Focusing on the ever-growing demand in the food industry, our client acts as a neighbourhood artisan bakery at a national scale. The main concept here is to provide freshly baked, high-on-quality, authentic European bakery products and breads. Their products include sourdough loaves, artisan breads, croissants & rolls, freshly baked cookies, cakes, premixes etc.
Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.
Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.
As a Export Manager, you will be responsible for managing the export process in markets including the Middle East, Far East, Asia and also all the activities related to the same.
What you will do:
- Identifying & developing new business opportunities from different countries
- Managing and growing business in select overseas markets by effective brand marketing
- Identifying and appointing local distributors, logistics partners, import-export agents as and where applicable
- Finalization of terms and contracts with these partners
- Driving the local distributor sales force and thus contributing towards driving the business in the overseas market
- Tie-ups and finalization of terms with end-sellers such as supermarkets, hypermarkets, e-commerce players etc.
- Launch of products with presence on retail shelves with required brand support, marketing etc.
- Monitoring of the shipments to ensure the compliance of regulations
- Developing and maintaining healthy long-term professional relationships with customers/clients
- Coordinating with internal teams such as production and logistics teams and ensuring timely export shipments
- Managing the documents, reports and files handled in the entire export process
- Handling all the operational activities related to the export process
- Monitoring all sales transactions and reviewing all customer responses and resolving all customer issues in a timely manner
- Ensuring compliance of related rules, laws & regulations while handling all the activities in the export process
- Updating and managing a database of sales figures and such related details and reporting the same to the management in regular intervals
Desired Candidate Profile
What you need to have:- Graduation is a must
- Relevant work experience of 2-5 years in export management
- Prior work experience of handling exports in FMCG companies and in markets including the Middle East, Far East, Asia
- Excellent communication skills and proficiency in MS Office Suite
About Premium baked products fmcg
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Work with a leading FMCG Manufacturing company, and grow with its amazing team.
Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.
As a Manager Global FP&A, you will be managing a multitude of responsibilities that are related to forecasting, reporting, Implementation and analytics to improve on the company's product, sales and marketing effectiveness.
What you will do:
Marketing and Sales Analytics
- Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
- Working on Measurement and evaluation of effectiveness of executed marketing promotions
- Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
- Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
- Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands
Sales force enablement & effectiveness:
- Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
- Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
- Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
- Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
- Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive
Forecasting Sales:
- Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
- Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
- Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs
Monthly Operations Review Report (MOR):
- Reporting on budget achievement, growth (volume and value) for the month and year till date
- Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization
Route to Consumer (RtC):
- Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project
Perfect Outlets:
- Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
- MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
- Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
- Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating
Online Daily Sales Report:
- Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
- Measuring and monitoring coverage of frontline sales team
Miscellaneous Activities:
- Making management presentations for review
- Preparing monthly and quarterly financial reports of various oversee distributors
- Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
- Checking International Trade Marketing expenses inline of approval provided
- Preparing and checking Quarterly TME approval to be provided to distributors
- Creating an Analysis report on budgeted expenditure and actual expenditure of TME
- Maintaining dialogues and working relationship with overseas distributors.
- Managing receipts & vendor payments for exports receivables (AR)
- Implementing a Business Intelligence tool and dashboard reports
- Supporting management team and the Heads of Department with data-driven analysis
What you need to have:
- Either B.Tech & MBA or B.Com & MBA
- Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
- Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
- Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
- Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
- Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
- Sales AOP, Forecast, Pricing, Expenses
- Working with Head Sales, Preparing various reports through BI Tools
- Strong Quantitative & Analytics abilities
- Experience with Global Financial Planning & Analysis
- Adaptive, willing and able to work with different time zones to get the work completed
- Advanced computer software skills, including writing macros in Excel and other accounting packages