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We are hiring Performance Marketing Specialist

New Delhi | Full Time | On site

Role Overview

We’re looking for a Performance Marketing Manager who brings a sharp understanding of digital ad platforms and a strong analytical mindset. You’ll be responsible for leading paid campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and LinkedIn, while also leveraging GA4, CAPI and other core analytics and CRO tools to drive full-funnel performance.

Key Responsibilities

Paid Media and Campaign Execution

• Plan, manage, and optimize campaigns across Meta - Facebook Instagram, Google - Search Display Shopping YouTube, and LinkedIn

• Develop full funnel strategies including targeting, retargeting, and lead nurturing

• Stay updated with platform trends and implement best practices

Analytics and Optimization

• Manage tracking and reporting via GA4, GTM, Meta Ads Manager, and other tools

• Analyze key metrics such as ROAS, CAC, CPL, CTR, and LTV

• Leverage CRO tools like heatmaps and session recordings to improve performance

Landing Pages and Tech Collaboration

• Recommend improvements for Shopify, WordPress, or custom CMS platforms

• Ensure accurate tracking, UTM structures, and event tagging

Collaboration and Strategy

• Support client presentations, reporting, and strategic planning

• Collaborate with SEO and CRM teams for performance insights

Qualifications

• 1 plus year of experience managing performance marketing campaigns preferably for D2C luxury brands

• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads

• Proficiency in GA4, GTM, Meta Events Manager, and CRO tools

• Understanding of customer journeys and attribution models

• Familiarity with Shopify, WordPress, and landing page optimization

Bonus

• Knowledge of SEO or email marketing metrics

What We Are Looking For

• Strong communication and interpersonal skills

• Ability to analyze data and turn insights into actionable strategies

• Understanding of market trends and user behavior

• A collaborative mindset with a problem solving approach

Benefits

• Salary 3 to 5.5 LPA based on experience

• Performance based quarterly incentives

• Exposure to premium and high growth brands

• Opportunity to work on strategy not just execution

About The Brand Concierge

The Brand Concierge is a marketing agency specializing in crafting customized solutions to elevate businesses in the digital landscape. We work with premium and luxury brands across fashion, lifestyle, beauty, home, and legacy segments driving measurable and performance led growth.

Our core services include social media marketing, performance marketing, influencer marketing, and branding. Guided by design, communication, and strategy, we help brands build a distinct identity and strong market presence.

Overview

The Business Development Executive is responsible for identifying and developing new business opportunities, maintaining relationships with potential and existing clients, and driving the sales process from lead generation to closing. This role involves a mix of direct customer interaction, strategic planning, and collaboration with senior sales staff to achieve company growth targets.

Key Responsibilities

Lead Generation & Outreach

·      Contact and develop relationships with potential customers through email marketing, cold calling, and LinkedIn outreach.

·      Execute email campaigns targeting prospects to generate leads and create business opportunities.

·      Mine data and extract information of C-level executives from various online sources and tools.

Sales Process Management

·      Follow up on leads and respond to sales inquiries from existing and potential customers as per guidelines.

·      Assist senior staff in generating and following up on leads.

·      Convince clients, schedule appointments, and manage the sales pipeline.

·      Track sales efforts and monitor results to ensure alignment with targets.

Customer Relationship Management

·      Liaise between customers and the company to provide up-to-date status on service, pricing, and new product releases.

·      Collect customer feedback and conduct market research to inform business strategy and product development.

·      Maintain CRM systems to manage lead generation, track interactions, and store customer information.

Market & Competitor Analysis

·      Stay informed about the latest products, market trends, and competitors to provide insights for business strategy.

·      Increase business opportunities through various routes to market.

Required Skills & Qualifications

·      Strong communication and interpersonal skills.

·      Proficient in email marketing, cold calling, and LinkedIn outreach.

·      Experience in data mining and CRM systems.

·      Ability to prepare detailed reports and commercial proposals.

·      Strong analytical and organizational skills.

·      Ability to work independently and as part of a team.

·      Understanding of market research and customer feedback processes.

Performance Metrics

·      Number of new leads generated.

·      Conversion rate of leads to appointments and sales.

·      Quality and timeliness of proposals and reports.

·      Customer satisfaction and feedback.

·      Sales targets and revenue growth.

• Design, develop, test, deploy and maintain software
• Delivering high quality and well-structured code
• Manage individual project priorities and deadlines
• Participate in enhancing tools and processes
• Participate in production observance and technical incident management
• Ability to quickly learn and adapt to keep up in a fast-paced environment

• Strong data structure concepts
• Great problem-solving skills
• Working knowledge of at least one or more of Java / JavaScript / C / C++ / Golang / Python
• Exposure to RDBMS and/or NoSQL databases
• Working knowledge of GitHub, CI/CD, Devops

• Any cloud exposure like AWS, GCP or Azure
• Hands-on experience with Docker containers, Kubernetes etc

We are looking for an experienced and result-driven Business Development Executive who will be in-charge of leading our company's sales efforts. As a successful hire, you will be responsible for acquiring' new customers to rapidly increase revenue for the company.

Responsibilities:

• Hunt /acquire new customers.
• Independently manage the whole sales pipeline - from lead generation -> lead qualification > product presentation -> negotiation -> closure and contract signing.
• Making sales pitches and attending sales meetings with prospective clients.
• Ensuring that the sales pipeline is constantly being built and worked upon.
• Doing sufficient research to make effective pitches.
• Build long-term relationships with new and existing customers.
• Refine sales approach and meticulously execute on it (target industries, target buyers, and target personas).
• Keep self educated about competitors, and emerging trends among the customers.
• Partner with marketing, demand generation, and onboarding team to manage the customer acquisition.

Requirements:

• MBA with 2-3 years' experience in B2B sales role, preferably in automotive industry.
• Proven ability to achieve targets.
• Proficiency with MS Office Suite, particularly MS Excel & Powerpoint.
• Ability to draft persuasive proposals.
• Extensive, hands-on experience selling to large and mid-sized corporates.
• Should have a track record of consultative selling.
• Strong in building rapport with customers.
• Excellent communication skills - you are a clear and compelling storyteller across written and verbal mediums.
• Strong listening and problem-solving skills - you invest time in helping customers identify best solutions for their problems, and not force your solution upon the customer.
• Ability to negotiate confidently with mid & senior management folks.
• Organized and task driven.

• Connect closely with our team for creation of effective solutions to The Why, What and How Digital Marketing and implementation of the same to create enthusiastic and efficient marketing campaigns for existing and new clients
• A combination of reaching out to prospective clients, who need Digital Media Marketing as well as servicing the existing clients with zeal and energy for extension of period of service.
• Formulating attractive and trendy Social Media Campaigns for the clients and do research on current trends of Social Media for an effective actualization of the formulated plans for extensive reach.
• Analysing and monitoring the effectivity of the social media campaigns and finding newer methods of presenting the same to the clients for their understanding.
• Doing extensive market research and finding the problematic areas and solution to the offerings of the company. Helping in creation of meaningful content for promotion of different offers and other creative of the clients on social media handles.
• Developing an exhaustive content calendar on a weekly/monthly basis for our clients as well as other vital in-house projects .
• Providing unconditional support to our digital marketing team and helping them out in their day to day activities.

Foodrik is looking to launch a range of tasty, fun and nutritious products for children. Seed funded, we are currently in stealth mode and at pre-launch stage with imminent commercial launch. 

We are looking for a motivated and passionate person to join the leadership team with equity ownership. 

You will be responsible for driving the digital footprint, establishing the brand identity and growing and managing sales through various platforms such as ecommerce marketplaces and our own website. 

Some of the key deliverables will include: 

• Build e-commerce, ambassador network, retailers, and D2C arm of the brand to drive businessgrowth while developing newer channels
• Drive impact of Brand through Digital activations
• Must have experience in Amazon Marketing Services (AMS) and Key account management withecommerce channels
• Plan and execute all digital marketing, including google ads, social media marketing withexpertise in Facebook and Instagram marketing, email marketing and display advertisingcampaign
• Designing innovative engagement strategies for the target customer base (e.g. gamification),
• Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
• Manage CRM, customer feedback and data analytics
• Work closely with operations to ensure supply metrics are achieved and maintaining inventorylevels

Key candidate requirements are: 

• Relevant experience in the online food and beverage space is essential
• MBA is preferred
• Ability to multi task and willing to work across roles and functions
• Experience across online marketing channels, social media, affiliates, influencer marketing,display advertising, CRM & email marketing and gamification

You need to be entrepreneurial in mindset, outcome-oriented, and have a demonstrated track record of creating step-change growth for B2C business and driving online sales and digital engagement. 

The founder has piloted the project till now and wants to strengthen the leadership team to build growth momentum and get a motivated individual to lead the front-end of the business. The role will have the thrills and challenges that go with working in a startup, driving value, dealing with limited resources. 

If the role excites you and you are looking to work with a mix of fixed salary and equity ownership, get in touch with us

• The ideal candidate must have experience in enterprise application design, system performance and scalability
• 5+ year experience in web services, distributed systems, and highly available and scalable applications.
• Strong object-oriented programming skills in Java
• Very good knowledge of Core Java and J2EE and should have worked on high availability, low latency platforms.
• Ability to question status quo and identify bad design/code patterns which can impact performance and maintainability of the code.
• Excellent understanding of system design and design patterns.
• Previous experience with the Agile methodology.
• Experience in developing robust RESTful services is desirable.
• Have very good communication skills
• Have strong experience in the Spring framework.
• Good experience in SQL/Oracle
• BS degree in computer science or related fields. MS degree desired

• Experience in Front End Development.
• Knowledge of Conversion Optimisation best practices.
• Knowledge of designing for good SEO.
• Ability to interact with clients.
• Game of Thrones fan. Or The Office. Or Brooklyn 99. Or Suits. No?

• Take lead on projects; all the way from leading kickoff sessions, research exercises, and presenting work to stakeholders throughout the process.
• Help the design team with user interfaces for all things at FamPay, including, but not limited to website, web app, mobile apps and physical products..
• Map user personas and desired actions. Be the Usability Champion.
• Work closely with Engineers. Document features for seamless handoff to design and development teams.