Inside Sales Manager

Job Title: Performance Marketing Specialist (Meta – Instagram & Facebook)

Experience: 2–4 Years

Employment Type: Full-time

Role Overview:

We are looking for a results-driven Performance Marketing Specialist with hands-on experience in managing paid campaigns on Meta platforms (Instagram & Facebook). The ideal candidate should have a strong understanding of D2C marketing, creative strategy, and campaign optimization, along with an interest in coordinating and contributing to brand shoots.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Facebook and Instagram (Meta Ads)
• Drive customer acquisition and revenue growth for D2C brands
• Monitor campaign performance, analyze metrics, and implement data-driven improvements
• Manage budgets, bidding strategies, and audience targeting
• Collaborate with creative teams for ad creatives, including photoshoots and video shoots
• Contribute to creative ideation for high-performing ad content
• Conduct A/B testing to improve campaign efficiency and ROI
• Track and report key KPIs such as CAC, ROAS, CTR, and conversions

Required Skills & Qualifications:

• 2–4 years of hands-on experience in performance marketing (Meta Ads preferred)
• Strong understanding of D2C business models
• Experience in managing end-to-end campaign lifecycle
• Familiarity with Meta Ads Manager, Pixel tracking, and analytics tools
• Good communication and stakeholder management skills
• Interest or experience in creative shoots (photos/video) is a plus
• Analytical mindset with a data-driven approach

Good to Have:

• Experience working with fast-growing D2C brands
• Knowledge of other paid channels (Google Ads, etc.)
• Exposure to influencer collaborations and content marketing

What We’re Looking For:

• A proactive and creative thinker who can blend performance + storytelling
• Someone who understands both data and creative strategy
• A team player with strong communication skills and ownership mindset 

Role: Lead Data Engineer Core

Responsibilities: Lead end-to-end design, development, and delivery of complex cloud-based data pipelines.

Collaborate with architects and stakeholders to translate business requirements into technical data solutions.

Ensure scalability, reliability, and performance of data systems across environments. Provide mentorship and technical leadership to data engineering teams. Define and enforce best practices for data modeling, transformation, and governance.

Optimize data ingestion and transformation frameworks for efficiency and cost management. Contribute to data architecture design and review sessions across projects.

Qualifications: Bachelor’s or Master’s degree in Computer Science, Engineering, or related field.

8+ years of experience in data engineering with proven leadership in designing cloud native data systems.

Strong expertise in Python, SQL, Apache Spark, and at least one cloud platform (Azure, AWS, or GCP). Experience with Big Data, DataLake, DeltaLake, and Lakehouse architectures Proficient in one or more database technologies (e.g. PostgreSQL, Redshift, Snowflake, and NoSQL databases).

Ability to recommend and implement scalable data pipelines Preferred Qualifications: Cloud certification (AWS, Azure, or GCP). Experience with Databricks, Snowflake, or Terraform. Familiarity with data governance, lineage, and observability tools. Strong collaboration skills and ability to influence data-driven decisions across teams.

Skills Required:

• Proven experience as a Sales Executive in the freight forwarding or Custom Clearance or Shipping or logistics industry
• In-depth knowledge of international logistics including but not limited to freight forwarding processes, Jargons, regulations, and industry standards
• Excellent verbal and written communication skills especially in English
• Demonstrated ability to convert new customers and meet sales target
• Should have experience in handling face-to-face sales meetings i.e meeting with clients and building relationships and understanding their needs.
• Strong negotiation & closing skills
• Customer- centric approach with a passion for building and maintaining client relationships
• Self motivated and results oriented

KRAs

• Identifying and Building new customers
• Answering inbound queries with technical know-how and expertise
• Prepare and present competitive proposals and contracts to clients
• Identify and target potential clients in various industries by analyzing data
• Doing and Maintaining strong follow-ups and meetings to ensure the client is well catered to and responded
• Fixing appointments and creating schedules and meetings for approaching the right set of targeted clients
• Develop and implement effective sales strategies to achieve revenue targets.
• Maintain and expand relationships with existing clients.
• Meet or exceed projected sales numbers by closing clients and negotiating contracts
• Stay updated on industry trends, competitors, and market conditions to adapt sales tactics accordingly

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

Work From Office

We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily
• Monitor web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Handle influencers for engagements, activities and campaigns

Requirements and skills

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in social media content
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

Responsibilities:

The Senior Information Security Engineer is responsible for the implementation, execution and maintenance of technology solutions to mitigate risk, to protect the IT and Engineering environments by reducing the probability of, and to minimize the effects of, damage caused by malware, malicious activities and security events.

The individual will help protect the company by deploying, tuning, and managing security tools across the computing environment, as well as provide security incident response cycle support. They should have a passion and skills for identifying the latest cyber threats. The individual will:

Basic Qualifications

• Working knowledge of infrastructure-as-code and CI/CD pipelines tools (i.e. Jenkins, Teamcity, CircleCI etc..)
• Lead and participate in major day-to-day operational aspects of the security engineering team including improvement of current security controls while constantly identifying areas of needed improvement
• Deep hands-on security experience with cloud providers, such as AWS, GCP, Azure
• Understanding of automated security testing approaches and tools
• Experience with proactive integration of security into the development process
• Lead continuous improvement efforts of out security tools and systems (Concertation on SIEM, IDS, EDR Tools)
• Work with our customers (Security Operations, Incident Response, and Product teams) to incorporate high quality security alerting into their operational workflows
• Improve overall security practitioner efficiency through process automation
• Foster and promote collaboration among all members of the IT, Infrastructure, and Risk Management Departments.

Minimum Qualifications/Requirements

• BS or MS in Computer Science or related field
• Minimum 7+ years of cybersecurity experience
• Must have previous experience performing threat hunting and incident response duties using SIEM tools, cybersecurity management consoles, and ticketing systems
• Experience in deployment, development, and maintenance of SIEM
• Experience writing and using Ansible server administration scripts, and create simple Python, BASH, or Powershell scripts to automate cybersecurity functions
• Scripting experience to automate security operations, alerting, and compliance checks, CI/CD design, deployment, and management
• Experience with managing endpoint response and detection infrastructure and endpoints at the enterprise level, including performing upgrades to the back end application and deploying new agent versions to endpoints
• Understanding the investigative process and performing triage for cybersecurity incidents
• Experience maintaining industry leading security technologies or infrastructure systems in complex technical IT operations environment
• Must be detail-oriented and organized with ability to handle competing demands while meeting deadlines
• Experience in authentication protocols and frameworks to include OAuth, and AWS IAM
• Proactive and motivated; team player with a positive can-do attitude
• Strong analytical/problem-solving skills and cross-functional knowledge across multiple IT operational and security disciplines
• Ability to communicate technical concepts to a broad range of technical and non-technical staff
• Must possess a high degree of integrity, be trustworthy, and have the ability to lead and inspire change