Growth Hacker - Mobile ASO
Edtech For preschoolers
Growth Hacker - Mobile ASO at Edtech For preschoolers · Gurugram · 1 - 4 years · ₹12L - ₹18L / yr · Posted 14 Dec 2021
1 - 4 yrs
₹12L - ₹18L / yr
Gurugram
Skills
Optimization
ASO
App store Optimization
Our client is helping parents to give an unfair advantage to their kids by offering apps and products that help kids as young as 2 years old to sharpen their minds. They use a variety of methods that include educational and interactive videos, I-powered building voice interactive toys for kids, thus stimulating the learning process in children of age between 2-5 years. 1000+ content made available on various different topics and recommended by 30K+ parents.
This VC funded Gurgaon-based startup was founded in 2017 by a passionate team of IIT Roorkee Alumnus. They employ a team of experienced IB and CBSE curriculum content developers and teachers. Through these content first devices, our client aims at helping 250mn+ Indian parents to provide their children with screen-free learning.
As a Growth Hacker - Mobile ASO, you will be responsible for Implementing common ASO strategies.
What you will do:
- Optimizing conversion rates for app download pages by utilizing various content and visual tools
- Monitoring and tracking app store rankings using the latest analytic tracking tools
- Performing keyword research in multiple languages
- Writing app descriptions, titles using researched keywords
- Proofreading and editing reports
What you need to have:
- Understanding of any ASO platforms ( for ex. AppTweak or any other)
- Understanding of keyword research, different App stores and their process
- Good analytical skills
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Vadodara
1 - 4 yrs
₹2L - ₹4.2L / yr
Search Engine Optimization (SEO)
Digital Marketing
Content Writing
Marketing
Google AnalyticsRoles & Responsibilities:
- Manage ASO activities for Play Store and App Store applications
- Improve app ranking, organic installs, and app visibility
- Perform keyword research for SEO and ASO
- Handle On-page, Off-page, and Technical SEO activities
- Run Google Ads, Meta Ads, and app promotion campaigns
- Track performance using Google Analytics, Search Console, Firebase, and Play Console
- Create SEO-friendly content, blogs, and app descriptions
- Coordinate with design and development teams for marketing activities
Required Skills:
- Strong knowledge of ASO and SEO concepts
- Experience with Play Console, Google Analytics, and Search Console
- Familiar with Google Ads and Meta Ads
- Good keyword research and content writing skills
- Good communication and coordination skills
Preferred:
- IT industry experience preferred
- Mobile app marketing experience will be an added advantage
Why Join Us
- Work on high-impact Web and Mobile solutions for diverse and global clients
- Structured career growth within a professional, collaborative, and performance - driven environment
- Exposure to diverse industries and global markets, enhancing long-term career value
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Shubham Vishwakarma
Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort