Content Writing Specialist

About Us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Paid Media Executive

Experience Level: 1 + Years

Location: Bangalore, Karnataka (On-site).

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement

these new technologies in developing campaigns and update current campaigns to include new

information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

1. International Certification & Accreditation:

• To issue, facilitate, represent, liaise, and market the courses of international education boards of various countries in India and manage the issuance of official certificates on their behalf.
• To act as an authorized representative and implementation partner for international education boards, ensuring global best practices are adapted to the Indian context.
• To provide end-to-end support for schools seeking international accreditation, including curriculum alignment, training, and regulatory compliance.
• To maintain accurate records and provide seamless digital solutions for certificate management and recognition by Indian universities and regulatory bodies.
• To collaborate with Indian and international higher education institutions, professional bodies, and workforce agencies to ensure global recognition and seamless student mobility.

2. Quality Assurance & Compliance:

• To ensure all services meet industry best practices and legal requirements, conducting regular audits and assessments to maintain service excellence.
• To collaborate with regulatory bodies in India and state education boards to ensure smooth recognition of international certifications in India.
• To partner with global accreditation bodies to align educational standards with international best practices.
• To facilitate cross-border collaboration with international universities, educational research institutions, and professional development organizations to enhance quality assurance in education.
• To establish teacher training and institutional audits for quality assurance in international education delivery.

3. Marketing, Promotion & Stakeholder Engagement:

• To develop and execute targeted advertising campaigns to enhance brand visibility and promote the initiatives of international education boards.
• To establish dedicated outreach programs for schools, educators, and parents to raise awareness about international curricula and certifications.
• To create a professional development network for teachers to enhance their expertise in delivering international programs.
• To engage in corporate partnerships, education foundations, and government programs to drive funding, scholarships, and accessibility for international education in underserved regions.

4. Strategic Partnerships & Expansion:

• To engage in strategic partnerships with government agencies, educational institutions, and private sector organizations to maximize outreach and impact.
• To establish regional support centers across India for seamless administration of international education programs.
• To create global alliances with international universities, accreditation bodies, and research institutions for continuous improvement and recognition of certification programs.

5. Operations, Administration & Data Security:

• To efficiently manage and oversee operational processes related to international educational certification programs, ensuring compliance with regulatory and industry standards.

6. Technology & Digital Transformation:

• To adopt GDPR and Indian data privacy frameworks for robust protection of sensitive student and institutional data.
• To develop online platforms for seamless application, verification, and issuance of international certificates.
• To improve service delivery through data-driven insights and customer feedback.

7. Sustainability & Future Growth:

• To expand service offerings to cater to evolving market needs in international education.
• To establish long-term collaborations with stakeholders to strengthen business sustainability and contribute to corporate social responsibility initiatives aligned with the board’s mission.
• To integrate sustainability-focused education programs, encouraging schools to adopt global best practices in environmental and social responsibility.

8. School Development & Educational Services:

• To own, establish, acquire, run, operate, manage, maintain, develop, promote, administer, and advertise fully equipped schools, play schools, colleges, educational institutes, and universities.
• To establish and operate coaching institutes, study centers, and oral coaching classes that provide professional, technical, vocational, or higher education.
• To support schools with the development of student well-being programs, leadership training, and international teaching standards.
• To develop and implement teacher leadership programs that equip educators with the skills to drive innovation and international best practices in classrooms.

9. Research, Publications & Product Creation:

• To conduct research in the field of education, pedagogy, and curriculum innovation to enhance the quality of teaching and learning.
• To develop and publish academic materials, whitepapers, and educational research that contribute to global knowledge sharing.
• To create multimedia content, including films, documentaries, and digital learning tools, that foster engagement and innovation in education.
• To invest in and develop EdTech solutions, AI-driven learning models, and future-ready educational methodologies to advance student success and institutional growth.
• To collaborate with leading global think tanks, universities, and research organizations to drive educational excellence through data-driven insights and policy recommendations.
• To develop and patent innovative educational tools, frameworks, and AI-driven assessment models that enhance learning outcomes.
• To build an international network of educators, researchers, and policymakers to conduct

Roles and Responsibilities

1.

Manage client relationships, and facilitators relationship at MHFAI for training and post-training support.

2.

Ideate, design, and implement program that focused on post-training support for mental health first-aiders.

3.

Leverage the new products of MHFAI to the clients that ensures implementation of mental health by building tools and guidelines (for organized groups).

4.

Oversee and facilitate MHFAI instructors for training and upskilling.

5.

Monitor and coordinate the MHFAI Awards program with all the stakeholders involved.

6.

Draft and initiate scientific research, and create tools required at workplace to measure mental health.

7.

Plan and manage webinars, events and activities to promote the idea of mental health at workplaces and educational institutions.

8.

Draft, design, manage and implement guidelines / resources with focus on mental health for the benefit of organized groups.

9.

Keep up-to-date with the latest trends and best practices in Learning and Development and / or mental health, and incorporate them into our training programs.

10.

Manage the Learning and Development budget, ensuring that resources are allocated effectively and efficiently.

11.

Provide support in other operational functions of MHFA as needed.

Requirements:

•

3-15 years in clinical work and / or mental health training

•

Qualification: Msc. Counselling Psychology

Msc. Applied Psychology (any specialization, preferably HR Specialization )

•

Experience in Clinical Practice / Research

•

Exposure to mental health training and created content or training on Mental Health for Adult

•

Experience of having previously worked in organized group is desirable

MTX Group Inc. is seeking a motivated Human Resource Analytics Specialist to join our team. MTX Group Inc. is a global implementation partner enabling organizations to become fit enterprises. MTX provides expertise across various platforms and technologies, including Google Cloud, Salesforce, artificial intelligence/machine learning, data integration, data governance, data quality, analytics, visualization and mobile technology. MTX’s very own Artificial Intelligence platform Maverick, enables clients to accelerate processes and critical decisions by leveraging a Cognitive Decision Engine, a collection of purpose-built Artificial Neural Networks designed to leverage the power of Machine Learning. The MavQ Platform includes Smart Asset Detection and Monitoring, Chatbot Services, Document Verification, to name a few.

Responsibilities:

• Partner with the leadership team to support deliverables for special projects related to firm People Strategy (e.g., diversity, retention, etc.)
•    Frame key issues
•    Design analytic approach to address
•    Execute analysis
• Communicate insights and implications to key stakeholders
• Collects and compiles HR metrics and data from a variety of sources including the human resource information system (HRIS) and payroll outputs, management and employee surveys, exit interviews, employment records, government labor statistics, competitors practices, and other sources.
• Analyzes data and statistics for trends and patterns with attention to recruitment, hiring practices, motivation, turnover, and compliance with employment laws and regulations.
• Prepares reports of data results, presenting and explaining findings to senior leadership.
• Ensures compliance with data privacy regulations and best practices.
• Spearhead innovative analyses to drive business decisions and measure the success of firm programs and initiatives (e.g., analyze exit survey results; analyze key drivers of performance through analyzing the correlation between performance trends and potential drivers; etc.)
• Point of contact and subject matter expert for ad hoc people data and analytics requests
• Partner with firm’s People Functions (Recruiting, Learning & Development, Career Development, Staffing, Core HR, and Career Services) to support ongoing operational analytics efforts (e.g., recruiting funnel analysis; performance trends analysis; hours and staff utilization analysis; developing a model to identify employees eligible for bonus time off; etc.)
• Ensure best practices are followed for data capture and tracking
• Identify data capture and analytics efficiency improvements as the firm scales and grows and collaborate with teams to implement
• Design and service Tableau dashboards and other tools for visualizing data; support functional team usage
• Lead systems assessment and implementation as needs arise (e.g., applicant tracking system, HRIS system, learning management system, etc.)
• Ensure targeted communication and capacity-building programs in the performance management process to enable managers to effectively evaluate and measure individual and team performance and to optimize performance and productivity.

What you will bring:

• 7+ years of experience in an analytical role (HR experience or internal/external consulting experience preferred)
• Experience in related areas such as job classification and compensation, recruitment, selection, training, employee benefits, and/or equal opportunity compliance preferred.
• Ability to manage several projects simultaneously
• Superb analytical skills; hands-on experience analyzing and deriving insight from large datasets
• Expert PPT and Excel skills
• Experience with HRIS
• Excellent communication skills, both written and verbal
• Ability to develop strategic recommendations
• Team-oriented: strong interpersonal skills and ability to work collaboratively with all stakeholders
• Professional and demonstrates integrity at all times

What we offer:

• Group Medical Insurance (Family Floater Plan - Self + Spouse + 2 Dependent Children)
• Sum Insured: INR 5,00,000/- 
• Maternity cover upto two children
• Inclusive of COVID-19 Coverage
• Cashless & Reimbursement facility
• Access to free online doctor consultation

• Parent’s Medical Insurance (Optional & Self Sponsored)
• Sum Insured: INR 3,00,000/- for both the parents on a floater basis
• Covers pre-existing disease
• Covers hospitalization due to COVID-19
• Comes with an annual premium cost of Rs.12,996 (including GST) per parent (this is a one-time deduction from the monthly salary)

• Personal Accident Policy (Disability Insurance) -

• Sum Insured: INR. 25,00,000/- Per Employee
• Accidental Death and Permanent Total Disability is covered up to 100% of Sum Insured
• Permanent Partial Disability is covered as per the scale of benefits decided by the Insurer
• Temporary Total Disability is covered

• An option of Paytm Food Wallet (up to Rs. 2500) as a tax saver  benefit
• Monthly Internet Reimbursement of upto Rs. 1,000 
• Opportunity to pursue Executive Programs/ courses at top universities globally
• Professional Development opportunities through various MTX sponsored certifications on multiple technology stacks including Salesforce, Google Cloud, Amazon & others

***

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Content creation and repurposing for all digital channels
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors/Masters degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement