Content Writer

Location- Gurgaon

Mode of Work- Office

Interview Mode- Online

Experience- 2 to 4 years

Content Writer 

As a Content Creator, you’ll be working with teams across the company to create valuable content to educate our customers and wow our prospects. Your primary role will be to enrich our websites and mobile app with engaging blog posts, guides, and actionable marketing copy. 

Your responsibilities include

• conduct thorough research on industry-related topics 

• generate ideas for new content composition Write engaging content and ensure that it adheres to SEO standards

• proofread the articles before publication 

You should possess excellent writing skills and have an eye for detail. You should develop content that attracts the target audience.

Roles and responsibilities

• Create content pieces that appeal to our audiences, attract customers and boost our brand awareness.
• Produce content marketing campaigns to drive leads and subscribers
• Utilize SEO best practices to generate traffic to our website
• Develop different content types, including email, social media posts, blogs, and white papers on a regular basis.
• Oversee our website, promote our blog and pitch articles to third-party platforms effectively.
• Work together with different departments to create innovative content ideas.
• Prepare well-organized drafts utilizing Content Management Systems (e.g. WordPress, Weebly, Joomla, etc).
• Assure all-around consistency for textual styles, pictures, fonts and tones in the content.
• Research industry-related topics by combining web sources, interviews and studies.

Requirements

• Bachelor’s degree in English, Journalism, Marketing or related field {Master's degree, a plus}
• At least 1 year of work experience as a Content Writer
• Experience with Content Management Systems (e.g. WordPress, Weebly, Joomla, etc) and marketing tools, MS Office or Google Suite
• Excellent understanding of digital marketing strategies including SEO, email marketing and web analytics.
• Outstanding writing and editing skills in English for a B2B as well as B2C audience.
• Ability to handle tight deadlines.
• Excellent interpersonal skills.
• Strong communication skills.
• Ability to work independently.
• Willingness to multitask and take new initiatives
  
  About US
  
  Sunstone Education
  Sunstone is revolutionizing Indian higher education ecosystem. Founded in 2019, company’s vision is to bring accountability in the Indian higher education ecosystem and provide world class education to every individual and create industry ready professionals, aligned with dynamically changing industry needs.
  
  
  Sunstone Education offers both online and offline courses (operating in an asset-light model). Sunstone is disrupting India's higher education space by offering Pay after Placement where fee is charged only after a student gets placed in a well-paying job. Sunstone conducts both long term MBA/PGDM in partnership with various universities across India and short-term online programs in various discipline including Analytics, Digital Marketing, Logistics and Supply Chain, Banking & Financial services, Sales management among others.Sunstone takes complete accountability of a student’s career and delivers industry integrated education leveraging modern technology with a focus on developing job-ready professionals. It has established a 100% placement record to date and has 500+ recruiters hiring from Sunstone.
  
  To know more about us: http://www.sunstone.edu.in/" target="_blank">www.sunstone.edu.in
  
  

Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels. 

We are the first open-source test automation platform built out of India and competing with global giants. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.

We are inviting the right people to scale our growth, who can help us continuously improve our product offering in collaboration with product, engineering, and customer success teams. If you have a great attitude and a drive to succeed, hop on this test automation journey with us. Learn new technologies & grow your skills along the way!

Job Description

As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on.

Responsibilities

• Write, publish, and maintain customer-facing marketing and technical content, including testing and product blogs, technical reports on testing, educational guides, and newsletters.
• Understand the domain, create value-focused educational content for ICP, secondary personas, & segments
• Coordinate with researchers to prepare short reports for timely and accurate testing intelligence to be shared with clients.
• Work closely with Product, Engineering, Design, SEO, and Marketing teams to determine and deliver content requirements.
• Prepare and review testing related content strategy and target achievements from time to time.
• Implement various elements of SEO and marketing strategy in static and dynamic content for B2B deliverables.
• Follow SEO guidelines. Include and optimize new and existing content for SEO
• Hire and manage freelancers and verify content quality and relevance
• Edit, clarify, and proofread documents written by others, and coach junior writers on ways to improve their writing skills.
• Manage multiple competing priorities in a fast-paced and constantly changing environment.
  
  

Requirements

• Minimum 3 years of experience in writing for the technology industry (testing will be highly preferred).
• Good knowledge and understanding of Automation testing.
• Demonstrated writing skills, oral communication, and grammar skills with proven ability to take initiative and build productive relationships.
• Passionate about writing and a hunger to prove yourself.
• Familiarity with the startup work culture and willingness to learn, adapt, and contribute.
• Ability to prioritize and succeed in a highly ambiguous environment with competing demands.
• Demonstrated interpersonal skills, understanding of web culture, and passion for technology.
• Can articulate ideas in a clear and lucid manner to produce informative, interesting, and engaging articles.A knack for creativity and innovation that re-defines the Job!
  
  Candidates from saas, technology product background prefered.

• Measure impact and perform analysis to improve KPIs.

• Degree in English.
• Portfolio published articles.
• Experience doing research using multiple sources.
• Familarity with web applications.
• Excellent english written and able to communicate and collaborate effectively.
• Knowledge of Digital Marketing Tactics, including SEO, EMAIL MARKETING.
• MS Office suite experience