Head - Business Development

RESPONSIBILITIES:

 Requirement understanding and elicitation, analyze, data/workflows, contribute to product

project and Proof of concept (POC)

 Contribute to prepare design documents and effort estimations.

 Develop AI/ML Models using best in-class ML models.

 Building, testing, and deploying AI/ML solutions.

 Work with Business Analysts and Product Managers to assist with defining functional user

stories.

 Ensure deliverables across teams are of high quality and clearly documented. 

 Recommend best ML practices/Industry standards for any ML use case.

 Proactively take up R and D and recommend solution options for any ML use case.

REQUIREMENTS:

Required Skills

 Overall experience of 4 to 7 Years working on AI/ML framework development

 Good programming knowledge in Python is must.

 Good Knowledge of R and SAS is desired.

 Good hands on and working knowledge SQL, Data Model, CRISP-DM.

 Proficiency with Uni/multivariate statistics, algorithm design, and predictive AI/ML modelling.

 Strong knowledge of machine learning algorithms, linear regression, logistic regression, KNN,

Random Forest, Support Vector Machines and Natural Language Processing.

 Experience with NLP and deep neural networks using synthetic and artificial data.

 Involved in different phases of SDLC and have good working exposure on different SLDC’s like

Agile Methodologies.

Overview:

We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives.

Responsibilities:

1. Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling.
2. Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
3. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance.
4. Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives.
5. A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously.
6. Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities.
7. Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition.

Scrum Master(BA)

· Working with customers and product manager to prioritize and validate requirements.

· Coordinate with the work efforts of 8+ person team for various projects and help team complete tasks successfully and on-time and resolved obstacles encountered by team members.

· Should Coordinate and participate in weekly estimation meetings to provide high-level estimates (Story Points) for backlog items.

· Develop the crucial functional requirement specifications, creating detailed use cases and process flow diagrams to support functional specifications.

· Facilitate Daily Scrum Meetings and Monthly Reviews meetings. Conduct sprint retrospective and followed up on action items for continuous improvement.

· Prepare extensive cost - benefit analysis to support system and process changes

· Meticulously analyze complex data, staffing plans and variances to recommend solutions to improve revenue per call and customer satisfaction/retention

· Should be Responsible for two Agile Scrum teams

· Should be able to guide three development teams through transition from waterfall to Agile development.

· Coach the team members on Agile processes and facilitate  planning meetings and retrospectives. Maintained task board and produced daily burndown charts.

· Remove impediments and protect team members from interruptions and distractions to maximize productivity.

· Work closely with Product Owners, coordinating product backlog grooming and story.

· Generate test plans work instructions and procedures from client requirements and industry standards.

· Interface with stake holders and facilitate communication between client and the IT department.

· Prepare use case documents and utilized JIRA to create UML diagrams including use case, activity and class diagrams to extract business process flows and workflows, thereby assisting development and quality assurance teams in understanding the requirements.

· Work on a team environment to finalize use cases to develop functional and detail design specifications of the application.

· Participate in JAD sessions for requirement, feasibility and risk analysis with various stakeholders, including designers, developers, QA and management to identify critical and high risk areas of the application.

· Collaborate with the QA team in reviewing and validating test plans and test cases, ensuring that the final application catered to the user requirements.

· Develop a user acceptance test plan and test case scenarios to guide a select group of key end-users in testing the user interface and functionality of the application.

· Examine and evaluate testing fixtures and procedures for appropriateness in the specific requirements.

· Conduct 5+ levels of testing including functional, regression, user acceptance, integration and performance to verify the client’s needs are met.

· Should be able to Communicate client’s business requirements by constructing easy-to-understand data and process models.

Job Description:

1. Engages in superior customer service by making information readily available
2. Management of content in all social media channels, website and sales collateral
3. Persists in sales even in the face of failure
4. Demonstrates products and services as deemed necessary by airlines and management
5. Schedules appointments and meetings as necessary
6. Management of sales questionnaires and answers to questions from clients
7. Makes product knowledge readily available to self and other sales people through various resources
8. Finds ways to sell products in the face of a down market
9. Researches client base to find new types of customers and sells to them accordingly
10. Creates a plan for gaining customers and then retaining them based on warranties or guarantees

Candidate Description:

• MBA Graduate with one plus years of experience in Software Product Marketing and Sales.
• Good Analytical and creates a plan for engaging the target market
• Analyzes the competition to create a plan for engagement
• Makes product appeal to the target market
• Optimize the sales process with learnings from each win and loss
• Regularly scans information on the web for ideas on best practices in sales, marketing and product management
• Plans and sets up booths at trade shows and demonstrates the quality or uses of a product
• Demonstrates superior time management skills and meets deadlines

• Take the lead of scrum teams as the Product Owner
• Providing vision and direction to the Agile development team and stakeholders throughout the project and create requirements
• Ensure that the team always has an adequate amount of prior prepared tasks to work on
• Plan and prioritize product feature backlog and development for the product 
• Define product vision, roadmap, and growth opportunities 
• Assess value, develop cases, and prioritize stories, epics, and themes to ensure work focuses on those with maximum value that are aligned with product strategy
• Provide backlog management, iteration planning, and elaboration of the user stories 
• Work closely with Product Management to create and maintain a product backlog according to business value or ROI 
• Lead the planning product release plans and set the expectation for delivery of new functionalities 
• Provide an active role in mitigating impediments impacting successful team completion of Release/Sprint Goals 
• Research and analyze market, the users, and the roadmap for the product 
• Follow our competitors and the industry 
• Keep abreast with Agile/Scrum best practices and new trends

• Previous overall working experience of 8-14 years, including 3-5 years working as a Product Owner. 
• Bachelor’s in Engineering 
• In-depth knowledge of Agile process and principles 
• Outstanding communication, presentation, and leadership skills 
• Excellent organizational and time management skills 
• Sharp analytical and problem-solving skills 
• Creative thinker with a vision 
• Attention to details