Digital Marketing Manager
Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
About A modern online clothing store for women, funded by Y-Combin
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Desired Candidate Profile:
- Minimum of 1 year experience, preferably within digital marketing.
- Strong written and verbal communication.
- Proficient in the use of Microsoft Office packages.
Roles & Responsibilities:
- Develop and implement SEO and PPC strategies.
- Oversee and understand social media strategies.
- Manage and maintain the organization’s websites.
- Write and optimize content for the website and social networking accounts.
- Track and analyze website traffic flow and provide regular internal reports.
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
- Edit and post videos, podcasts and audio content to online sites.
1. Manage the Acquisition and retention Funnels for the Manufacturer and
Retailer business lines
2. Manage growth metrics like CAC and Cost of Retention for the Retailer product
3. Manage the Optimization and Automation of the above funnels in collaboration with
the Product team
4. Formulate & execute ROI driven Marketing strategies for all aspects
5. Work closely with the Business, Product and Customer Delight Leaders
7. Define processes for the marketing team to ease and optimize intra and inter team
as well as external communications
Build the Marketing Vision
1. Be the voice of the users internally and the voice of brand externally
2. Stay on top of changing trends and strategic priorities through in-depth data
analysis to predict user behavior
3. Gain a deeper understanding of the market and the customer
4. Follow OKR framework religiously and manage implementation at all levels
Nurture the Culture
1. Sustain innovation and experimentation as part of the Growth process
2. Respect and value user-facing teams and their experience and try to learn as much
as possible from them
3. Impart data-driven decision making habits coupled with intuitive experimentation on
the basis of user understanding
4. Know when to pull the plug and switch to a new initiative as per the need
5. Be quick at decision making and stay highly purpose-driven
Perks
● Work with the Founding team to create one of the MOST Valued B2B companies in
times to come
● Be a pioneer in an emerging and futuristic business space
● Opportunity to create an impact as a C-Suite leader
● Massive learning and execution opportunities at a large scale
● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve
Opportunity
We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
What you can expect in the next 12 months
Within 1 month |
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Within 3 months |
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Within 6 months |
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Within 12 months |
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- Develop optimization strategies that increase the companys search engine results rankings.
- Research SEO keywords to use throughout the companys website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
Job Description : SEO executive (4-5 years of exp)
We are looking for someone who has -
- Deep knowledge of offpage and preferably good knowledge of onpage
- Worked on increasing rankings, traffic, content marketing.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Excellent time management skills.
- Solid knowledge of Backlinks
- Experience in HTML coding and JavaScript.
- Understanding of what works for and against Google’s algorithms.
- Keeps upgrading knowledge.
- Experience in using tools like Ahrefs, SEMrush and others
- Good communication skills.
Key Responsibilities
The Candidiate is responsible for driving the success of LoyaltyXpert’s Services & brand promise in the Indian Market. This person will:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (LinekdIn, Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Job Responsibilities...
- Training students in Digital Marketing.
- Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) .
- Develop and execute influencer marketing strategies and creative
campaigns
- Identify and build relationships with prominent influencers
- Building an influencer ecosystem for e-commerce/start-ups.
- Research relevant influencers and contact them.
- Build good relationships with influencers.
- Negotiating with influencers
- Monitor influencer activity, analyse their performance, identify areas
of improvement, and recommend
- Research relevant industry experts, competitors.
- Brainstorm new, creative approaches to influencer/ affiliate/
collaboration campaigns.
- Liaising with the marketing team to create and coordinate
marketing strateg