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Google Analytics* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize the user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
* Instrument conversion points and optimize user funnels
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
* BS/MS degree in marketing or a related field
* Experience in digital marketing agency would be an added advantage
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement
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