Influencer Marketing

REVIEW CRITERIA:

MANDATORY:

• Strong Senior Brand Strategist Profile
• Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
• Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
• Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
• Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
• Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
• Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
• Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
• Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
• Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.

ROLES & RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS-

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS-

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.

Experience working on or scaling meaningful consumer brands (media/entertainment preferred)

Must have owned brand meaning, not just executed campaigns

Must have launched or scaled a brand platform, not only shows or campaigns

Prior ownership of earned media, social brand voice, and PR

Fluent Hindi is mandatory

Exposure to regional cultural contexts is a strong advantage

OTT experience is a plus

Need candidate from these Target Companies ONLY :

Netflix India

Spotify India

Hoichoi

Aha

TVF

Tata Tea

Surf excel

Fevicol

Amul

ITC

Asia Paints

Britania

CRED

Zomato

Dunzo

Swiggy

Meesho

Zepto

IPL Teams - Rajasthan Royals, RCB, CSK LSG, DC

Strong Brand Marketing Manager profiles, with experience with well-known B2C brands

Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)

Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands

Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..

Mandatory (Education): Candidates from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)

Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.

NOTE: Immediate joiner

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

Salary: Upto 12LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.

The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups. 

We expect the candidate to also have deep understanding about the VM, In-branch branding collaterals, material and media types to efficiently implement the branch branding and manage the marketing collaterals requirements for internal stake holders.

Experience skills

• 6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI. 
• Excellent knowledge of media types, printing and vendor network. 
• Understanding of conceptualization and execution of branding activities. 
• Proven track record in brand campaign strategies 
• In-depth knowledge of market catchment. 

Key Responsibilities

• Developing the regional activation strategy for the company in line with the company objectives.
• Planning and implementing regional promotional campaigns in alignment with the sales team.
• Manage and execute lead generation programs.
• Stakeholder alignment on activation setting & budget sharing/planning basis Calendar. 
• Co-ordinate new branch launches.
• Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
• Create value proposition for the product portfolios, on immediate and long-term basis
• Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
• Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
• Ensure brand compliance in all forms of communication.
• Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.
• Key performance Indication

On Time & In full Delivery Of:

• Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
• Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
• Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
• Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations. 
• Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business. 
• Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.

Core Competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and   additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

• Execute and manage the company’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
• Responsible for the creation and placement of advertising that is in support of the business’s initiatives through media planning, creative development, metrics, market research, and vendor management.
• Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products
• Execute aggressive multi-channel marketing plans to drive customer acquisition and retention
• Take ownership of the brands voice by defining guidelines and best practices across products and platforms
• Work with digital teams to create digital first assets that can help drive acquisition & engagement
• Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.
• The role will report to the Head of Brand marketing

Key skills

• Customer Centricity
• Innovative and creative thought process
• Analytical
• Exposure to Brand Communication and Media Planning
• Prior experience in an internet/digital company, or managing digital first brands is preferred

Industry we can Look at: FMCG/ Consumer Durable/Retail or any B2C

Based Location: Bangalore (work from Office)