Database Administrator

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organization.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Who we are:

Kanerika Inc. is a premier global software products and services firm that specializes in providing innovative solutions and services for data-driven enterprises. Our focus is to empower businesses to achieve their digital transformation goals and maximize their business impact through the effective use of data and AI. We leverage cutting-edge technologies in data analytics, data governance, AI-ML, GenAI/ LLM and industry best practices to deliver custom solutions that help organizations optimize their operations, enhance customer experiences, and drive growth.

Awards and Recognitions

Kanerika has won several awards over the years, including:

1. Best Place to Work 2023 by Great Place to Work®

2. Top 10 Most Recommended RPA Start-Ups in 2022 by RPA Today

3. NASSCOM Emerge 50 Award in 2014

4. Frost & Sullivan India 2021 Technology Innovation Award for its Kompass composable solution architecture

5. Kanerika has also been recognized for its commitment to customer privacy and data security, having achieved ISO 27701, SOC2, and GDPR compliances.

Working for us

Kanerika is rated 4.6/5 on Glassdoor, for many good reasons. We truly value our employees' growth, well-being, and diversity, and people’s experiences bear this out. At Kanerika, we offer a host of enticing benefits that create an environment where you can thrive both personally and professionally. From our inclusive hiring practices and mandatory training on creating a safe work environment to our flexible working hours and generous parental leave, we prioritize the well-being and success of our employees. Our commitment to professional development is evident through our mentorship programs, job training initiatives, and support for professional certifications. Additionally, our company-sponsored outings and various time-off benefits ensure a healthy work-life balance. Join us at Kanerika and become part of a vibrant and diverse community where your talents are recognized, your growth is nurtured, and your contributions make a real impact. See the benefits section below for the perks you’ll get while working for Kanerika.

Locations

We are located in Austin (USA), Singapore, Hyderabad, Indore and Ahmedabad (India).

Job Location: Hyderabad, Indore and Ahmedabad.

Role:

We are looking for A highly skilled Full Stack .NET Developer with strong hands-on experience in C#, .NET Core, ASP.NET Core, Web API, and Microservices Architecture. Proficient in developing scalable and high-performing applications using SQL Server, NoSQL databases, and Entity Framework (v6+). Recognized for excellent troubleshooting, problem-solving, and communication skills, with the ability to collaborate effectively with cross-functional and international teams, including US counterparts.

Technical Skills

· Programming Languages: C#, TypeScript, JavaScript

· Frameworks & Technologies: .NET Core, ASP.NET Core, Web API, Angular (v10+), Entity Framework (v6+), Microservices Architecture

· Databases: SQL Server, NoSQL

· Cloud Platform: Microsoft Azure

· Design & Architecture: OOPs Concepts, Design Patterns, Reusable Libraries, Microservices Implementation

· Front-End Development: Angular Material, HTML5, CSS3, Responsive UI Development

· Additional Skills: Excellent troubleshooting abilities, strong communication (verbal & written), and effective collaboration with US counterparts

What You’ll Bring:

· Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.

· 2-5 years of experience.

· Proven experience delivering high-quality web applications.

Mandatory Skills

· Strong hands-on experience on C#, SQL Server, OOPS Concepts, Micro Services Architecture.

· Solid experience on .NET Core, ASP.NET Core, Web API, SQL, No SQL, Entity Framework 6 or above, Azure, Applying Design Patterns.

· ·Strong proficiency in Angular framework (v10+ preferred)and TypeScript & Solid understanding of HTML5, CSS3, JavaScript

· Skill for writing reusable libraries & Experience with Angular Material or other UI component libraries

· Excellent Communication skills both oral & written.

· Excellent troubleshooting and communication skills, ability to communicate clearly with US counter parts

Preferred Skills (Nice to Have):

· Self – Starter with solid analytical and problem- solving skills.

· Willingness to work extra hours to meet deliverables.

· Understanding of Agile/Scrum Methodologies.

· Exposure to cloud platform like AWS/Azure

Why join us?

· Work with a passionate and innovative team in a fast-paced, growth-oriented environment.

· Gain hands-on experience in content marketing with exposure to real-world projects.

· Opportunity to learn from experienced professionals and enhance your marketing skills.

· Contribute to exciting initiatives and make an impact from day one.

· Competitive stipend and potential for growth within the company.

Employee Benefits

1. Culture:

i. Open Door Policy: Encourages open communication and accessibility to management.

ii. Open Office Floor Plan: Fosters a collaborative and interactive work environment.

iii. Flexible Working Hours: Allows employees to have flexibility in their work schedules.

iv. Employee Referral Bonus: Rewards employees for referring qualified candidates.

v. Appraisal Process Twice a Year: Provides regular performance evaluations and feedback.

2. Inclusivity and Diversity:

i. Hiring practices that promote diversity: Ensures a diverse and inclusive workforce.

ii. Mandatory POSH training: Promotes a safe and respectful work environment.

3. Health Insurance and Wellness Benefits:

i. GMC and Term Insurance: Offers medical coverage and financial protection.

ii. Health Insurance: Provides coverage for medical expenses.

iii. Disability Insurance: Offers financial support in case of disability.

4. Child Care & Parental Leave Benefits:

i. Company-sponsored family events: Creates opportunities for employees and their families to bond.

ii. Generous Parental Leave: Allows parents to take time off after the birth or adoption of a child.

iii. Family Medical Leave: Offers leave for employees to take care of family members' medical needs.

5. Perks and Time-Off Benefits:

i. Company-sponsored outings: Organizes recreational activities for employees.

ii. Gratuity: Provides a monetary benefit as a token of appreciation.

iii. Provident Fund: Helps employees save for retirement.

iv. Generous PTO: Offers more than the industry standard for paid time off.

v. Paid sick days: Allows employees to take paid time off when they are unwell.

vi. Paid holidays: Gives employees paid time off for designated holidays.

vii. Bereavement Leave: Provides time off for employees to grieve the loss of a loved one.

6. Professional Development Benefits:

i. L&D with FLEX- Enterprise Learning Repository: Provides access to a learning repository for professional development.

ii. Mentorship Program: Offers guidance and support from experienced professionals.

iii. Job Training: Provides training to enhance job-related skills.

iv. Professional Certification Reimbursements: Assists employees in obtaining professional certifications.

v. Promote from Within: Encourages internal growth and advancement opportunities.

Company Description:

OptimHire is revolutionizing global collaboration by enabling 24/7 teamwork across time zones and countries. Our mission is to empower professionals, recruiters, and companies to work anytime, anywhere, through a robust global ecosystem seamlessly connecting talent with opportunities.

Role Description:

We seek a Sales Development Representative (Fresher) to join our remote team at OptimHire. In this role, you will focus on scheduling demos with potential clients, which will then be conducted by our Account Executives. You will be the first point of contact, playing a key role in promoting our solutions and driving interest in our services.

Key Responsibilities:

• Conduct 300–350 outbound calls per day to prospective clients.
• Book 4–5 demos per day for our Account Executives.
• Utilize email and LinkedIn to generate leads, nurture prospects, and schedule appointments.
• Maintain detailed records of client interactions and follow-ups in the CRM system.
• Collaborate with the sales and marketing teams to optimize lead generation strategies.

Working Hours:

8:00 PM – 5:00 AM IST (Night Shift).

Fully remote position with the requirement to be available during these hours.

Qualifications:

• Bachelor’s degree in Business Administration or a related field (preferred).
• Inside Sales & Business Development skills (basic understanding or coursework is helpful).
• Lead Generation & Sales skills (experience in customer service or sales is a plus).
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a remote team environment.
• Positive attitude and willingness to learn.
• Comfortable with night shifts (8:00 PM – 5:00 AM IST).
• Proficient with email and LinkedIn (training will be provided).
• Willingness to make 300–350 calls per day and achieve 4–5 demos booked daily.

Next Steps:

To qualify for the next stage in our hiring process, please complete the assessment below. Completion of this assessment is mandatory for your application to be considered.

Assessment Link:

https://docs.google.com/forms/d/1Sp2SdRtBEjLXB_E2bfIrSKHjZkTDHDeOsU-PddrTygY/edit

We look forward to reviewing your application. Good luck and thank you for your interest in joining the OptimHire team!

Responsibilities : 

• Work with development teams and product managers to ideate software solutions. 
• Develop and maintain scalable software solutions with Ruby on Rails as the core technology stack.
• Develop strong analytical and problem-solving skills to tackle challenges in development. 
• Utilize Docker containers for efficient environment management and deployment.
• Test software to ensure responsiveness and efficiency. 
• Implement and maintain database solutions in MySQL and PostgreSQL
• Test and ensure that the application works correctly across different browsers and devices. 
• Build and optimize user interfaces using React.js with a focus on performance and user experience.
• Integrate multiple data sources and databases into one system
• Ensure robustness, performance, and security of the applications.
• Take full responsibility for project deliverables from conception to deployment.
• Design user-side and server-side architecture. 
• Maintain code integrity and organization, including performing code reviews and enhancing code quality.

Requirements :

• Demonstrable skills with Node.js and React.js, building and maintaining complex solutions.
• Experience with Docker and containerized environments.
• Strong knowledge of MySQL and/or PostgreSQL.
• Excellent debugging and problem-solving skills.
• Capacity to work effectively both as an individual contributor and within a collaborative team environment.
• Eagerness to take full ownership of deliverables, ensuring high-quality outputs.
• Great attention to detail Organizational skills. 

Qualifications : 

• Internship or 6 months experience as a full stack developer working with ruby on rails.
• Experience developing and deploying dynamic and responsive web applications.
• Strong communication skills, detail-oriented mindset, and a passion for delivering high-quality software. 
• A bright and passionate mind with relevant prior experience in web development (frontend, backend and database management) is welcome to apply. 
• Ability to thrive in a fast-paced work environment, adapting to varying demands with resilience.

• Test current products and identifying deficiencies
• Suggest solutions to identified product problems 
• Investigate product quality in order to make improvements to achieve better customer satisfaction
• Plan, create and manage the overall Quality Planning strategy
• Collaborate with the Product Development team to ensure consistent project execution
• Identify quality assurance process bottleneck and suggest actions for improvement 
• Oversee continuous improvement projects 
• Collect quality data 
• Identify key KPIs for product quality