Influencer Marketing
Industry: Health, Wellness & FMCG
About the Company
Join one of India’s fastest-growing health, nutrition, and wellness brands on a mission to help people live healthier, more active lives. We create innovative, high-quality products and digital experiences used by millions. With strong momentum across D2C and retail, we’re expanding rapidly—and we’re looking for passionate, creative, and data-driven talent to help us scale our influencer ecosystem.
If you love building meaningful creator partnerships and driving brand impact through content, you’ll thrive here.
What You’ll Do
Influencer Discovery & Relationship Building
- Identify and onboard high-potential creators across Instagram, YouTube, Facebook, and X—especially in fitness, wellness, lifestyle, nutrition, and food.
- Build strong, long-term relationships with creators, talent managers, and agencies.
- Maintain an active pipeline of diverse influencers aligned with brand values.
Campaign Planning & Execution
- Lead end-to-end execution of influencer campaigns—from briefing to publishing.
- Develop clear briefs that communicate goals, brand tone, and creative direction.
- Ensure timely delivery of high-quality influencer content across platforms.
Content Governance & Performance Tracking
- Review influencer content for brand alignment, messaging, and visual compliance.
- Track, measure, and report campaign KPIs including reach, engagement, CPV, CTR, and conversions.
- Generate insights and recommendations to consistently improve campaign performance and ROI.
Budget Management & Operations
- Own influencer budgets, negotiation, and cost optimization.
- Coordinate contracts, invoices, and payouts with internal teams and agencies.
- Maintain accurate campaign and cost documentation.
Innovation, Trends & Creative Strategy
- Stay ahead of social media trends, creator formats, and emerging platforms.
- Recommend new partnership ideas—collabs, challenges, tutorials, product reviews, and more.
- Bring fresh, creative ideas to elevate brand storytelling through influencers.
What We’re Looking For
- 3+ years of experience in influencer marketing (D2C, FMCG, or wellness is a big advantage).
- Strong understanding of the Indian creator ecosystem and platform-specific nuances.
- Excellent communication, relationship-building, and negotiation skills.
- Solid analytical mindset with experience tracking campaign performance and ROI.
- Passion for health, fitness, nutrition, or wellness (major plus!).
- Ability to thrive in a fast-paced, growth-driven environment and manage multiple projects.
Why Join Us
- Work with a brand that’s shaping the future of health & wellness in India.
- Creative freedom and ownership over high-impact influencer initiatives.
- A collaborative, fast-moving team that values innovation and results.
- Opportunity to grow your career in one of India’s most exciting consumer categories.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Hunarstreet Technologies Pvt Ltd
About
At Hunarstreet Technologies Pvt Ltd, we specialize in delivering India’s fastest hiring solutions, tailored to meet the unique needs of businesses across various industries. Our mission is to connect companies with exceptional talent, enabling them to achieve their growth and operational goals swiftly and efficiently.
We are able to achieve a success rate of 87% in relevancy of candidates to the job position and 62% success rate in closing positions shared with us.
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8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
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OTT experience is a plus
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Strong Senior Brand Strategist Profile
Mandatory (Experience 1) – Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
Mandatory (Experience 2) – Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
Mandatory (Experience 3) – Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
Mandatory (Experience 4) – Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
Mandatory (Skills 1) – Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
Mandatory (Skills 2) – Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
Mandatory (Portfolio) - Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
Mandatory (Education) – Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
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- Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
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- Conduct competitive consumer insight linked primary and secondary research
Designation: Anchor & Producer
Department: Video Content Team
Location: Bangalore (preferred) / Mumbai
Qualification: Any Graduate or Postgraduate
Experience: 3+ years of relevant experience in Anchoring or Vlogging on Youtube channel
Responsibilities:
- Candidate should be the face for YouTube channel and should have experience as YouTube channel anchor
- Should be able use own creativity in presenting the given script
- Should be able to present topics related to sports, science, history in an entertaining way
- Should be confident on camera
- Candidate should be known to languages. (English and Hindi) Fluently
- Candidate who is available for 8 and half hours in a day
- Candidate should bring in new ideas
Skills:
- A good understanding of the Youtube platform.
- Solid content research skills.
- Video editing skills.
- Social Media Presence.
- Digital Awareness.
Salary: 4.80LPA (Negotiable)
IMMEDIATE JOINING PREFERRED!
Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.
What you will do:
- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
- Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
- Building strong and positive relationships with media, influencers, and other related parties
- Developing and editing news releases, speeches, articles, and other editorial collateral
- Managing an external PR agency
- Analyzing and reporting on the results of PR campaigns & initiatives
- Checking and managing content produced for website and social media channels
- Developing and implementing PR policies and procedures
- Determining KPIs for PR department
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
- Working cross-functionally with Product, Marketing & Customer Experience teams
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Coordinating and managing graphic designers and content team to target the market
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Building strategic relationships and partnering with key industry players, agencies and vendors
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
Desired Candidate Profile
What you need to have:- Demonstrable experience in marketing together with the potential and attitude required to learn
- A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
- Startup experience desired
- Ability to work in a fast-paced environment
- Willingness to roll up your sleeves and execute
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literacy, comfort working with numbers
- Ability to make sense of metrics and processing figures with spreadsheets
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
- Identify and sign up with influencers in the digital platforms to increase brand reach through content
- content planning, strategy to improve brand engagement in the social media
- tie-up with brands ( co-branding) for amplifying brand reach and building ROI ( generate leads)
- work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
- Handling AB LinkedIn page to run engaging write up, videos, tech talk, industry snippets to develop and build a business audience in LinkedIn
- Outstanding project management skills
- Strong analytical ability – analyze data, develop insight
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )
What You Will Do:
- Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate
PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.
ABOUT YOU
Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients
- Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
- Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
- Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
- Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
- Execution:Make sure marketing initiatives resonate with the target market
- Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.
You'll also be an integral part of the UX & Design team
- Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
- Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
- Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
DUTIES AND RESPONSIBILITIES
You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.
You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.
What to include in your application
A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon