Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
• End-to-end webinar management and digital outreach experience.
• Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
• Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.