Digital Marketing Executive at Software Company · Vadodara, Baroda, Gujarat · 1 - 5 years · ₹3L - ₹4L / yr · Posted 27 Mar 2026

Job Title: Marketing Executive
Job Overview:
We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to
plan, implement, and monitor marketing activities end-to-end.
The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal
supervision.
Key Responsibilities:
1. Marketing Strategy & Execution (Core Responsibility)
• Develop and execute quarterly and annual marketing plans.
• Plan and implement campaigns for product promotion, lead generation, and brand building.
• Ensure consistent branding and messaging across all channels.
• Collaborate with sales, product, and leadership teams to align marketing initiatives
with business goals.
2. Digital Marketing (Part of the Role)
PPC & Lead Generation
• Plan, manage, and optimise Google Ads and other paid campaigns.
• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
• Develop effective ad copies and assist with landing page enhancements.
SEO & Website Management
• Implement on-page/off-page SEO strategies to improve organic search visibility.
• Conduct keyword research, optimise content, and review analytics.
• Coordinate with design/content teams to ensure SEO standards are met.
3. Brand, Content & Communication
• Oversee the creation of marketing content — blogs, emails, social posts, brochures,
case studies, videos, and presentations.
• Maintain brand guidelines and ensure cohesive communication across the
organisation.
• Work with internal and external creative teams for design and content execution.
4. Exhibitions, Events & Offline Marketing
• Lead planning and execution of marketing for exhibitions and trade shows.
• Support stall layout planning, branding materials, and event promotions.
• Manage lead handling and coordination before, during, and after events.
5. Lead Management & CRM Collaboration
• Ensure prompt assignment of incoming leads to the respective territory managers.
• Track lead flow, progress, and campaign effectiveness.
• Work closely with the sales team to improve follow-up quality and conversion tracking.
6. Market Research & Data Management
• Conduct competitive research, pricing insights, and industry analysis.
• Prepare scraping data and market intelligence reports.
• Support management with MIS and performance dashboards.
7. Performance Analysis & Reporting
• Monitor marketing KPIs across both digital and offline activities.
• Prepare regular performance reports with insights and improvement suggestions.
• Conduct A/B tests and track results for continuous optimisation.
Requirements:
• Excellent communication, planning, and coordination skills.
• 1–5+ years of experience in a marketing role (preferably B2B).
• Strong understanding of digital marketing (PPC, SEO, analytics).
• Ability to independently manage marketing activities with high ownership.
• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.
• Understanding of website platforms (WordPress, CMS tools).
• Ability to manage multiple projects and meet deadlines.
Desirable Skills:
• Experience with LinkedIn, Facebook, and Instagram marketing.
• Knowledge of email marketing tools or automation platforms.
• Creative thinking and copywriting ability.
• Google certifications are an added advantage.
Qualifications:
• Degree in Marketing, Business, Communications, IT, or a related field.
Location: Vadodara

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JOB DESCRIPTION
Job Title: Digital Marketing Executive
Job Type: Full time
Work Location: Noida sec 62
About Us:-
Tikshark is a creative digital marketing and advertising agency. It provides a variety of online marketing and branding solutions designed to help businesses grow their online presence and reach their target audiences effectively. We specialize in providing comprehensive digital solutions designed to help businesses across the globe achieve their marketing and branding goals. At Tikshark, we don’t just market brands — we make them memorable. Our digital solutions drive visibility, engagement, and success.
JOB SUMMARY:-
We are looking for a passionate and innovative Digital Marketer to join our team at Tikshark. As part of TikShark’s team, you will help build strong digital brand presence and deliver measurable marketing impact for diverse clients. We aren't just hiring for a role; we're hiring for potential.
Roles and Responsibilities:-
· Develop and execute comprehensive digital marketing strategies aligned with client and company goals.
· Design and run paid advertising campaigns on Google Ads, Meta Ads, and other digital platforms to drive traffic and lead generation.
· Coordinate with graphic designers, video editors, and content writers to develop high-quality marketing creative.
· Research competitor activities, market trends, and emerging digital tools to stay ahead in the industry.
· Monitor and analyse campaign performance using tools such as Google Analytics, Meta Business Suite, and Search Console.
· Prepare performance reports, derive insights, and recommend improvements for better ROI.
· Assist in website content updates and landing page optimization to enhance user experience.
· Support influencer marketing and brand collaboration campaigns when required.
Preferred Skills:-
· Strong understanding of SMM, SMO, Digital Marketing fundamentals, and content strategy and email marketing tools.
. Experience in meta ads or google ads and running campaigns.
· Analytical mind set with familiarity in web analytics tools.
· Excellent communication, creativity, and attention to detail.
· Understanding of B2B and B2C marketing concepts.
· Prior experience in social media management is an added advantage.
· Plan, execute, and manage WhatsApp marketing campaigns to engage prospects and customers.
· Knowledge of AI is also an added advantage and utilizing AI tools accordingly for content creation, chat automation, campaign optimization, and analytics.
Benefits:
- Competitive salary
- Professional development opportunities
- Collaborative and vibrant work environment
Experience Required
· 1 – 2 Years (Fresher’s can apply)
Education:
- Bachelor's (Preferred)
Language:
- English (Required)
Company Name - Savex Technologies Pvt. Ltd.
Responsibilities
Digital Marketing Executive
We are looking for a results-driven Digital Marketing Executive to plan, run and optimise paid, organic, social and marketplace campaigns that drive traffic, leads and sales.
Responsibilities
- Develop digital strategies for hardware - Gaming product
- Manage SEO, PPC-Google Ads and Facebook Ads, Meta Ads, Social media, Paid Ads, Performance marketing, E-commerce marketing.
Perks and benefits
Health insurance, Annual bonus, Performance bonus, Provident fund
Qualification:
• Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.
• MBA in Marketing (preferred, not mandatory).
Key Skills & Experience
• 3–5 years of hands-on experience in digital and performance marketing.
• Strong working knowledge of Google Ads, Meta Ads Manager, Amazon Ads and Flipkart Ads.
• Experience with Google Analytics 4, Google Search Console, Meta Pixel and conversion tracking.
• Sound understanding of SEO, PPC, social media marketing and campaign KPIs (CPC, CTR, CPL, ROAS, ACoS).
• Analytical mindset with the ability to read data and optimise campaigns for ROI.
• Good communication, coordination and reporting skills.
Develop and execute marketing strategies aligned with business objectives.
Plan and manage digital marketing campaigns across multiple channels.
Manage SEO, SEM, social media, email marketing, and content marketing activities.
Develop strategies to increase website traffic, leads, and conversions.
Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.
Conduct market and competitor research to identify trends and opportunities.
Plan and execute lead-generation campaigns.
Monitor campaign performance and optimize marketing activities based on data.
Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.
Collaborate with sales, product, design, and other teams.
Manage marketing budgets and ensure effective allocation of resources.
Build and maintain brand consistency across marketing channels.
Prepare regular marketing performance reports for management.
Surya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.
Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
Manage social media platforms and create engaging content strategies.
Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.
Generate qualified leads and support sales teams through digital marketing initiatives.
Monitor industry trends, digital marketing tools, and competitor activities.
Prepare weekly and monthly performance reports with actionable insights.
Required Skills
Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
Job Description: Digital Marketing & Strategist
Experience: 4+ Years
Role Overview:
We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.
Job Objectives:
- Build a strong online presence for the company.
- Increase brand awareness across digital platforms.
- Generate quality leads through digital marketing campaigns.
- Improve website traffic and audience engagement.
- Track marketing performance and achieve business goals.
Key Responsibilities:
- Plan and execute digital marketing strategies.
- Manage social media platforms and create engaging content.
- Plan and publish content for social media, websites, blogs, and other digital platforms.
- Support brand building through creative campaigns and marketing activities.
- Work with the sales and creative teams on presentations, case studies and other marketing materials.
- Monitor campaign performance and improve results based on data.
- Track website traffic, leads, and social media engagement.
- Research competitors, market trends, and new marketing opportunities.
- Coordinate with internal teams to complete marketing projects on time.
Required Skills:
- 4+ years of experience in digital marketing and strategy.
- Good knowledge of digital marketing channels and brand building.
- Strong content writing, communication, and creative skills.
- Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity
- Excellent analytic skills marketing campaigns and drive result and improvise the performance.
- Good project management and team coordination skills.
Tools Knowledge:
- Google Analytics 4 (GA4): To track website traffic and user behaviour.
- Google Search Console: To monitor website search performance.
- Google Ads: To run paid advertising campaigns.
- Meta Ads Manager: To manage Facebook and Instagram ads.
- Other Advertising Platforms: Good knowledge of YouTube Ads and other relevant platforms based on business needs.
- SEO Tools: SEMrush, Ahrefs, or similar tools.
- Content & Design Tools: Canva, Adobe Express, or similar tools.
- Reporting Tools: Google Sheets, Excel, and Looker Studio.
- AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.
Preferred Qualities:
- Creative and willing to learn new marketing trends.
- Able to manage multiple tasks and meet deadlines.
- Comfortable working with different teams.
- Focused on results, business growth, and continuous improvement.
Digital Marketing Expert - B2B ABM & Performance
About ProductNova:
ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.
For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.
For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.
We are also building our own B2B SaaS Products
The Role:
As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.
Key Responsibilities:
B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.
ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.
Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.
Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.
Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.
Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.
Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.
Qualifications:
- Any professional degree/MBA in Digital marketing.
- Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
- Strong leadership skills with the ability to motivate a high-performing team.
- In-depth knowledge of digital marketing channels, tools, and analytics platforms.
- Exceptional analytical and problem-solving abilities.
- Excellent communication and interpersonal skills.
If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.
We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.
Responsibilities:
● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.
● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.
● Closely involved in cross-checking, approving, and overseeing social media postings.
● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.
● Collaborate with cross-functional teams to address clients' challenges in real time.
● Work closely with graphic designers and video editors to produce compelling visual content.
● Implement digital marketing strategies to enhance brand visibility and drive website traffic
.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.
● Analyze campaign performance metrics and recommend optimizations.
● Stayupdated with digital marketing trends and best practices.
● Provide strategic solutions and act as a thought leader within the team.
● Effectively communicate ideas and strategies to clients.
● Thrive in a fast-paced work environment. Requirements
: ● Minimum3years of working experience as a Marketing Manager.
● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
● Proven experience in project management.
● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.
● Excellent written and verbal communication skills, with the ability to craft engaging content.
● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.
● Ability to work independently and collaboratively in a fast-paced, remote work environment.
● Availability to collaborate during US time zones as needed. Expertise in Software:
● Expertise in Meta suite (Instagram, Facebook, Whatsapp).
● Expertise in Design tools such as Photoshop and Illustrator.
We are launching our technical unit in Kalyan Nagar, Bangalore, and are looking for candidates with strong knowledge and experience in digital marketing, including social media, SEO, and paid advertising.
Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.

We are hiring a Digital Marketing Executive with at least 1 year of relevant experience to manage our end-to-end digital marketing and support operations. The ideal candidate will be responsible for running paid campaigns, improving organic visibility, handling customer queries, and supporting administrative tasks including cold email outreach.
Role & responsibilities
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Conversion tracking)
- Manage Meta Ads (Facebook/Instagram) campaigns from setup to performance analysis
- Handle On-Page SEO (keyword optimization, meta tags, content structuring) and Off-Page SEO (backlinks, directory submissions, guest posting)
- Manage customer support queries via email/chat/calls in a timely and professional manner
- Handle cold emailing campaigns for author acquisition, editorial board outreach, and related activities
- Assist with general administrative and coordination tasks
- Prepare reports on campaign performance, SEO rankings, and outreach metrics
- Use AI tools to improve content creation, campaign optimization, and productivity
- Maintain documentation using MS Word, Excel, and other office tools
Preferred candidate profile
- Minimum 1 year of hands-on experience in digital marketing
- Working knowledge of Google Ads and Meta Ads Manager
- Understanding of On-Page and Off-Page SEO techniques
- Good command of MS Office tools, especially MS Word (formatting, documentation)
- Comfortable using AI tools (ChatGPT, Claude, Canva AI, etc.) for content and productivity
- Strong written and verbal communication skills (English)
- Experience with cold emailing / outreach tools is a plus
- Prior experience in customer support or client handling preferred
- Bachelor's degree in Marketing, Mass Communication, or related field preferred
Good to Have
- Familiarity with website content management
- Basic knowledge of email marketing tools (Mailchimp, etc.)















