Franchise Development Executive

About Company:

The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.

Role & Responsibilities:

1. Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand.
2. Experience in a marketing, communications or internal communications role with a marketing mindset is expected.
3. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must. Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
4. Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements.
5. Interpret data obtained from market research/survey to produce results useful in taking effective business decisions.
6. Carry out demographic surveys to identify potential customers.
7. Contact potential customers through emails, calls, and home visits to create product/service awareness.
8. Employ knowledge of company goals in carrying out marketing operations.

About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.

 Job Description:

• Develop and oversee performance marketing strategy
• Manage Ad campaigns on Facebook, Google & Marketplaces
• Create engaging content for digital platforms
• Conduct regular CRO audits and execute A/B tests
• Implement user testing for enhanced conversion rates
• Review and optimize advertising campaigns for planned ROAS/ACOS
• Identify and optimize performance marketing channels
• Manage Analytics for campaign tracking
• Troubleshoot campaign-related issues
• Stay updated on industry trends and emerging technologies

Requirements

• 3-4 years of proven Performance Marketing experience
• Bachelor's degree in Marketing, Business, or related field
• In-depth knowledge of digital marketing channels and analytics
• Strong creative skills with attention to detail
• Data-driven mindset and analytical abilities

Role and Responsibilities

 Manage our social media handles Instagram (137K followers), YouTube (8K subscribers). 

 Execute ideas by creating a content calendar. 

 Generate ideas for our paid/organic ad campaigns and write the copies.

 Handle operations while creating content. 

 Write copies for our App messages and notifications.

Education and experience:

Any graduation degree

1-3 years in digital marketing 

Skills:

1. Strong willingness to learn new things

2. Ability to generate new ideas, think outside the box, and approach problems

in unconventional ways

3. Ability to stay motivated, go-getter attitude

4. Teamwork and collaboration

• Consolidating daily reporting from different advertiser dashboards
• Monitoring discrepancy between advertiser and publisher numbers
• Maintaining month-end consolidated reports for Publishers and Advertisers
• Perform ad trafficking, ensuring accurate implementation of creative assets, tracking codes, and targeting specifications.
• Monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness and optimize ROI.
• Collaborate with cross-functional teams to ensure campaigns are executed according to client objectives and deadlines.
• Stay up-to-date with industry trends, ad tech developments, and best practices to enhance campaign strategies.

Role – Sales Manager - Digital Ad Sales

Location - Mumbai and Bengaluru

Qualification - Graduation

CTC- Up to 16 LPA

Experience - 4-8 years

Roles & responsibilities:

- Revenue generation, forecasting accuracy, customer satisfaction, reach & exceeding sales goals & yield targets.

- Develop the vision & manage the sales/ account strategies to unlock the potential in market.

- Continue to develop a thorough understanding of assigned market and competitor knowledge to benefit your client.

- Work towards meeting monthly, quarterly and annual revenue goals.

- Drive customer engagement with pro- active content, campaign led conversations evaluate account performance, identify opportunities & follow up/through on requests.

- Ensure the account team is continually putting the customer first and providing world class service.

Key requirements :

• Excellent research, analytical, presentation and communication (written and verbal) skills and the ability to create compelling, persuasive presentations for clients.

• 4-8 years of experience in domestic sales. (Digital media advertising sales experience is a must)

• Education: BSc/ BA/ BTech / BCom/ BBM required• Excellent research, analytical, presentation and communication (written and verbal) skills and the ability to create compelling, persuasive presentations for clients.

• Minimum 1-year experience in online media; direct sales and/or business development experience including working with digital media (selling in six and seven-figure media deals) required.

• Basic Knowledge of Internet advertising: CPA, CPM, CPV, lead generation, etc. is required.

Responsibilities:

1. Identify and research new business opportunities and potential clients.
2. Support the implementation of business development and marketing strategies.
3. Conduct market research to understand trends, competitors, and customer needs.
4. Generate leads through various channels, including email, phone, social media, and events.
5. Collaborate with sales and marketing teams to create engaging content and promotional materials.
6. Attend business meetings, conferences, and events to network with potential clients.
7. Maintain accurate records of business development and marketing activities.
8. Provide regular progress reports and updates to the team.
9. Stay up-to-date with industry trends and best practices.

Qualifications:

• Pursuing or recently completed a degree in Business, Marketing, Sales, or a related field.
• Ability to work independently and within a team in a fast-paced environment.
• Strong organizational skills with the ability to prioritize and manage multiple tasks.
• Proficient in Microsoft Office Suite; familiarity with CRM software is a plus.

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice. 

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

• MBA | PGDBM in Performance / Digital Marketing
• Experience in copy writing
• 5-8 years’ experience with a reputed brand
• Design skills and basic video edits
• Insight Mapping
• Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

• Design and driving learning strategy and charter for company, inline with business priorities.
• Provide a responsive, effective and efficient centralized- Learning and Development (L&D) function within the newly established Centre of Excellence (CoE) providing a range of Learning and Development services across functions.
• Foster a culture of continuous-learning through various interventions, and providing access to curated, relevant content to the team.
• The incumbent will aggregate and support the delivery of the L&D strategy and the development of the L&D offerings across company
• Design and execute learning journeys for specific cohorts such as high potentials, leadership, any identified critical roles/functions
• Ownership of associated metrics and data for learning & development, and talent processes
• Working in close collaboration with internal and external stakeholders to deliver the learning needs of company.
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