Customer Care- Inbound Process

About the Role:

We are looking for a Performance Marketing Manager with hands-on experience in SaaS lead generation for Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS). You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive high-quality leads and conversions.

What will you do at Fynd?

• Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.
• Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries - fynd storefront, fynd tms, fynd oms, fynd wms, fynd omnichannel solutions etc.
• Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.
• Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.
• Utilize analytics tools (Google Analytics, HubSpot, CRM, etc.) to track performance and generate actionable insights.
• Work closely with content, design, and sales teams to align marketing strategies with business goals.
• Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.

Some Specific requirements:

• 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).
• Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.
• Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.
• Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.
• Analytical mindset with data-driven decision-making skills.
• Excellent communication and collaboration skills.

Why This Role Matters

We’re looking for a Principal Engineer to lead the architecture and execution of our GenAI-powered, self-serve marketing platforms. You will work directly with the CEO to shape, build, and scale products that change how marketers interact with data and AI. This is intrapreneurship in action — not a sandbox innovation lab, but a real-world product with traction, velocity, and high stakes.

What You'll Do

• Co-own product architecture and direction alongside the CEO.
• Build GenAI-native, full-stack platforms from MVP to scale — powered by LLMs, agents, and predictive AI.
• Own the full stack: React (frontend), Node.js/Python (backend), GCP (infra), BigQuery (data), and vector databases (AI).
• Lead a lean, high-caliber team with a hands-on, unblock-and-coach mindset.
• Drive rapid iteration with rigor, balancing short-term delivery with long-term resilience.
• Ensure scalability, observability, and fault tolerance in multi-tenant, cloud-native environments.
• Bridge business and tech — aligning execution with evolving user and market insights.

What You Bring

• 8–12 years of experience building and scaling full-stack, data-heavy or AI-driven products.
• Fluency in React, Node.js, and Google Cloud (Functions, BigQuery, Cloud SQL, Airflow, etc.).
• Hands-on experience with GenAI tools (LangChain, OpenAI APIs, LlamaIndex) is a bonus.
• Track record of shipping products from ambiguity to impact.
• Strong product mindset — your goal is user value, not just elegant code.
• Architectural leadership with ownership of engineering rigor and scaling best practices.
• Startup or founder DNA — you’ve built things from scratch and know how to move fast without breaking things.

Who You Are

• A former founder, senior IC, or tech lead who’s done zero-to-one and 1-to-n scaling.
• Hungry for ownership and velocity — frustrated by bureaucracy or stagnation.
• You code because you care about solving real problems for real users.
• You’re pragmatic, hands-on, and grounded in first principles.
• You understand that great software isn't just shipped — it's hardened, maintained, and evolves with minimal manual effort.
• You’re open to evolving into a founding engineer role with influence over the tech vision and culture.

What You Get

• Equity in a high-growth product-led startup.
• A chance to build global products out of India with full-stack and GenAI innovation.
• Access to high-context decision-making and direct collaboration with the CEO.
• A tight, ego-free team and a culture that values clarity, ownership, learning, and candor.

Why YOptima?

YOptima is redefining how leading marketers unlock growth through full-funnel, AI-powered media solutions. As part of our growth journey, this is your opportunity to own the growth charter for leading brands and agencies globally and shape the narrative of a next-generation marketing platform.

Ready to lead, build, and scale?

We’d love to hear from you.

Roles and Responsibilities :

Responsibilities

- To analysis business requirements, prepare design and implementation recommendations and estimate development effort

- Collaborate with cross-functional teams to define, design, and ship new features

- Lead or participate in design reviews, code reviews and architecture evolution discussions

- Unit-test code for robustness, including edge cases, usability, and general reliability

- Work on bug fixing and improving application performance

- Continuously discover, evaluate, and implement new technologies to maximize development efficiency

Required Skills

- Experienced with front-end programming language with React JS.

- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.

- Thorough understanding of React.js and its core principles.

- Experience with popular React.JS workflows (such as Flux or Redux)

-Experience on .Net Core

-Experience in database MS SQL

We are hiring for marketing

mba fresher for pursuing can apply

• Take charge of all marketing-related activities, including ATL & BTL Marketing.
• Generate admissions through effective marketing strategies.
• Visit schools and colleges for presentations to promote Amity programs.
• Establish tie-ups with consultants for international admissions.
• Conduct seminars to showcase Amity's offerings.
• Counsel students and parents to provide information and guidance.
• Handle day-to-day activities at the center.
• Motivate and lead the team towards achieving common goals.

Job description

Job Title

Performance Marketing Specialist

Department

Digital Marketing

Reports To

Designation: Performance Specialist

Job Overview

The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.

You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Responsibilities and Duties

• Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
• Create affiliate and manage social media paid ad campaigns.
• Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
• Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
• Understand the markets in which we are performing and suggest new strategies on top of the competition.
• Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
• Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
• Measurable improvements to perform. 
• Keep a track of weekly targets and reports.

Qualifications & Criteria:

• Fluent in written English
• 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
• A self-starter mentality, a strong sense of ownership, and an appetite for learning
• Moderate to advanced Excel experience (pivot tables, graphs, etc.)
• Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
• An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
• A passion for marketing, social advertising, and a positive attitude in all regards
• A desire to remain up-to-date with trends, new features, and functionalities in social advertising
• A team-oriented mindset and the ability to work with a wide range of individuals
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.