Digital Marketer

SEO EXECUTIVE

MyYogaTeacher is a US based marketplace for connecting yoga teachers in India with students in the US for 1:1 yoga sessions.The teachers in India earn a good income - sometimes more than top engineers and MBA - whilst providing US based students with personalized yogic and spiritual teaching. MyYogaTeacher is headquartered in the US with technology office Bangalore and is founded by repeat founders and IIT Graduates with a track record of building unicorn-level, successful companies. Check out myyogateacher.com

As a SEO Executive you are responsible for:

• Technical SEO: Implement technical SEO best practices to optimize website structure, performance, and crawlability, ensuring maximum visibility in search engine results pages (SERPs).
• Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our target audience and business objectives.
• Content Optimization: Collaborate with content creators to optimize on-page content for target keywords, user experience, and search engine algorithms.
• Video SEO: Develop and execute strategies to optimize video content for search engines, including YouTube SEO and video metadata optimization.
• AI SEO: Stay updated on the latest trends and advancements in AI-driven SEO techniques, leveraging tools and technologies to improve search visibility and user engagement.
• Backlinking: Develop and execute a comprehensive backlink strategy to build high-quality inbound links from authoritative websites, improving domain authority and search rankings.
• Project Management: Lead and manage SEO projects from conception to execution, ensuring deliverables are completed on time and within budget. Coordinate with cross-functional teams including content, design, and development to implement SEO initiatives effectively.
• Performance Monitoring and Reporting: Monitor website performance, search engine rankings, organic traffic, and other relevant KPIs using analytics tools. Prepare regular reports and insights to track progress and identify opportunities for optimization.

You are qualified if you have:

• A Bachelor’s degree in Marketing, Communications, or related field.
• A Proven experience as an SEO Executive or similar role, with a minimum of 2 years in SEO.
• Are Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Have a strong understanding of search engine algorithms and ranking factors.
• Have excellent analytical and problem-solving skills, with the ability to interpret data and trends to make informed decisions.
• Have exceptional project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Have a continuous learning mindset, staying updated on industry trends and best practices in SEO.

SEO Team Lead Job Description

• Perform keyword research
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
• At least 1 years of experience as SEO team lead or similar role
• Digital Marketing Agencies experience would be preferred Why should you join us:
• · Fixed working timings- 5 days working
• · Attractive Incentives
• · Young & Vibrant work culture
• 
  
• Job Location: Block A-128, Sector-63, Noida
• Salary Package: Depends on skills
• Working Days: Monday to Friday

BookEventz.com welcomes career inquiries from Passionate, Energetic individuals who are interested in working in a startup environment, taking up bigger responsibilities and have interests in the event industry.

If you feel that there is an entrepreneurial drive in you are you are ready for taking bigger challenges then BookEventz.com is a place for you.

Job Responsibilities :

• Learn and devise strategies to drive online traffic to the company website.
• Implement and invest in long-term SEO strategies to drive organic growth
• Plan and execute all web, SEO, email, social media etc. activities
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.

Responsibilities

1. Develop detailed knowledge and understanding of business strategy,

objectives, and goals.

2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.

3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:

. Performance Marketing

1. SEO

2. Email marketing

4. Performance Marketing:

0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.

1. Optimize ads to achieve the lowest cost per lead on the website and

app, without compromising user quality. Closely monitor & optimize

CAC & ROAS.

2. Analyze traffic data, flows, funnels on a detailed city and category level

to identify potential leakages and opportunities to grow.

3. Stay abreast of new tools, trends, and best practices in digital

advertising; test and evaluate their efficacy.

4. Lead efforts to utilize a data and experiments-driven methodology to

improve performance marketing effectiveness.

o Innovate and implement test-and-learn strategies and drive scalable

results.

5. SEO

0. Manage both on-page SEO and off-page SEO for the company.

1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.

2. Identify keyword gap for SEO improvement and map new content to be

produced for our blog, YT channel and Pinterest and optimize the same

for SEO.

6. Email marketing:

0. Optimize our marketing automation and lead nurturing processes

through email, content, and social channels.

1. Measure results and optimize the lead nurturing workflow for these

segments to convert leads into customers.

2. Implement Retention & Reactivation based campaigns to improve

lower funnel conversions.

Candidate Requirements

1. A high degree of ownership in taking things to completion. Can thrive in an

unstructured environment.

2. Exceptional communication skills. Enthusiasm to write things down for

posterity, build playbooks, and create training manuals. Loves one pagers.

3. The ability to collaborate effectively across teams such as growth, marketing &

design.

4. Knowledge of UAC, Search and Social advertising preferably for consumer

apps. Experience in a performance marketing role across a range of channels;

search, social, affiliate, display, video.

5. Strong experience in website analytics tools highly proficient with google

analytics, tag manager, search console. Knowledge of using data tools such as

marketing automation CRMs like Cleve tap, attribution reporting, and paid

campaign reports.

6. Strong knowledge of performance optimization and have a strong

quantitative analysis. An understanding of cohorts, segmentation of user base,

calculations of ROl and funnels is a must.

7. Worked at a fast growing start up for at least 3+ years

8. Past experience in B2C traffic generation, managing digital/mobile advertising.

9. Be able to bridge data analysis, research, competitive intelligence to build

efficient and scalable customer acquisition programs.

10. Able to effectively organize, prioritize & manage their time

11. Experience with automations & SQL is a big plus

As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability. 

As Performance Marketing Manager, you will: 

1. 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
2. Actively manage and grow SEM campaigns for new and existing categories &  markets
3. Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix 
4. Improve the efficiency of the team through process improvements, decision making frameworks and automation 
5. Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like: 

• Identifying new market opportunities 
• Product enhancements 
• Pricing strategy 
• Competitive benchmarking 
• Building stronger engagement loops and cross-channel campaign strategies 

What we're looking for: 

• 4+ years of experience in managing SEM campaigns at scale 
• 2+ years of experience in managing a team 
• Detail-oriented and analytical 
• Strong learning curve 
• Data-driven decision making 
• Able to effectively organize, prioritize & manage their time 
• Experience with Automations is a big plus 

Job description: Digital Marketing

Exp: FRESHER

Work Location: Madurai-onsite

Job Description:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)