Digital Marketing Manager
at A modern online clothing store for women, funded by Y-Combin
Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
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Wifi Dabba provides internet infrastructure for homes & offices. We build & deploy networks that are faster and more affordable. Our full-stack approach combines hardware, software, and operations so that anyone can easily set up and run a modern network.
About the role
The Marketing team is responsible for driving Dabba's growth and brand affinity. The Marketing team works cross-functionally with sales, partnerships, product, ops, customer success, and design teams.
We are looking for someone to start and lead our editorial team. In this role, you will have the opportunity to help build out the new function, establish our editorial and content strategy across all of our owned platforms, and help drive new business and the adoption of Dabba's products and services. You will work closely with Dabba's founders and cross-functional leadership teams.
We are looking for people who are excited to work on complex problems, enjoy learning and working with others, and above all, are kind and ambitious. We are building for the long term and just getting started. We'd love your help.
You will have an impact by
Developing Dabba's editorial strategy to increase awareness and trust
Creating and maintaining editorial calendars that align with the rest of the business’s priorities, including demand generation campaigns, product launches, and SEO
Owning and maintaining Dabba's blog, resources and guides, working collaboratively with stakeholders to develop relevant and timely content
Writing, reviewing, and editing short and long-form content, including website copy, white papers, and blogs
Collaborating with our subject matter experts (product, engineering, operations teams) to develop helpful and impactful written pieces for our target audiences
Creating and driving our SEO strategy to increase top-of-funnel awareness
Define, document, and maintain our style guides and editorial guidelines
You might be a good fit if
You have 5+ years of experience in B2B content marketing
You have excellent writing and editing skills
You have a proven track record of developing engaging content that drives business results across the funnel
You have experience copyediting and developing style guides
You demonstrate strong collaboration, decision-making, and communication skills
You are results-oriented and self-motivated, able to think strategically and execute tactically
You can effectively communicate value propositions and drive initiatives across diverse audiences
You are highly resilient and remain optimistic in the face of adversity — you see the challenge as an opportunity for growth and impact
You possess strong research skills and are naturally curious — you love learning new things and are excited to teach others new concepts
You are collaborative and enjoy working on teams
You are an excellent internal communicator
You excited about building strong content programs within a company that is positioned with aggressive growth goals
You are hyper-organized about prioritizing project requests and committing to deadlines
If you are interested in joining us
We encourage you to reach out even if your experience doesn't precisely match this job description. We operate with a growth mindset and expect ourselves and our colleagues to have the capacity and desire for ongoing growth.
Tell us a little bit about yourself and why you are interested in what we are doing
Attach your resume
Include the URL to your LinkedIn
JOB OVERVIEW:
We are looking for an HR and Admin person responsible for managing all the aspects of the company's administration and Human Resources inclusive of the entire processes and practices. Your primary focus will be in organizational development by enforcing the defined company policies, processing the internal arrangements.
The key objective is to impart corporate values and enable business success through the stream of human resources that consists of job design, business ethics,employment cycle,talent management, and facilities management services.
WHAT YOU WILL DO-
- Key ownership in implementation of Business and located HR strategies within the process, team and adhere to company policies/practices.
- Will be the single point of contact for employees and managers for employee related dimensions.
- Ensuring compliance, regulating audits,managing staff wellness.
- Make high-judgment recommendations in the absence of clear guidance from leadership and must have an uncompromising attitude to maintain the decorum of the professional environment.
- Identify the training resources to train the employees in the core functions by measuring the effectiveness of the training and validate the same through feedback and monthly review process with the help of the respective Team Leads and Manager of the Research Department.
- Monthly attrition analysis to track and address undesirable attrition.
REQUIRED SKILLS & QUALIFICATIONS:
- Proven experience in HR and Admin roles.
- People Management skills
- Coaching, Listening, Analytical skills
- Good number orientation
- Strong functional skills in HR area of expertise, ability to resolve conflicts and build teams
- Excellent telephone, verbal, and written communication skill
- Sound knowledge of labor laws and practices.
- Excellent computer skills especially with MS-Office (Excel, PPT)
PREFERRED SKILLS & QUALIFICATIONS:
- Minimum 5 years of experience into the domain of Human Resource and Administration.
- Bachelor’s degree / Master’s degree in Human Resources or related field.
EMPLOYMENT TYPE: Full-Time
LOCATION: In-Office –Jaipur, India
SHIFT TIMINGS: 8pm to 5am IST (Night Shift)
- Six days a week, second and fourth Saturdays off.
- The concerned POC will be following the US Calendar.
Data Sutram is a Alternate Data Intelligence Enterprise that uses the power of external data sources to create key insights that generate value for businesses. It is one of the fastest growing companies in the space of Artificial Intelligence & Location Analytics in India and is funded by Indian Angel Network (IAN), 100x.VC (led by Sanjay Mehta) and the IIFL Fintech Fund (2021). It has been recognized as one of the ten startups in NetApp Global Accelerator Programme.
About the Role:
As Product (UX/UI) Designer at Data Sutram, you will be responsible for collecting and translating user insights into delightful experiences. Ultimately, you shall create both functional and appealing beautiful features that address our customer's needs and help us grow our customer base. You will use your creativity and eye for design – along with your technical knowledge – to develop great experiences. You'll work with a product manager, communications strategist and our development team. Together you shall deliver UI mockups, prototypes, MVPs and final products.
In this role, you'll have the privilege of being the voice of our customers and translate their needs into user-friendly designs. You will have a direct impact on the customer's user-experience of our product.
Responsibilities:
- Gather and evaluate user requirements in collaboration with product managers and engineers
- Illustrate design ideas using storyboards, process flows and sitemaps
- Design graphic user interface elements, like menus, tabs and widgets
- Build page navigation buttons and search fields
- Develop UI mockups and prototypes that clearly illustrate how sites function and look like
- Create original graphic designs & videos for marketing Data Sutram products.
- Prepare and present rough drafts to internal teams and key stakeholders
- Interact with customers to identify and troubleshoot UX problems (e.g. responsiveness)
- Create Style Systems for DS Products of the future.
Skill Requirements:
- You know how to distill simplicity from complex user requirements.
- You know how to use the tools of the trade like, Figma, Sketch, Invision, Photoshop, Marvel, Overflow.
- You have experience in Product Marketing.
- You have experience with user research and translating insights from research to your designs.
- You have great communication skills both when interfacing with customers as well as when working with your team.
- Video Editing experience. (appreciated)
- You are able to lead complex projects from scratch.
Experience:
2-3 years of experience in UI/UX design
Mandatory Requirements
- Strong MVCC frontend development experience in Angular, React, Vue, Angularjs, REDUX, or similar frameworks
- Strong foundation skills in HTML, CSS, SASS, LESS, SCSS, Javascript, OO Javascript (OOJS), and JQuery
- Responsive design techniques, highly proficient with strong security and performance optimization techniques.
- Experience building reusable components using modern techniques
- Experience building PWA and Hybrid applications using Ionic, React Native, etc. is a plus
- If you don’t have experience with MVCC frameworks like Angular, we will still consider if your fundamental skills (HTML, CSS, JS) are strong
- 3 - 6 Years of Experience in Golang Development
- Understands requirements well and comes up with an efficient design
- Develops complex, well-backed and bug-free products.
- Estimates accurately.
- Takes well-reasoned tech decisions keeping in mind goals and trade-offs
- Become a go-to person in more than one area. Provide technical mentoring to team
- Communicates clearly, gets clarifications, and establishes expectations for all parties
- Helps establish SDLC best practices and high standards of code quality
- Demonstrates excellent problem solving & debugging skills
- Proactively identifies and resolves issues in requirements, design, and code
Ideal Candidate Profile:
- Solid experience in Golang is a must.
- Solid understanding of Apache Products.
- Should have experience in cloud computing (AWS is desired).
- Has an ability to quickly learn and contribute in multiple codebases
- Overcomes roadblocks and requires minimal oversight
- Takes initiatives to fix issues/tech debts before assigned to him/her
- Able to deep dive into the codebase and advise QA of possible regression impact
- Communicates tech decisions through design docs and tech talks
- Has delivered projects with end-to-end accountability
- Keeps track of industry trends and introduces the right tech/ tools for a given job
- Excellent understanding of software engineering practices,
- Design Patterns, Data Structures, Algorithms
- Experience in product-driven organization
Full Time position
Work Location:Hyderabad
Experience level: 3 to 5 years
Mandatory Skills:Python, Django/Flask and Rest API
Package:Upto 20 LPA
Job Description:
--Experience in web application development using Python, Django/Flask.
--Proficient in developing REST API's, Integration and familiar with JSON formatted data.
--Good to have knowledge in front-end frameworks like Vue.js/Angular/React.js
--Writing high quality code with best practices based on technical requirement.
--Hands-on experience in analysis, design, coding, and implementation of complex, custom-built software products.
--Should have experience in Database, preferably Redis.
--Experience in working with Git or equivalent code management / version control system with best practices.
--Good to have knowledge in Elasticsearch, AWS, Docker.
--Should have interest to explore and work on Cyber Security domain.
--Experience with Agile development methods.
--Should have strong analytical and logical skills.
--Should be good at fundamentals: Data Structures, Algorithms, Programming Languages, Distributed Systems, and Information retrieval.
--Should have good communication skills and client facing experience.
Care to sharpen your skillset and use the same to impact millions of people living in our cities? Aspiring for an entry into the vibrant startup world of Bangalore?
Here is one chance: Designer @ Woolly Farms
- Design a pamphlet
- Idea - Woolly Farm is near by , come and get your produce - Should include the specialties of Woolly
- An Email template
- Greeting new subscribers
- A social media design promoting Oyster mushroom
Location: Kurla (Mumbai)
B2C sales/Inside Sales
Experience: 2-4 years into B2C/Inside sales (Mandatory)
Excellent communication is must
Compensation: Upto 6LPA
Immediate Joining
Max Age: 30