Content Writer

We are in the lookout for a talented copywriter/content writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material.

Your responsibilities:

• Creating concise, eye-catching, and innovative headlines and body copy
• Working on concepts for creatives
• Researching and organising facts and sources
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Building a following for brand on social media with creative work
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Be willing to answer any questions posted by their readers.
• Create content on e-books, podcasts etc.
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Edit content produced by other members of the team
• Collaborate with other departments to create innovative content idea

Skill sets/Experience we require:

• Proven work experience as a Content Writer, copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines

Position: Content Specialist - Marketing (BAA & DRI)

The Pahwa Group is seeking to fill Content Specialist - Marketing position. The candidate selected should carry experience of minimum 5 years in Content writing.

The position would report to the Marketing Head.

Responsibilities:

Technical Content writing on different verticals of the company

Content development for all marketing campaigns.

Proofreading, creating, editing, and managing content for the company.

Creating content via various multimedia formats for reading, listening or viewing onscreen.

Conceptualization and development of content for marketing collateral, such as newsletters, brochures, videos, social media posts, and emailers, according to the marketing plan.

Collaborate with sales and engineering to understand product and communication needs.

Maximizing the website visibility through corporate publicity, brad stories, corporate interviews and social

media promotions

Desired Skills and Competencies:

Excellent Verbal & Written Communication Skills

MUST HAVE - Strong exposure in Technical Content Writing both in Traditional and new day mediums Capable to contribute as independent Individual role

Location: Gurgaon

Educational Requirements:

Graduate OR Post Graduation with the specialization in Marketing or Mass Communication would be preferred

Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

• copy writing experience with good Advertising agency or design studio
• Possession of creative flair, versatility, conceptual/visual ability and originality
• Able to write long copy for website, brochures, blog and short and creative copy for ad campaigns, social media etc.
• Developing creative ideas and concepts for various media vehicles like taglines, jingles, ad campaigns, brochures, social media posts etc.
• Writing clear, persuasive, original copy
• Proofreading copy to check spelling and grammar
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
• Overseeing campaigns through the production stage to completion

Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels. 

We are the first open-source test automation platform built out of India and competing with global giants. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.

We are inviting the right people to scale our growth, who can help us continuously improve our product offering in collaboration with product, engineering, and customer success teams. If you have a great attitude and a drive to succeed, hop on this test automation journey with us. Learn new technologies & grow your skills along the way!

Job Description

As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on.

Responsibilities

• Write, publish, and maintain customer-facing marketing and technical content, including testing and product blogs, technical reports on testing, educational guides, and newsletters.
• Understand the domain, create value-focused educational content for ICP, secondary personas, & segments
• Coordinate with researchers to prepare short reports for timely and accurate testing intelligence to be shared with clients.
• Work closely with Product, Engineering, Design, SEO, and Marketing teams to determine and deliver content requirements.
• Prepare and review testing related content strategy and target achievements from time to time.
• Implement various elements of SEO and marketing strategy in static and dynamic content for B2B deliverables.
• Follow SEO guidelines. Include and optimize new and existing content for SEO
• Hire and manage freelancers and verify content quality and relevance
• Edit, clarify, and proofread documents written by others, and coach junior writers on ways to improve their writing skills.
• Manage multiple competing priorities in a fast-paced and constantly changing environment.
  
  

Requirements

• Minimum 3 years of experience in writing for the technology industry (testing will be highly preferred).
• Good knowledge and understanding of Automation testing.
• Demonstrated writing skills, oral communication, and grammar skills with proven ability to take initiative and build productive relationships.
• Passionate about writing and a hunger to prove yourself.
• Familiarity with the startup work culture and willingness to learn, adapt, and contribute.
• Ability to prioritize and succeed in a highly ambiguous environment with competing demands.
• Demonstrated interpersonal skills, understanding of web culture, and passion for technology.
• Can articulate ideas in a clear and lucid manner to produce informative, interesting, and engaging articles.A knack for creativity and innovation that re-defines the Job!
  
  Candidates from saas, technology product background prefered.