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Head of Marketing

Head of Marketing · Bengaluru (Bangalore) · 12 - 15 years · Posted 10 Jun 2022

Avekshaa Technologies's logo

Head of Marketing

Agency job
12 - 15 yrs
Best in industry
Bengaluru (Bangalore)
Skills
Marketing
Revenue growth
B2B Marketing
Digital Marketing
Drive the entire inbound marketing efforts towards setting up demand generation engine for the business
• Drive revenue growth through marketing channels
• Work with Inside sales team to deliver consistent business growth
• Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability
• Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach
• Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine
• Plan and deliver successful webinars every quarter
• Drive Video Marketing - Solution / Products showcase, Demo, Testimonial and Case Studies
• Create customer presentations and contribute in building key proposals Build Community/s
• Branding / Messaging: Define and refine messaging for the ICP
• Generate value through Event marketing
• Would be expected to lead all communication effort including internal communication, public relations and analyst relations.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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.

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HR Enbraun
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icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

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We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.


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This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

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If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

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Required Skills & Background

  • A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
  • 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
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  • Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
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  • Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
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Good to Have

  • Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
  • Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
  • Prior experience at an early-stage startup where they built the growth function rather than inheriting one
  • Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally


What We Offer

  • Direct ownership of the marketing function, reporting to the founders and CMO
  • Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
  • Competitive pay, with ESOP and ownership options so your upside grows with the company's
  • A team that already executes well. Your job is to point it in the right direction, not build it from zero
  • Real accountability: revenue and ROI, not vanity metrics
  • Fast growth and more scope as the company scales
Read more
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Swathi Bokkala
Posted by Swathi Bokkala
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Marketing
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Enterprise Resource Planning (ERP)

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  • Interest in B2B SaaS, eCommerce, ERP, or technology products is an advantage
  • Ability to communicate confidently with internal and external stakeholders

Soft Skills & Qualities

  • Strong communication and interpersonal skills
  • Self-starter with a willingness to take ownership
  • Curious and eager to learn
  • Comfortable working in a fast-paced environment
  • Analytical and detail-oriented
  • Confident, proactive, and target-oriented
  • Ability to work independently as well as collaboratively
  • Strong problem-solving and follow-through

Growth Opportunities

The role provides exposure to:

  • B2B marketing and sales
  • Lead generation and demand generation
  • Global customer and market research
  • CRM and marketing automation tools
  • eCommerce, ERP, SaaS, and AI-driven technology products
  • Cross-functional collaboration with marketing, sales, and product teams

Work Environment

  • Opportunity to work with global teams across US, Europe, and Australia
  • Exposure to real-world B2B technology marketing and sales
  • Hands-on experience with modern business and technology tools
  • Potential for career growth based on performance

i95Dev encourages applications from candidates of diverse backgrounds who are interested in building careers in marketing, sales, and technology-driven business growth.

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Shubham Vishwakarma

Full Stack Developer - Averlon
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