
Digital Marketing Manager
at A modern online clothing store for women, funded by Y-Combin
Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus

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• Career growth. With market-leading training and an unwavering commitment to owning your career plan, you can grow your career to new heights. • Real rewards. We offer competitive and transparent pay practices, top-of-the-range wellbeing programs, and brilliant opt-in benefits. Because we believe companies should offer more than just a salary. • Meaningful purpose. Our products and solutions have real-life impact on people and organizations across the globe. Our innovations make a difference. • Life flexibility. We want you to bring your best self to work every day. We understand that you can only do that with quality time to care for yourself, your loved ones and your community. • An inspiring culture. Find yourself surrounded by leaders that care, invested teammates, and like-minded groups where you’ll feel at home. • Industry leadership. Play your part in a fast-growing organization known for excellence, profitability, and stability.
What you’ll do:
• Work alongside Software Engineers to develop cool new features and enhancements in our platform services space that will delight our customers • Participate in elaboration and design sessions to understand and refine requirements to be implemented • Build unit tests and automation test suites to ensure our products deliver the highest quality • Collaborate with scrum team members during sprint planning and daily standups and share your accomplishments during sprint reviews • Provide constructive and honest feedback during code reviews and sprint retrospectives • Work with Enterprise Architects to design our services
What you’ll need:
• 8+ years full-stack software development experience, ideally in a SaaS or micro service-based system • Experience with our technology stack: .NET, C#, SQL, React, Web APIs and entity framework; AWS preferred • Exposure to design principles such as: SOLID/DRY design, Objectoriented design patterns, N-Tier software architecture, threading and synchronization, relational database design, etc. • A passion for problem solving and innovation with the desire to learn and grow • Ability to work well in a remote team environment and attitude to focus on team specific goals and objectives • Ability to drive results through your job competencies of collaboration, software programming and development, and technical problem solving • Ability to drive results through NAVEX core competencies of accountability, customer focus, drives results and instills trust
About Merito :-
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
Brief Description about the Role :-
- Responsibilities will include understanding requirements, helping to define a product vision and strategy, and working with engineers to execute it.
- Assume ownership of products of the portal including defining scope and developing requirements for new and advanced products as well as upgrades and progressive releases for existing products.
- The position is responsible for developing a variety of application-based products and features across all of the digital platforms (mobile devices, Web browser, connected TVs, etc.).
- Manage all aspects of the product lifecycle, including problem definition, product strategy/roadmap, customer needs, requirement/use case definition.
- Should be data obsessed. Derive insights from data and use the same for product improvements and iterations. Also educate cross functional teams with actionable derived from deep data insights.
- Strong Project Management execution skills are a given; including but not limited to creating clear roadmaps; cross-functional collaboration; relentless prioritization;
understanding the difference between experiment, MVP, and whole-product.
- Should be very hands-on and detail oriented. Constantly test his own products and write and define product specs and wireframes from scratch
- Structure, develop and enhance products to meet transactional requirements of Large Factories, local Corporates, Utility companies, Fleet operators, SME, Small Business units and Unorganised Business entities.
- A solid team player and a leader
The key deliverables are :-
- Responsible for managing and leading the complete product lifecycle
- Ability to lead a team and work cross functionally with other teams from- Engineering, Marketing, Buss Dev and Design
- Create Product flows, wireframes, and prototypes . Work with QA team to check all the corner cases possible for feature development
- Identify market requirements, create preliminary design concepts and drive the implementation of the overall product roadmap.
- Define business requirements and partner with tech teams to develop solutions that meet these requirements.
- Responsible for analyzing customer needs, competitive offerings and provide direction on best practices and emerging trends in relation to new age tech capabilities.
- Responsible for innovative feature conceptualization, designing wireframes, documenting PRDs to enhance site usability & profitability.
- Responsible for developing customer wire-frames and use cases and ensure optimal level of customer services
- Analyze all customer requirements and monitor requests and manage all defects in products for all monthly releases.
- Responsible for developing new UI designs using web technologies.
Educational Qualifications & Experience :-
- Graduates from Tier 1 institutes with experience of product management (preferably in an e-commerce/products industry)
-6-10 years of relevant experience in Product Management.
Skill sets :-
- Over obsessive understanding of the user on the internet.
- Product management experience, preferably in a large scale web environment. Experience of being in a start up will be an added plus.
- Hands on ability to execute independently.
- Strong strategy, analytical, and communication skills.
- Ability to solve complex issues to achieve objectives and deliver results on multiple projects in a complex, fast-moving environment.
- Strong business management and analysis skills. P&L experience a plus.
Core Competencies :-
- Ability to solve complex issues to achieve objectives and deliver results on multiple projects in a complex, fast-moving environment.
- Should understand the building of products in an internet space.
- Should have the sense for growing the product & also a business sense.
- Understanding of iOS and Android platform capabilities and familiarity with developer ecosystems Proven ability to work in cross-functional environments including sales, marketing, business management, customer support and engineering teams.
- 2+ years of experience in Front React Native development
- Experienced in using Mobile Views on iOS and Android
- Good understanding of MVC frameworks
- A knack for writing clean, readable React-Native code
- Solid understanding of object-oriented programming
- Understanding Agile Development and Scrum practices
- Familiarity with version control Git (Github or Gitlab)
Primary responsibilities:
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- Designing systems with Solr, Akka, Cassandra, Kafka
- Algorithmic development with primary focus Machine Learning
- Working with rapid and innovative development methodologies like: Kanban, Continuous Integration and Daily deployments
- Participation in design and code reviews and recommend improvements
- Unit testing with JUnit, Performance testing and tuning
- Coordination with internal and external teams
- Mentoring junior engineers
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