Content Writer

Revenue Marketing Strategist

Location: India

Level: Specialist (8+ years)

Reports To: Director – Marketing Operations

Role Overview

You are the connective tissue between buyer behavior, account-level intent, and pipeline creation. In this role, you’ll unify inbound lead data (from demo forms, chatbot interactions, user signups) with intent signals (from Terminus, G2, and Bombora) to prioritize accounts, orchestrate campaigns, and accelerate deals.

Your work will go beyond lifecycle marketing—this is full-funnel revenue orchestration. You’ll translate live market signals into targeted campaigns, retargeting strategies, and Sales engagement plays in close partnership with Brand, Events, Sales, and Marketing Ops. You’ll also own funnel performance reporting and be a key voice in diagnosing drop-offs, pipeline risks, and program optimizations.

If you’re energized by interpreting signals, influencing strategy, and activating coordinated GTM plays that drive measurable revenue, this is your seat at the table.

Key Responsibilities

Lead & Lifecycle Strategy

• Design and optimize lead lifecycle journeys across B2B and B2C funnels, segmented by intent, behavior, and buying stage.
• Monitor and action MQL performance across Salesforce and Salesloft, ensuring clean handoffs and status tracking.
• Define re-engagement strategies for stalled SQLs and refine segmentation models with RevOps and Marketing Ops.

ABM Campaign Planning & Execution

• Translate intent signals (Bombora, Terminus, G2, Salesforce) into high-priority outreach triggers and nurture journeys.
• Execute multi-channel ABM campaigns in partnership with Brand Strategy and Marketing Operations, covering digital, social, and outbound cadences.
• Align campaign architecture to lifecycle stages, ensuring campaigns are conversion-optimized and measurable.

Sales Alignment & Enablement

• Collaborate with SDRs/AEs to develop cadences, messaging, and playbooks mapped to funnel stages.
• Define lead scoring thresholds, SLA expectations, and funnel feedback loops with Sales and RevOps.
• Maintain strategic syncs with Sales leadership to re-segment accounts and realign campaign focus based on pipeline needs.

Event & Field Marketing Integration

• Align with the Events Director on ABM-driven event strategies, target account selection, and post-event lead acceleration.
• Ensure event engagement flows directly into lifecycle workflows and Sales sequences, tracked in Salesforce and Salesloft.

Insights, Funnel Integrity & Reporting

• Partner with the Analyst team to develop and maintain dashboards focused on MQL→SQL conversion, lead velocity, influenced pipeline, and campaign ROI.
• Identify funnel leakage, recommend fixes, and track resolution across Sales, Ops, and Campaign teams.
• Present performance narratives in monthly/quarterly business reviews, backed by clean attribution and engagement data.

Required Experience 

• Tool Expertise Required: Salesforce, Pardot, Bombora, Terminus, Chili Piper, Salesloft
• 8-10 years in demand generation, ABM, or lifecycle marketing roles, with exposure to both strategic funnel design and tactical execution.
• Experience using intent signals (e.g., G2, Bombora, Terminus) to drive account prioritization, custom campaigns, and Sales alignment plays.
• Strong funnel analysis capability—including conversion rates, opp-stage movement, opp aging, and disqualification trends.
• Comfort working across lead and contact data models, ensuring clean attribution and accurate reporting through enrichment and CRM workflows.
• Proven cross-functional collaboration with Sales, RevOps, Content, and Brand—especially in organizations with hybrid GTM motions (B2B + B2C or bottom-up + enterprise).

You Bring

• A data-driven mindset with a deep curiosity for how buyer behavior and account intent translate into pipeline outcomes.
• An integrator’s instinct. You naturally connect disjointed data, signals, and people into coordinated GTM motions.
• Confidence to surface what’s not working and propose strategic adjustments—whether in campaign design, lead handling, or opportunity progression.
• A bias for forward movement: you don’t wait for perfect clarity to take action, but you know how to loop in the right stakeholders to de-risk execution.
• A passion for making cross-functional collaboration smoother, faster, and more insight-led—especially with Sales, RevOps, and Brand.
• A strong sense of funnel ownership: you care not just about conversion to opportunity, but about what happens after.

As a Senior UI/UX Designer, you will be responsible for envisioning, defining, and owning our Product design strategy. You’ll work with product, operations, business, and content teams to understand customer pain points, unrealized wants to drive better user experience and customer satisfaction. You’ll own design standards, and execution while leading a team of passionate product designers, conducting and facilitating research.

Responsibilities

• Plot user journeys, research plans, mocks, prototypes, documentation, and quality checks
• Work closely with product designers, and product managers in designing, and iterating on product features across web and mobile platforms.
• Conduct research, and experiments in partnership with internal and external research teams
• Drive design leadership, and design thinking within the organization
• Lead and manage a team of product designers
• Skills: Design thinking, Wireframing, Figma, Adobe Creative suite, User research

Requirements

• 2+ years of experience in UI/UX design
• Strong Analytical and Problem-solving skills
• Strong communication and Interpersonal Skills
• Proactive, self-motivated, team player
• Comfortable working in a fast-paced startup

Desired Candidate Profile

• A Bachelor’s degree in Business or related field or an MBA
• A minimum of 3 years’ experience in business analysis or a related field
• Exceptional analytical and conceptual thinking skills
• The ability to influence stakeholders and work closely with them to determine acceptable solutions
• Excellent documentation skills
• Fundamental analytical and conceptual thinking skills
• Experience creating detailed reports and giving presentations
• Competency in Microsoft applications including Word, Excel, PowerPoint and Outlook
• Excellent planning, organizational and time management skills

About the Organization

Real Estate Syndicators leverage SyndicationPro to manage billions in real estate assets and thousands of investors. Growing at 9% MoM, http://syndicationpro.com/">SyndicationPro.com is #1 Platform to Automate Real Estate Fund Raising, Investor Relations, & Close More Deals!

What makes SyndicationPro unique is that it is cash flow positive while maintaining a healthy growth rate and is backed by seasoned investors and real estate magnates. We are also part of, FirstPrinciples.io, a tech-holding company that starts, acquires, and advises B2B SaaS Companies. FirstPrinciples.io and SyndicationPro.com have people across India, U.S, Spain, and Germany.

SyndicationPro.com has been featured by https://in.finance.yahoo.com/news/syndicationpro-establishes-hq-lehi-utah-130600371.html?guccounter=1">Yahoo Finance and https://www.benzinga.com/business/best-crms-for-real-estate-investors/">Benzinga, among other top publications! We also were Finalists in Industry Leading Awards such as https://informaconnect.com/finovate-industry-awards/awards-categories/">Finnovate and https://www.cloud-awards.com/2021-software-awards-shortlist/">2021 SaaS Awards.

Tech Stack [High-Level]: We are JavaScript focused i.e., we work in ReactJS, NodeJS, AngularJS, TypeForm, TypeScript, Redis. On the server side, we work with AWS/GCP/DO. Database: MySQL, PostgreS and Mongo DB. API: REST and GraphQL API. We also have a strong DevOps stack - including Kubernetes(K8), Dockers and CI/CD automation.

About the Role:

This role provides you the opportunity to truly accelerate your engineering career by giving you a front-line seat on a Rocketship product. Our fintech product has grown by 10x over the last year and we are expecting that growth to continue for the foreseeable future. The leadership team is committed to make massive investments in its technology and people. Given the growth of the product, individuals will have opportunities to move into leadership roles.

Why SyndicationPro?

Along with having an explosive product, SyndicationPro also has mature leadership, systems, processes, and structures that most fast-growing StartUps lack. SyndicationPro.com is part of the FirstPrinciples.io Venture Studio; this gives us the operational and technical backbone that most young companies struggled with. We are also a profitable SaaS Company that is cash-flow positive; ensuring financial viability. Our founding team also are daily users of the product and are real estate syndicators themselves, ensuring that we continue to maintain product leadership.

Job Description:

Roles & Responsibilities:

1. Perform full stack development activities using MERN Stack
2. Ability to translate UX Designs into functional web apps using React JS
3. Technical architecture design along with system architect and product manager
4. Writing effective business logic (using Rest API or GraphQL API)
5. Algorithm design for system modules
6. Database design for scalable and secure system using NoSQL (MongoDB) or RDBMS (MySQL or PostgreSQL)
7. POC development with other engineers
8. Efforts estimations with Product Manager and Engineering Head
9. Test software to ensure responsiveness and efficiency
10. Writing Unit testing for robust system
11. Technical documentation

Requirement & Skills:

1. Bachelor’s degree in computer sciences or equivalent stream. PG is good to have
2. Strong Knowledge of algorithms and data structures
3. Hands on experience in MERN stack (MySQL or PostgreSQL would be plus)
4. Hands on experience to develop Rest/GraphQL API using Node.js with Typescript.
5. Hands on experience on AWS services (EC2, SQS, SES, Lambda).
6. Fundamentals of Docker/Containerized application development would be plus
7. Experience working with US Clients is a Must
8. Experience and Exposure working with different projects and business models will be an advantage
9. 5+ years of experience as Full Stack Development (MERN stack)
10. Experience in SaaS product development would be a plus
11. Experience in other JS frameworks like Next.JS, React Native/Expo would be plus

• 2+ years of software development experience
• Experience designing, implementing and using web services in a Microservice Architecture
• Experience and a good understanding of Node.JS
• Experience in working with any JavaScript frameworks (React, Ember, Knockout, etc.)
• Familiar with relational & non-relational databases such as Postgres, Oracle, SQL Server, MySQL, Dynamo
• Familiar with CI (Continuous Integration) and CD (Continuous Delivery)
• Nice to have - Experience with AWS  
• Nice to have - Experience working in an agile development process

• See the inherent challenges in all things; if a task is complicated, you simplify it; if it is simple, you excel at it; if it is mundane, you automate it
• Be a problem solver; be given any problem and will come back with solutions, or at least alternatives
• Be a perfectionist; you are not satisfied until your code is rock solid
• Be pragmatic; you implement the best solution for the problem, not the coolest solution, and can tell the difference
• See the big picture; we write software to solve real business problems