Google ads specialist

About UpSolve:

We built and deliver complex AI solutions which help drive business decisions faster and more accurately. We are a typical AI company and have a range of solutions developed on Video, Image and Text.

About Role:

● Interact with business leaders to understand requirements.

● Manage client onboarding and solution deployment.

● Keep track of commitments and ensure in-time delivery.

Qualifications:

● MBA with 3 Year of experience in tech sales.

● Prior Client facing role is a must.

Location: Mumbai

Office: Borivali

Job Summary:

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities:

Solution Architecture & Design:

·      Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

·      Define best practices for campaign orchestration, segmentation, and personalization using Unica.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

·      Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy:

·      Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

·      Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

·      Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization:

·      Lead the installation, configuration, and maintenance of Unica applications.

·      Optimize system performance, troubleshoot issues, and ensure high availability.

·      Manage application upgrades, patches, and environment migrations for Unica platforms.

·      Maintain the overall Unica system and perform regular housekeeping in an automated way.

·      Ensure all the integrated surrounding systems are functioning as expected.

·      Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

·      Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support:

·      Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

·      Define audience segmentation models, personalization strategies, and A/B testing frameworks.

·      Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management:

·      Act as the subject matter expert (SME) and advisor for Unica implementations.

·      Mentor and train junior Unica developers and campaign specialists.

·      Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience:

·      8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

·      Deep understanding of campaign management, audience segmentation, and personalization.

·      Expertise in SQL, database design, and ETL processes for Unica.

·      Hands-on experience in Unica upgrades, migrations, and performance tuning.

·      Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

·      Experience in cloud deployments (AWS, Azure, GCP) for Unica.

·      Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

·      Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

·      Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

·      Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

·      Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

·      Proficiency in Linux operating systems, networking concepts, and server administration tasks.

·      Excellent problem-solving and analytical skills.

·      Strong communication and interpersonal skills.

·      Ability to work independently and as part of a team.

·      Detail-oriented with strong organizational skills.

• Good knowledge in PHP , Linux and DB.
• Good knowledge in Laravel, Codeigniter Framework or any Framework.
  
• Good knowledge in Javascript.
• Candidate must have a good experience in Practical PHP, OOPS & SQL concepts.

• Research industry-related topics (combining online sources, interviews and studies)
• Create content long-form and short-form for social media channels and web posts
• Create content breadcrumbs and write effective newsletters
• Create interesting presentations on ppt either by themselves or with the help of a graphic designer
• Create content optimized for SEO
• Write specific answers to questions posed on Quora etc
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

• Meeting with technology managers to determine application and website requirements.
• Upgrading existing .NET websites and applications.
• Analyzing system requirements and delegating development tasks.
• Developing technical specifications.
• Writing scalable code for .NET software applications.
• Reviewing and debugging .NET applications.
• Providing support for junior developers.
• Deploying functional websites, programs, and applications.
• Drafting software and application operating procedures.
• Training junior staff.

• Bachelor’s degree in computer science or information technology.
• Previous experience as a .NET developer.
• High-level managerial skills.
• Knowledge of .NET languages including C#, Visual Basic.NET, C++/CLI, J#, and JScript.NET.
• Proficient with front-end development languages including JavaScript, HTML5, and CSS.
• Ability to project manage.
• Excellent problem-solving skills.
• Good verbal and written communication skills.

Job description:

• Thorough understanding of React Native and its core principles- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
• Experience in React Js, Javascript, Ruby on Rails (preferred)- Experience with popular React workflows (such as Flux or Redux)
• Familiarity with newer specifications of ECMAScript (ES6 & ES5 )- Knowledge of isomorphic React is a plus
• Familiarity with RESTful APIs- Experience with relational databases (PostgreSQL preferred)
• Working knowledge of git for version control- Understanding of Unix tools