Data Engineer

Job Title: PHP/Laravel Developer (3–10 Years Experience)

Industry: Insurance / Fintech

Employment Type: Full-Time, Permanent

Job Summary

We are looking for an experienced PHP/Laravel Developer with strong JavaScript skills to work across the full stack. You will build scalable backend systems, interactive frontends, robust APIs, and use modern AI tools to speed up development. This role involves backend coding, frontend development, database design, and full-stack integration.

What You’ll Be Doing

1. Backend Development

• Build reliable PHP applications and REST APIs
• Write clean, maintainable Laravel code
• Create REST APIs and work with GraphQL when required
• Work with microservices and Docker-based environments
• Perform code reviews and maintain coding best practices

2. Frontend Development

• Develop responsive and modular web UIs using JavaScript frameworks
• Build interactive components using React, Vue, or Angular
• Work with modern CSS frameworks and preprocessors
• Implement SPA features like routing & state management
• Ensure browser compatibility and mobile responsiveness

3. Database Work

• Design database schemas for MySQL, PostgreSQL, MongoDB, Redis
• Write optimized SQL queries via Eloquent ORM or Query Builder
• Implement indexing and performance optimization
• Work with SQL & NoSQL databases
• Manage migrations and ensure database stability

4. AI Tools & Productivity

• Use AI coding assistants (GitHub Copilot, Cursor AI, Tabnine)
• Integrate AI APIs (OpenAI, Claude) into applications
• Build AI-powered features and automations
• Use AI tools for debugging, refactoring, and code optimization

5. Full-Stack Integration

• Connect frontend and backend layers smoothly
• Implement authentication and authorization flows
• Manage client-server data flow and API integrations
• Work with state management across the stack
• Ensure consistent and seamless user experiences

Job Requirements

Must-Have (3–10 Years Experience)

Backend Skills

• Strong experience with PHP 8+ & Laravel
• Eloquent ORM, Query Builder, Blade, Middleware, Events
• API development & authentication
• Redis/Memcached caching
• Queue management (Laravel Queues, Horizon)
• Working knowledge of Node.js

Frontend Skills

• Strong JavaScript (ES6+, async/await, modules)
• React / Vue / Angular
• State management (Redux, Vuex, NgRx)
• Build tools: Webpack, Vite, Laravel Mix
• CSS3, HTML5, Sass/Less or CSS-in-JS
• Responsive, mobile-first development

Database Skills

• MySQL, PostgreSQL, Redis; MongoDB is a plus
• Schema design, optimization, indexing
• Migrations, normalization, performance tuning

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

• Working closely with the client (typically Marketing / Communication heads) to understand their needs, company goals, vision, and prepare a high-level strategy spanning multiple platforms and types of content.
• Breaking down the client’s requirements in the form of a more granular content calendar
• Coordinating with designers, videographers, and other stakeholders to ensure overall smooth project flow and client satisfaction
• Doing primary or secondary research, as and when required, depending on the context
• Ensuring that the client receives error-free content and copy that is free of plagiarism
• Repurposing existing content into buckets that can be reposted on different platforms
• Brainstorm (along with the Account Manager) about how to drive traffic to the existing content and to improve overall KPIs for the client
• Diligent tracking and analytics of what's working and what's not working, and how to optimiz content for the next cycle

*Must Have Experience in IT service (web development) based industry*

Responsibilities:

• Research industry-related topics
• Write clear marketing copy to promote our services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements

• Proven 2-4 years’ work experience as a Content Writer, Copywriter or similar role
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Graduation / Masters in Marketing, English, Journalism or related field