Content Writer

REVIEW CRITERIA:

MANDATORY:

• Strong B2C Performance Marketing Profile
• Must have 3+ YOE in managing performance marketing in at least 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
• Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
• Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
• Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
• Avoid all e-commerce companies
• Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
• Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
• Note: Total years of experience must not exceed 6 years.

ROLE & RESPONSIBILITIES:

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

IDEAL CANDIDATE:

• Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
• Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.

SKILLS:

• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
• Experience with tools like Tableau, Power BI, etc.
• Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.

PERKS, BENEFITS AND WORK CULTURE:

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits & adoption assistance
• Butler & Concierge services
• Team Off-sites & Celebrations

BEYOND WORK:

• Insurance benefits for you and family
• Interest-free loans
• Gift vouchers for special moments
• Fully-equipped Gym
• Education Sponsorship Programs

Location: Vashi, Navi Mumbai (On-site)

Experience: 3–5 Years

Type: Full-time

About Grexa AI

Grexa AI is a venture-backed startup on a mission to build the world’s first Marketing AI Platform for small businesses - a fully autonomous system that drives Real Revenue by automating and optimizing digital marketing.

Founded by 4 seasoned IIT alumni and former Testbook Founders / CXOs (scaled to $30Mn ARR business with 1,000+ employees, successfully acquired by a leading edtech company), the team brings deep product expertise, execution speed, and a track record of building at scale.

We’re funded, building fast, and assembling a high-performing team to disrupt the global digital marketing space from India. If you’re excited to solve real problems and build transformative AI products - this is your calling.

What We’re Looking For – Role Brief

We’re seeking a creative and talented Product Designer to join our product team in Navi Mumbai. As a Product Designer at Grexa AI, you'll play a key role in shaping the design and user experience of our SaaS offerings. You’ll collaborate with product managers, engineers, and other stakeholders to create seamless and delightful user journeys — from discovery to delivery.

What You’ll Do

• Collaborate with product managers and engineers to define and implement design solutions aligned with product goals.
• Own the full design lifecycle — from wireframes and prototypes to high-fidelity mockups and developer handoffs.
• Translate concepts into user flows, site maps, and interactive prototypes.
• Design consistent, scalable UI components and contribute to our evolving design system.
• Conduct user research, usability testing, and gather feedback to drive continuous improvement.
• Stay on top of the latest UI/UX trends, tools, and technologies to push the boundaries of design.
• Communicate and present design rationale and decisions to cross-functional stakeholders.

Required Skills & Qualifications

• 3–5 years of experience in product design, preferably in a SaaS or B2B tech environment.
• Proficiency in tools like Figma, Adobe Creative Suite, and Canva.
• A strong portfolio demonstrating expertise in visual design, UX thinking, and problem-solving.
• Solid grasp of design fundamentals — typography, layout, color theory, spacing, and accessibility.
• Ability to work in a fast-paced startup environment with a high level of ownership.
• Excellent communication and presentation skills — able to clearly articulate design choices.
• Must be based in Mumbai/Navi Mumbai and available to work from our Vashi office.

Nice to Have

• Experience with design systems and building scalable UI libraries.
• Understanding of basic HTML/CSS and developer handoff workflows.
• Familiarity with AI/ML products or SaaS platforms.
• Knowledge of tools like Notion, FigJam, or prototyping/test tools like Maze or UsabilityHub.

Why Join Us?

• Work closely with experienced founders and product leaders on real, high-impact design challenges.
• Shape the visual identity and UX of a fast-growing AI-first product.
• Learn, grow, and contribute to cutting-edge solutions in a startup that values creativity and speed.
• A chance to make your mark — every pixel you design will be used by real businesses across India.

• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
• Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
• Proofreading and editing submissions according to brand guidelines
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience

• Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
• Developing and managing the editorial calendar to ensure deadlines are met

 Key Requirements

• A bachelor’s degree in Marketing, Journalism, English, or similar field
• Min of 2-4 years’ experience working as a content manager

• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative thinker and have excellent attention to detail.
• You are organized and can deliver high-quality work within agreed timelines.
• You possess excellent written and verbal communication skills.

• Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
• A strong grasp of UX and SEO best practices

Location              : Gurgaon

CTC                       : 30000-35000 PM

Experience          : 2-5 Years of relevant/equivalent experience

As a PHP Laravel Backend Developer at Chhayakart, you will play a crucial role in designing, developing, and maintaining the backend infrastructure of our web applications. Your expertise in backend development and API development & integration will be vital in ensuring the seamless operation of our product

Qualification :

 Bachelor's degree in computer science, software engineering, or a related field is preferred.

Experience :

  Minimum 1 year experience in PHP, Laravel Also API Integration profile.

Technical Skills Required:

 Laravel , PHP (oops Concept Also), JavaScript, React.js, HTML5, CSS3.

Job Type: Full-time

Responsibilities:

• Collaborate closely with the frontend development team to understand the requirements and design APIs that align with the frontend components developed in React.
• Proven experience as a Backend Developer with a strong focus on PHP Laravel development.
• Strong understanding of database design and management, including SQL and NoSQL databases.
• Experience with unit testing, debugging, and troubleshooting techniques.
• Ability to work both independently and collaboratively within a team environment.
• Ability to adapt to changing requirements and priorities in a fast-paced environment.
• Design, develop, and maintain efficient and reliable PHP Laravel backend systems that support the functionality of our web applications.
• Build RESTful APIs that enable smooth communication between the frontend and backend, ensuring optimal performance and responsiveness.
• Implement data storage solutions, including databases, caching mechanisms, and other data persistence technologies.
• Write clean, modular, and reusable code while adhering to coding standards and best practices.
• Ensure the security and data protection of the backend systems, implementing necessary authentication and authorization measures.
• Optimize application performance, scalability, and responsiveness through techniques such as caching, query optimization, and load balancing.
• Troubleshoot and resolve backend-related issues and bugs in a timely manner.
• Stay up-to-date with the latest industry trends and advancements in backend development and technology.

You will be responsible for:

• Developing and maintaining highly scalable websites
• All aspects of the project development cycle using PHP and strong OOPS concepts
• Code review and walkthroughs
• Sprint planning and effort estimations

You have in-depth experience in: 

• Developing complex web-applications
• Frameworks such Laravel, CakePHP , React.js
• RDBMS such as MySQL, SQL

You add value with exposure to:

• Flutter Development
• Cloud hosting & Auto Scaling: AWS, Azure, Google cloud
• Unit testing: PHPUnit, PEST
• Cache / Data structure 
• CI/CD: Bitbucket pipelines, AWS Codepipeline, Jenkins

Function: Technology

Purpose of the Job:

The Developer will be part of a cross-functional Scrum team responsible for designing, developing, and testing diverse features of Airtel Payments Bank agile stream. Payments bank values software engineers who are motivated, creative, passionate and positive. You must be comfortable working closely with others and have solid communication skills. Software engineers who learn quickly and have strong technical skills will thrive at Airtel Payments Bank. You must have considerable experience with object-oriented programming and should be familiar with design patterns, data structures, database and other staples of practical software development

Key Deliverables :

• Research, design, implement and managing software programs
• Test and evaluate new programs
• Identify the areas for modification in existing programs and subsequently developing these modifications
• Writing and implementing efficient code
• Determining operational practicality
• Deploying software tools, processes and metrics
• Maintaining and upgrading existing systems

Skills Required:

• Should have experience of working on Core Java/J2EE & OOPS concept
• Should be well versed with Spring/Struts & Apache Camel (OSGI Framework)
• Should have a good understanding of Hibernate and Other ORMs
• Technical design, implementation, deployment, and support.
• Perform development and unit testing, working closely with Business.
• Web Service (SOAP/REST) , Maven
• Build tool such as Jenkins
• Caching Technique(Radis, Hazlecast, aerospike)
• Database Knowledge - Oracle, MySQL

Qualification: Technical background (BS/MS in Computer Science/Engineering or related discipline/experience)

Total Experience: 6 – 12 Years

Required Skills and Experience 

• 3+ years of relevant experience with DevOps tools Jenkins, Ansible, Chef etc
• 3+ years of experience in continuous integration/deployment and software tools development experience with Python and shell scripts etc
• Building and running Docker images and deployment on Amazon ECS
• Working with AWS services (EC2, S3, ELB, VPC, RDS, Cloudwatch, ECS, ECR, EKS)
• Knowledge and experience working with container technologies such as Docker and Amazon ECS, EKS, Kubernetes
• Experience with source code and configuration management tools such as Git, Bitbucket, and Maven
• Ability to work with and support Linux environments (Ubuntu, Amazon Linux, CentOS)
• Knowledge and experience in cloud orchestration tools such as AWS Cloudformation/Terraform etc
• Experience with implementing "infrastructure as code", “pipeline as code” and "security as code" to enable continuous integration and delivery
• Understanding of IAM, RBAC, NACLs, and KMS
• Good communication skills

Good to have:

• Strong understanding of security concepts, methodologies and apply them such as SSH, public key encryption, access credentials, certificates etc.
• Knowledge of database administration such as MongoDB.
• Knowledge of maintaining and using tools such as Jira, Bitbucket, Confluence.

Responsibilities

• Work with Leads and Architects in designing and implementation of technical infrastructure, platform, and tools to support modern best practices and facilitate the efficiency of our development teams through automation, CI/CD pipelines, and ease of access and performance.
• Establish and promote DevOps thinking, guidelines, best practices, and standards.
• Contribute to architectural discussions, Agile software development process improvement, and DevOps best practices.