Content Writer

Job Title: Digital - Growth & Content Strategy

Location: Andheri (W), Mumbai

Department: Digital

Reporting to: Business Head

About Us:

At Swastik Stories, storytelling is not just art — it is legacy. Since 2007, under the visionary leadership of Siddharth Kumar Tewary, we have been shaping narratives that transcend entertainment. Our canvas is history, mythology, and imagination; our mission is to bridge India’s timeless past with a boundless future. From the epic battlegrounds of Mahabharat to the majestic courts of Porus, from the wisdom of Chandragupt Maurya to the divine odysseys of RadhaKrishn, Shrimad Ramayan, and Veer Hanuman — every story we tell is both a reflection of heritage and a promise to tomorrow

We excel in producing compelling television and OTT shows, feature films, and engaging content that resonates with audiences worldwide. Over the years, we have earned a prominent reputation in the Media and Entertainment industry, especially for our extensive work showcasing Indian mythology and culture through various shows. Many of our productions consistently rank among the highest-rated on major television networks. To date, we have delivered over 100 TV serials and more than 5,000 hours of televised content. In addition, we maintain a strong digital footprint with a combined audience of over 9 million subscribers across platforms such as YouTube, Meta, X, and Instagram.

Website - https://swastikstories.com/

Role Overview

Role:

This is a growth and revenue role, not a content creation role. And it is not a strategy-on-paper role either as YouTube & Social Growth Lead, you are the digital strategy lead for Swastik Stories. You will own the subscriber and revenue trajectory across YouTube, Instagram, and Facebook — setting the strategy, executing in the trenches, co-owning the content calendar alongside the Marketing Lead, managing our YouTube CMS vendor, driving community engagement, and leading a small team. You will have a dedicated data analyst and a community manager supporting your work. The decisions, the direction, and the results are yours to own.

If you’re someone who reads a drop in RPM before anyone else notices, knows why a thumbnail A/B test matters more than a posting schedule, has grown a channel or community from the ground up, and can turn an analytics dashboard into a growth decision within the hour — this role is for you.

What You’ll Own

YouTube Channel Growth

• Subscriber growth strategy and week-on-week execution
• Upload consistency — co-own the content calendar with the Marketing Lead and ensure zero-gap months
• Thumbnail strategy and A/B testing (in coordination with the design team)
• SEO across all uploads — titles, descriptions, tags, chapters, end screens
• Playlist architecture and homepage row optimisation
• YouTube CMS vendor management — brief, review, hold accountable

Revenue Optimisation

• AdSense revenue tracking — RPM, CPM, watch time, long-form vs. Shorts mix
• Mid-roll ad placement strategy and continuous optimisation
• Diaspora market activation — USA, UK, UAE, Canada, Australia
• Identify and close content-search gaps driving unmonetised organic traffic
• Facebook in-stream and Reels revenue management

Instagram & Facebook

• Reel and short-form strategy for discovery and channel conversion
• Cross-platform content adaptation strategy (repurposing, not production)
• Facebook page monetisation — Stars, in-stream ads, Reels bonuses

Community Engagement

• Own the community engagement strategy across YouTube, Instagram, and Facebook
• Community engagement directly affects algorithm performance and revenue — this sits with this role
• Manage and direct the community manager who reports into this role
• Comments, polls, community posts, pinned content, subscriber interaction — all under this purview

Analytics & Reporting

• Weekly performance dashboard — subscribers, views, watch time, RPM, revenue
• Monthly revenue vs. target review for leadership
• Direct management of the in-house data analyst

What We’re Looking For

Must-have

•      5–8 years in digital marketing, with at least 3 years directly owning YouTube channel growth metrics

•      Demonstrable track record — come prepared to share subscriber growth numbers, RPM improvements, or revenue milestones you personally drove. Numbers, not narratives.

•      Deep YouTube Studio proficiency: analytics, A/B thumbnail testing, monetisation dashboard, audience retention curves

•      Working command of Meta Business Suite for Facebook and Instagram revenue

•      Strong data fluency — comfortable owning dashboards, reading trend data, and making channel decisions from numbers

•      Vendor management experience

•      Comfortable being hands-on — this role sets strategy and executes it. If you need a large team to implement what you think, this isn’t the right fit.

Responsibilities

• Ability to translate Wireframes and PSD Designs into functional web apps using HTML5, AngularJS, React , Node.js, and Mongo

• Binding of UI elements to JavaScript object models

• Creating RESTful services with Node.js

• Architect scalable web architectures

• Work in a cross-functional team to deliver a complete user experience

• Create Unit and Integration tests to ensure the quality of code

• Be responsive to change requests and feature requests

• Write code that is cross-platform and cross-device compatible

• Ability to wear many hats and learn new technologies quickly

About us:

 We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy and a committed communication company that wants its clients to always Expect the EXTRA from it.

Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, Colive, MTV, Toit, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, coders and a puppy momo, who believe Moshi Moshi is an experience rather than a company.

Why Moshi Moshi? 

The learning curve at Moshi Moshi is very high when compared to the industry average and that's primarily because you get to work with Companies / Brand managers / Marketers of different sizes and thought processes who push you to think better and faster. So, Hop on to the ride we dearly call Moshi Moshi and let's Say hello to the world.

PS:- We are also very close to a lot of food joints and breweries, so in case your manager/boss gives you a lot of work or is Expecting the Extra, you can quickly grab a recharge and continue with your everyday life struggles. We can't do much about the manager!

What .............................. Are you a FULL STACK developer?

Yeah man I am Have you developed FULL STACK websites? Yeah I have done a few of these Oooo Mannnnn these are very poor Let me tell you one thing we are going to create the best website of your life together like these:- https://www.unisoindia.com/ https://www.florestagoa.in/ https://www.myhealthymunch.com/ https://www.moshimoshi.in/ 

Are you up for it? I am sure you are. We will take care of the design and you take care of the dev Here is JAY Calling out for His VIRU. Sachin calling out for his Sehwag. Ranveer calling for out his Deepika. Moshi Moshi & (Lucky you) Ps:- You can be the lucky one(Real JD is mentioned below)

A FULL STACK Developer is responsible for the coding, design, and layout of a website according to a company's specifications. As the role takes into consideration user experience and function, a certain level of both graphic design and computer programming is necessary. Handling the development of the website. Handling the tech side of the business and coordinating with the client. Team Management. Website Development.

Languages - React.JS, Redux, MySQL, Java Script, Microservices, Node.JS, MySQL, Mongo DB AWS server-side.

🚀 Exciting Opportunity for Dot Net Developer in Gurgaon! Join Our Dynamic Team!

Hello,

I hope this message finds you well! We are currently on the lookout for a talented and experienced Dot Net Developer to join our team in Gurgaon. If you are passionate about backend development, have a strong command over technologies like C#, .NET Core, and API Gateways, and boast 5+ years of relevant experience, we want to hear from you! Immediate joiners are preferred.

🌟 Key Skills:

- Dot Net Core

- Rest API

- C#

🚀 Job Details:

- Role: Dot Net Developer

- Experience: 5+ Years

- Location: Gurgaon

- Availability: Immediate joiners

Responsibilities:

As a Dot Net Developer at our organization, you will:

• Utilize 5+ years of backend development expertise to deliver high-quality solutions.
• Showcase proficiency in C#, .NET Core, and API Gateways to build scalable and efficient applications.
• Navigate technologies like REST, OAuth, Rabbit MQ, and the Microsoft ecosystem with ease.
• Manage databases such as Oracle, SQL lite, PostgreSQL, etc. ensuring optimal performance.
• Demonstrate expertise in microservices architecture, and any experience with Azure cloud is a significant advantage.
• Apply OOPS and SOLID design principles along with various design patterns to ensure robust and maintainable code.
• Engage in Test Driven Development using tools like NUnit and SonarQube, ensuring the highest code quality.
• Collaborate effectively with cross-functional teams, fostering a culture of innovation and continuous improvement.

If you are ready to take on new challenges and contribute to cutting-edge projects, we want to hear from you!

Join us on this exciting journey of innovation and growth. Your skills are the missing piece to our puzzle!

#DotNetDeveloper #JobOpportunity #TechInGurgaon #JoinOurTeam #InnovationInTech #DotNetCore #APIDevelopment #CSharp #BackendDevelopment

Skills: Node.js, React.js, MongoDB, Express JS, HTML, CSS, .

Requirements:

• Should have experience on Node.js and frameworks available for it, such as Express or StrongLoop. Preferably Express.
• Should have experience in building Rich UI components with React.js.
•  Should have hands on experience on MongoDB.  
• Strong understanding of JavaScript, its quirks and workarounds.
• Knowledge of ES6, ES7 and Object-oriented and functional programming.
• Understanding the nature of asynchronous programming and its quirks and workarounds.
• Should have experience in working on Linux (Ubuntu) Environment and basic linux commands.
• Proficient understanding of code versioning tools, such as Git.
• Good to have knowledge on Redis DB.
• Good understanding of browser rendering behavior and performance.
• Good to have exposure working in an agile development environment

Job Summary
Responsibilities and Duties
Key Responsibilities:
o Manage social media platforms such as Facebook, Instagram, YouTube & Twitter
o Ideate and develop creative content strategies for each social media platform
o Supporting the Marketing team with content in the form of visual assets
o Creating images, memes, animated videos with graphic overlays for all clients. Creating Landing pages. Shooting videos, photos, editing and posting on SM.
o Evaluating the competitive landscape and suggesting new ideas for visual content
o Assisting with honing brand identity on the blog and social media
o Prepare monthly social media calendars
o Design, create and manage promotions and Social ad campaigns.
o Posting and engaging with the audience
o Proficiency in the use of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, and Flash)
o Compile report to show results (ROI) and identify KPIs to be monitored and work closely with the marketing manager to set awareness goals and plan ways to achieve them. We offer the flexibility to work from home.

Additional Skills not mandatory
SEO, Website Optimization