Digital Solution Architect

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

• Extensive Growth Opportunities
• International Exposure
• Training Programs
• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)
• Google Ads
• Web Development
• UI / UX Design
• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to deriveactionable strategic insights
• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
• Partner with internal teams to address performance challenges
• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads
• Strong domain expertise in paid media, including strategy, execution, and analytics
• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
• Excellent written and verbal communication skills in English
• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, LinkedIn Ads, Bing/Microsoft Ads
• Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding
• strategies, and attribution models
• Proven track record in driving successful PPC and paid search campaigns
• Experience in dealing directly with clients
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Strong analytical skills and should be good with numbers
• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in LinkedIn Ads
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
• Residing in/ willing to relocate to Pune
• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Job Summary:

The company is seeking a Senior Graphic Designer (3 - 10 years of experience) to lead and execute creative and compliant packaging designs for our exported pharmaceutical products. This role demands expertise in international packaging regulations, brand consistency, and visual communication for a global market.

Core Responsibility:

Lead all aspects of pharmaceutical packaging design for export, from concept to final artwork, ensuring adherence to diverse international regulatory requirements and brand alignment.

Qualifications:

• Bachelor's degree in Graphic Design or related field.
• 3 - 10 years of proven experience in pharmaceutical packaging design, with exposure to export requirements.
• Strong knowledge of international packaging regulations and guidelines.
• Expertise in graphic design software, including CorelDraw, Adobe Illustrator, and other relevant design tools.

We are looking for a dynamic and driven Assistant Manager to lead Ad Sales for our Automotive Magazine. The ideal candidate will have a proven track record in print media ad sales, with a preference for those who have prior experience in the automotive segment.

Key Responsibilities:

• Drive advertising revenue for the print magazine through direct and agency sales.
• Identify and build a strong pipeline of leads through existing contacts and cold outreach.
• Develop and pitch creative sales initiatives tailored to client needs and market trends.
• Leverage your network within the automotive industry, brands, and ad agencies to secure high-value deals.
• Execute sales strategies effectively and efficiently to meet organizational goals.
• Track, achieve, and exceed weekly and monthly sales and activity targets.

Requirements:

• Minimum 3 years of experience in ad sales for print media, preferably within magazine publishing.
• Prior experience in the automotive sector is highly preferred.
• A strong and active network of corporate clients and advertising agencies.
• In-depth understanding of the print advertising landscape and automotive market trends.
• Excellent communication, presentation, and negotiation skills.
• Strong networking and relationship-building abilities.
• Self-motivated, resilient, and adaptable in a fast-paced environment.

Requirements

• Bachelor's degree in English Literature, Journalism, Mass Communication or Liberal Arts
• Excellent command over spoken and written English communication
• 2 to 3 years of professional writing experience
• Great time management & task management skills
• Exceptional primary and secondary research skills
• Comfortable with working in an agile environment
• Comfortable with or open to learning how to use tools such as WordPress, Google Analytics, SEMRush, Zoho PageSense, and Microsoft Office
• Conduct research to find new and engaging content via search engines, social media platforms, authoritative websites, content generation tools, etc.
• Create content for articles, web pages, infographics, e-books, white papers, and other marketing material related to our language services and the industry
• Ensure all content is as per the brand's guidelines, including brand tone, content structure, formatting, etc.
• Write regular articles specific to language services for the company's blog and on behalf of the company for various other credible platforms
• Possess basic knowledge of blog publishing on WordPress
• Collaborate with the design team for producing visually-engaging content
• Create compelling ad copies for marketing
• Work within set deadlines and produce content accordingly
• Show a passion for SEO and current trends but with expertise in writing for people, rather than machines

• Build and maintain an engaged community of founders/retention marketers for mutual learning/playbooks / advise on different stages of evolution
• Host online / offline knowledge-sharing events/mixers with community members
• Periodically bring in external experts to share insights with the members
• Engage with Customers to invite them as participants in case studies, testimonials, PR efforts, as speakers in online/offline events
• Engage with customers to gather back-channel insights about our own product, usage, expectations, and action in the competitive ecosystem
• Play matchmaker in setting up intros with agency partners and helping customers solve issues better.

• Active Networker with an active LinkedIn/Twitter community
• Strong Verbal and Written Communication
• Fast Learner to understand what we're offering as a solution
• High Energy levels
• Business Education preferred
• Storytelling Skills get a bonus.

• We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.
• A highly inclusive work culture that promotes a relaxed, creative and productive environment.
• Practice autonomy, open communication, growth opportunities,while maintaining a perfect work-life balance
• Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

• Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers & reimbursement for your WFH setup!)
• Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

A minimum of 5 years of experience in ASP.Net, MVC, Web Api, AngularJS, C# and SQL Server.

To contribute in the development of all Projects and Modules i.e. Project Documentation, web application development and business implementation.

To work with the internal teams to design, develop and maintain software.

Improve existing software.

Vichinth in Sanskrit means to think. Vichinth was founded out of a passion, passion to serve startups and small and medium-sized enterprises. Small and medium-sized organization face challenges that they could easily overcome if they had access to the right expertise. Vichinth is a journey embarked upon by individuals who have extensive experience in the sales marketing and financial domain.

Responsibilities and Duties
1. Analyze a variety of projects to produce a variety of content ranging from blog to whitepaper
2. Review and publish web content for in-house requirements
3. Repurpose content to engage users across channels
4. Topics range from Big Data to Devops to Salesforce. All technical topics.
5. Filter information into clear and concise text and present content in the most engaging manner
6. Should also have experience in writing website content
Qualifications and Skills
Only those candidates can apply who:

• are available for the work from home job/internship
• can start the work from home job/internship immediately
• are available for a duration of 6 months
• have relevant skills and interests