OctoSocial
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Google Analytics* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize the user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
* Instrument conversion points and optimize user funnels
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
* BS/MS degree in marketing or a related field
* Experience in digital marketing agency would be an added advantage
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement
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We are a technology company with a proven track record of partnering with organizations to deliver innovative mobile and cloud solutions & products. We believe that cloud and mobility are the means to deliver solutions to tomorrow’s challenges. Over the last 10 years, we have completed over 200 projects, and many of those have reached the top of the AppStores. We have worked across a number of categories including Fintech, Social, Retail, Enterprise, Lifestyle, Ticketing, Sports, Healthcare, Entertainment and many more.
We have worked with both Fortune 500 companies and innovative startups, and delivered successful products. We have a 40+ people team which, includes UI/UX designers, the best breed of engineers for iOS and Android, Full Stack Developers and Innovators. Other than design and development, Byteridge helps companies understand and define the product that needs to be built. This includes working with the stakeholders to understand the business, recognizing areas of improvement and aligning the project scope with the customers problems.
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