Inside Sales - Associate

Description

Industry- Beverages

Required Skills:team handling, Willingness to Travel, Defining the pricing strategy, Delivery of brand P&L Performance targets, Define brand positioning

Responsibilities for Brand Manager

With our Consumer at the heart, your key focus will be to:

• Build deep understanding of target consumer groups, across key geographies in India
• Own the Brand Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.
• Identify the key market intelligence that will drive strategic business decisions
• Partner with Sales teams in achieving brand plans, and channel execution plans.
• Participate in defining the pricing strategy in close partnership with the commercial team.
• Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence
• Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI's: Revenue / Profitability / Market Share & Equity
• Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers
• Oversee design and execution of selected brand assets
• Digitally savvy with social media expertise to lead digitalization of activities.
• Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication
• Develop Brand Playbooks and Templates for market use.
• Ensure all brand assets developed adhere to brand guidelines.

Job Title: Product Designer

Experience: 2-4 years

Location: Mumbai

WHO WE ARE

TIFIN is a fintech platform backed by industry leaders including JP Morgan, Morningstar, Broadridge, Hamilton Lane, Franklin Templeton, Motive Partners, and others. We are committed to creating engaging wealth experiences to improve financial lives through AI and investment intelligence-powered personalization. Our goal is to transform the wealth management space as personalization has transformed movies and music, with the added responsibility of delivering better wealth outcomes.

Our team leverages design and behavioral science to create compelling user experiences through software and APIs. By applying investment science and intelligence, we build algorithmic engines that enable better investor outcomes, matching individuals to financial advice and investments based on their unique needs and goals across our investment marketplace and advisory divisions.

OUR VALUES: Go with your GUT

• Grow at the Edge: We encourage personal growth by stepping out of our comfort zones and finding our "genius zones" through self-awareness and integrity. No excuses.
• Understanding through Listening and Speaking the Truth: We communicate transparently with radical candor, authenticity, and precision to foster shared understanding. We challenge each other, and once decisions are made, we commit fully.
• I Win for Teamwin: We take ownership, working in our genius zones to achieve success. We inspire each other with energy and attitude, moving together in formation to win as a team.

ROLE OVERVIEW

As a Product Designer, you will play a key role in crafting intuitive, engaging user interfaces that improve the financial lives of our users. You will work closely with product managers, developers, and other designers to deliver high-quality designs that meet our users' needs and align with TIFIN’s mission. You will bring a strong understanding of UX and UI principles, a passion for problem-solving, and a dedication to designing meaningful experiences.

KEY RESPONSIBILITIES

• Collaborate with cross-functional teams to define, design, and ship new features and enhancements.
• Create high-fidelity prototypes, wireframes, user flows, and other UX artifacts to guide product development.
• Conduct user research and usability testing to gather insights and iterate on designs based on feedback.
• Maintain consistency in visual design and brand guidelines across all digital touchpoints.
• Continuously stay up-to-date with industry trends, best practices, and emerging tools in product design and fintech.

REQUIREMENTS

• Experience: 2-4 years as a Product Designer or UI/UX Designer, preferably in a fintech or tech startup environment.
• Design Tools: Proficiency in Figma, Sketch, Adobe XD, and Adobe Creative Suite. Familiarity with prototyping and collaboration tools like InVision, Zeplin, and Miro is a plus.
• Technical Knowledge: Strong understanding of user-centered design principles, wireframing, and prototyping.
• Analytical Skills: Ability to interpret data and feedback to create informed design decisions.
• Soft Skills: Excellent communication skills and the ability to present ideas clearly, receive feedback, and collaborate effectively with other teams.
• Preferred: Experience with design systems, familiarity with HTML/CSS, and an understanding of AI-driven design.

WHAT WE OFFER

• Competitive Compensation Package: Includes a discretionary annual bonus.
• Performance-linked Variable Pay
• Comprehensive Medical Insurance

Exp : 0-1 Year*

Female Candidate*

Good Knowledge in IT Recruitment*

• Exposure in Job portals and social network
• Experience in hiring Web developers and Mobile developers
• Should have strong communication skills and interpersonal skill
• Sourcing the right candidates through Job Portals, Advertisements, Headhunting, Networking & Employee Referrals, etc.
• Good analytic skills and expertise to be proficient in hiring through various channels, utilising job portals, free job posting sites, social networking sites, etc.
• Understanding the requirements and Sourcing, Screening profiles, shortlisting the candidates for a preliminary interview.
• Develop sourcing strategies that are successful in reaching out to the passive and active job seekers Screen and interview prospective candidates.
• Build good rapport with candidates throughout the interview process to ensure a positive experience.
• Regularly update the internal database with new resumes and bring in more innovative recruiting techniques.

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms

A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.

Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.

About CercleX:-

CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-tamil-nadu/">waste management company in Tamilnadu  with an extended outlook of circularity through its various ventures into the field of sustainability.

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

• Experience in developing apps using Reactjs with Redux, React hooks, react-router with Javascript ES6

• Developing new user-facing features using React.js

• Integrate APIs with frontend components using React.js

• Ensuring user experience determines design choices.

• Developing features to enhance the user experience.

• Striking a balance between functional and aesthetic design.

• Ensuring web design is optimized for smartphones.

• Building reusable code for future use.

• Optimizing web pages for maximum speed and scalability.

• Utilizing a variety of markup languages to write web pages.

• Maintaining brand consistency throughout the design.
  
  

• Degree in computer science or related field.

• Understanding of key design principles.

• Proficiency in React.js,HTML, CSS, JavaScript, and jQuery.

• Understanding of server-side CSS.

• Experience with graphic design applications such as Adobe Illustrator.

• Experience with responsive and adaptive design.

• Designing monthly, quarterly and yearly digital media strategy in line with the business objective
• Designing end-to-end social media campaigns and strategizing brand building activities
• Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Monitoring the company’s social media accounts and offer constructive interaction with users
• Creating methods for finding and solving online customer reviews
• Analyzing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
• Identifying opportunities for partnerships, in terms of social media and required content
• Managing of various social media platforms and the content for the same
• Planning and executing of all communications and media actions on the social media platform
• Creating and managing promotional collateral for establishing and maintaining product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis (basis the strategies implemented)
• Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)
• Establishing performance specifications, cost and price parameters, market applications and sales estimates

Desired Candidate Profile

• Bachelor’s Degree in Marketing, Communications or related field
• 3+ years’ experience in social media management
• Exceptional multi-tasking skills
• Ability to explain complex social media data in an understandable way
• Strong problem-solving skills
• Knowledge of Facebook’s advertising platform
• Knowledge of influencer marketing and Instagram content creation
• Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/ B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) and experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date knowledge with the latest trends and best practices in online marketing and measurement
• Prior experience of working in a start-up would be an added advantage