Content Writer

Job Tittle:-  Marketing Manager 

CTC:-       10-13 LPA

Experience:- 6-10 Years

Location:-  Bangalore

Working Mode:- WFO

Technical Skills:-

• The candidate should have experience in the preparation and execution   of a marketig strategy. 
• The candidate must be an EXPERT in digital marketing. 
• The candidate must have an intimate knowledge of campaigns. 
• The candidate must have deep knowledge in the digital tool options and b  e an expertn LinkedIn and other relevant Social Media tools. 
• The candidate must have a good understanding of website optimization    and be able to  maintain it efficiently. 
• Establish the valid SEO's and supervise the SEO for highest positioning. 
• Must have a good idea and mind for design and be able to interact with d   e signer for collaterals and content. 
• Interact with external media interfaces.

Qualification:- MBA ( Marketing ), BBA 

Roles & Responsibilities:-

• Understand the business and the potential 
• Analyzing market and sales information 
• Identification of prospective clients. 
• Preparing a go to marketing strategy on digital, social media and print me  dia 
• Set up a Brand identification strategy and execution plan 
• Research competitive products by identifying and evaluating product cha       characteristics,  market share, pricing, and maintaining research databases. 
• Tracks product line sales and costs by analysing data and reviewing the c   competitors 
• Supports sales staff by pre sales tasks, providing sales data, market trend,  forecasts,  account analysis, new product information; relaying customer   services requests 
• Follow up with Clients through the CEO's contacts 
• Website maintenance and press releases 
• Marketing collateral – creation and maintenance and presentations 
• E – campaign coordination 
• Setting up tracking systems for marketing campaigns and online activities 
• ​Reporting to management on marketing and sales activities

About the Job:

We are looking for a Content Writer, preferably a medical professional who has a passion for writing or a writer who found niche in healthcare industry, to create, edit and maintain high quality edit technical and marketing documents for internal and external use.

In this role, you will research, organize, write, and edit health Insurance related medical policies, technical and marketing & sales-related contents, as required.

Responsibilities:

As a Product Marketing Content Writer:

• Create, curate and syndicate content to increase brand awareness.
• Write storyboard and script content for digital and print channels for Sales and Marketing materials.
• Maintain a comprehensive library of technical terminology, standards, and documentation to unify communications.
• Plan future content in collaboration with management to maintain consistency and high-quality for future documentation.
• Proactively and strategically plan content to achieve business goals and user needs.
• Analyse documents to maintain continuity of style of content.
• Serve as writing consultant to other business segments as needed.

As a Technical Writer:

• Obtain a deep understanding of the Medical and Healthcare industry to summarize policy information into simple, polished, and engaging content for internal and external users.
• Write health insurance and medical related content that meets the business needs.
• Develop and maintain detailed repositories of appropriate reference materials in healthcare policies. 
• Research, develop and document technical design specifications and requirements documents and translate technical data into user-focused language.
• Gather information through research, subject matter experts and by reviewing technical requirements.
• Evaluate current content and develop innovative approaches for summarizations and improvement.
• Establish standards and protocols with team members for project documentation.
• Plan, develop, organize, write, and edit internal operational procedures, and training manuals.

• Produce well-researched content for publication online and in print
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

• Proven record of excellent writing demonstrated in a professional portfolio
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each client's requirements and the company's brand image, products, and services

• Must be fluent in writing high-quality and error-free content in English.
• Should have excellent grammar skills and vocabulary.
• Willingness to learn and adapt quickly.
• Notable research and time management skills.

Key Skills: Good at writing post descriptions, Responsible for providing Reel Description, Innovative in writing the video descriptions, Good at writing website content, Perfect in providing the add copy, researching about the topic and writing the article 

About Company:  Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps. 

Job Description:  Our team is looking for CONTENT WRITERS who are incredibly proficient at writing post descriptions, responsible for providing reel descriptions, creative in writing video descriptions, good at writing website content, and master at creating ad copy plus researching and writing the articles.

Roles and Responsibilities:

•  should be good at writing post descriptions.
• Responsible for providing Reel Descriptions.
• Innovative in writing the video descriptions
• Good at writing website content.
• Perfect in providing the Ad copy. 

mandatory Skills:

•  Excellent communication skills
• Work Report Submissions
•  Team Player
•  Able to Handle Multitasking 
•  Should be Good at Training (Very Very Important) 
•  Good at Planning Strategies.

What you need to have: