Inflyx
https://inflyx.coAbout
Inflyx is an AI-driven Influencer marketplace, that makes the effective and mutually beneficial collabs happen between brands and creators, while removing the hassle and smoothing out the process. Inflyx aims to streamline the matchmaking by Ai based sentiment analysis, content analysis, historical data and personality assessment of creators to match accordingly with brand requirements, and enhance the effectiveness of marketing campaigns with its smart machine-learning algorithm. Harnessing the strength of machine learning, Inflyx also magnifies into the core of influencer marketing, curating communities across 1000+ niches and micro-niches. The platform excels in real-time monitoring of essential campaign metrics such as engagement rates, reach, and conversions, providing a robust foundation for data-driven strategy.
Candid answers by the company
Inflyx.co stands out in the crowded influencer marketing landscape with its unique approach powered by sophisticated AI technology. Our platform acts as a digital matchmaker, using advanced algorithms to connect brands with creators who truly resonate with their target audience. What sets us apart is our attention to detail – we've conducted extensive research into established and emerging niches, allowing us to understand the nuances of micro and nano communities. This enables us to facilitate meaningful connections that go beyond surface-level collaborations, fostering genuine resonance between brands and creators.
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Job Title: Sr. Business Development Executive
Location: Okhla Phase 1
Years of Experience: 1-2 years
Job Type: Full-Time, Onsite
Role Description:
The Sr. Business Development Executive is responsible for driving growth by developing relationships with new clients and maintaining fruitful relationships with existing ones. This role demands a strategic thinker with a keen understanding of digital marketing and sales processes. The successful candidate will be proactive in identifying new business opportunities, adept at negotiating deals, and skilled at closing sales to meet revenue targets.
Qualifications:
- Proven Experience: Demonstrable experience in sales, marketing, or a related field, preferably in the digital marketing or influencer marketing sectors.
- Digital Marketing Acumen: Strong understanding of digital marketing concepts, strategies, and industry-specific challenges.
- Communication Skills: Excellent communication and presentation skills, capable of effectively conveying information at all levels of the organisation.
- Independence: Ability to work independently with minimal supervision and as part of a team in dynamic and fast-paced environments.
- Educational Background: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
- Language Proficiency: Proficiency in English and Hindi, both written and verbal.
- Technical Skills: Proficient with CRM software, data analysis tools, and MS Office or equivalent applications.
Responsibilities:
- Outreach and Lead Generation:
- Utilise a variety of techniques including personalised emails, LinkedIn outreach, cold calling, and other direct marketing methods to engage C-level executives, Marketing Heads, and key decision-makers.
- Develop and execute innovative strategies to expand the client base through effective lead generation and nurturing.
- Client Relationship Management and Sales Conversion:
- Cultivate lasting relationships with potential clients by understanding their business needs and aligning our services accordingly.
- Drive the sales process from plan to close, engaging necessary team members from other departments as required.
- Presentation and Communication:
- Develop and deliver compelling presentations and proposals tailored to meet specific client needs and requirements.
- Showcase exceptional written and verbal communication skills in interactions and presentations to potential clients.
- Sales Pipeline Management:
- Effectively manage and oversee the sales pipeline, ensuring a continuous flow of sales opportunities.
- Regularly track and report on lead generation, conversion rates, and achievement of sales targets.
- Market Analysis and Adaptation:
- Stay updated on the latest trends and developments within the digital marketing and broader business environment.
- Apply insights gained from market analysis to optimise strategies and approaches, adapting to changes in the market and industry to maintain a competitive edge.
- Team Collaboration and Leadership:
- Work closely with marketing, support, and product teams to achieve business goals.
- Mentor and assist in training less experienced team members to help them achieve their potential and the business objectives.
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The Story
Founded in 2011, Poshmark started with a simple yet powerful idea in Manish Chandra's garage. Along with co-founders Tracy Sun, Gautam Golwala, and Chetan Pungaliya, Chandra envisioned a platform that would revolutionize how people buy and sell fashion. The inspiration came from seeing the potential of the iPhone 4 to create meaningful connections in the shopping experience.
What They Do
Poshmark is not just another e-commerce platform – it's a social marketplace that brings together shopping and community. Think of it as a place where social media meets shopping, allowing users to buy, sell, and discover fashion, home goods, and accessories. With over 80 million users , the platform has become a go-to destination for both casual sellers and entrepreneurial individuals looking to build their own digital boutiques.
Growth & Achievements
- Started as a fashion-only platform and successfully expanded into home goods and electronics
- Raised over $160 million in venture funding
- Achieved a successful IPO in January 2021
- Recently launched innovative features like AI-powered visual search and livestream shopping
- Built a vibrant community of millions of buyers and sellers across the country
Today, under CEO Manish Chandra's leadership, Poshmark continues to innovate in the social commerce space, blending technology with community to create a unique shopping experience. The platform's success story is a testament to how combining social connections with commerce can create a powerful marketplace that resonates with modern consumers.
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