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Director - Product
Director - Product
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Director - Product

Priyanka Muralidharan's profile picture
Posted by Priyanka Muralidharan
6 - 9 yrs
₹35L - ₹50L / yr
Mumbai
Skills
Product Management
Product Strategy
Product Lifecycle Management (PLM)
What you would be doing • Own & Head the product roadmap for the marketing website (www.upgrad.com) - work with business teams to deliver launch of new programs, new program configurations and program portfolio pages • Conceptualise and build new products for increasing visitor conversion • Design and execute multiple A/B and multivarate tests to optimise conversion across different steps of the acquisition funnel from landing pages to conversion • Analyze and track funnel performance – use different analytics products to analyse and interpreting trends and provide actionable insights • Produce meaningful Funnel KPI dashboards and deliver monthly, cross channel performance reports with actionable insights for product, marketing and business teams What we are looking for:· • Bachelors in Computer Science, EE, Mathematics or related work experience • Excellent problem solving skills with strong ability to break down problems and prioritise based on ROI • 6+ years of experience in shipping growth products or working in growth teams preferable • Strong analytical skills, comfort with handling data sets and deriving insights or building attribution models using the data • Experience with analytics tools such as Google Analytics, Clevertap/ Mixpanel etc
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About upGrad

Founded :
2015
Type :
Product
Size :
100-500
Stage :
Raised funding

About

upGrad is an online higher education platform. Founded by Ronnie Screwvala, Mayank Kumar, Ravijot Chugh and Phalgun Kompalli in March’ 2015, upGrad provides rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere.


Through exclusive partnerships with some of the most prominent universities like IIIT-Bangalore, MICA, BITS Pilani, ISB, Cambridge Judge Business School- our aim to impart university education, online.  

Learning online can be tough, especially when you have to do it all by yourself. Reasons why you should upskill with UpGrad:

  • We provide an engaging experience via our suite of learning applications right from the university applications till you get a job and transition
  • We provide structured online courses in collaboration with some of the prominent universities and industry experts
  • We co-create a rigorous curriculum in collaboration with these universities to provide the learners with a holistic learning experience
  • All our courses are comprehensive, structured and rigorous - delivered online, providing you the flexibility and opportunity of continuous learning
  • We conduct regular live lectures with the industry experts and the professors
  • Each of our learners is allocated with a dedicated student mentor who helps them chart a career path and motivates them to push themselves
  • We provide in-depth feedback on all the assignments, case studies, and projects
  • We have delivered 400+ successful career transitions and we’re committed to building careers of tomorrow
  • You get access to an alumni network of 3,000+ students across the globe
  • We also conduct periodic offline events like Hackathons, Bootcamps, Alumni Nights and connect you not only to the professors and industry experts but the peers in your batch too
  • Last but not the last, we provide career assistance and help all the learners with interview preparations, mentorship calls, and job placements even after the completion of the program



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Mail updated resume with current salary:

Email: jobs[at]glansolutions[dot]com

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● Writing clear marketing copy to promote our products/services
● Preparing well-structured drafts using Content Management Systems
● Coordinate with marketing and design teams
● Ensure all-around consistency (style, fonts, images and tone)
● Applications for awards & events
What you need :
● A bachelor's degree or higher in Journalism, Mass Media and
Communications.
● 3+ years- work experience as a Content Writer, Copywriter or Similar roles
● Should have excellent writing skills with unblemished grammar expertise.
● Should be keen in learning new technology
● Portfolio of published articles/Blogs
● Hands-on experience with Content Management Systems (e.g. WordPress)
● Ability to meet deadlines
● Well versed with creative web content, blogs, articles, and press releases
according to the requirements.
● Experience in SEO writing with online marketing and lead generation is
added advantage
Great to have :
● Experience doing research using multiple sources
● Familiarity with web publications
● A born-talent for understanding and analyzing human behavior
● Basic understanding of Keyword relevancy and keyword density and should
also be familiar with Keyword placement and other SEO best practices
● Someone whose presence reflects energy, dynamism and passion
● A strong believer in equality and teamwork
● An individual with strong ethics, principles and courage
The Role
● Building compelling long-term strategies on how to scale content.
● Build a deep understanding of the company’s products and unique
differentiators
● Work with product managers to understand and help refine the evolving
brand voice and tone
● Collaborate with cross-functional teams to bring impactful content to market
quickly and at scale
● Create articles, eBooks, whitepapers, infographics, video scripts, interactive
assets, build a content calendar for social media, in line with the content
strategy.
● Understand the buyers’ journey and use that knowledge to create the most
impactful top, middle, and bottom-of-the-funnel content assets for different
products
● Optimize social media content (language, message, tone) on the basis of the
behavior of our target audience
● Understand our SEO goals and strategy in order to produce optimized
content.
The Skills
● Prior experience in crafting content & product experiences from scratch, in
an instructional and long-form content setting.
● Must be able to write content that’s relevant, catchy, and easy to understand
● Should have excellent command over the English language and grammar
● Should be willing to and capable of creating technology-related content that
requires extensive research
● Should be able to understand, conceptualize, and convey marketing
messages in an acceptable international style.
● Must keep up-to-date with the best practices in writing for the web, social
media trends, web usability, and business/industry trends
● Prior experience in advertising agency is preferred.
Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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