Data Analyst

About Us:

Plastic Granules India is a leading manufacturer, exporter, and supplier of high-quality plastic granules, including HDPE, LDPE, LLDPE, ABS, and PE granules. Established in 2015, we export to major international markets, including the UAE, the US, and the UK. We are committed to innovation, quality, and sustainable business practices.

Summary:

We are seeking a highly motivated and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for managing and optimizing our online presence, driving lead generation, and enhancing brand awareness in the global market. The role requires a deep understanding of SEO, social media marketing, email campaigns, and content strategy to help promote our products and services effectively.

Key Responsibilities:

• Develop and execute digital marketing strategies to promote Plastic Granules India's products globally.
• Manage SEO (Search Engine Optimization) to improve website rankings and organic traffic.
• Create and manage PPC (Pay-Per-Click) campaigns on Google, LinkedIn, and other platforms.
• Oversee social media accounts and create content that aligns with the brand's objectives.
• Monitor website analytics and campaign performance using tools like Google Analytics.
• Design and implement email marketing campaigns to engage with existing and potential customers.
• Collaborate with the design team to create visual content, including banners, graphics, and videos.
• Conduct market research to identify new trends and opportunities in the plastic granules industry.
• Optimize landing pages and user funnels to improve conversion rates.
• Stay up to date with the latest digital marketing trends and best practices.

If you are passionate about digital marketing and want to be a part of a growing industry, we encourage you to apply!

Experience: 

6+ years of experience in project management large and medium sized engagements 

Key Responsibilities: 

• Demonstrate excellent project management skills, inspire teamwork and responsibility with team members, provide project management expertise and leadership in the execution of complex software projects. 
• Accountable and responsible for managing and reporting project schedule, cost, quality, human resources, communication, risk and procurement for the project. 
• Consistently apply the defined project management standards and methodologies defined by the organization to assigned projects. Establish project management principles, processes, and artefacts as necessary. 
• Drive appropriate organizational change influencing stakeholders as required to ensure the successful program/project execution. 

• Ensure appropriate involvement of all stakeholders on the project as necessary 
• Plan and direct schedules, monitor budget/spending, resource allocation and utilization for the project from initiation through closure.  
• Manage project schedule and budgets – Track project metrics data (e.g., completed and in-progress work, schedule and cost variances, resource health, risks and issues etc.) and other project specific information and regularly communicate it to the project stakeholders 
• Report progress and health of the project and incorporate feedback from all stakeholders 
• Manage project communications and meetings (Daily Stand-Up Meetings, Project Reviews, AdHoc Requests) 

• Proactively manage or project risks, action items, issue resolutions, key decisions and stakeholder feedback 
• Understand dependencies and organize the activities ensuring successful completion of the project  
• Communicate regularly with the project sponsor and the team 
• Proactively identify and manage risks and issues pertaining to the project. 
• Ensure project governance practices are in place to monitor and control the project 

Experience/ Qualifications 

• PMP or similar certification with good understanding of project management and methodologies such as Waterfall and Agile 
• Strong stakeholder management skills 
• Excellent communication skills (written and verbal) 
• Solid decision making and prioritization skills 

• Good understanding of budgeting, estimation, and project financial management 
• Experience of working in shared resources environment with teams based across different time zones 
• Knowledge of MS Project for overall project tracking, Jira for tracking agile development and SharePoint as collaboration tool 
• Bachelors degree 

• Proven experience as a Quality Assurance Tester or similar role

• Experience in project management and QA methodology.

• Ability to document and troubleshoot errors

• Working knowledge of test management software (e.g. Selenium, appium, Katalon, zika etc.) and SQL

• Understanding Test Requirements and analyzing the Application under Test(AUT)

• Generating Test Cases (Test Scripts) using Selenium Element locators and WebDriver API Commands.

• Enhancing Test cases using Java Programming.

• Debugging Test Cases and Fixing Errors.

• Executing/Running Test Cases

• Defect Reporting & Tracking

• Test Reporting

• Basic Understanding of Functional and Regression Test Automation

• Automation Framework Design & Implementation

• Testing of web and mobile apps (Android and iOS)

• knowledge of Java Programming

• Excellent communication skills

• Analytical mind and problem-solving aptitude.

Skills Required:

• Expertise in software development & programming using HTML5, JavaScript, CSS, Node.js, SAPUI5 and Fiori

• Experience in developing SAP Cloud Platform based applications is a plus.

• Must have experience in Fiori apps implementation including configurations.

• Build Custom Fiori and extend Fiori applications

• Experience working with SAP Web IDE, BAS and different http services integration like REST/Web service.

• Experience in building applications on Business Transformation Platform will be add on

• Must have experience in Fiori Design patterns, UI Theme designer and Fiori Launchpad configurations and database experience with SAP or S/4 HANA.

• Assist in the integration of front-end UI/UX components with back-end. Ability to assess the current processes, identify improvement areas and suggest technology solutions.

Professional Attributes:

Interactive communication with client and leadership. Strong conceptual, analytical, Troubleshooting, resolution and problem-solving skill. Team Handling experience, Good Communication Skills

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  
  

Requirements

• Bachelor’s degree in Marketing or relevant field.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.