Digital Marketing Executive

Strong B2B Tech Sales profiles

Mandatory (Experience 1): Must have a minimum 4+ YOE in B2B SaaS / Enterprise Tech sales, preferably in ERP, CAD, or Factory Automation tools.

Mandatory (Experience 2): At least 3+ YOE selling ERP solutions or CAD Softwares.

Mandatory (Experience 3): Proven track record in offline / field sales and experience in selling complex solutions.

Mandatory (Tools): Proficient in CRM systems (HubSpot, Zoho, Salesforce, etc.) and lead generation tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.)

Mandatory (Company): Experience in B2B SaaS Product companies or IT/Tech Services companies.

Mandatory (Note 1) - Total experience should not be more than 7 Years.

Mandatory (Note 2) - Overall Expected CTC should not be more than

Role: TA Lead

Exp: 8+ Years

CTC: up to 25 LPA

Location: Bangalore

Key Responsibilities:

• Strategic Talent Acquisition: Develop and execute comprehensive talent acquisition strategies aligned with Tanya IT Hub's business objectives and growth plans.
• End-to-End Recruitment Management: Oversee and manage the entire recruitment lifecycle, from requisition creation to offer negotiation and onboarding.
• Team Leadership & Mentorship: Potentially lead and mentor a small team of recruiters, providing guidance, training, and performance feedback.
• Sourcing & attraction: Identify and implement effective sourcing strategies to attract a diverse pool of qualified candidates, utilizing various channels including job boards, social media, professional networks, and direct outreach.
• Employer Branding: Collaborate with marketing and leadership to enhance and promote Tanya IT Hub's employer brand, making us an employer of choice in the IT industry.
• Stakeholder Management: Build strong relationships with hiring managers and department heads, providing expert advice and guidance on recruitment best practices, market trends, and talent availability.

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Job Description

Your primary focus will be development of iOS applications and their integration with back-end services. You will be working alongside other engineers and developers working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and the creation of quality products is essential.

Responsibilities

Design and build applications for the iOS platform

· Ensure the performance, quality, and responsiveness of applications

· Collaborate with a team to define, design, and ship new features

· Identify and correct bottlenecks and fix bugs

· Help maintain code quality, organization, and automation

Skills

· Proficient with Objective-C or Swift {depending on project requirements}, and Cocoa Touch

· Experience with iOS frameworks such as Core Data, Core Animation, etc.

· Experience with offline storage, threading, and performance tuning

· Familiarity with RESTful APIs to connect iOS applications to back-end services

· Knowledge of other web technologies and UI/UX standards

· Understanding of Apple’s design principles and interface guidelines

· Knowledge of low-level C-based libraries is preferred

· Experience with performance and memory tuning with tools {such as Instruments and Shark, depending on project needs}

· Familiarity with cloud message APIs and push notifications

· Knack for bench marking and optimization

· Proficient understanding of code versioning tools {such as Git, Mercurial or SVN}

· Familiarity with continuous integration

Are you passionate about using technology to make people's lives better? Are you interested in becoming a part of one of the hottest trends in the world of start-ups today? Are you excited about joining the online ultra-fast grocery delivery service business pioneer and driving the trend forward? Then this may be the right opportunity for you.

Role and Responsibilities

1. Helping lead the software development lifecycle: technical design, implementation, testing, deployment, and support.
2. Working with cross-functional teams effectively to enable business growth.
3. Proactively identifying engineering bottlenecks and initiating proposals to improve them.
4. Writing high-quality, well-tested code in alignment with industry-wide best practices.
5. Applying a product mindset to back-end systems.
6. 1.  

1. About five years of experience delivering product-quality code in an agile set-up
2. Experience with Golang, REST APIs, Microservice Architecture, Elasticsearch, Redis, Docker, or Kubernetes
3. Understanding of the philosophy of cloud and an experience of maintaining cloud-native services.
4. Experience in designing, building, scaling, and maintaining production services, and knowledge of composing a service-oriented architecture.
5. Experience of working in a fast-paced, rapidly-growing company (Good to Have).
6. Working knowledge of Node.js (Good to Have).
7. 1.  

1. Passionate about technology and making an impact.
2. A perpetual learner, who stretches their boundaries and enjoys new ideas.
3. A doer who takes initiative and works well in a team.
4. 1.  

Who We Are

Blok is a technology-first, online ultra-fast grocery delivery service business, and we are on our way to revolutionize how millions of people across countries consume groceries. We believe in a world where getting everything you need, when you need it, sustainably, is the new normal. And it takes less than 10 minutes.

We believe we are positioned to lead this revolution. Why? Our founding and early team has held senior positions at Deliveroo, Uber, Glovo, Mercadona, or Unilever. We have done this before, and we believe we can do it again. But this time, even better.

Embark on the journey and help us launch the revolution in one of the highest growth industries of the year. Help us shape the new normal.