
Digital Marketing Manager
at A modern online clothing store for women, funded by Y-Combin
Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus

Similar jobs
We are seeking a highly skilled and motivated Senior Full stack Developer to join our dynamic team. As a Senior Full stack Developer, you will be responsible for designing, developing, and maintaining software solutions that drive our business forward. If you are passionate about technology, possess a strong background in .NET Core, JavaScript, WebAPI, Angular(2+) versions, Azure SQL, and other relevant software tools, and are excited about the opportunity to work on challenging projects, we want to hear from you.
Responsibilities:
Collaborate with cross-functional teams to understand project requirements and deliver high-quality software solutions.
Design and develop robust and scalable software applications using .NET Core, JavaScript, WebAPI, and Angular(2+) versions.
Write clean, maintainable, and efficient code while adhering to best practices and coding standards.
Perform code reviews and provide constructive feedback to team members.
Troubleshoot and debug software issues, identify bottlenecks, and implement effective solutions.
Optimize application performance and ensure scalability.
Collaborate with front-end and back-end developers to integrate user-facing elements with server-side logic.
Stay up-to-date with emerging technologies and trends in the software development industry.
Mentor junior team members and provide technical guidance.
Qualifications:
Bachelor's degree in Computer Science, Software Engineering, or a related field (or equivalent work experience).
5+ years Experience as a Full stack Developer with expertise in .NET Core, JavaScript, WebAPI, Angular(2+) versions, and Azure SQL.
Strong proficiency in database design, including Azure SQL or similar relational database technologies.
Solid understanding of software architecture and design patterns.
Proficiency in front-end technologies such as HTML5, CSS3, and JavaScript.
Experience with RESTful APIs and web services.
Familiarity with source code management tools (e.g., Git).
Excellent problem-solving skills and attention to detail.
Strong communication and collaboration skills.
Ability to work independently and as part of a team.
Continuous learner with a passion for staying current with industry trends and technologies.
Preferred Qualifications:
Master's degree in Computer Science or a related field.
Certification in relevant technologies or frameworks.
Experience with cloud platforms (e.g., Azure, Azure Data Factory, Azure B2C, Azure Storage).
Knowledge of DevOps practices and tools.
Previous experience in Agile/Scrum development methodologies.

Job description
Key Responsibilities
- Counsel potential students to help them understand our various courses and make better learning choices.
- Conduct detailed profiling of the learner to understand the student career aspirations and learning ability and pitch the right program
- Managing the complete sales closing life cycle for leads assigned. This will include understanding the lead profile, identifying the need, pitching the right course, sales closing, and post sales relationship management.
- Execute prompt inquiries, follow-ups with leads through phone and emails.
- Build sales pipeline/opportunities to achieve the assigned targets
- Fee tracking and follow up.
- Adhere to sales process, productivity, and quality parameters.
- Increase individual conversions • Generate leads through referrals & improve conversion
- Generate leads through referrals & improve conversions on those leads
Skill Requirements
- 1-5 years of total experience and 1-3 years of core sales/ student counseling experience.
- Should have completed graduation/post-graduation
- Should have experience working on CRM
- Should have good knowledge of MS Office and Outlook. He/she should be adept in excel • Should be a quick learner and should be able to multitask.
- Should be willing to work on our regular shift (10 am – 7 pm)
- Should be willing to work on weekends on a rotation basis
- Preferences will be given to candidates from technology/Edu-tech sales background
- Excellent English communication skills (both oral and written) and be able to persuade interested prospects.
Ability to understand aspirations of learners and offer expert career advice, drive to exceed assigned targets.
- 3+ Years of experience in Product Management from product company
- Experience in managing product roadmaps and timelines
- Track record of execution and deploying the highest quality product on time with high adoption metrics
- Strong leadership, listening, and cross-functional management skills
- Ability to work with leadership with clear and concise communication
- Ability to effectively prioritize, manage projects, and multi-task in a fast-paced, cross-functional organization
Software Development Engineer (III) @ REBEL FOODS
We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast. The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods current presence in 7 countries (India, Indonesia, UAE, UK, Malaysia, Singapore, Bangladesh) with 15 + brands and 3500+ internet restaurants has been built on a simple system - The Rebel Operating Model. While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.
We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.
https://jaydeep-barman.medium.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe">Link
https://jaydeep-barman.medium.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8">Link 1
https://medium.com/faasos-story/winning-the-last-frontier-for-consumer-internet-5f2a659c43db">Link 2
https://medium.com/faasos-story/a-unique-take-on-food-tech-dcef8c51ba41">Link 3
An opportunity to revolutionize the restaurant industry
Here, at Rebel Foods, we are using technology and automation to disrupt the traditional food industry. We are focused on building an operating system for Cloud Kitchens - using the most innovative technologies - to provide the best food experiences for our customers.
You will enjoy working with us, if:
- You are passionate about using technology to solve customer problems
- You are a software craftsman or craftswoman who is obsessed with high quality software
- You have a flair for good design and architecture
- You are unafraid of rearchitecting or refactoring code to improve it
- You are willing to dive deep to solve complex software issues
- You are a teacher and mentor
Our technology ecosystem:
- Languages: Java, Typescript, Javascript, Ruby
- Frameworks: Spring Boot, NodeJS, ExpressJS
- Databases: AWS Aurora, MySQL, MongoDB
- Cloud: AWS
- Microservices, Service Oriented Architecture: REST APIs, Caching, Messaging, Logging, Monitoring and Alerting
- CI/CD and DevOps
- Bitbucket, Jira
You will mostly spend time on the following:
- Leading the design and implementation of software systems
- Driving engineering initiatives across teams with a focus on quality, maintainability, availability, scalability, security, performance and stability
- Writing efficient, maintainable, scalable, high quality code
- Reviewing code and tests
- Refactoring and improving code
- Teaching and mentoring team members
We’re excited about you if you have:
- At least 4+ years of experience in software development, including experience building microservices and distributed systems
- Excellent programming skills in one or more languages: Java, C#, C++, Typescript, Javascript, Python or Ruby
- Experience working in Cloud environments: AWS, Azure, GCP
- Experience building secure, configurable, observable services
- Excellent troubleshooting and problem-solving skills
- The ability to work in an Agile environment
- The ability to collaborate effectively within and across engineering, product and business teams
We value engineers who are:
- Crazy about customer experience
- Willing to challenge the status quo and innovate
- Obsessed with quality, performance and frugality
- Willing to take complete responsibility and ownership of results
- Team players, teachers, mentors
The Rebel Culture
We believe in empowering and growing people to perform the best at their job functions. We follow outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind.
https://www.slideshare.net/">Link 4
- Full Stack developer (Java/JavaScript): (experience 3 to 6 years)
- Experience in designing multithreaded/concurrent/distributed systems.
- Experience in Java/Kotlin or JavaScript is required (3+ years).
- Experience in working on scalable non-blocking server side frameworks like Spring stack(2+ years)
- Experience with both SQL and NoSQL databases, Message brokers. ex: Postgres/MySQL, MongoDB/DynamoDB/Redis/Neo4j, Kafka (2 +years)
- Experience in Front end language and frameworks. JavaScript, must be an expert in one of the front end frameworks (ex: React) (2+)
- Understand cloud technologies and should have deployed applications or products in popular cloud platforms like AWS, GCP, MS Azure, etc (2+ years).
Optional:
- Experience with BigData is a big plus
- Knowledge of functional programming principles is a plus.
- Experience in HTML5 and CSS3
Liaison with schools and colleges in Mumbai
Good knowledge / contacts with schools and colleges
Experience in the education sector is preferred.
- Ability to write compelling copy thats catchy, relevant, and completely error-free
- Identify high-performing keywords, topics and formats, and build a roadmap for content projects
- Research markets and industries to compare and create content that is innovative and original
- Establish workflow for identifying, creating, publishing, and repurposing content
- Ability to write a wide variety of content in the career space for multiple platforms (blog, website, emails, social updates, guides, ebooks, etc.)
- Consistently brainstorm and collaborate with the team for new ideas and strategies
Skills Required:
Writing & grammar skills, Research skills, Detail-oriented, Quality check,
Editing & proof-reading, Interpersonal skills, Ability to generate ideas,
Team player, Result-driven
Good to have Skills:
SEO
About AmbitionBox:
AmbitionBox is a career advisory platform founded in 2015. Our vision is to empower people in achieving their career aspirations. With 20 Lakh+ Company reviews, 40 Lakh+ Salaries and 2 Lakh+ Interview questions, AmbitionBox helps more than 15 Lakh people every month to make informed career choices.
In Oct 2016, AmbitionBox was acquired by Naukri.com to benefit 50 Million+ job seekers on its platform.
What can you find on AmbitionBox?
Workplace transparency is the key to our mission at AmbitionBox. We offer Company reviews, Salaries, Interview questions, Company information, Salary calculator, and more.
With more than 60 Lakh contributors, the information available on our platform is user-generated, i.e. shared by real employees. Thus, providing the most trusted insights about companies to make informed career choices.
Why Join AmbitionBox’s Team?
Working at AmbitionBox will give you a unique learning experience by providing high career growth in a fast-paced startup-like environment, along with the perks and benefits of working in a large tech company.
Perks of joining us:
End-to-end ownership of tasks.
Freedom to innovate and experiment.
Work on projects that bring impact.
Wear multiple hats. (Why? Because that’s the future!)
What are we looking for in you?
We are looking for talented individuals who believe there is a need to disrupt old methods and are truly committed and driven to make it happen.
Diplomas and degrees do not matter. We are looking for unique personalities who wish to invest themselves in a growing startup.
Besides relevant knowledge in the field, do you think you have the below-mentioned traits? If yes, come and meet us!
You are a nice person (Yes, we value good human beings),
You are a team player,
You have excellent interpersonal skills,
You have an eye for detail,
You are dynamic and enthusiastic,
You are positive,
You are curious,
You have a passion for building products and solving intriguing problems.
Are you funny and love to party? Even better!
We value people who know how to work and have fun at the same time.
What else to expect?
As part of AmbitionBox, you will:
- be welcomed by warm and gracious people and start discovering our story,
- be encouraged, motivated, and trained so that you get better at what you do,
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- make wonderful memories.



