Graphic Designer

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

WHAT WILL BE YOUR MISSION AT QRATA?

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

Responsibilities:

·       Collaborate with the marketing team to create engaging and relevant email content that aligns with the company's brand and marketing objectives.

·       Assist in the end-to-end execution of email campaigns, including building and testing email templates, managing distribution lists, and scheduling sends.

·       Help in segmenting the email database based on audience preferences, demographics, and behavior to deliver targeted and personalized messages.

·       Conduct A/B tests on subject lines, content, and design elements to optimize email performance and enhance open and click-through rates.

·       Analyze email campaign metrics and provide insights to improve future campaigns, focusing on key performance indicators (KPIs) such as conversion rates and ROI.

·       Ensure the accuracy and hygiene of the email database, performing regular data cleansing and list segmentation.

·       Stay updated with email marketing best practices and ensure compliance with relevant email regulations and data protection laws.

·       Support implementing and maintaining email automation workflows, nurturing leads, and enhancing customer engagement.

·       Coordinate with cross-functional teams, including design and content teams, to ensure seamless execution of email campaigns.

·       Prepare regular reports on email campaign performance and present findings to the marketing team, identifying areas for improvement.

Requirements:

·       Bachelor's degree in Marketing, Communications, or a related field.

·       2 years of experience in email marketing or related digital marketing roles.

·       Strong understanding of email marketing principles, best practices, and industry trends.

·       Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.).

·       Proficiency in analyzing email metrics and interpreting data to drive actionable insights.

·       Excellent written and verbal communication skills with a keen eye for detail.

·       Basic HTML and CSS knowledge for email template customization is a plus.

·       Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Cloud Platform Core forms the foundation of SAP Cloud Platform, providing key capabilities and services around platform core components [like Cloud Foundry, Kubernetes], extension factory, commercial infrastructure services, platform services, data management services etc

As an integral member of the SAP Cloud Platform Core Unit in Bangalore, India, you will be contributing to development in one of the following areas:

1. Data Management Services for Cloud Foundry, Kubernetes Environments – Both SAP Managed and Cloud Provider based data management services
2. Kubernetes as a Service – Multi-Cloud Kubernetes Cluster as a Service
3. Kernel Services – Enable the development of SAP CP Kernel Services -   technical services used by all SAP cloud solutions to make the Intelligent Enterprise a reality for our customers

EXPECTATIONS AND TASKS

• Demonstrate excellent quality, design, development and delivery skills in scrum teams working in short development and release cycles.
• Use and extend Open Source frameworks heavily and contribute to them, as well.
• Work with geographically distributed teams seamlessly
• Building upon domain knowledge in the area of application and service development in cloud and also in the technical/proprietary skills to reach levels of expertise
• Having a logical approach to problem solving and have the ability to respond to detailed queries
• Working as a fully contributing team member with independent planning & execution responsibilities
• Site reliability engineering for the Service that your team is responsible for

SKILLS AND COMPETENCIES

• Excellent programming know-how in JAVA/JavaScript/C++/NodeJS/Ruby/GO or in any other languages especially framework development. Deep expertise in at least one programming language & tech stack to write maintainable, scalable, unit-tested code
• Passion towards adopting and contributing to open source
• Ability to work with the team in the design and development aspects for the product
• Good understanding of building scalable Web Applications/Cloud Services using cutting edge Web Technologies (JQuery, Server-Side JS, REST, OData)
• Sound knowledge in Object Oriented Programming Principles, Design Patterns, Software Architecture
• Excellent analytical and problem-solving skills
• Goal-oriented team worker with good communication skills. Fluent in English, both written and spoken.
• Ability to work independently, and eagerness to learn and explore new topics
• Prior experience in working with Agile software methodologies
• Strong analytical and problem-solving skills

TECHNOLOGY STACK

• Languages – Java, NodeJS, Golang
• Scripting Languages – Chef, Python, Shell Scripting
• UI – AngularJS, Object Oriented JavaScript, CSS, HTML, SAP UI5
• Storage & Databases – Swift, S3, PostgreSQL, MongoDB, Redis
• Messaging - RabbitMQ
• PaaS & Container Orchestration – Cloud Foundry, Kubernetes
• IaaS – AWS, Microsoft Azure, Google Cloud Platform, OpenStack

EDUCATION AND QUALIFICATIONS/WORK EXPERIENCE

• Masters or bachelor’s degree in Engineering or Technology, majoring in Computer Science, from a premiere institute, with excellent academic records.
• Sound understanding cloud native development and architecture
• 2-6 years of relevant experience in software development

Hiring Graphic Designer

Responsibilities:

• Make different types of design layouts for social media using your skills.
• Web design layout & typography according to brand guidelines.
• Create designs for direct mailing, posters, logos, brochures, etc.
• Good communication skills with the ability to think creative concepts.
• Visualize and design the briefed upon requirements.
• Meeting timelines.

Skills: Photoshop, Premiere Pro, Illustrator, In Design

Work Experience: 2 years and more.

Job Type: Full-time

Salary: ₹15,000 - ₹25,000 per month

Negotiable (We will not hold back for the right candidate)

Location: Mumbai, Maharashtra ( Marol, Andheri)

What you need to have: