Inside Sales Executive

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

Skills ​

AEM Guides, JQuery, Java, Java Script, HTML 5, CSS, XML, Touch UI, CI/CD tools like Maven, Jenkins.

Role and Responsibilities

●    Build and maintain solutions for AEM Guides.

●    Work in Agile Methodology - be part of Sprint Ceremonies, provide accurate estimates for assigned development Stories & deliver on time.

●    Follow Best and Recommended Practices while implementing solutions.

●    Ensure Code Quality, Readability, Maintainability and Security.

●    Write JUnit Test Cases for Unit Testing

●    Communicate with customer teams on requirements effectively.

●    Manage customer expectations of response time and issue resolution

●    Troubleshoot and reproduce the technical problems reported by customers and define workarounds.

●    Create and integrate content-driven applications on top of the AEM platform, and integrate with other systems

Required Skills

●    Good understanding on UI technologies like JQuery, Java Script, HTML 5, CSS.

●    Must: Good understanding of backend technologies like Java EE, Servlets, JSP, Tag libraries, and JSTL skills.

●    Must: Good understanding of CI/CD tools like Maven, Jenkins.

●    Must: Good understanding of Code Quality and Security tools like SONAR.

●    Must: Good understanding of Topic, Concept, Reference etc.,

●    Must: Experience in creating custom templates.

●    Must: Solid experience in creating editor plugins and custom features.

●    Must: Solid experience in integrating third party API’s.

●    Must: Solid experience in creating custom output presets.

●    Must: Ability to handle clients professionally during all interfaces.

●    Preferred: Ability to work in extended hours to overlap with North America timings.

●    Must: Strong written and verbal communication skills.

●    Must: Minimum 2-3 years of experience in AEM Guides.

●    Preferred: Knowledge in AEM foundational concepts, including the CRX repository, the AEM platform, the use of core frameworks such as Apache Sling and Apache Felix.

●    Preferred: Knowledge on AEM Guides in AEMaaCS.

• Configure assets as per their compliance applications.
• Does Hardware and software related troubleshooting.
• Addressing Application related concerns via a remote tool
• Address escalation and priority concerns (VIP users) 
• Trouble shooting on all kind of desktop calls. 
• Configuring network services such as LAN. Win proxy & DNS services. 
• Installation & Troubleshooting of printer calls. 
• Configuration of MS Outlook, Outlook Express & solving related problems on user systems.  
• Installing & configuring different Windows based Application Software’s. 
• Configuring and troubleshooting for RDP.  
• Installing & configuring client system to the domain. 
• Installing, Configuring, Monitoring & troubleshooting network printers & solving related problems on user systems. 
• User profile management. 
• Remote configuring enables the Remote Desktop on the host PC and add/enable Remote Desktop users. 

Essential Skills:

• 8 years experience delivering highly available web/mobile applications including 1-3 years as Senior/Lead developer. Prior experience in retail domain is a plus
• 3 years of experience working with distributed teams
• Deep knowledge of UI Libraries / Frameworks, API (REST), API Management and building scalable and high performance Web APIs
• Must have experience building websites using Javascript and Java technologies (e.g. Typescript, Spring Boot). Search Engine and Native App development experience is a plus.
• AWS Serverless Cloud native services experience with Lambda functions, SNS, SQS, DynamoDB, API Gateway etc
• Strong knowledge of Caching frameworks, data structures, algorithms, operating systems, and distributed systems
• Strong understanding of databases, NoSQL data stores, storage and distributed persistence technologies
• Strong communication and presentation skills
• Passionate about enabling next generation experiences
• Experience with automated testing, deployment pipelines and cloud based infrastructure

ROLE DESCRIPTIPON:

• Develop omni-channel digital solutions leveraging serverless and micro services in a cloud based platform to develop backend services.
• Design high/low level solutions, contribute towards architecture and technical roadmap
• Lead technical implementation/delivery.
• Host/Lead technical discussions
• Champion software development best practices, test driven development, CI and CD
• Build cloud native and highly cost efficient solutions
• Innovate, Unlearn and Disrupt. Research next generation frameworks and technologies. Embrace change.

Position Details:  

Client Domain:  Online Real estate platform 

Job Title: MTS/ SMTS

Location: Gurugram/ Remote

Duration: Full Time

MTS/ SMTS (Sr/ Software Development Engineer- JavaScript, React, Redux, React Router, GraphQL HTML and CSS).

Would you like to be using your Software Development skills to help revolutionise India's leading online real estate platform? You could be working alongside a highly intelligent and passionate team within a fantastic working environment where you'll be able to enjoy perks including salaries, benefits, work-life balance, management, job security etc.

Successful software houses are seeking a MTS/ SMTS to work on their intelligent technology platform that possess vast experience and knowledge of real estate in India. You'll be part of, architecting and building parts of the microservices platform, whilst building features into the front end products utilising JavaScript, ReactJS, Redux, GraphQL, HTML and CSS.

About Us:

Specialties:- Real Estate Advisory, Loan Advisory, Data Labs: Advanced Real Estate Analytics, and PropGuide- Real Estate Simplified

Responsibilities:

• Architect, design, and implement efficient and reusable front-end systems that drive complex workflows for the Security infrastructure platforms with a strong sense of ownership
• Develop intuitive user interface mockups and wireframes
• Contribute to the analysis of functional requirements
• Contribute to the evolution of the UI platforms while adhering to Agile practices
• Assist in defining user interfaces and software architectures, collaborate with backend leads to establish workflows and APIs
• Developing new user-facing features using React.js
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high quality code
• Optimizing components for maximum performance across a vast array of web-capable devices and browsers

Skills:

• Strong hand-on experience on Core and Object-Oriented JavaScript.
• Hand-On experience with React.js workflows (such as Redux, Flux etc).
• Thorough understanding of React.js and its core principles
• Experience with GraphQL is required
• Previous experience building scalable, distributed web applications
• Proven and demonstrable track record of being an elite performer in your current and past roles
• Elite UI programming skills including JavaScript, React, Redux, HTML, CSS, and cross-browser development
• Excellent understanding of accessibility, usability and visual design principles
• Strong experience in XML, DOM, JSON, AJAX, and other W3C standards
• M.Sc/M.Eng in Computer Science/Engineering or B.A/B.Sc. in same disciplines with the equivalent years of experience

Industry preference:

Preferably candidates from Internet/ e-commerce/ Product-based organization/ Service-based Organization

Key Responsibilities:

• Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
• Excellent in writing email SMS and on-page campaign copies.
• Good understanding of HTML for (Email campaign building)
• Working understanding of Marketing automation, customer communication journey. 
• Worked on Landing page creation (drag and drop builder forms)
• Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
• Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.

Required Skills:

• Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
• Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
• Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
• Understanding
• Understanding of Marketing Tools such as Email, SMS, Push etc.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.
• Effective Analytical skills.

• A Bachelor’s degree, with sales as your core dream.
• Proven Sales Experience.
• Fantastic track record of meeting sales target.
• A passion towards multitasking and team building.
• Ability to work under pressure.
• Strong problem-solving, organizational and management skills.
• Excellent negotiation, convincing and consultative sales expertise.
• Effective communication skills.
• Exceptional customer orientation knowledge.