Graphic Designer

Key Responsibilities:

• Build interfaces as per the design provided by the UX / UI team
• Ensure the work output is as per the design inputs provided
• Work closely with the backend team to integrate the pull or push APIs
• Work with the support team to troubleshoot issues faced by customers
• Build programming abstractions for the specific domain
• Keen interest to always present code and work of high-quality standards.

Key Competencies (Functional):

• Proficiency in Javascript / ES5 / ES6 or Typescript
• Proficient in code versioning tools including Mercurial / Git / SVN.
• Familiarity with APIs and WebSockets
• Work with Canvas related frameworks – Cocos2d / PixiJs
• Experience with Cocos Creator is a Bonus.

Senior Product Analyst

Pampers Start Up Team

India / Remote Working

Team Description

Our internal team focuses on App Development with data a growing area within the structure. We have a clear vision and strategy which is coupled up with App Development, Data, Testing, Solutions and Operations. The data team sits across the UK and India whilst other teams sit across Dubai, Lebanon, Karachi and various cities in India.

Role Description

In this role you will use a range of tools and technologies to primarily working on providing data design, data governance, reporting and analytics on the Pampers App.

This is a unique opportunity for an ambitious candidate to join a growing business where they will get exposure to a diverse set of assignments, can contribute fully to the growth of the business and where there are no limits to career progression and reward.

Responsibilities

● To be the Data Steward and drive governance having full understanding of all the data that flows through the Apps to all systems

● Work with the campaign team to do data fixes when issues with campaigns

● Investigate and troubleshoot issues with product and campaigns giving clear RCA and impact analysis

● Document data, create data dictionaries and be the “go to” person in understanding what data flows

● Build dashboards and reports using Amplitude, Power BI and present to the key stakeholders

● Carry out adhoc data investigations into issues with the app and present findings back querying data in BigQuery/SQL/CosmosDB

● Translate analytics into a clear powerpoint deck with actionable insights

● Write up clear documentation on processes

● Innovate with new processes or ways of providing analytics and reporting

● Help the data lead to find new ways of adding value

Requirements

● Bachelor’s degree and a minimum of 4+ years’ experience in an analytical role preferably working in product analytics with consumer app data

● Strong SQL Server and Power BI required

● You have experience with most or all of these tools – SQL Server, Python, Power BI, BigQuery.

● Understanding of mobile app data (Events, CTAs, Screen Views etc)

● Knowledge of data architecture and ETL

● Experience in analyzing customer behavior and providing insightful recommendations

● Self-starter, with a keen interest in technology and highly motivated towards success

● Must be proactive and be prepared to address meetings

● Must show initiative and desire to learn business subjects

● Able to work independently and provide updates to management

● Strong analytical and problem-solving capabilities with meticulous attention to detail

● Excellent problem-solving skills; proven teamwork and communication skills

● Experience working in a fast paced “start-up like” environment

Desirable

• Knowledge of mobile analytical tools (Segment, Amplitude, Adjust, Braze and Google Analytics)
• Knowledge of loyalty data

• Manage and build overall email campaign strategies & Develop a lead generation strategy
• Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
• Create and design various CTAs, subject lines, and email templates
• A/B testing, analysis, and reporting of email marketing campaigns
• Track and measure email marketing KPIs
• Develop and present reports on a weekly basis
• Analyze data to get smart insights & suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions 
• Develop documentation and road maps for processes, A/B tests, drip campaigns
• Ensure emails follow industry policies and best practices
• Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
• Monitor Marketing Leads, Opportunities, Accounts, and Contacts 
• Monitor and improve database quality on a regular basis
• Should have a good understanding of Software Services and Product Engineering
• Experience in handling Events and Conferences outreach is desirable
• Experience in managing teams and nurturing talent

Skills Required

• Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
• 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
• Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
• Experience in database segmentation, email automation, and campaign coordination
• Experience in digital analytics and data analysis - being able to communicate insights 
• Hands-on experience in designing and building dashboards and campaign reports
• Strong understanding of content for emails and attention to detail/CTA
• Ability to work in a team and lead the team 
• Excellent people and time management skills
• Proven track record of delivering successful, data-driven marketing automation campaign

• Develop and manage the outreach strategy across various segments of corporate users i.e., MNCs, start-ups, investors. Develop targeted value propositions for various segments of corporate users

• Conduct regular analysis of platform usage by companies to determine key issues / insights and suggest actions. Weekly follow-ups with key clients and developing client relationships 

• Independently, pitch the concept, manage follow-up, and ensure leads’ questions are answered

• Support design of key strategic initiatives through analytics and primary research and curation of the company side of the platform

• Envision and execute strategic partnerships e.g., industry associations, universities

• Managing own and team’s BD pipeline - tracking communications, success rates, etc.

• Refine the company outreach strategy jointly with the CEO and Marketing teams based on data on skills, usage patterns, success rates for different types of roles and organisations