Head of Marketing

We are looking for an organized social media executive to lead our social media team in managing all social media platforms. The social media Executive is responsible for delegating duties, facilitating meetings with clients, and monitoring analytics.

To be successful as a social media Executive, you must have excellent knowledge of several social media platforms and have excellent communication skills. A good social media executive has excellent planning and time management skills.

RESPONSIBILITIES:

Meeting with clients to gauge their needs.

Briefing the social media team on the needs of clients.

Delegating specific tasks to team members.

Ensuring that team members adhere to deadlines.

Monitoring analytics for campaigns.

Providing feedback to clients.

 REQUIREMENTS:

Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Knowledge of analytics tools.

Excellent communication skills.

Ability to multitask.

Excellent time management skills.

Ability to lead a team.

A degree in Communication or a related field.

Prior experience in marketing or social media.

Job Description:

The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.

Key Responsibilities:

• Market Research and Analysis:

o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.

o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.

• Content Creation and Management:

o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.

o Create engaging and informative content that aligns with the brand's voice and marketing objectives.

• Social Media Management:

o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.

o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.

• Campaign Execution:

o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.

o Monitor campaign performance, analyze results, and make recommendations for future campaigns.

• Brand and Communication:

o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.

o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.

• Stakeholder Collaboration:

o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.

o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.

• Professional Development:

o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.

• Proven experience in a marketing role, with a strong portfolio of marketing projects.

• Excellent communication and writing skills.

• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Creative thinker with the ability to develop innovative marketing strategies.

• Ability to work independently and as part of a team in a fast-paced environment.

• Detail-oriented with strong organizational and project management skills.

We are looking for a strategic, driven, and creative marketing mind to join our team and own all of our prospect-facing digital marketing efforts through the buyer’s journey. Working collaboratively with the founders, the digital marketing manager will be responsible for overseeing all online demand generation programs for Sarcon. This includes, but is not limited to, channels and tactics such as SEO, CRO, landing page optimization, SEM (AdWords), paid social, third-party review sites, and more. This position will play a lead role in expanding our presence, regularly optimizing our existing and upcoming channels, and evolving our brand outreach.

• Lead digital marketing planning and execution against specific MQL, MQA, pipeline, and revenue goals
• Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
• Own the strategy for all on-page SEO, landing page optimization, and conversion rate optimization
• Work collaboratively with other marketing team members and the Sales team on evolving our email nurture strategy and full-funnel prospect outreach
• Create and organize marketing and content calendars, deliverables, and program documentation
• Play a role in evolving our technology stack, discovering new opportunities for us to reach prospective customers
• Work closely with Sales on feedback, collaboration, and education

• Have 5+ years of experience in marketing
• Have proven experience creating, managing, and optimizing marketing programs resulting in new business and positive ROI
• Have a strong history of B2B (preferably SaaS) marketing experience
• Have working knowledge of all Google platforms, including AdWords and Analytics
• Demonstrated ability to shift marketing messaging, tactics, and strategy for small, medium, and enterprise-sized companies
• Have strong analytical and critical thinking skills
• Work collaboratively and respectfully with other team members, regardless of position
• Have strong oral and written communications skills
• Enjoy learning and growing in new environments
• Experience working directly with Sales

We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).
Prior experience working with an e-commerce platform, or a D2C Brand would be preferred

The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Responsibilities:

- Responsible for the 360-degree digital aspect of digital business

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends
- Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.

The ideal Fit:

- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
- Should know how to scale a brand and should have managed large budgets previously indirect capacity.
- A dynamic, results-oriented problem solver
- Experience in transforming a strategy and vision into an actionable plan

What's on Offer

• Lead the performance marketing for a D2C brand
• To be a front runner to make the brand a success

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.

A talented Digital Marketing Intern is required to work in our Marketing department within a wide range of tasks.

• To follow the guidelines by Digital Marketing Expert and accordingly carry out other activities
• To work cordially with the team for better growth and overall success
• To assist in management of social media channels of the company like Facebook, Instagram, Twitter, LinkedIn etc.
• To create content for SEO and SMM.
• To make sure that the content posted is relevant and in accordance to what is actually required for better campaigning online.
• To do research on upcoming and new trends.
• To maintain blogs by working in coordination with the content management team.
• To analyse online user behaviour, funnel metrics and thereby suggest modifications if needed.
• To make a report accordingly and discuss with digital marketing expert or manager regarding implementation and improvisations.
• To be able to formulate strategies to make a lasting digital connection with the customers.
• To work on client projects by assuring better results

• We are looking for digital marketing interns having basic knowledge of social media, SEO, SEM etc.